Van Leeuwen Ice Cream

HIYA DC 👋

We’re landing in Capitol Hill today, and you better believe it’s gonna be GOOD.

Here’s what’s going down:
🍦 $1 scoops from 3PM to 5PM
🆓 Free VL tote for the first 100 guests starting at 11am 🕙 Hours: 3PM - 12AM

456 Capitol St, Washington, DC 20003

ICE CREAM IS NOT A GUILTY PLEASURE. IT’S JUST A PLEASURE

SCOOPS BY THE SEA

Hiya LA, here’s the scoop on our Santa Monica shop opening today:

🍦 $1 scoops from 2pm to 4pm
🆓 Free VL tote for the first 100 guests
🍏🍦Limited Time Apple Pie Sundae x

🕙 Opening Day Hours: 2PM - 11PM
📍 1415 Montana Ave, Santa Monica, CA 90401

FIVE INGREDIENTS. SIX IF YOU COUNT SEROTONIN.

SANTA MONICA, HERE WE COME!

Get ready to soak up the sun and enjoy a scoop at our new Santa Monica, CA shop—opening this Thursday (Halloween!)

Here are the sweet deets:
🆓 Free VL tote for the first 100 guests starting at 2pm
🍦 $1 scoops from 2pm to 4pm
🍏🍦Limited Time Apple Pie Sundae x

🕙 Opening Day Hours: 2PM - 11PM
📍 1415 Montana Ave, Santa Monica, CA 90401

IF YOU HAVE A MOUTH, WE HAVE A NEW STORE OPENING.

HONEYCOMB GOODNESS

Few things make our mouths happier than our Honeycomb Ice Cream.

Fun fact: there’s no actual honey involved. Just caramel candy.

Confusing? Maybe. But so is the fact that ice cream isn’t made with ice.

GOOD FOR YOU. PROBABLY.

BLACK CHERRY CHIP PICKED

We’ll supply the black cherry ice cream, the chunks of black cherries, and the dark chocolate chips.

You supply the mouth. It’s simple, really.

Tart, sweet, a little bit of crunch—and the best part?

You don’t have to do a thing except enjoy.

What are you waiting for?

IF SOMETHING MAKES YOU HAPPY, THEN THAT SOMETHING IS GOOD FOR YOU.

WHAT’S THE TEA?

Our Earl Grey Tea is smooth, refreshing, and doesn’t need a filter—unlike Cathy from accounting.

Served cold, just like Cathy’s take on Peter from finance.

Grab a scoop, spill your own tea—no need for break room whispers here.

Available at VL shops everywhere.

BE KIND TO YOURSELF. AND YOUR SELF’S MOUTH.

DIG IN TO THE DIRT

Time to relive your childhood, one spoonful at a time.
The Cup of Dirt Sundae is here to bring out your inner kid⬇️

🍫 2 Scoops of Dark Chocolate Fudge Brownie
🖤 Cookies & Cream Crumble
🍦 Whipped Cream
🪱 Gummy Worms

🎃 Available at all VL scoop shops until 11/3

A LIFE WITHOUT A CUP OF DIRT IS SCARY.

VANILLA THRILLA

“Just Vanilla?” Think again.

Made with cold-ground Tahitian vanilla beans, our Vanilla Bean is here to change minds… and taste buds.

Try it and smile.

BE KIND TO YOURSELF. AND YOUR SELF’S MOUTH.

AFFOGATO ABOUT IT

Kickstart your day with a scoop (or two) of BIGFACE Coffee Affogato.

It’s like a morning hug from your favorite barista, but in ice cream form.

Warning: may induce sudden bursts of productivity and an uncontrollable urge to conquer the day.

Just ask and his crew—they’re the caffeine pump in this flavor.

Available in all shops nationwide.

HAPPINESS HAS A FLAVOR

SWEET POTATO COMFORT

Say goodbye to that weird sweet potato casserole Aunt Linda brings to Thanksgiving.

Our Vegan Sweet Potato Marshmallow Pie is the only sweet potato side dish you’ll ever need.

Vegan sweet potato ice cream. Marshmallows. Caramel swirls.

So good you’ll walk right past the turkey.. Sorry again Aunt Linda.

IF YOU HAVE A MOUTH, WE HAVE A FALL FLAVOR.

ON THURSDAYS WE EAT PINK

On October 3rd, he asked me what my favorite Van Leeuwen flavor was.

I said, “Strawberry.”

Get in loser, we’re going to eat ice cream.

STOP TRYING TO MAKE DIET ICE CREAM HAPPEN. IT’S NEVER GOING TO HAPPEN.

SCOOP, SCOOP, SWIRL AND TROUBLE

Get your Van Loot coins on the double.

Just in time for spooky season, snag a pack of 10 Van Loot coins for $30 and become the coolest house on the block.

Each coin is good for a kid’s scoop at any Van Leeuwen scoop shop.

Only available to purchase on our website. Link in bio.

**Get $5 flat rate shipping with any merch purchase of $50 or more in the continental US**

HAPPINESS IS A TREAT THIS HALLOWEEN.

PB PERFECTION

In our flavor lab, we start with creamy peanut butter ice cream, then toss in chewy brownie chunks and crispy honeycomb pieces.

Our “lab technicians” (ahem, marketing execs) perfect it with top-secret peanut butter swirls.

And yes, we sneak a taste for “quality control” (wink).

Only the best for your taste buds.

HAPPINESS HAS A FLAVOR.

EAT YOUR VEGGIES

Who knew veggies could taste this good?

Carrot cake is practically health food, so our Carrot Cake Dulce de Leche Swirl is basically a wellness retreat with a swirl of deliciousness.

Cream cheese ice cream. Carrot cake pieces. Swirls of dulce de leche.

It’s the ultimate upgrade from those carrot sticks you pretend to enjoy.

Scoop it up now at shops nationwide.

PLEASURE IS ITS OWN FOOD GROUP

HEY BOSTON 🍦

You’ve been patiently waiting for our Seaport location and we’re finally ready to reward your mouth with your favorite scoops.

Here’s the scoop on our opening this Thursday:
🍦 $1 scoops from 11am-1pm
🆓 Free VL totes for the first 100 guests
🍋 Exclusive Lemon Meringue Pie flavor made in collaboration with
👋 Come say hi to co-founder Ben Van Leeuwen
🥳 Guaranteed happiness
🕙 Grand Opening Hours: 11am to 11pm
📍 70 Pier 4 Blvd, Suite 410, Boston MA 02210

A LIFE WITHOUT ANYTHING GOOD IS BAD

TIZZ x VAN LEEUWEN ICE CREAM POP UP!

we’ve joined forces with our friends who will be pouring out the ultimate tangerine soda floats today in LA! 🍊🍦🫧

see last slide for details !

A LIFE WITHOUT A GOOD TANGERINE SODA FLOAT IS BAD.

HEY, SHORTCAKE

You. Yes, you.

Have you met our new Vegan Strawberry Shortcake yet?

We amped it up for you strawberry lovers with a strawberry sorbet swirled with vegan vanilla ice cream, packed with chunks of shortcake.

Make your mouth happy—try it now at all scoop shops.

IT’S NOT VEGAN ICE CREAM. IT’S ICE CREAM THAT HAPPENS TO BE VEGAN.

HOT DONUT FALL

Mmmmm, donuts 🤤🤤🤤

Oops, got a little distracted.

Our Blueberry Jelly Donut gives you all the flavor without the sticky jelly mess.

Sour Cream Ice Cream. Blueberry jam swirls. Powdered donut pieces.

Mmmmm, donuts 🤤🤤🤤

Oops, got distracted again.

Get it now at scoop shops nationwide.

COUNT DONUTS, NOT CALORIES.

PUMPKIN SPICE & EVERYTHING ICED

Good News: We just dropped a Pumpkin Spice Chai Milkshake.

Scoops of our new Pumpkin Cheesecake ice cream. Caramel drizzles. pumpkin spice chai. Whipped cream.

NO DIET IS WORTH NO JOY.

FALL HEAD OVER HEELS

Yeah, we know. Pumpkin Cheesecake screams fall louder than your neighbor’s leaf blower.

Pumpkin cheesecake ice cream. Cream cheese swirl. Graham cracker crust.

Throw on your coziest ‘fit and step into our scoop shops to try this flavor, now available nationwide.

FALL FOR HAPPINESS, NOT CALORIES.

PAGING LORELAI GILMORE

We spotted one rogue leaf fall, threw on a turtleneck, and suddenly needed a Gilmore Girls marathon.

You know what that means… Fall flavors are here.

Here’s what’s on deck:
🫐 Blueberry Jelly Donut
🎃 Pumpkin Cheesecake
🥕 Carrot Cake Dulce de Leche Swirl
🍠 Vegan Sweet Potato Marshmallow Pie (*launching next week)

These flavors are here for a good time, not a long time—just like daylight savings.

Grab them now at scoop shops nationwide. *Except Vegan Sweet Potato Marshmallow Pie - it’s taking more time to mash the potatoes than we anticipated.

IF YOU FALL FOR THESE FLAVORS, THEN THEY’RE GOOD FOR YOU.

FALL FLAVOR PUZZLE

Hey , we have a Connections idea for you. They contain hints about our new fall flavors:

🫐 🎃 🥕 🍠 🍩

Think you know what they are?

Drop your guesses below and stay tuned for the full flavor reveal this Friday.

SCOOP THE SEASON’S BEST.

LET’S GET THE PARTY STARTED

Your wedding. Your birthday. Just ‘cause.

Our catering service covers NYC, LA, and the surrounding ‘burbs.

We bring the good stuff: staff, cones, cups, spoons—basically, everything you need to make your event the envy of all your friends.

For inquiries, click the Events & Catering link in our bio.
📸

BRINGING THE GOODNESS TO ALL

SERVING UP FLAVOR

We teamed up with to bring the tennis match off the court to our NYC scoop shops.

Match Point Mint Chip x Amex. Our perfect Mint Chip, swirled with blue frosting.

This flavor’s here to make your ice cream game as sharp as your backhand.

Catch it exclusively at select NYC scoop shops, available for a limited time while supplies last.

GAME. SET. FLAVOR.

SUPERMAN? SUPER VAN LEEUWEN

Is it a bird? A plane? Nope, just our newest scoop shop in DC swooping in to save your taste buds.

Come by 14th Street today for some super goodness.

🍦$1 scoops from 11-1pm
🆓 Free VL totes for the first 100 guests
🥳 Spero Sundae by of +
👋 Say hi to
🕙 Open 11am - 12am
📍1415 14th St NW, Washington, DC 20005

A LIFE WITHOUT ANYTHING GOOD IS BAD.