AYNI BRIGADE
A Force For Growth We help businesses deeply understand the people they serve and become a meaningful part of their lives.
Our unbeatable combo of science-backed strategy, technological expertise, and creative ingenuity help brands leverage the power of emotional decision-making, shared purpose, and big data to create impactful brand messaging and identity.
Wishing everyone a joyous and safe Independence Day! Enjoy the festivities, fireworks, and freedom.
Today, we celebrate freedom and reflect on the deep economic, cultural, political, and psychological impacts of slavery, recognizing our ongoing journey toward a more equitable society.
Meet Rich, VP of Integrated Production Services, aka the Yoda of our team. To find out more, link you click.
https://www.aynibrigade.com/blog-posts/rich-randazzo
Thank you to our service members who have bravely fought to protect the constitutional rights and freedoms fundamental to our democracy. We salute you.
We’re thrilled to bring home an AMA Crystal Award for our Fox & Seeker work. Come hell or high water (literally!), Sorcha made it to the show to receive our award—props to her for battling a Texas tornado to make this pic happen. Congrats to the whole team!
Learn more below:
https://www.aynibrigade.com/blog-posts/a-gin-love-story
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Myers-Briggs who? Enneagrams are all the rage. Here’s what afternoon snack we’d be based on our Enneagram types.
A cancer diagnosis is like a high-stakes game of chess—every move is critical. Our campaign for St. Joseph’s Health’s partnership with Roswell Park explores this analogy.
Visit our blog to learn more.
https://www.aynibrigade.com/blog-posts/this-changes-everything
We’re thrilled to share some exciting news: we recently clinched 22 shiny awards at the Annual Healthcare Advertising Awards for five diverse clients, each with unique challenges. A tip of the hat to our stellar clients for joining forces with us to create greatness. Cheers to teamwork!
Visit our blog to learn more.
https://www.aynibrigade.com/blog-posts/22-awards
We got down and dirty for Mother Earth this week! Our NYC team spent a morning digging, planting, and pruning gardens.
Today, our fur-ever friends take the spotlight. Happy National Pet Day from ours to yours. 🐶🐱🐰
Interested in adding AI to your arsenal of writing tools? Our resident human scribe gave us six key takeaways from the Copy School AI Copywriting course.
In an NYC bar, Irish immigrants sway, regaling patrons with wild tales from their years of advertisi—wait a second…they look kinda familiar!
Happy St. Patrick’s Day from our whole sorta-kinda Irish team.
More precision, less scarring. Our most recent campaign dispelled fears surrounding minimally invasive robotic surgery by emphasizing the many benefits of the advanced technology. Get the full scoop on our blog.
https://www.aynibrigade.com/blog-posts/do-more-with-less
Lincoln was an accomplished wrestler. Gerald Ford had a love of model trains. John Quincy Adams went skinny dipping regularly. Andrew Jackson’s pet parrot only spoke in expletives. Here’s to the legacies of the weird leaders of the United States. Happy Presidents’ Day!
This month, we honor the extraordinary contributions, indomitable spirit, and timeless legacies of Black American trailblazers who’ve shaped our nation’s rich history. During Black History Month, we continue to emphasize the importance of a future rooted in equality and unity.
Though it feels like many years since Martin Luther King Jr.’s famous speech and March on Washington, the complex fight for racial equity is still ongoing. Issues like voting rights, police brutality, and systemic racism are threats to fair and just representation, which is why we’re taking this day to honor Civil Rights leaders and advocate for the dismantling of structural racism.
This holiday season, we’re sharing more of what the world needs most: +love. +kindness. +compassion. Our agency donation to Doctors Without Borders/Médecins Sans Frontières (MSF) supports our belief that health and dignity should always be protected—especially in conflict zones.
From all of us at Ayni Brigade, here’s to +goodwill and +good health in the New Year.
We launched a game-changing campaign to improve the public’s perception of Holy Cross Health, syncing it with the reality of their excellent, state-of-the-art care. Visit our blog to see how we made it happen.
https://www.aynibrigade.com/blog-posts/holy-cross-health-lets-make-it-happen
The only Turkey Trot any of us will be doing is trotting to the dinner table! We hope you find yourself with a full heart and stomach this Thanksgiving.
In a world filled with information overload, we were asked to streamline Century Heating and Cooling’s new website. Head to our blog to get the lowdown on how we balanced form and function to create a smart, sleek design.
Veterans’ Day is a time for reflection on service and the profound impact of war. We can see all too clearly how it devastates communities, families, and the social and economic fabric of nations. War leaves deep and lasting physical and emotional scars, and veterans carry the added weight of combat trauma. This Veterans’ Day, let’s come together to honor their sacrifices and try to envision a more peaceful world.
Our journey to transform Clear Path for Veterans into a nationally recognized brand was one heck of a ride, and it's a testament to our agency's passion for making a real impact. Learn how we pushed it to the next level on our blog.
https://www.aynibrigade.com/blog-posts/a-double-victory
Tag yourself; I’m Connor Roy.
In a recent recruitment campaign for St. Joseph’s Health, we cranked up the volume and treated nurses like the rockstars they are. Visit our blog to see how we electrified the Summer Concert Series at the Amphitheater at Lakeview.
https://www.aynibrigade.com/blog-posts/rock-with-us
Do you have a favorite amendment? At our female-dominated agency, ours is the 19th (of course!). On Saturday, Women’s Equality Day, we celebrated the strides women have made toward gender equality, like universal suffrage. The battle to be considered equal is far from over though—there’s still a lot of ground to cover until all Americans can fully participate in our democracy and freely make choices about their health and bodies.
The best day of summer is here—Happy Independence Day to all our fellow British defectors and the émigrés who’ve since followed suit. May your day be filled with fireworks, grilled food, and good ole’ American freedom.
Look, ma, we won! Our “Persistence Pays Off” campaign for St. Joseph’s Health won TWO silver HealthcareADAwards—one for our TV spot and one for the entire campaign. You know how it takes a little badgering to get your loved ones to listen? This campaign hit that head-on, reminding families to resume annual check-ups post-COVID.
To watch our full video, visit gethealthysjh.org
Today we commemorate important American history: Juneteenth, or the final liberation of African Americans from slavery. Also known as Freedom Day, today’s all about resilience, justice, cultural heritage, solidarity, and the ongoing struggle for racial equality.
More award-season success! We won two HealthcareADAwards for our work on Clear Path for Veterans: Gold for the brand video and silver for the website. These pieces were developed around our brand promise: ”You found your place.” which speaks to Clear Path’s core tenets and their holistic approach to helping veterans and their families heal and thrive.
To watch our award-winning video, visit https://www.clearpathforvets.org
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