Bobbi Brown Cosmetics at Macy's Herald Square
Nearby shops
West 34th Street
West 34th Street
W 34th Street
West 34th Street
West 34th Street
W 34th Street, Bandipora
Street 34th Street
10001
West 34th Street
W 34th Street
W 34th Street, York
11563
West 34th Street
10001
Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Bobbi Brown Cosmetics at Macy's Herald Square, Cosmetics Store, 151 W 34th Street, New York, NY.
Internationally renowned beauty expert Bobbi Brown revolutionized the makeup industry in 1991 with the launch of 10 lipsticks and her belief that “makeup is a way for a woman to look and feel like herself, only prettier and more confident.” Stop by a Bobbi Brown counter to shop her latest collection and enjoy a complimentary makeup lesson that will take you from pretty to pretty powerful.
![](https://img5.findglocal.com/297/191/791905502971912.jpg)
When we’re narrowing down a lip lineup, the shades have to be just right: bolds that brighten but don’t overpower, neutrals that enhance but don’t wash you out. With the perfect amount of mixing, we landed on Luxe.
Which Luxe Lipstick shades are you loving lately?
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In our search for a lipstick wearable enough for every day (and won’t dry out your lips), we came up with Luxe Lipstick. It has neutral tones that naturally flatter, plus skincare ingredients. Because you shouldn’t have to compromise comfort for color.
If you could create your perfect lipstick shade, what would it be?
![Photos from Bobbi Brown Cosmetics's post](https://img3.findglocal.com/662/761/788681826627613.jpg)
Date-night lip shades that feel as good as they look. Our skincare-infused Luxe Lipstick visibly reduces lip lines instantly, improves the condition of lips after just 1 week, and hydrates for 10 hours straight.
LUXE LIP LINEUP:
• Hibiscus: Plum wine
• Tango: Burnt red
• Your Majesty: Bordeaux red
• Parisian Red: True yellow red
• Pink Guava: Pink tangerine
• Red Velvet: Cool rich red
• Afternoon Tea: Toasted n**e
• Pink N**e: Pale n**e pink
• Pink Cloud: Baby pink
What’s your go-to lip shade? Let us know
![](https://img4.findglocal.com/330/071/788617483300714.jpg)
Make standout lips your signature. Luxe Lipstick delivers skincare-infused comfort and 10-hour pigment-rich color with a luxurious satin finish.
![Photos from Bobbi Brown Cosmetics's post](https://img3.findglocal.com/997/618/788529429976186.jpg)
Perfect your look like a pro. Our beauty tools make it easy to recreate your favorite looks from the runway.
: Create an easy monochrome look by applying Crushed Lip Color (seen here in Sunset) to lips with our Lip Brush and patting onto cheeks with your fingers.
MUA:
![Photos from Bobbi Brown Cosmetics's post](https://img3.findglocal.com/002/122/788079000021229.jpg)
Finish your look with Luxe. Our red carpet-inspired lipstick swipes on rich, non-drying color that you’ll actually want to wear all night.
GET THE LOOK:
• Luxe Matte Lipstick in Red Carpet
• Lip Pencil in Red
• Dual-Ended Long-Wear Cream Shadow Stick in Pink Steel/Bark
• Highlighting Powder in Bronze Glow
• Pot Rouge in Chocolate Cherry and Pale Pink
Red carpet-inspired beauty by .
![](https://img3.findglocal.com/003/438/787947460034383.jpg)
Brisker days, bolder shades.
LUXE MATTE LINEUP (L to R):
• After Hours: Warm, deep red
• Ruby: Cool, gem-toned red
• Uptown Red: Rich burnt red
![](https://img4.findglocal.com/007/595/787531750075954.jpg)
The finishing touch. Sweep on our Vitamin Enriched Pressed Powder to blur imperfections, balance skin with moisture, and refine skin tone.
MUA:
![](https://img4.findglocal.com/679/992/786958746799921.jpg)
The lipstick that will change your mind about matte. Luxe Matte Lipstick delivers rich, velvety color and skincare-infused comfort that lasts all day—no dry-out.
![](https://img3.findglocal.com/687/091/786248786870917.jpg)
A pop that won’t overpower. Luxe Matte Lipstick in After Hours swipes on a just-right shade of red that you can reach for night or day.
THE FULL LOOK:
• Luxe Matte Lipstick in After Hours
• Pot Rouge for Lips & Cheeks in Chocolate Cherry
• Dual-Ended Long-Wear Cream Shadow Stick in Golden Pink/Taupe
• Long-Wear Cream Shadow Stick in Golden Amber
• Long-Wear Gel Eyeliner in Black Ink
MUA:
Assisted by: &
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Raise your brow game. Our essentials help you achieve any look, from natural to bold.
BROWS 3 WAYS:
• Natural Brows: Natural Brow Shaper lifts, shapes, and sets
• Structured Brows: Micro Brow Pencil makes it easy to draw precise hair-like strokes for detailed definition
• Bold Brows: Long-Wear Brow Pencil shades, shapes, and fills for an eye-catching look
![](https://img3.findglocal.com/708/156/784142337081562.jpg)
Better-looking skin in a compact. Our Vitamin Enriched Pressed Powder blurs, balances, and boosts skin’s hydration for a your-skin-but-better finish.
![Photos from Bobbi Brown Cosmetics's post](https://img3.findglocal.com/721/381/782819807213815.jpg)
New Year’s resolution to try new things? These minis make it easy to give our bestsellers a go.
MINI COMPLEXION FAVORITES:
• Mini Skin Long-Wear Weightless Foundation: 16-hour skin-true coverage that looks like your skin, only better
• Mini Skin Full Cover Concealer: Must-have touchup with 16-hour skin-perfecting power
• Mini Vitamin Enriched Face Base: Ultimate 2-in-1 that moisturizes and preps skin for makeup
Enjoy 25% off sitewide on bobbibrown.com during our Friends and Family event now through 1/27.
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The results are radiant. Our NEW Vitamin Enriched Smoothing Serum adds brightening benefits to our regimen with its multitasking, moisturizing formula.
Beauty by
![Photos from Bobbi Brown Cosmetics's post](https://img5.findglocal.com/416/357/779988844163578.jpg)
Potent ingredients. Smoother skin. Powered by 10 skin-loving ingredients, NEW Vitamin Enriched Smoothing Serum is the first step of our Artist-approved regimen. Use it morning and night to help boost your base so makeup goes on smoothly.
POTENT INGREDIENTS:
• HydroGlow Fruit Complex helps provide long-term moisturization
• Niacinamide (Vitamin B3) helps provide long-term hydration
• Vitamin C helps fight dullness and delivers skin-tone-brightening benefits over time
• Acetyl Glucosamine helps smooth and even skin’s texture through gentle exfoliation over time
![](https://img4.findglocal.com/088/883/779402920888837.jpg)
Give skin what it craves. Nourish and comfort dry skin with our Extra Face Oil. A blend of Sesame, Sweet Almond, Olive, and Jojoba Oils helps keep skin soft and supple over time.
: Warm Extra Face Oil between fingers and press on top of makeup during the day to instantly nourish skin.
![Photos from Bobbi Brown Cosmetics's post](https://img5.findglocal.com/094/073/778883920940737.jpg)
Getting ready with nominee and celebrity makeup artist for the Emmys.
GET THE RED-CARPET LOOK:
• Vitamin Enriched Smoothing Serum
• Vitamin Enriched Face Base
• Vitamin Enriched Eye Base
• Skin Full Cover Concealer in Warm ivory
• Sheer Finish Pressed Powder in Soft Porcelain
• Bronzing Powder in Light
• Pot Rouge in Calypso Coral
• Highlighting Powder in Pink glow
•Long-Wear Cream Shadow Stick in Vanilla & Cinnamon
• All N**es Eyeshadow Palette in Bronzed N**es
• No Smudge Mascara
• Extra Lip Tint in Bare Pink
• Lip Liner in N**e
• Luxe Lipstick in Rosewood
![](https://img3.findglocal.com/098/676/778423630986766.jpg)
Keep glowing this season by adding formulas infused with good-for-skin ingredients to your routine.
GLOW-GETTING SKINCARE:
• Extra Face Oil: Nourishes and comforts dry skin
• Lip Balm SPF 15: Helps smooth, soften, and protect lips
• Lathering Tube Soap: Lifts makeup and impurities while leaving skin feeling soft, clean, and refreshed
• Hydrating Face Cream: Keeps skin hydrated for 24 hours for a fresh, healthy-looking glow
• Hydrating Eye Cream: Melts quickly into skin and leaves eye area soft, plumped, and refreshed
![Photos from Bobbi Brown Cosmetics's post](https://img4.findglocal.com/114/921/776799151149214.jpg)
Perfecting pairs. Put your best face forward with our favorite complexion companions.
ACE YOUR BASE:
• Vitamin Enriched Face Base and Skin Long-Wear Weightless Foundation SPF 15: Layer our makeup-gripping moisturizing primer with comfortable, skin-true coverage for a fresh-faced finish
• Vitamin Enriched Eye Base and Skin Full Cover Concealer: Prep with our brightening primer and perfect with featherweight full coverage to give eyes an instant wake-up call.
![](https://img4.findglocal.com/787/790/776178937877902.jpg)
Makeup prep made easy. Moisturize and prime at the same time with our bestselling Vitamin Enriched Face Base. 95% say it helps makeup apply smoothly and evenly.* See for yourself why it’s the perfect first step for makeup.
*Consumer testing on 103 women after 1 week of product use.
![](https://img3.findglocal.com/806/876/774270338068762.jpg)
From backstage secret to our bestseller. Originally a face cream, Vitamin Enriched Face Base got its name when we got rave reviews from makeup artists using it backstage to prep makeup. Our 2-in-1 moisturizer and primer grips makeup as it nourishes and plumps skin. Plus, it energizes the senses with an uplifting scent of Grapefruit and Geranium.
![](https://img3.findglocal.com/147/520/773539291475200.jpg)
Prep like a pro. Pair NEW Vitamin Enriched Smoothing Serum with our bestselling Vitamin Enriched Face Base to help plump skin so makeup goes on smoothly.
MORNING REGIMEN:
• Massage Vitamin Enriched Smoothing Serum onto face
• Follow with Vitamin Enriched Face Base and Vitamin Enriched Eye Base for a cushioned, makeup-ready canvas
NIGHTTIME REGIMEN:
• Massage Vitamin Enriched Smoothing Serum onto face
• Follow with your favorite moisturizer
![](https://img4.findglocal.com/485/997/773024904859972.jpg)
Find your skin-true match. Update your foundation for the cooler months with a formula and shade that meet your skin’s winter needs.
WINTER FOUNDATION FINDER:
• Skin Long-Wear Weightless Foundation: A matte, real- skin finish that feels comfortable and breathable and lasts for 16 hours
• Vitamin Enriched Skin Tint: 2-in-1 formula that moisturizes, protects, and delivers fresh, natural-looking coverage
• Intensive Serum Foundation: 75% skin-caring ingredients work with tone-perfecting pigments for an even, radiant look
Which one will you try? Share with us in the comments below.
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“I love makeup that makes you look beautiful in the most natural way.” Meet , our new Artist in Residence, Asia-Pacific. As a celebrity makeup artist and beauty expert, Seo OK has created some of K-Pop’s most viral beauty moments—and made those looks accessible to all with easy artistry tutorials rooted in a skin-first approach.
![](https://img5.findglocal.com/491/030/772521544910308.jpg)
Start and end each day . Use our skin-loving multitaskers to make makeup prep effortless, and help keep skin hydrated and healthy-looking, with or without makeup.
OUR VITAMIN ENRICHED COLLECTION:
• Vitamin Enriched Smoothing Serum boosts your base overnight with skin-loving hydration
• Vitamin Enriched Face Base plumps and primes for effortless makeup prep
• Vitamin Enriched Eye Base smooths the way for corrector and concealer
Everyone has a favorite. What’s yours? Let us know in the comments below.
![](https://img4.findglocal.com/833/818/771576078338188.jpg)
Coverage that keeps it natural—and keeps up all day. See why we love Vitamin Enriched Skin Tint.
SKIN PERKS:
• 12-hour moisture and color-true wear
• Sheer, natural-looking coverage
• Nourishing blend of Vitamins B, C, and E
Chat with an Artist at bobbibrown.com to find your perfect shade.
![](https://img5.findglocal.com/178/301/770461101783019.jpg)
Our bestselling Vitamin Enriched Face Base is so well-loved, it started a whole collection of good-for skin beauty. All of our must-have multitaskers work hard to prep and perfect your look.
VITAMIN ENRICHED COLLECTION:
• Vitamin Enriched Smoothing Serum boosts your base overnight with skin-loving hydration
• Vitamin Enriched Face Base plumps and primes for effortless makeup prep
• Vitamin Enriched Eye Base smooths the way for corrector and concealer
• Vitamin Enriched Skin Tint perfects and protects with sheer, skin-true coverage
• Vitamin Enriched Pressed Powder refines skin tone, boosts hydration, and keeps oil in check
What would you like to see next in our Vitamin Enriched lineup? Tell us below.
![](https://img5.findglocal.com/512/920/770332565129206.jpg)
For results you’ll see, feel (and love), try our NEW Vitamin Enriched Smoothing Serum. It’s the first step in our Artist-approved regimen for the multitasking benefits fans love.
REAL RESULTS:
• 93% say it creates a smooth surface for makeup application over time*
• 91% say skin looks brighter*
• 90% say it improves the look of skin’s texture*
*Consumer testing on 164 women after using product for two weeks.
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151 W 34th Street
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10001
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