BaselineGroupNY

🇺🇸 On this Memorial Day, let’s not forget the true reason we celebrate — to honor the brave men and women who sacrificed everything for our freedom. Their legacy lives on in our hearts and in the values they fought to defend. 🇺🇸

Today, we celebrate the rich diversity and vibrant cultures of Asian American Pacific Islander communities. Let’s honor their contributions, resilience, and heritage not just today, but every day.

So proud! After the most amazing college experience my girl graduates on May 4th.
Thank you Penn State Ross and Carol Nese College of Nursing for preparing her for la great career that begins on July 22nd! WE ARE so grateful!

🎉 Baseline takes Gold 🏆 in the MUSE Creative and Design Awards competition for its work for the Capital One 2023 Supplier Diversity Summit. The competitions saw over 8,500 entries from various internationally renowned organizations. We’re proud of this accomplishment and are all about supporting great initiatives like the Supplier Diversity efforts by the team at Capital One. 👏

See the award-winning work and learn more at our baselinegroupny.com/insights

🕊️ May this season of reflection and remembrance bring peace and happiness to your homes.

Happy Earth Day! 🌍 🌱 Let’s celebrate by taking steps toward a greener future. Even small changes can make a big difference for the planet. We offer marketing material sustainability audits to explore options like digital conversion or printing with eco-friendly materials to reduce your environmental footprint. 👣♻️

🎉 EXCITING NEWS! 🎉 As we approach 27 years in business next month, we’re thrilled to reintroduce ourselves and show off our fresh, new look.

We’ve been dedicated to delivering brand excellence and creative solutions that exceed expectations, but did you know we offer a range of services beyond what you’ve experienced with us? 

From website development to event design, we’re more than just your go-to for all things creative – we’re all about flexibility. Whether it’s a custom PowerPoint presentation, an ESG report, or help scaling up your internal team, we’ve got you covered. Have a creative challenge? Let’s schedule a chat and find out how Baseline can be the solution you’ve been looking for!

Visit our new website — baselinegroupny.com — to explore our full range of services and capabilities. Like our new look? Let us know us know in the comments.

THON was the most amazing event I have ever attended. Completely student run!!
$16,955,683.63 raised For The Kids!! We cried, we laughed, the dancers physically and emotionally endured 46 hours awake and standing. Their commitment to the cause was unbending. We celebrated for the kids who beat this relentless disease and we cried for the kids who lost their battle. But through it all and because of these dedicated students there is HOPE. Hope for many Four Diamond families who are not alone in their fight. Who pay nothing for their medical bills. Hope for a CURE. I am in awe of each and every student who volunteered their time to make every aspect of this event possible me and especially proud and amazed by my daughter and all of the THON 2024 dancers!

Starting at 6PM EST, the THON™ Community will take a stand against childhood cancer for our annual no sitting, no sleeping dance marathon. As we prepare for 46 hours in the Bryce Jordan Center, consider supporting our efforts by making a donation to ensure that no family battling childhood cancer sees a medical bill. To experience the magic of THON Weekend, visit THON.org/livestream.

THON Weekend Livestream – THON.org Tax Exemption Details: Federal ID Number: 24-6000-376. Tax exempt status: 170(c)(1) Site Designed and Maintained by the THON Technology Captains © 2023. Hosting provided by Amazon Web Services Inc.

THON is one month away! Starting at 8 AM, every 3rd donation up to $100 will be matched until funds run out. Also, at 12PM, every 3rd alumni donation up to $100 will be matched until funds run out. Please help my girl Arlene Flanders in her efforts to raise money for children with cancer and their families. Donate today!

Make a difference in the life of a child today! Join us in our commitment to turn childhood dreams into reality by supporting THON. This year, I am taking action by uniting with 16,500 student volunteers and over 25,000 alumni supporters in the fight against childhood cancer. Our year-long efforts culminate in a 46-hour, no-sitting, no-sleeping d...

We express our gratitude for you! 🫶 Your relationship means a lot to us, and we truly value the trust and loyalty you've shown. Here's to a Thanksgiving full of delicious food, good times, and the joy that comes from knowing we have amazing clients, partners, and friends like you! 🦃🧡

BaselineGroupNY | Brand Excellence, Delivered BaselineGroupNY is a woman-owned, award-winning creative agency that partners with clients to go beyond the expected and deliver brand excellence.

🇺🇸 Honoring the brave men and women who serve or have served our nation. Thank you for you dedication, sacrifice, and valor.
Say thanks to a veteran today.

Thank you to everyone who submitted an entry to our ! 🎃 Congratulations to Arlene Flanders and Anita Pintado Serpa! 👏 🎉 Our winners will be receiving treats from Little Miss Moffitt

Reflections

Wishing all who celebrate a year of health, happiness and prosperity.

My Kids' Favorite Chocolate Chip Cookies, Oatmeal Raisin Cookies, Double Trouble PB Choco Chip Cookies and our Glazed Lemon Cookies; plant-based choices for everyone!

Do you know why these recognizable brands use the color purple?

Hallmark chose purple, along with gold, to reflect its crown mark. Purple has long been associated with royalty and the branding decision may have been made to imply that gifting a Hallmark card or gift is like giving someone “the royal treatment”.

FedEx purple is said to stand for stability and professionalism. To reemphasize their commitment to outstanding customer experience and superior customer service The Purple Promise and The Purple Award were established.

Yahoo’s color origin is said to have something to do with gray office paint drying to a purple color. Its founder said, “We were purple before it was cool to be purple”. Purple does have associations with creativity and imagination.

Truist’s choice was driven by the merger between BB&T and SunTruist—combining burgundy and blue to create the new entity’s purple. Purple is not typically associated with financial brands which was by design—“It’s about being bold and distinctive, yet warm and inviting” said Truist’s chief digital and client experience officer.

Check the comments for the correct answers and let us know if you got all 4 right!

BaselineGroupNY has been selected four years in a row for the Best of Manhattan Awards for Branding and Digital Design, which now qualifies us for the 2023 Manhattan Business Hall of Fame.

Each year, the Manhattan Awards Program identifies companies they believe have achieved exceptional marketing success in their local community and business category. These are local businesses that enhance the positive image of small business through service to their customers and our community.

In April, we’re exploring the color purple.
With Easter around the corner, purple will be primary color. They’ll be beautiful florals like tulips, a plethora of colored eggs, lovely spring pastel apparel, and let’s not forget the religious symbolism of the color purple. But, what else does purple mean? Check out the comments for an in-depth read on the psychology of the color purple.

Happy and Healthy Passover to all those celebrating!

What says Spring better than pastel chocolate chip cookies???? Or any cookies for that matter?

Spring is in the air! 🌸✨
Check out http://littlemissmoffittbaker.com

As we continue to celebrate Women’s History Month, we’d like you to meet our Studio Manager, Luckert.

What did you aspire to be when you were growing up?
I went through a lot “future careers” as a kid. At first, I wanted to be an archeologist! My dad was a big history buff, we watched a lot of shows about the past, about scientific explorations, about ancient civilizations, and dinosaurs. I wanted to be a real-life Indiana Jones! As I got older, I wanted to be an animator. I was pretty obsessed with cartoons—I am still a big kid at heart.
What put you on the path that you are on today?
I went to art school to pursue my dream of making cartoons, however I was disappointed to learn that I had not been accepted into the computer animation program I had my heart set on. Instead, I enrolled as a Graphic & Interactive Communications major with the intention to reapply to the animation program. It was in my Introduction to Graphic Design class that I fell in love with typography. I learned about baselines (pun intended), optical alignments, ascenders, descenders, arms and serifs. Suddenly, the letters I had looked at my entire life were now different, so complex. I was hooked. I never did reapply to the animation program and graduated with my BFA in Graphic & Interactive Communications with a minor in Business of Art & Design.

What are you most passionate about in your career?I have always been passionate about solving problems. I love a challenge, and I really enjoy finding solutions that make a difference—coming up with ideas that makes things easier for my clients and colleagues.

Quote to live by?
“All it takes is faith and trust” —Peter Pan

Made so many great connections Women's Business Enterprise National Council - WBENC in Nashville! Looking forward to the follow up!

If March had a color palette, green would be a primary color.
When we think of March, we think of springtime, a time for growth—and let’s not forget St. Patrick’s Day. Green is a perfect fit, right? But is there more to it? Check out the comments for an in-depth read on the psychology of the color green.