Mass Appeal USA

Mass Appeal is a full-service performance-based digital marketing agency in Bournemouth. We're here to fill your digital marketing needs and help you learn about your customers. We help drive more traffic to our client website with our SEO, PPC, and other digital marketing services.

We guarantee to deliver page 1 Google results within 12 months or less. Contact the Mass Appeal team today to get a free Website Ranking Analysis Report & Strategy Session.

Do you know there are more PPC platforms than just Google? Different platforms will benefit you differently. Let's look at some of the most common ones and see what platforms will be the best choice for your PPC Ads.

- Google Ads: The most popular ad network, and use keywords search terms to reach your customers in the Google Search Engine. You can deliver your Google Ads under Text, Image, Responsive, and Video format. Your ads can be seen on Google search engine results, web placements on the GDN, shopping, mobile apps, and YouTube.
- Microsoft Ads: The only digital advertising platform to offer LinkedIn Targeting Profile, compatible with Google Ads. Your ads can be seen on MSN, Outlook, the Edge browser, and select quality partner sites. LinkedIn.
- YouTube Ads: You can advertise your Skippable in-stream ads, Non-skippable in-stream ads, Bumper ads, Video discovery ads, and Masthead ads on YouTube. This is one of the most potent platforms for videos.
- Facebook & Instagram Ads: The best option to build brand awareness and reach the 20-50 age group. You can easily target people based on their demographics, interests, behaviours, and more. You can use Video, single image, carousel, slideshow, canvas (mobile) for your adverts.
- LinkedIn Ads: the best platform to target professional criteria such as job title. Your ads can be found on LinkedIn, LinkedIn Audience Network sites, and apps.
- Twitter Ads: one of the most flexible ad formats because they can include any combinations of text and other media that comply with the overall policies. Twitter doesn't have any partner platforms but is still a powerful tool for companies.

How many types of keywords in SEO that you know? Here are some of them.

- Branded vs. unbranded keywords, E.g., Mass Appeal SEO services vs. SEO agency
- Seed vs. Page-specific keywords, E.g., full-service digital marketing agency vs. guaranteed Bournemouth SEO campaigns.
- Head and Long-tail Keywords, E.g., digital marketing agency vs. how can I do SEO for my company?
- Primary (most essential keywords) vs. Secondary keywords, E.g., performance-based SEO agency vs. free ranking report, free digital marketing consultation.
- Phase-based keywords, E.g., How to get my website on page 1 of Google, Digital Marketing in Bournemouth reviews, Mass Appeal digital marketing packages
- Global vs. local keywords, e.g., Is it necessary to do SEO for your website? vs. SEO agency near me.
- Audience type keywords, e.g., SEO agency for SMEs
- Evergreen vs. Topical Keywords, e.g., ideas for content marketing vs. google algorithm updates in May
- Keywords vs. care words, e.g., SEO agency in Bournemouth vs. affordable digital marketing services near me.

Depending on your goals and target in your SEO campaigns, use the right type of keyword to help to optimise your campaigns.

Contact the Mass Appeal team today on +44 (0) 1202 798041 for free website ranking reports.

Keywords are the foundation for Google Ads as they tell Google when and which topic you want to appear in front of your customer. Ideally, you will want all the keywords that you are using to match the search term that your audience is searching. Go to Keyword planner and write what keywords you want to be found for. Use suggestions to expand your search, and choose keywords relevant to your business, considering your budget and search volume. You can also study your competitor AdWords and spy on them by using learning competitors’ Google Ads campaign tools such as Spyfu, SEMrush, and iSpionage

If you have £1000 extra every month to invest in growing your business, how will you use it?

To optimise the keywords you want to target in your SEO campaigns, don't forget to include them in

- your page titles
- your meta descriptions
- your URLs
- your content

Need any support with your SEO to drive more traffic to your website? Contact the Mass Appeal Team today to know more about our company and services.

If you are struggling with your business, you should reconsider your business plan and your marketing plan.

Study how Gymshark manages to grow during the world Covid-19 and Ukraine-Russian War crises with their Fit for Purpose Campaign.

Link for Gymshark Fit for Purpose Case Study: https://bit.ly/381r0Mh

Key takeaways:

- Let data drive your campaigns.
- Keep track of the complex customer behaviours and optimise your campaigns accordingly.
- Develop your Unique Selling Points and personalise your customer experience.

The editing button is coming to Twitter whether you like it or not. You might have the chance to edit your first tweet since high school. Explain this late update; Twitter has expressed their concerns about moral issues if the tweeters tweak their tweets’ meaning after getting a high engagement rate. However, Twitter said it couldn’t ignore the demand for a Twitter editing button, so the team is working on it.

Do you need an editing button on Facebook, Instagram, or Twitter? Let us know your thought in the comment below.

Google : I can use AI to make my work more productive

SEO content writer: Me too

Google : No it’s cheating. It’s against our policies.

The aim of marketing is to reduce the need for selling

- Philip Kotler - S.C.Johnson Distinguished Professor of International Marketing at Northwestern University

While many people still doubt the actual value of NFTs, media giants such as Facebook, Instagram and Twitter are developing their NFTs services. Why?

- People are looking for ways to own something unique, so there is always a demand for NFTs.
- It might be a good way for Facebook, Instagram, and Twitter to start making money from their users.

What do you think about this?

It's time to revise and update your LinkedIn Marketing Campaign (Personal Branding & Corporate Branding). Read LinkedIn's new 'Founders' Guide to find out how the algorithm is changed this time and what will be highly rewarded on LinkedIn. (The link to download the guide is attached below)

Key takeaways from the guide:

- Use creator mode to push your personal brand.
- Use thought leadership to attract talents for your company but make it fun and helpful for your audience.
- Complete filling out your LinkedIn page information.
- Be active on LinkedIn: share your LinkedIn Page content consistently, Invite friends and connections to follow your page, and link your LinkedIn page to other communications assets.
- Use pertinent hashtags
- Spotlight your company and employees' achievements and staff.

Link for the guide https://bit.ly/3Etk8n0

Do you think using AI writing tools will be the future of content marketing?

In the Q&A about GPT-3 AI writing tools, Search Advocate John Mueller stated that content generated by AI writing tools is classified as auto-generated content, considered spam, and could lead to a manual penalty from the Google team. However, he also implied that Google had not had an effective tool to detect AI content without human support.

What do you think about this issue? Let us know in the comment below.

At Mass Appeal, we support businesses to drive more traffic to their website with SEO, PPC, and other digital marketing services. Our goal is to build environmentally friendly and sustainable marketing campaigns. Contact us today for more details about our company and services.

Ready to make a jump in sales this ? So are we. Call us to discuss your summer marketing plan.

Google noted that

“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

So, if you aim at a higher ranking on Google, you should have a collective high-quality sites link to your pages. It’s doesn't matter if you want to build links yourself or decide to buy backlinks outside, always remember quality is more important than quantity, so less high authority, high traffic websites will worth more than more low-quality sites.

Try the new robots tag: indexifembedded to allow your URL (eg, podcasts or videos in a series) to be indexed on embedded pages while being kept as noindex on your own page.

Code example from Google:




..

Or


..

Or

X-Robots-Tag: Googlebot : noindex

X-Robots-Tag: Googlebot : indexifembedded
..

Or
..

X-Robots-Tag: Googlebot : noindex, indexifembedded

Our company’s triple bottom line

- We help cut down your carbon footprint by encouraging businesses to digitise their marketing. We help businesses to find more customers online via their Website, Google Ads, Social Media, and Content Marketing.

- We constantly evaluate the vitality of our stakeholders. Without our staff, clients, and partners, there is no Mass Appeal today.

- We offer affordable, high-quality services; and support companies to optimise their investments in marketing and business.

Is your website under a Malware attack?

Simply check if your website is attacked by clicking all links on your pages or using a malware scanner and cleaner to detect and remove spam links.

Competitors might be carrying out Malware attacks to devastate your business. So, plan on checking your pages & employ a team to secure your website’s performance.

Contact Mass Appeal if you need any help with your website or to get it found on page 1 of Google.

Google has announced a new URL Inspection Application Programming Interface (URL Inspection API), allowing outside apps such as WordPress and Python to interact with Google’s search console to extract URL inspection data.

With URL Inspection API, you can see if a page is

- Indexable or indexed
- Crawlable or crawled
- Blocked by robots.txt
- Mobile Friendly
- And more

This update makes Google Search Console a more instant and powerful Free SEO tool to optimise your content.

Have you tried this new API yet? Let us know your experience with it.

Follow us for more industry updates.

What are the most powerful free SEO tools in your opinion?

Are they on this list?

- Google Analytics
- Google trend
- Google Search Console
- Google Ads Keyword Planner
- SEMrush
- Keyword Everywhere
- Copyscape
- Exploding Topics
- Seolyzer
- Google Mobile friendly Test

“ Think about what a user is going to type” - Matt Cutts Administrator at USDS

This is A.M.A.Z.I.N.G

Your satisfaction is our greatest motivation.

4 suggestions for retargeting your Facebook Ads Audience to improve your Ads performance

- Use lookalike audiences. This will be suitable for accounts that have already gained a certain number of followers and visitors but still want to run a growth campaign for their Facebook and Instagram accounts.

- Try broad targeting by restricting your target options in age, gender, and location only. This plan will work for essential products and services such as food and beverage, cosmetics, skincare, holiday, etc. Although it might be pricy, it assures that you won't miss important audiences.

- Target audiences’ interests such as their TV shows and favourite channels. Going around might cost you time and money, but this will be your best call.

- Use suggestions options.

Follow us for more marketing tips and news.

Many of us already know that reels play a significant role in growth strategies for Instagram. It’s now available on Facebook with Facebook reels, and Facebook gives users the same creative power as Instagram Reels with similar features and with shareable links in the comment section.

Let’s start creating reels on Facebook today, as it will be a promising tool for reaching new audiences.

Follow us for more industry updates.

Facebook has removed thousands of Detailed Targeting Options related to topics people may perceive as sensitive, such as options referencing causes, organisations, or public figures relating to health, race or ethnicity, political affiliation, religion, or sexual orientation.

Will this have a detrimental effect on your advert? Hopefully not so much as you can still target audience by location and potential customers with similar interests, just on a broader scale.

It’s time to update your ad target audience to comply with the new regulations.

UX innovation,

A totally new pleasant & enjoyable experience with Mass Appeal.

Why not design your UX innovation with us today?

*you can easily find our paper rolls in most grocery stores in the US today.

*terms & conditions apply.

Are you having this issue?

Indexing issues + complicated Google Algorithms = low rankings.

Contact us today to fix your website problems or have a consultation about any digital marketing issues.

3 steps to find good hashtags for your post in just 5 minutes.

Step 1: Typing the topic that your post is about.

Step 2: Find the most popular hashtags, then check which hashtags people use most for the topic.

Step 3: Make sure you pick the most popular hashtags, and hashtags associated with your niche.

WHAT IS "CRAWL RATE,"
According to Google, "crawl rate means how many requests per second Googlebot makes to your site when it is crawling it."

The Google bot's goal while crawling is processing as many sites as possible. It might take days or weeks for a Googlebot to crawl a website. A low crawl rate might be caused by:
- A low amount of quality links.
- Too many things to crawl.
- Too many errors.
- Or a slow server.

On the other hand, sometimes crawling might go wrong and overwhelm the website, affecting the user experience.

In this case, you can easily change the crawl rate through Google Search Console or create a significant number of URLs with 500, 503, or 429 HTTP result codes on your website.

Quick crawling is good, but responsible crawling is even better.