Apex Creative

Another shot from our campaign ✨ For more information on our full list of services, tap link in bio.

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We continue to support Symrise in their efforts in “growing sustainably” as we manage and grow their global social media channels, including Instagram, Facebook, and LinkedIn. Additionally, we launched and continue to update/edit their corporate blog and provide ongoing creative visual assets to the entire Symrise team 🌎

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Another shot from our 2020 Fall/Winter lookbook with

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Throughout our partnership with Echo over the last three years, we have designed, produced, and shot over 6 seasonal lookbooks and 10 social media campaigns. Each campaign presented their iconic products that continue to empower women to “change their stripes”.

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Today marks Women's Equality Day! As we continue to celebrate women all month long and today especially, we would like to share a sneak peek of our 3+ year journey with ✨

In 2018 we partnered with Echo New York to create a social and digital campaign that showcased the power of the scarf!

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Another with Vint&York featuring their "La Femme" collection.

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Creative Direction: Agustina Panzoni
DT: Alonzo Santiago
HMUA: Kornelija Slunjski
Stylist: Meltem Ulker
Model: Annalise Walksler

“La Femme" with ✨

Part of the proceeds from the sales of this collection were given to Bottomless Closet, a nonprofit that empowers disadvantaged and unemployed New York City women to enter the workforce and achieve success.

Women’s Equality Day may not be until the end of the month, but we’re spending the entire month of August highlighting female empowerment.

In March 2021, we seized the opportunity to help Vint&York execute a photo & video campaign in support of the launch of their “La Femme” collection.

The campaign featured eyewear and sunglasses that allow women endless ways to express confidence and femininity. The project celebrates the attributes that make each one of us unique and yet equally beautiful.

In addition to photo & video ex*****on, we have launched a social media advertising campaign that brought over 7.56 ROAS on Ad spent.Part of the proceeds from the sales of this collection were given to Bottomless Closet, a nonprofit that empowers disadvantaged and unemployed New York City women to enter the workforce and achieve success.

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Production: Nicole Theno
Creative Direction: Agustina Panzoni
DT: Alonzo Santiago
HMUA: Kornelija Slunjski
Stylist: Meltem Ulker
Model: Annalise Walksler

More of our recent work with Symrise Cosmetic Ingredients.

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Our NYC creative team collaborated with our Miami production team to bring this project to life, while maintaining safety as a top priority. These visuals demonstrate some much needed “me time”.

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In light of the 2020 pandemic, self-care took on an entirely new meaning, and we take pride in what we have accomplished in this project during the days where everyone needed more positive outlooks.

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International Self-Care Day is this Saturday! Self-care is about making yourself a priority on a day-to-day basis. Mental well-being and beauty are interwoven in so many ways and there is a drive to widen the connection between the two when it comes to beauty care at home.

Our recent work with Symrise Cosmetic Ingredients gives light to how our team has taken this opportunity to structure, develop and implement aesthetically beautiful and yet meaningful campaigns, celebrating mind and body through the lens of self care.

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The goal is to feel even better and not in a way that conventional beauty companies have taught us for decades. Fun poses and bright colorful makeup which was done by super talented Flora Kay showcase this feeling.

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We capture content that creates a feeling and endless possibilities.

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We are not after conventional beauty. We are not even after any type of mainstream concept of beauty. You do not need to come from a certain background or have specific facial features to feel beautiful.

Want to hear more on this project and others? Tap link in bio.

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We would like to take the next few days to showcase some of our recent beauty editorial work featuring clean beauty. If you would like to hear more, tap link in bio. We will have more exciting things coming up! Stay tuned ✨

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