SETU Business

On Wednesday 5th June, South East Technological University (SETU) announced seven Entrepreneurial Ambassadors aligned with the University, as part of its new Entrepreneurial Ambassadors Programme. The aim of the programme is to engage entrepreneurs with the background, experience and enthusiasm to deliver entrepreneurial insights and support the work of SETU students, staff and stakeholders. The event brought together Prof. Veronica Campbell, SETU’s President, Heads of Schools, Heads of Departments, GROWTHhub team members and the newly appointed Entrepreneurial Ambassadors to celebrate the Universities commitment to fostering entrepreneurship and innovation.

The newly appointed Entrepreneurial Ambassadors are:
• Tammy Darcy, Founder & CEO of the Shona Project
• John O’Connor, Founder & CEO of Kollect
• Miriam Dunne, Chair of ISACS
• Alan Quinlan, Non-Executive Director Supplement Certified
• Eva Milka, Co-Founder of Gaelic Escargot
• Dean Roche, Owner of Precision Health Performance
• Jens Kopke, CEO of Motoklik

Dr. Sean Byrne and Dr. Collette Kirwan, co-programme leaders on our DBA Programme SETU Business, are looking forward to participating in the 2024 EFMD Doctoral Programme Conference hosted by NOVA School of Business and Economics.

Well done to the second year BA (Hons) Marketing and Digital Media class South East Technological University Waterford campus for carrying out a market research project with the client being the wonderful dust + rock which includes the iconic wrist wallet and travel cube in its product portfolio https://dustandrock.com/ Thanks to the amazing Susan Furniss Radley who is the entrepreneurial wizard behind dust + rock, pictured with the students at the Imaginarium GROWTHhub SETU Waterford (with thanks to Emma) where they presented their findings.

This week, the BSc Fashion Buying and Retail Management students, as part of their Applied Marketing Research Module, presented their final posters for the live case study company - @ Victoria's Incredible Edibles (https://lnkd.in/eM5cq4Uu).

As part of their assessment brief, students were tasked with researching the potential market opportunities for a new product offering – 'Protein Bites’, along with testing packaging and labelling options for the new product among the 18–25-year-old market. The students gathered data via secondary research and primary research utilising online surveys, conducting interviews, taste testing and observation. The insights gathered were then used to determine if there was market potential for the product among this age cohort, and informed recommendations for the development of retail/marketing strategies. The students did a fantastic job of walking the client – Victoria, through their detailed findings.
Victoria said “as a small business owner, this research will make a significant difference to my decision to bring my protein bites to market. Launching a new product involves a lot of risks early in the development process, but this research will definitely help me mitigate these risks. The data and feedback gathered by the students will help me reduce the likelihood of making costly mistakes. Their findings have provided me with invaluable information that will undoubtedly shape the future of my business and the development of the new product, my protein bites. I am deeply grateful for the time and effort they have dedicated to this project".

Thank you Victoria Wilmott for providing the opportunity for students to apply their knowledge and gain real world experience.
Pictured: Ann Ryan, Amy O’Flaherty, Emma Galvin, Sophie Doyle, Victoria Wilmott (Victoria’s Incredible Edibles), Brenna Whelan-Murphy, Mattie-Ann Nolan, Erin Ahern, Dr. Anne-Marie Ivers.

**SETU Business Students excel in Reimagine Road Safety 2024 Challenge**

Over 800 students from across SETU, University of Limerick and Maynooth University have taken part in a ‘Reimagine Road Safety’ challenge, an initiative spearheaded by Dr. Christina O'Connor (Professor in Marketing at UL) and Sergeant Minister (Limerick Roads Policing).

This year the challenge was set around the topic of anti-drug driving. Students were tasked with creating a contemporary marketing concept that would reach 18–25-year olds.

The semester long challenge culminated today in the final poster showcase event at UL where the finalists showcased their impactful ideas. Over 160 SETU students from Year 2 Bachelor of Business (Hons) and BA (HONS) in International Business took part in the challenge with 6 Groups going through to the final. The showcase concluded with an awards ceremony, with prizes to the value of €8000 sponsored by ESB. We are delighted that SETU scooped two awards.

The overall SETU Business winners were Bachelor of Business (HONS) students: Alicia Burberry, Sophie O’Keeffe, Erin O’Reilly, Faye Tully, Sarah Reid, Keisha Ogieriakhi.

The runner up “Most visually impactful” poster was won by BA (HONS) International Business Students: Diana Kravchenko, Favour Titilayo, Janine Silva, Megan Murphy, Rimsha Sajid, Sam O’Mahony.

We are so very proud of all the SETU Business students that took part in this impactful initiative, the 6 finalists, and those that won prizes today. A big congratulations also goes to University of Limerick and Maynooth University student finalists and winners. It was a fantastic showcase of concepts.

Thank you to SETU IMC Lecturing Team: Dr. Anne-Marie Ivers, Dr. Fiona Whelan-Ryan and Ms. Sinead O'Keeffe

Collaborators: An Garda Síochána, University of Limerick Kemmy Business School Maynooth University SETU Business and sponsors ESB Networks

Best of luck to our Bachelor of Business (Hons) year 2 students who are travelling to today to participate in the finals of the Road Safety Reimagined 2024 live showcase event Road Safety Authority Ireland.

As part of their Contemporary Advertising module students from Bachelor of Business (Honours) - Marketing stream spent the semester developing an advertising campaign for Cairde Credit Union, Dungarvan.

The final presentations took place on Friday 12th April where the winners were announced.

Pictured are the winning group "Momentum Media" receiving their prize from Orla Dawson, Head of Member Engagement, Marketing & Business Development and Owen Young, Head of systems, IT Facilities and Digital Transformation, Cairde Credit Union.

Exciting morning at SETU Business celebrating a brilliant new book by our colleague Dr. Zach Roche - "Thriving beyond Debt"- The Lived Experience of Bankruptcy and Redemption. https://bristoluniversitypress.co.uk/thriving-beyond-debt

Congratulations to Reuben Halloran who is a current student of our Bachelor of Business (Honours) programme at SETU Business.

Yesterday EY UK & Ireland came to SETU Business to judge the Business Challenge event that began last year. It is a competitive case study that the BA (Hons) in Accounting students prepare and present in front of EY judges and Dr. Rosemarie Kelly their lecturer for Governance and Control. Well done to to the winning students.

The SETU School of Business goes to the Berlaymont: Masters students getting access to where 70% of laws operating in Ireland emanate from. Students then met with ⁦Commissioner Mairead McGuinness
# European Parliament Office in Ireland

Another great visit to ⁦the European Parliament in Brussels European Parliament Office in Ireland for our Master of Business students SETU Business. Eyes being opened by Irish & international students at career and strategic opportunities!

Our Master of Business students in Leuven, Belgium this week for their International Study Trip.

Mr. Gerry Fahey, MD, PAT Business School presenting SETU Business students Orlaith Gaffney (BA (Hons) in Accounting - SE408 and Conor Mansfield Bachelor of Business (Hons) - SE400 Professional Accounting award.

Busy morning SETU Business Work Placement Networking Event.

School of Business, Work Placement Networking Event, Wednesday 6th March, 9:00 - 12:30.

Dr. Clare Gately (Lecturer) Entrepreneurship & Innovation, SETU recently visited UNITAR Hiroshima, Japan to take part in the Great Ideas Space week facilitating entrepreneurship capacity building in South Sudan, Jordan, Iraq and Lebanon.