Coalesce NYC, New York, NY Videos

We're thrilled to have helped build The Creative Factor's Designer Recommended Gift Guide this year. We used Webflow to make this custom site in just a few days and it's full of real things people have mentioned or suggested this year on The Creative Factor (including some from our Coalesce team). Have a peek below! ☃️

Here's our happy little Ghost Notes phantom, now traveling with even more treats. This is an expanded graphic we made for Good Folk's music event series in Nashville. The logotype was meant to create an elevated brand touchpoint for the event, which focuses on the intense collaboration it requires to produce a song. Using the "Os" as portals, this (very friendly) ghost takes us "behind the music" so we can better understand how the creators, songwriters, and producers come together to make the music we love.

Name a better duo. (This is The Creative Factor's logo mascot with Eleanor, Coalesce's space pigeon.) Our unique alliance combines Coalesce’s infamous branding, product strategy, and engineering talent with The Creative Factor Studio's branded content and strategy services. We've been working together for more than six months now and couldn't be happier. So many exciting things are on the horizon (more newsletter contributors, interviews, content audits, UX research, another Creative Salon in October, etc!). Need some help explaining what you do and why it matters? That's what we live for.

We are proud to have helped kickoff the inaugural Hudson Film Festival this past weekend upstate. (Coalesce designed the custom site, promotional materials, merch, sponsor slides, and a branded bumper in just a few short weeks.) People came to see films created by diverse directors they couldn’t find anywhere else and the founders delivered a really unique experience by activating three iconic Hudson venues: Hudson Hall, Basilica Hudson, and Time & Space Limited. Stoked to see what happens in year two.

Here is the beautiful bumper we designed for the Hudson Film Festival this past weekend. We combined local landmarks (the Hudson Athens lighthouse) with a retro aesthetic and the grain of the custom brand mark to make a bumper that could run before each film at the festival. We turned this brand touchpoint around in less than 3 days and hundreds of people got to see it. Sound on for maximum nostalgia.

A new space pigeon, fresh from her intergalactic travels, has arrived at HQ. (We name them all Eleanor.)

We are thrilled to be working with the Hudson Film Festival for their inaugural year. Come join us August 11-13 in beautiful Hudson (home of this lighthouse!) for some serious cinema — tickets now available on their new site, which we designed and built with Webflow in just a few short days. https://www.hudsonfilmfestival.org/

Meet Moonbean: A brand inspired by the elegant modesty of mid-century road-side diners mixed with the mystery of the cosmos. A lucky few got to try a tasting of our Moonbean coffee this spring. But now she's ready for the masses. Visit https://moonbean.coalesce.nyc/ and experience it for yourself. (The diner is magic. The coffee is real.) ... Why do we make coffee and build stuff like this for our own agency? Well, Coalesce is big on "weird." Plus, we love world-building. So designing a full brand with a custom site and a physical product you can actually use seemed like a no-brainer.

We've all seen it. You set out with great product in mind. And by the time it goes live, it no longer delivers on its intended purpose. Here's why: 1. You’re human. (You’re biased.) 2. Your product probably wears way too many hats. 3. It takes way too long to get aligned with your team. So how can you make great product that actually withstands the product-creation process? Gather evidence about your customers that your team can’t ignore. This is called UXR or user experience research. And we do a whole lot of it. Need to sell it through to your team? Give them context about how it will help their specific goals (and read our new blog post to get some pretty compelling stuff you can copy and paste into your next memo.) https://blog.coalesce.nyc/is-your-team-making-decisions-in-a-silo-evidence-based-design-can-help-4efb87be42ba?source=friends_link&sk=320552ebf5aab63adfcbc2ccfe723e71

We love working in Chinatown! Earlier this year we rounded up merch from our beloved neighborhood spots (including Spicy Village, Chinatown Ice Cream Factory, Sticy Rice, and Wo Hop) and gave them the Coalesce stamp of approval. This one from Nom Wah Tea Parlor (the best dim sum in the city) might be our favorite. The original Nom Wah opened in 1920 as a tea parlor and bakery in 13-15 Doyers St. and it's still one of hottest lunch spots in Manhattan. Bring cash and be prepared to wait. (It's worth it.)

Our design team at Coalesce is working together on a project for 36 Days of Type--a yearly open call that invites designers, illustrators and visual artists to express their unique interpretation of the letters and numbers of the Latin alphabet. The ask? Design a letter or number each day for 36 consecutive days. Yeouch! Well Alex and Barbara have designed a system called “Streetwise," which represents the dichotomy of New York's traditional institutions and its street culture--and what happens when they, er, coalesce. Follow them on Instagram (linked in our IG) as they design and post a new letter every day! #36daysoftype #36days_a #c4d #3dart #aftereffects #illustration #typography #design #Nyc #newyorkcity #Ny #animation #3d #motiongraphics #typedesign

We are investing big in storytelling this year with a shop called The Creative Factor. Because we think everyone—including brands and businesses—has a few stories worth telling. And the best ones are probably told by humans. More soon, but in the meantime, check out the storyteller-in-residence program here: https://studio.thecreativefactor.co

Throwback to a custom logotype and brand mark we developed for a telehealth platform in 2020 that allowed patients to quickly and easily connect with doctors. We love a branding challenge, of course, but we also really aligned with their greater mission of making healthcare truly more accessible. Here: The lovely logo and name Jetdoc is still using today.

Closing out 2022 with a lot of beautiful design work under our belts (and a whole pile of technical stuff you may never see). Can’t do it without our incredible team and every one of our friends and colleagues who continue to shout out the Coalesce magic to the world. 🖤

We recently co-hosted our first The Creative Factor Salon where we invited activists, artists, landscape designers, NFT storytellers, architects, TV executives, and painters to come share their thoughts. The evening's topic? How AI-generated art will impact our industries and our work. Coalesce's Creative Director Alex presented some fun findings and then we all collaborated to create a faux book cover for a friend on Dall-E. Full recap (and the "Utopian Toast" AI art we made) on the blog: https://blog.coalesce.nyc/making-space-for-creativity-61429c089dcc

Please enjoy some of these classy action/stock photos of us at Coalesce HQ in Chinatown. Come visit sometime. Shots by Andrew Bisdale Photography.

Check out our new branding (and interview!) for The Creative Factor, a content site focused on people whose skills and creative vision transform the ways we see the world and ourselves. Alex and Naomi talk about our branding process (deep dives on influential artists), our inspiration (right now: Appalachian quilters), finding our new designer Barbara, and why creativity is truly a skill you can hone. https://www.thecreativefactor.co/articles/how-to-build-a-sustainable-creative-culture-wypbn

Sneak peek at the Moonbean Diner, opening (online) this fall! #branding #typography #motiongraphics

Happy #NationalBananaSplitDay! Wanna hear something pretty sweet? On average, Good Splits users calculate over $2,800 in royalties owed to collaborators each time they use the free music royalty calculator we built. Pretty a-peeling if you ask us >> http://goodsplits.app

Coalesce is a boutique digital agency with 16+ years of experience in branding, design, and development. We’ve worked on everything from enterprise learning software and interactive e-commerce sites, to VR games and cruise ship iPad jukeboxes. Ready to build your dream thing? Find us at coalesce.nyc.