MSLK Design

MSLK Design

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MSLK is a branding agency specializing in helping beauty brands send a unified message across varied media.

09/10/2024

Luxury Daily asked us to comment on their fall campaign featuring Winona Ryder.👠

The collection features biker chic stylings in a nod to 90s culture — the days when JIMMY CHOO was born.

Do you have your 90’s looks dusted off and ready for fall? If not we can help! Read full article: 👉 https://rb.gy/7zfudf

Watch: Snoop Dogg thanks himself after receiving Hollywood star 06/09/2024

I'm very new to the concept of self-love but since Snoop is into it I think it's time to start. 😁

Check out Snoop's Hollywood Walk of Fame acceptance speech below.

To quote the guru Peleg Top: "self-love... reinforces the positive aspects of our lives and can help build a buffer against the negative self-talk and depression that our inner critic promotes. It encourages a healthier mindset where we value our contribution to our lives and the lives of others.

Thanking yourself for believing in yourself. For all those times you pushed through doubts and fears, and for the times you stood up after failures determined to try again.

Thank yourself for the days you worked tirelessly, for the commitment to your dreams and goals—even on the days when they seemed far away.

Thank yourself for not quitting. Each day you choose to continue is a testament to your strength and dedication.

Thank yourself for the times you’ve been a giver, for striving to contribute positively to the world, and for the love and kindness you've spread.

But most importantly, thank yourself for being you. Choosing to stay true to your essence is a courageous act. Like Snoop Dogg, commend yourself for striving to do more right than wrong, and for simply being authentic at all times." 💪

Watch: Snoop Dogg thanks himself after receiving Hollywood star As Snoop Dogg received his long-awaited star on Hollywood Boulevard, he thanked someone very special for his success — himself. …READ MORE : http://www.euron...

05/03/2024

🏆 We're thrilled to announce that MSLK has been honored with the prestigious 100 REBRAND Award of Distinction for our outstanding rebranding and colorful design work with Colorproof Haircare! 🎨✨ The 100 REBRAND Award Show celebrates excellence in brand transformations, and we're proud to be recognized among the best in the industry. Huge thanks to our incredible team and for bringing this vision to life!

04/29/2024

🌟 Elevate your brand with MSLK at LuxePack NY! 🌟 Join us for an exclusive panel session delving into the future of packaging design. We will explore innovative strategies for integrating Trust, Intrigue, and Education (TIE Incentives) into your packaging, captivating new customers, and forging lasting connections. Discover emerging trends, practical techniques, and expert insights to elevate your brand's appeal. Don't miss out on shaping the future of your brand! Get your free badge here: https://www.luxepacknewyork.com/attend/request-your-badge/

02/15/2024

A huge shoutout to our panelists, Jimmy Tea from voluspacandles, Hal Ethridge from Ethur Ethur, and Krystina Wilson from Versed. We really enjoyed our panel discussion. Thank you for sharing your insights and experience at the show. Thank you LUXE PACK and MakeUp In for having us! ✨

02/07/2024

Join Sheri and a panel of industry leaders: Krystina Wilson, Senior Packaging Development Designer of Versed, Jimmy Tea, Director of Product Design of voluspacandles, and Hal Ethridge, Creative Director of Ethur Ethur at LuxePack LA. Learn how these brands are leveraging the T.I.E. Incentives as emotional motivators in their branding and packaging. Claim your FREE Badge to join us on February 14, 2024, at 3pm PST with this link: https://bit.ly/LuxePackLAFreeBadge

01/17/2024

Selling on Amazon vs. your own e-commerce website... A topic we often discuss with clients. Selling on Amazon is of course a great opportunity but also brings new challenges, like the loss on margin. If not for new customers, try to have repeat purchases from returning customers be through your own e-commerce website to invest in the future of your business.

For more digital marketing tips, join our webinar with Global Cosmetic Industry tomorrow. It is FREE ✅ Sign-up here: https://bit.ly/MSLKGCIWebinarJan18

01/15/2024

Don't get too obsessed with organic social! Today's algorithms on Meta prioritize paid over organic content meaning your organic content likely won't reach the amount of people you're hoping for. Therefore it's more and more difficult to generate a positive ROI with organic social content. Make sure to have a healthy mixture of revenue streams and don't focus on organic social too much.

Want more tips on how to build a strong marketing eco-system for your brand? Join us for our webinar with Global Cosmetic Industry dustry on Jan. 18. Sign up for FREE here: https://bit.ly/MSLKGCIWebinarJan18

01/12/2024

✅ Optimize your e-commerce platform to elevate conversion rates and thereby enhance the results of your marketing campaigns. Without conversion-centric optimization, the full potential of your marketing efforts may remain unrealized. Want more tips for better conversions online? 💄 Register for our webinar with Global Cosmetic Industry coming up on January 18! Register here: https://bit.ly/MSLKGCIWebinarJan18

01/10/2024

Struggling with your paid advertising? Make sure to target new audiences! Continuously targeting your existing audience and customers who already know your brand can give you good numbers in your analytics but if you really want to take your paid advertising to the next level you'll have to reach new audiences that are not aware of your brand yet.

Want more tips for better conversion online? 💄 Register for our webinar with Global Cosmetic Industry coming up on January 18! Sign-up here: https://bit.ly/MSLKGCIWebinarJan18

01/08/2024

We’re thrilled to share that our packaging design for the LUMINESS line extension has been awarded a Graphic Design USA Package Design Award. Thank you GD USA!

With this line extension design, we helped Luminess expand on their tools for telling their stories around air-delivered beauty.

01/03/2024

Looking to increase your sales? 🛍️ Take care of your product pages! Optimizing your website and especially product pages is the best thing you can do to increase your revenue. Make sure to bring in those TIE incentives and provide the content new customers need to comfortably make their first purchase! ✅ Join our webinar with Global Cosmetic Industry on January 18 to learn more about how to get your digital marketing to the next level. Sign-up here: https://bit.ly/MSLKGCIWebinarJan18

12/29/2023

Don't rely on influencers' reach for your return on investment. Instead, collaborate with influencers to create content that aligns with your brand's values and target audience. Save on the cost of photoshoots and models, and use influencers and their creativity for real and intriguing content. Want to learn more about how to increase your ROI with digital marketing efforts? Join our discussion with Global Cosmetic Industry on January 18. RSVP today via the following link: https://lnkd.in/e9jw8KmQ

12/23/2023

Standard e-commerce templates today aren't enough! 🛍️ Beauty brands can step up their game by customizing their e-commerce templates to feature more trust, intrigue, and education content that is needed to convert a sale with new customers! Want more tips on how to grow your beauty business? 💄 Register for our webinar with Global Cosmetic Industry coming up on January 18 here: https://lnkd.in/e9jw8KmQ

09/05/2023

Colors are more than just hues, they're an intricate tapestry of emotions, stories, and history❣️ The LGBTQ+ Pride Flags are a living testament to the potency of color and shape in conveying the unspoken 🏳️‍🌈 From the resolute strength of vibrant reds to the tranquil depths of calming blues, each hue on these flags holds a chapter of the community's journey towards visibility, inclusivity, and rights. Just as history whispered secrets through a green carnation or shouted defiance with a pink triangle, today's Pride Flags echo tales of unity, resistance, and hope ✊🏼🏳️‍🌈

Photos from MSLK Design's post 07/12/2023

We’re at Cosmoprof!!! It’s so great to have in-person conferences back and being able to meet so many new lovely beauty brands. Huge congratulations from MSLK to the team for winning the Cosmpack Best Formulations Award with their innovative SPF Face Oil! 🏆🧴☀️

Another shoutout goes to for winning the ComsoProf Best Nail Product Award! Your dedication to making beauty accessible for everyone is truly amazing and inspiring! 🏆💅🏾

05/23/2023

Congratulations to for the great collaboration and conversation on "What it Takes to Start a Successful Design Studio" last night at . We believe staying up to date with industry best practices is critical for a design agency! Which is why in 2002 we co-founded the design business organization Spark.

05/12/2023

And that’s a wrap! Thanks to our amazing panelists of , Danielle Raynor of and Stephen Latourneau of for an informative and engaging conversation around the Trust, Intrigue, and Education (TIE Incentives) critical to converting sales with a luxury buyer.

Luxury haircare market to reach $31.5B in revenue by 2027: report 03/28/2023

Luxury Daily asked MSLK to comment on WGSN’s latest report on the future of haircare, specifically on the “skinification” of haircare. We at MSLK have long seen an opportunity in the professional and luxury haircare market to treat hair and scalp with the same principles as skincare. The brands we have been working on and with have been imbuing their brands with ingredients and positioning to capture the space here for a few years now.

For more insights on this topic you can head over to Luxury Daily’s article here: https://www.luxurydaily.com/luxury-haircare-market-to-reach-31-5b-in-revenue-by-2027-report/

Luxury haircare market to reach $31.5B in revenue by 2027: report New research from trend forecaster WGSN hones in on the personal care preferences of today's consumer, as industry players addressing scalp health, length retention and related concerns dominate the market.

02/15/2023

Only 1 more day! LuxePack LA is starting tomorrow and we’re super excited for the show. This Friday, Sheri will be speaking about luxury design and how to use storytelling on packaging and ecommerce to really own your white space in today’s crowded marketplace. We have prepared a few exercises for all attendees and created a workshop format for everyone to participate in. Do you want to learn more about leveraging your brand story in the best possible way? Click the link below for registration and claim your FREE badge today! Looking forward to seeing you there. 📝🤗

Register here: https://www.luxepacklosangeles.com/request-your-badge/

01/31/2023

Passion starts early, did you know Sheri declared that she wanted to be an artist at age 6? 👶 See her advice for other entrepreneurs in today’s GoSolo article.
https://gosolo.subkit.com/mslk-design/

03/17/2022

Everybody has a reason to celebrate today 🍀

02/18/2022

We established a hero trend color to aid Meloway in setting themselves apart as a brand that thinks, and acts, differently. Neo Mint, the trending color of the year, was selected as a fresh unisex hue that has a cool futuristic feel thought to be fit for the new decade ahead; in fact, it is a color chosen to harmonize science and technology with nature.

02/14/2022

Being single is sexy!

02/14/2022

I Think You’re Great Even If Your Dates Don’t Agree.
Check out more of our FREE Valentine's Day GIFs at GIF-GIVING.com ✨

02/14/2022

There’s No One I’d Rather Complain About Valentine’s Day With, Than You. Check out more of our FREE Valentine's Day GIFs at GIF-GIVING.com ✨

02/13/2022

It Wasn’t The Wine Talking...
Check out more of our FREE Valentine's Day GIFs at GIF-GIVING.com ✨

02/13/2022

I Love the Way You Sit on the Couch All Sunday…Really.
As a token of our love, we made you a GIF - several in fact. Eight, new, cheeky Valentine's Day GIFs complete with captions + free to share at GIF-GIVING.com ✨ Be sure to tag us!

02/12/2022

I’m Into You, Even Though I Forget to Text.
Check out more of our FREE Valentine's Day GIFs at GIF-GIVING.com ✨

02/11/2022

My Financial Advisor Told Me I Should Secure My Assets, But I’d Rather Grab Yours. Check out more of our FREE Valentine's Day GIFs at GIF-GIVING.com ✨

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Our Story

MSLK is a branding agency based in NYC and LA. MSLK works with beauty brands of all shapes and sizes. Over the past two decades we have helped brands grow from the ground up, launch line extensions, rediscover their voice in a crowded market, and create entirely new product categories.

We are brand archaeologists. We uncover the key tenants of your brand, polishing those stories so they rise to the surface and become clear for consumers to see. Our strategic process and consumer insights turn the subjective creative process into an objective one. The results have been award-winning, attention-getting, and revenue-generating for our clients.

We help our clients send a unified message across all touch-points. We call this 360° Branding. Our cross functional team has expertise in market research, brand strategy, formulation, design, digital marketing, development and sales. This ensures that our clients send a cohesive message across everything they touch — from overall brand strategy to brand identity, packaging, retail experience, websites, social media campaigns and sales.

We work with only ten clients a year, each of them at various stages of business development. Every service plan is custom-tailored to your needs and complements your in-house capabilities. We have strong industry contacts and regularly collaborate with experts. We love making connections and are always happy to make an introduction when needed as well.

Videos (show all)

amazon vs. website (David).mp4
Organic Social (David).mp4
obsession with campaign results2.mp4
Target new customers (David).mp4
Optimize ecom site 2(David).mp4
Influencers rech vs content.mp4
Standard e-commerce templates today aren't enough! 🛍️ Beauty brands can step up their game by customizing their e-commer...
Everybody has a reason to celebrate today 🍀
Being single is sexy!......#happyvalentinesday #valentinesday #beautylover #gifgiving #beautybranding #mslkstudio #brand...
I Think You’re Great Even If Your Dates Don’t Agree.Check out more of our FREE Valentine's Day GIFs at GIF-GIVING.com ✨....
There’s No One I’d Rather Complain About Valentine’s Day With, Than You. Check out more of our FREE Valentine's Day GIFs...
It Wasn’t The Wine Talking...Check out more of our FREE Valentine's Day GIFs at GIF-GIVING.com ✨......#happyvalentinesda...

Telephone

Address


23-23 33rd Road
New York, NY
11106

Opening Hours

Monday 9am - 6:30pm
Tuesday 9am - 6:30pm
Wednesday 9am - 6:30pm
Thursday 9am - 6:30pm
Friday 9am - 6:30pm

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