The Araca Group

12 Tony Nominations. We’ve got nothing but gratitude.

Tickets on sale now.
Broadway Previews begin March 16, 2024.

“Everyone deserves a chance to fly!”
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Presenting the WICKED x notebook in celebration of WICKED’s 20th Anniversary on Broadway.

Created in partnership with the , every purchase of the WICKED x Moleskine Notebook, will support someone’s chance to fly through The EVERYONE DESERVES THE CHANCE TO FLY Grant – inspiring everyone to use their brains, hearts, and courage to express their creative genius and find new ways of defying gravity.

Available now in Moleskine US boutiques and the Gershwin Theatre, home of WICKED.

NOW AVAILABLE: The Nap Dress® makes its Broadway debut!!!! Introducing: Hill House Home for Wicked. 🧹🎀💚🎀🧹

We couldn’t be happier to release this special, limited edition Nap Dress® collaboration with . TOMORROW: The Nap Dress® makes its Broadway debut!!!! Introducing: Hill House Home for Wicked. 🧹🎀💚🎀🧹

Thank you and

NOW LIVE!!

This collection is a celebration of friendship, standing up for what you believe in (even when it’s unpopular), and 20 years of belting “Defying Gravity” at the top of our lungs. (IYKYK)

Thank you and for the beautiful images!!

"The future is now open for business." - Bob Gale. The is officially open!! Come visit us!!

📸:

It’s a Wicked x American Girl Doll Exclusive! Celebrate the musical’s 20th anniversary on Broadway with these special-edition costumes.

American Girl Doll's 2023 Girl of the Year, Kavi Sharma, loves performing. Kavi’s favorite musical is Wicked, and the authentic replicas of Glinda and Elphaba's costumes are bringing Kavi’s Broadway dreams to life!

Celebrate Pride from the other side with our exclusive Pride tee! 🌈

🐰Something for every bunny, hop on over to 10 Market Building to explore the brand new Easter Adventure pop up shop, filled with iconic Peter Rabbit™ merchandise. Don’t forget to purchase your tickets for the Peter Rabbit™ Easter Adventure experience starting from 21st March- head to ’s bio for more info!

GIVEAWAY!! Broadway Plus]] is doing a special giveaway with our friends !! One lucky winner will get some amazing Kimberly Akimbo merch including a mug, pins, socks, a Broadway Plus]] tote bag, AND A SIGNED PLAYBILL from the cast!!!

Head to Broadway Plus]]’s instagram for instructions to enter!

Giveaway entries close Friday, February 3rd 11:59 (ET).

Even better than slim fitting khakis, the shop is now OPEN! 🚢 Visit ’s bio to get your shop on, diva!

Happy Holidays from all of us at The Araca Group!! 🎄🎁🌲

Araca Merchandise 2022 in the Numbers: Proud of our team, thankful for our partners, and excited for all that’s to come in 2023!

Give the gift of this holiday season!

And if you already purchased tickets as a gift, don't forget the Broadway merch so your loved ones have something to unwrap!

Perfect for the theatre lover or Neil Diamond fan in your life.

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One Shubert Alley will officially reopen tomorrow, December 17th 🎉!

Head to the link in our story for hours of operation.

Pictures of the merchandise.

When life gives you lemons, go out and buy merch to feel better. ✔️

Wicked UK]] COMPETITION ALERT!!! ONE MORE DAY TO ENTER!

marks the start of , to celebrate we have TEN pairs of our Pink & Green Socks to give away!

TO ENTER:
Like the photo
Follow Wicked UK]] on Instagram

T&Cs:
- Entrees must follow Wicked UK and like this post.
- Last day of entry 18.11.22. 23:59.
- The Competition is only open to residents of the United Kingdom and the Republic of Ireland who are aged 18 or older.
- Winners will be contacted by Wicked UK]] via DM only.

There is merch. Don't miss it on your next visit at The Golden. 📸:

⚡ 500th GIVEAWAY ⚡
is celebrating their 500th PERFORMANCE in the West End! 🤯

At Thursday's matinee, one lucky Dreamer will find a note from Doc under their chair and they'll win this goody bag, complete with a signed brochure! Good luck time travellers!!! 🤪⏱️

Repost from :
“I have all my necessary gear to watch the Tournament of Champions, including my prized signed and framed obligatory photo of Ken Jennings. Catch tonight's exhibition game!!!”

Repost from : Accidental twins❤️

opens this Thursday, November 10th!

Introducing…DAVID! He is our phenomenal merch guy on tour!!! You will see him in the lobby of every theater we go to! Make sure to say hi to him as you buy some fantastic and fun Hairspray gear!

What an opening night it was for !!! The energy was at a high and judging by the early reviews, so were the performances!📸 by courtesy of

Spreading the Broadway love at the Golden Theatre.

Have you been by ’s merch booth yet?



Photos by: .jpg

Don’t forget to visit the merch booth to pick up a t-shirt, coffee mug, umbrella and much more when you come to see the show!

📸: Mason Aschenbrenner

One Shubert Alley will reopen under The Araca Group. Learn more on BroadwayWorld. Stay tuned for more updates!

Broadway Gift Shop One Shubert Alley to Relaunch Later This Year It was reported earlier this month that the iconic Broadway gift shop, One Shubert Alley, would close on October 2nd. It has now been announced that the Araca Group’s merchandise division, Araca Merchandise, will assume management of One Shubert Alley, Broadway’s Theatre Shop, after a brief stor...

Check out 15% off items in BroadwayWorld's shop for our Fall Sale through September 25th! 🍂 Shop , , and more!

Take a look at the most popular merch in BroadwayWorld's Theatre Shop, including , , & !

In Honor of Cobra Kai Season 5, Save 15% Sitewide!