e.l.f. Cosmetics

Our newest brush crush 😍

Our Senior Director of Artistry and Events – Lipstick Nick – shows us how to create a 10/10 look with ✨NEW✨ Ten Out of Ten Brush Set - NOW AVAILABLE on elfcosmetics.com and the e.l.f. app! 🙌

Why you’ll love it:
🖌️ Complete set with 10 best-selling brushes for full-face makeup application
🖌️ 5 face brushes + a makeup sponge for applying and blending complexion makeup
🖌️ 4 eye brushes for creating any eye look
🖌️ Can be used with powder, cream and liquid formulas
🖌️ 100% synthetic bristles are vegan & cruelty free

Set includes:
🌟 Putty Primer Brush & Applicator: pair it with Poreless Putty Primer ($10)
🌟 Ultimate Blending Brush: pair it with Soft Glam Satin Foundation ($8)
🌟 Flawless Concealer Brush: pair it with Hydrating Camo Concealer ($7)
🌟 Pointed Powder Brush: pair it with Halo Glow Setting Powder ($8)
🌟 Angled Blush Brush: pair it with Camo Liquid Blush ($7)
🌟 Eyebrow Duo Brush: pair it with Brow Lift ($6)
🌟 Blending Brush: pair with your fave e.l.f. eyeshadow
🌟 Wide Tapered Eyeshadow Brush: pair with your fave e.l.f. eyeshadow
🌟 Wing It Liner Brush: pair with your fave e.l.f. eyeliner
🌟 Angled Silicone Face Sponge: pair it with Halo Glow Highlight Wand ($9)

Shop everything you need to slay a full face for only $35! 🤩 https://elfyeah.com/FB-BrushSet

Shades featured:
💕 Soft Glam Satin Foundation in 30 Medium Warm
💕 Hydrating Camo Concealer in Light Ivory
💕 Halo Glow Setting Powder in Medium
💕 Camo Liquid Blush in Coral Crush
💕 Halo Glow Highlight Wand in Rose Quartz

Squeeze, swipe, repeat! 💋

✨NEW✨ Squeeze Me More Lip Balm Duo is NOW AVAILABLE on elfcosmetics.com, the e.l.f. app and TikTok Shop! 🔥

Why you’ll love it:
💄 Set of 2️⃣ NEW scents: MANGO and WATERMELON
💄 Lightweight, hydrating leave-on formula
💄 Ultra-sheer kiss of color
💄 Squeeze tube with slanted tip applicator for easy application on the go
💄 Boosted with nourishing ingredients like Shea Butter, Hyaluronic Acid and Goji Berry

Shop this exclusive set for only $8! 😱 https://elfyeah.com/FB-SqueezeMeDuo

The best part of back-to-school szn? The shopping 🛍️😍 Get all your e.l.f.ssentials at Ulta Beauty! 🧡

🌟 Glow Reviver Lip Oil ($8): ultra-glossy clear lip oil that nourishes, hydrates and enhances your lips’ natural color
🌟 Power Grip Primer ($10): gel-based, hydrating face primer that smooths skin while gripping your makeup
🌟 Power Grip Dewy Setting Spray ($10): bi-phase setting spray with a fine mist that grips makeup for long-lasting wear with a hydrated, dewy finish

Get school-ready and shop your e.l.f. faves at Ulta and on elfcosmetics.com! 🙌 https://elfyeah.com/FB-elfcosmetics

Join our Senior Director Artistry and Events Lipstick Nick as she shares the e.l.f.ssentials you need for back-to-school szn. 📚 Comment BUY to receive a DM with links to purchase! 🛍️

As a blind beauty lover, Anastasia Pagonis's makeup routine prob doesn’t look exactly like yours.

When we learned how Tas hacks her products to make them more accessible, we immediately knew this was something that needed to be shared with the world! 🌎

Here’s a little hack history and how-to with our girl Tas 💕🥰

Shop the Beauty For Every Eye bundle! ✨ https://elfyeah.com/EveryEyeBundle

Video description: Close up shots of Anastasia applying e.l.f. products and showing how she scans QR code stickers on her products using her phone camera.

Good night, skin tight! 😴 Add Blue-ty Sleep Night Oil to your nightly routine. 🙌

🧼 Holy Hydration! Daily Cleanser ($6): gel-based foaming daily cleanser that helps wash away excess oil, impurities and makeup
👁️ Holy Hydration! Eye Cream ($10): hydrating eye cream that moisturizes the eye area while minimizing dark circles
💦 Holy Hydration! Face Cream ($13): lightweight, moisturizing face cream that nourishes and plumps skin while delivering hydration
💙 Blue-ty Sleep Night Oil ($18): gentle overnight facial oil with 1% granactive retinoid to help reduce the appearance of fine lines over time for a visibly smooth complexion

Get your Blue-ty Sleep with this nighttime routine:
Step 1️⃣: Lather Holy Hydration! Daily Cleanser between your hands with water, then massage onto your face in upward circular motions
Step 2️⃣: Gently dab Holy Hydration! Eye Cream over eyelids & under eye area to soothe and nourish
Step 3️⃣: Gently massage Holy Hydration! Face Cream onto skin (Also available in fragrace-free)
Step 4️⃣: Massage 3-5 drops of NEW Blue-ty Sleep Night Oil onto face & neck

Shop these skincare e.l.f.ssentials! 🫶 https://elfyeah.com/FB-BluetySleepNightOil

This shift is eye-conic! 👀

Duochrome Liquid Eyeshadow is BACK for a limited time! 🔥 AVAILABLE NOW on elfcosmetics.com & the e.l.f. app with a NEW shade: Extra-terrestrial 👽

Why you’ll love it:
🎨 Color-shifting liquid eyeshadow
🌟 High pigment & high-shine metallic finish
⌛️ Quick drying, long-lasting & crease-resistant

Available in 4️⃣ shimmering shades:
🛸 NEW Extra-terrestrial: Pink ➡️ yellow & green
🪐 Venus Envy: White ➡️ blue & yellow
💖 Cyberpink: Pink ➡️ gold
🧜‍♀️ Mer-mazing: Blue ➡️ green

💡 Pro tip: Prime your eyelids with our Lock It Down Eyeshadow Primer ($7) for a long-lasting look that pops!

Shop for ONLY $8 on elfcosmetics.com & the e.l.f. app 🤩 https://elfyeah.com/FB-DuochromeEyeshadow

📽️:

Shake, spray and SLAY with Hot Girl Walk CEO Mia Lind and her fave e.l.f.ing holy grails! 💗

Mia is using:
✨ Suntouchable Invisible Sunscreen SPF 35
✨ Hydrating Camo Concealer
✨ Halo Glow Blush Wand in Pink-Me-Up
✨ Lash ‘N Roll Mascara
✨ Suntouchable All Set for Sun SPF 45
✨ Glow Reviver Lip Oil in Rose Envy
✨ Power Grip Dewy Setting Spray

Grab your Hot Girl Walk® e.l.f.ssentials NOW on elfcosmetics.com for everything you need to slay as you strut. 🚶‍♀️ Happy Hot Girl Walk®-ing! 👟 https://elfyeah.com/FB-elfcosmetics

Lace up your sneaks! 👟 It’s time for the HOT GIRL WALK® CHAMPIONSHIPS – officially sponsored by e.l.f. ✨

We’re getting in on the summer sports action with the only event that lets you slay a full beat while you compete. 💋

Watch the full video, featuring our e.l.f.ing iconic sportscasters, Gabrielle Douglas and Patrick Warburton. 🙌 https://youtu.be/ggwSgtNS3qs

Power Grip fam: ASMR edition 🤤 Stick & set your look with this grippy as e.l.f. duo! 💦

Power Grip Dewy Setting Spray ($10):
🌟 Bi-phase setting spray (Shake to activate!)
🌟 Shockingly fine mist gives skin a dewy finish
🌟 Grips without being sticky or greasy
🌟 Infused with hydrating 5% aloe, hyaluronic acid, squalane & green tea seed oil

Power Grip Primer ($10):
💦 Gel primer formula grips makeup for long-lasting wear
💦 Gives skin a naturally dewy finish
💦 Infused with hyaluronic acid to hydrate skin
💦 Also available in a mini size! ($5)

How to get the look:
1️⃣ Grip it: Use Power Grip Primer to lock makeup in place
2️⃣ Set it: Shake & spray NEW Power Grip Dewy Setting Spray for looks that slay all day!

Shop this power couple! 💪 https://elfyeah.com/FB-PowerGripDuo

*adds to cart* (literally!) 🛒 Walmart is fully stocked with all your e.l.f.ing summer must-haves! ☀️

Products featured:
🌟 Bronzing Drops ($12): tinted serum that mixes seamlessly with moisturizer to nourish skin & give a sun-kissed glow
🌟 Soft Glam Satin Foundation ($8): long-lasting, hydrating foundation that delivers medium buildable coverage and a satin finish - available in 36 shades!
🌟 Brow Laminating Gel ($8): clear-drying eyebrow gel with our strongest e.l.f.ing hold yet for slaying that laminated brow look

Shop these holy grails in-store and on elfcosmetics.com! 🤩

🎥:

Let’s play slime vs. prime-r 👀 Can you tell the difference between these grippy as e.l.f. faves!? 🤔

Jelly Pop Primer ($10):
💖 Sticky gel texture primer
💖 Grips makeup to keep your look in place
💖 Gives skin a dewy & smooth finish
💖 Refreshing watermelon scent

Power Grip Primer ($10):
💦 Gel primer grips makeup for long-lasting wear
💦 Sticky formula preps and smooths skin
💦 Delivers a naturally dewy finish
💦 Infused with Hyaluronic Acid to hydrate skin

Liquid Poreless Putty Primer ($10):
🙌 Silky lightweight liquid face primer
🙌 Grips makeup for long-lasting wear
🙌 Minimizes appearance of pores for a smooth complexion
🙌 Infused with Squalane

Stay Cool Primer Stick ($7):
🧊 Solid gel primer stick with a cooling, watery feel
🧊 Hydrates, soothes & preps skin for makeup
🧊 Safe for eye area application
🧊 Infused with refreshing aloe water plus coconut, spring & marine waters

Power Grip Primer + 4% Niacinamide ($10):
💕 Gel primer formula grips makeup for long-lasting wear
💕 Gives skin a natural finish
💕 Infused with 4% niacinamide to help even out skin tone and brighten

How many did you get right? Tell us in the comments! ⬇️

Shop these primer picks now! 🤩 https://elfyeah.com/FB-Primers

This trio is juicy 👏 as 👏 e.l.f.! 👏

ICYMI: the Jelly Pop fam is BACK for a LIMITED TIME - available now on elfcosmetics.com, the e.l.f. app and Ulta Beauty! 💖

Cop these watermelon faves before they pop off:
🌟 Jelly Pop Primer ($10): watermelon-scented gel primer smooths skin & grips makeup while delivering a dewy glow
🌟 Jelly Pop Glow Stick ($8): hydrating, watermelon-infused highlighter stick that gives a radiant & luminous finish
🌟 NEW Jelly Pop Glow Reviver Lip Oil ($8): drench lips in an addictive, pink shimmer oil infused with the iconic Jelly Pop watermelon scent

SHOP NOW on elfcosmetics.com, the e.l.f. app & Ulta Beauty (while supplies last!) 🔥 https://elfyeah.com/FB-JellyPopCollection