TRUST

In another installment of ’s ‘Getting to Know’ series, ’s CCO Laura Stein shares her dreams for the future of the design industry, how she approaches collaboration with other creatives, what she believes makes for successful partnerships, and her top tips for other creative leaders.

“Make time for thinking and making, or even just thinking. It’s easy to get into a rut of running from thing to thing, meeting to meeting. And it doesn’t help keep you creative. Nurture culture. That doesn’t necessarily mean having lots of parties and afterwork drinks, but more about shared creative experiences, learning together, relying on each other, and definitely laughing together. Define “good”. It’s not the same for every agency or studio. Ensure people know what it is. Celebrate work that’s good.”

Check out the full feature at the link in our bio!

Huge congratulations to our friends at COLLINS for being recognized as Ad Age's first Business Transformation Agency of the Year!

Learn more about the prestigious award: http://bit.ly/3TifoIk

Each month, shots.net is spotlighting the incredible work being made by directors from around the globe, highlighting not only the talent and the work they create, but the importance of diversity within the industry.

This month’s Tabletop Directors Showcase features Ataboy Ataboy director Andrew Gooi! ✨

Andrew’s career is marked by collabs with brands like Uber Eats, Red Lobster, Popeyes and Panera Bread, as well as being the founder of “Food Talkies", a collection of short films that celebrate traditional cultural cuisines, which was the recipient of the 2018 James Beard Award for Visual and Technical Excellence.

Learn more about Andrew and view some of his outstanding tabletop work at the link in our bio ⬆️ http://bit.ly/3ZvDn91

The Super Bowl may be over, but the conversations around this year’s ads keep rolling. 51 spots aired at a cost of $7 million each, trying their hardest to be the standout among so many great competitors. So did it work? And who did it the best?

Reel 360 News sat down with Ataboy founder/CD Vikkal Parikh to chat about his favorites, trends he observed, and whether or not the art of a tasteful celebrity appearance is overdone.

Check out his full thoughts: http://bit.ly/3XxZp9z

Have you ever felt like converting your garage into a mini-museum of memorabilia for your favorite team? Iliza Shlesinger is here for you — up to a point.

Kicking off 2023, global creative collective Forsman & Bodenfors New York once again teamed up with the comedian and longtime partner Seagram's 7 for the new “It’s Your Spot” campaign. Inspired by dive bar regulars and how they’ve transformed their spaces into local staples over the years, the campaign shines a light on the fact that unofficial drinking spots can become the centerpiece of great memories.

The creative takes its cues from consumer behavior in the current environment, according to Forsman & Bodenfors NY Head of Strategy Steve Gorski: “As drinking habits have changed and too many dive bars have closed since the pandemic, it was important to meet drinkers where they’re at — and we’re seeing them drink more outside of bars and into the great outdoors. We were inspired by our dive bar regulars, and how they create new spaces to make their own watering holes — the unofficial drinking spots that become official for a group of friends through history and memories.”

Learn more about the campaign at Adweek: http://bit.ly/3kJFruI

In the wake of a polarizing rebrand surrounding their famous candy spokespeople, M&M has announced that, in their place, actress Maya Rudolph has become its new spokesperson and “Chief of Fun.” But was this the right move to respond to the controversy?

Forsman & Bodenfors New York Head of Strategy Steve Gorski weighed in for Marketing Dive:

“Strong points of view can build real value in a brand, and going back on that risks telling the people who originally agreed with your point of view that you didn’t really care. Commercializing a cause or issue is never a good strategy; it needs to be rooted in your core brand and ideally tied to the way people interact with your products.”

Check out the full story: http://bit.ly/3WyuXvC

co:collective Head of Experience Design Nick DuPey joins host Amy Devers on the latest episode of the Clever Podcast!

Nick discusses growing up in Chattanooga, where his creativity journey began, and how a suggestion from his girlfriend’s mom to take an art class led him to fine art, graphic design, and a creative hive. Nick defines his career by his passion for helping design cultures thrive as well as the belief that creativity is a defining characteristic of humanity.

Now, at co:collective, he cultivates collaborative co-creation informed by purpose.

Enjoy the full episode: http://bit.ly/3Hs0ef9

Fresh off the success of “Bad Meds”, a PSA starring Danny Trejo dedicated to combating the sale of counterfeit medications, The-Artery is further solidifying its reputation as a multidisciplinary studio that handles all facets of content creation from ideation through post by welcoming EP Nick Haynes to its NYC studio.

Having previously admired both Founder/CCO Vico Sharabani and EP/MD Deborah Sullivan's commitment to craft and excellence, Haynes reflects on his goals for the studio and excitement to partner once more: “The work that The-Artery puts out is immense; so much capability held in a relatively small team. Because of their creativity and resourcefulness, the nature of the projects is extremely broad, and that’s fascinating to me to have the opportunity to work on challenging projects that don’t simply rely on VFX but require a deep dive into new technologies and pairing them with a visual component.”

Check out Nick’s full announcement on shots.net: https://bit.ly/3QyZ5FR

Danny Trejo is one guy you don’t want to try to slide a fake past. And as the face of Bad Meds, a public service campaign along with the Alliance for Safe Online Pharmacies dedicated to combating the sale of counterfeit medications, he’s making sure the public knows fake drugs are a real threat.

“[Trejo] was committed to this from the beginning. The first time I met him on set, he cried and said, ‘Thank you for saving lives,’” recalls Libby Baney, senior advisor to the Alliance for Safe Online Pharmacies. “I said, ‘No, sir, what you’re doing is saving lives. I’m just an advocate and a lawyer for a nonprofit. You’re bringing this message to people who need to hear it.’”

Read the full feature on Medical Marketing Media - MM+M and learn how to protect you and your loved ones from Bad Meds: https://bit.ly/3w8W45L

Founder/CCO Vico Sharabani and Director/CD Yuval Levy of The-Artery chatted with Marc Loftus of POST MAGAZINE about their VFX co-supervision of the hit horror film, “SMILE”.

The duo mused about using very long expository shots. “Everything happens in front of the camera and in real time. The realism was critical, and we were dealing with organic materials: fire, skin tissue, blood, human body defamation - i.e. monsters on fire, on-camera mayhem that the camera studies - there is no looking away. We needed to replicate them exactly — blending CG elements directly with the practical, precisely matching the principal photography in each VFX shot.”

Check out the full interview: https://bit.ly/3jjh6LD

“The excitement of the unknown is what drives us to create. It’s a way to turn the ideas or stories in our heads into something to share with others.”

The-Artery directing duo Austin and Westin Ray, AKA RAY SISTERS, sit down with shots.net to share their thoughts on contemporaries they admire, the obsessive nature of their work ethic, and what it takes to achieve the perfect partnership.

Read the full feature here: https://bit.ly/3v6MW0H

A new year is the perfect time to add some new must-read books to your list! As part of the Creative Boom December annual review, Forsman & Bodenfors New York Creative Director Sarah Anderson shares her top 3 book recommendations from 2022.

Head to the link in our bio to discover why these books inspire her, what each has to offer creatives in general, and where to buy them through independent retailers here: http://bit.ly/3hHtSmA

COLLINS co-founder/CCO Brian Collins weighs in on the recent pushback to ESG policies from politicians and businesses alike in this piece from Bloomberg.

To turn the chapter, the industry needs to start calling out those trying to present ESG as “woke capitalism,” Brian says. “They could say: Would you prefer to be asleep, America? Do we really want to remain unconscious of the problems we have to face? We can’t be a nation of sleepers, we need to be wide awake.”

Check out the full story: https://bit.ly/3VexZo6

Creativity faced a gauntlet of challenges in 2022 ​​— persistent economic woes, an ongoing war, and a series of controversies both within the ad world and without. But among such difficulties, several campaigns from McDonald’s, Old Spice, Chipotle and more found a way to cut through the noise.

In this breakdown from Marketing Dive, Forsman & Bodenfors New York Managing Director Christina Falzano shares her thoughts on the marketing campaign that boosted her mood in 2022.

Check out the full list: https://bit.ly/3uM1pPq

The-Artery Founder/CCO Vico Sharabani and director/CD Yuval Levy chatted with RJ Frometa of Ventsmagazine about their co-supervision of the VFX for the hit horror film, “SMILE”. Since its release, the film has smashed box office expectations, grossing over $215M worldwide with only a $17M production budget.

“‘SMILE’ is definitely a rare film for the New York VFX community,” Vico explains, “as it includes very complex and complicated visual effects – from 3D human scans, augmented characters and prosthetics, CG fire, face ripping, creating humanoid monsters – onscreen VFX that are not usually viewed within the story. Oftentimes intense visuals are not able to be shown because they are so complex to create, so those scenes had to be perfect.”

Check out the full interview: https://bit.ly/3FCT8DP

On the heels of his appointment as the new Head of Experience Design for co:collective’s Experience Design practice, Nick DuPey is featured in Creativepool’s series!

Here, Nick defines his career by his passion for helping design cultures thrive as well as the belief that creativity is a defining characteristic of humanity. As an outspoken advocate for equitable creative processes, he believes in the power of community-centered design as a catalyst for positive change and incorporates this principle into expanding upon co:collective’s purpose-led goals.

“Design is at an interesting crossroads,” Nick explains. “Things like Human Centered Design and Design Thinking have kind of had their moment and are evolving into something better and less exclusive. My dream is for people to see the value and imperative of living as a creative human being. What we do – being curious, creative, and abstract – is an enriching process in its own right. So, I hope in the future we can help bring more people into that joyous process, not just for outcomes, but for the sheer delight of participating in building things together.”

Check out the full interview: https://bit.ly/3gYbdCI

co:collective Managing Director, Org + Culture Design Kit Krugman is featured in the newest episode of Advertising Week’s Reset, The Podcast, hosted by Suki Thompson.

Here, Kit discusses the essence of what makes a great modern leader and the importance of leaders recognizing when it’s time to reaffirm or time to change their company's core values. As the behaviors, culture and ways of working within the company change and grow, their values should too, and leaders have a duty to support this growth.

Take a listen: https://apple.co/3VzJgzJ

COLLINS VP, Creative Director Astrid Stavro is featured in The Brand Identity, where she talks about what prompted her move to COLLINS, how her study of philosophy and literature has influenced her remarkable design work, and the many exciting challenges and opportunities that lie ahead in her new role.

Astrid commented, “I’m thrilled to be part of the COLLINS family. After several conversations with Brian and Leland, I realized that besides the ambition to create timeless and meaningful work, we shared the same passion, curiosity and ways of thinking about the transformative power of design. So when they asked if I would be open to working together, it was a no-brainer.”

Read the full piece: http://bit.ly/3XoSfp9

Signaling an exciting period of growth and expansion, co:collective is pleased to welcome Nick DuPey as Head of Experience Design.

Formerly Executive Design Director at award-winning design firm IDEO, DuPey has worked with a wide range of clients including Ford, Target, American Refugee Committee, Sara Lee, MIT, and the United States Citizenship and Immigration Service.

Ty Montague, Chairman and Chief Purpose Officer, noted, “As a part of our process we have always helped companies define not only what they stand for, but also what they stand against – their enemy. At co:, our enemy is any gap between word and deed – we call that gap BS. With Nick on board joining the rest of the team, we’re in a great position to help companies make sure their gap is zero.”

Read the full announcement from adobo magazine: http://bit.ly/3TK79n1

In a move that both reinforces its U.S. footprint and its reputation for cultivating creativity through collaboration, global creative collective Forsman & Bodenfors New York () has promoted Steve Gorski to Head of Strategy.

U.S. Managing Director Christina Falzano () explains the significance of Gorski’s promotion in relation to the creative collective’s own growth. “Steve has been an integral member of the teams responsible for some of the best work that has been created at Forsman & Bodenfors. He has been the bearer and driver of our radically collaborative, equitable, and ideas-driven culture. I am excited to see his impact on our agency, our thinking, and our work accelerate as he steps into this new role.”

Over the years, Gorski has proved himself invaluable in connecting Forsman & Bodenfors with like-minded brands as he helped win and grow a longstanding relationship with Diageo, further developed the agency’s relationship with Crocs, and played a pivotal role in winning new brand partnerships including Inkbox, Feeding America, YouTube, Saucony, and iRobot.

Read the full announcement from Shots () with the link in our bio! ⬆️

In a move that both reinforces its U.S. footprint and its reputation for cultivating creativity through collaboration, global creative collective Forsman & Bodenfors New York has promoted Steve Gorski to Head of Strategy.

U.S. Managing Director Christina Falzano explains the significance of Gorski’s promotion in relation to the creative collective’s own growth. “Steve has been an integral member of the teams responsible for some of the best work that has been created at Forsman & Bodenfors. He has been the bearer and driver of our radically collaborative, equitable, and ideas-driven culture. I am excited to see his impact on our agency, our thinking, and our work accelerate as he steps into this new role.”

Over the years, Gorski has proved himself invaluable in connecting Forsman & Bodenfors with like-minded brands as he helped win and grow a longstanding relationship with Diageo, further developed the agency’s relationship with Crocs, and played a pivotal role in winning new brand partnerships including Inkbox, Feeding America, YouTube, Saucony, and iRobot.

Read the full announcement from shots.net: http://bit.ly/3UyFXZN

Telly Awards Executive Director Sabrina Dridje is featured in Creativepool’s series!

Here Sabrina discusses the evolution of the awards and how she’s kept the Tellys in tune with an ever-changing industry. She also describes her typical work day and how her personal background has impacted her career path.

“I was born in the UK with an Algerian father and French mother until I moved to France and went to an international school from age 12. We were surrounded by a multitude of cultures, opinions and backgrounds - an environment that pushed us to adapt quickly and make fast friends with folks from all walks of life. I am so grateful for this time and really believe it laid the foundation for a lifetime of cultivating joy from building meaningful connections (personal and professional) and always looking to build true collaborations between people.”

Check out the full interview at Creativepool: https://bit.ly/3DtOxS8

COLLINS multidisciplinary Associate Designer Jaeyou Chung is featured in Creativepool’s series!

In the feature, Jaeyou discusses among other things, what a typical day designing at COLLINS looks like, the influences that have proved most formative in his career, and his biggest creative inspirations.

When it comes to his one big dream for the future of the industry, Jaeyou claims it’s something he’s been trying to find since joining COLLINS. “My goal as a student was to work with the most creative people in the industry, and now I'm experiencing that here. So I'm taking some time to identify a new goal. But one thing for sure is that I want to challenge myself with my design skills to see what I can do and produce in the future. The top of one mountain is always the bottom of another.”

Check out the full interview at Creativepool: https://bit.ly/3eOLJXm

It’s that time of year again — The Call for Entries is now open for the 44th Annual Telly Awards!

The deadline for early entry is December 9, 2022 (final deadline is February 24, 2023), and winners will be announced May 23, 2023.

For more info about this year’s theme, "Break Through the Static", and to learn how to enter, check out the full scoop on shots.net: https://bit.ly/3D98Wgt

1stAveMachine elevates its leadership team by welcoming Executive Producer Scott Gemmell to its stacked ensemble.

Scott brings an incredibly impressive resume to the table, having worked with some of the biggest brands and agencies in the industry. His resume includes work with global brands such as AT&T, Audi, Budweiser, Disney, Electronic Arts, Gatorade, Google, Lexus, Microsoft, and Sony along with agencies like 72 & Sunny, TBWA\Chiat\Day, Goodby Silverstein & Partners, Leo Burnett and Saatchi & Saatchi.

When asked about his joining, Gemmell went on to say, “1stAve has always pushed to be at the forefront of utilizing new tech to create content. While they set the highest bar of quality in traditional broadcast commercials and content, they’re also leaning into innovative and even disruptive ways to create content by partnering with global technology companies and platforms. As a leader, my job is to help foster the team’s creativity and bend and shape our content to make it malleable to new technological methodologies.”

Read the full announcement from shots.net: https://bit.ly/3VblPO5

Fall is in the air in NYC, and with it, The-Artery is welcoming an abundance of fresh faces!

Senior VFX Supervisor Michael McCarthy, VFX Coordinator Jared Biunno, TD/Film Director Madeline Mack, Production Manager Danielle Shimshoni, Community Manager Leanne Maurer, Junior Nuke/CG Artist Abbey Kurtz, VFX Assistant Maia Rosenbaum, and Junior Compositor Samantha Diaz all join the team in a monumental hiring spree that highlights the creative company’s continued expansion.

Check out the full announcement on shots.net:
https://bit.ly/3ChDdZQ

Nomad Editing Company is pleased to welcome Senior Executive Producer Alaina Zanotti to its LA studio.

“I’ve known Nomad for a long time. As a strong legacy brand, they have recently been working towards a renaissance of sorts with new talent, new studios, and so many bits of business I have yet to dive into — on a global scale, no less. There are so many wonderful things happening, and I’m looking forward to helping continue to form and share the Nomad story.”

With over fifteen years of experience leading creative teams and driving growth across the advertising and entertainment industries, Zanotti boasts an impressive resume that includes collaboration with agencies like Wieden+Kennedy and BBDO for some of the biggest global brands like Apple, Disney and Paramount, to name a few.

Read the full announcement on shots.net: https://bit.ly/3SfTDYm

adjacent. Meeting hop edition.