Nielsen

Advertisers, are you looking for fan insights leading up to the 2024 Paris Olympics 🏅? Explore Nielsen’s insights hub now http://nlsn.co/61889fHws

Reach more voters effectively! Nielsen's case study shows how adding local streaming to your schedule can increase reach by 12% vs linear TV alone. 📺 Get detailed insights to improve your political campaigns. Read the full study here: https://bit.ly/4d20fUd 📈

Adding incremental reach with local streaming | Nielsen To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how audiences consume local media.

Unlock the future of TV! 📺 Dive into insights from Alison Gensheimer, Nielsen's Head of Marketing, as she explores the convergence of linear and streaming TV. Understand what “watching TV” means today and optimize your media plans for maximum ROI. Read the full article now:

What’s TV these days? | Nielsen Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.

Women's sports are on the rise! 🏀✨ Advertisers, catch our on-demand webinar to learn the importance of investing in women's sports and how to track sponsorship success. Tune in here! http://nlsn.co/6182iI2kk

📺 Media buyers, did you know millennials with kids, stream CTV content for hours? Understand how you can reach cross-generational viewers and tailor your ad strategy today:

A look at how CTV reach and viewership trends shift across generations | Nielsen See how different CTV trends vary across Gen Z, millennials and baby boomer generations.

The NBA Finals on ABC captured the top five broadcast telecasts and drove a 26% increase in sports viewership on broadcast. 📺 Get the story behind the numbers in our latest edition of The Gauge™

Time Spent Streaming Surges to Over 40% in June, the Highest Share of TV Usage in the History of Nielsen’s The Gauge™ | Nielsen Streaming surges past 40% of TV usage in June 2024 according to Nielsen's The Gauge.

NEW: Over 25 million viewers 👤 tuned in for the final night of the 2024 Republican National Convention. The event was broadcasted live and carried on 14 television networks. Read more about the viewership

Over 25 Million Viewers Tune In For Final Night of 2024 Republican National Convention | Nielsen An estimated 35.38 million viewers watched the fourth and final night of the 2024 Republican National Convention on Thursday, July 18, according to Nielsen.

🚀 Boost your political campaign's reach with Local TV! 📺 Nielsen discovered that adding local streaming to an ad schedule increased GRPs by 20% for key demo ages 25-54. See how these key findings can improve your advertising strategy.

Adding incremental reach with local streaming | Nielsen To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how audiences consume local media.

🏆 Unlock the secret to maximizing sponsorship ROI with Nielsen Sports' ROSI framework! Dive into our comprehensive metrics and discover how to optimize your brand's partnership value. Contact us to learn more! http://nlsn.co/6183jplAV

Throwback to Nielsen Terrace during Cannes Lions 2024! 📸
Relive the inspiring panels, engaging conversations, top-tier networking, delicious food, and lively music. The energy was all about creativity and collaboration.

A big thank you to every client and agency who joined us, and heartfelt appreciation to our outstanding on-ground team for making it all possible. 🩷

Visit our Nielsen insights page to catch all the conversations from Cannes: https://bit.ly/4bOLdjq

Women’s sports fans are highly engaged, with 74% as chief income earners and 43% being male! 📊 The industry is set to break $1 billion in 2024. 🌍 Agencies, use Nielsen’s insights to tap into this dynamic market and create impactful campaigns for your clients. Learn more here: https://bit.ly/3Lndh2B

Fans around the world are excited for 2024 Paris Olympic Games! Explore Nielsen’s newly launched insights hub to keep up with all fan insights, sponsorship trends and more. http://nlsn.co/61899fHXB

Enhance your election campaign strategy! Nielsen identified the incremental reach potential of local streaming, which boosted voter engagement by 12% vs linear TV alone. Dive into our case study to see how this solution can elevate your media strategy. Learn more: http://nlsn.co/6188idgO4 📊📈

Adding incremental reach with local streaming | Nielsen To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how audiences consume local media.

NEW 🔥: Streaming share reaches an all-time high with 40.3% of TV, while the NBA Finals capture the top five broadcast telecasts. Get the story behind the numbers in our latest edition of the Gauge.

The Gauge™ | Nielsen Streaming surges past 40% of TV usage in June 2024 according to Nielsen's The Gauge.

Athletes are not just competitors; they're influencers ✨. Using our InfluenceScope data you can understand their impact and harness their potential for your campaigns. http://nlsn.co/61859fmoT

The global women’s sports industry is set to break $1 billion! 📈 This surge in interest offers advertisers an exceptional chance to engage with passionate fans. Explore strategies to sustain and amplify this growth. Nielsen’s comprehensive analysis reveals what’s next for women’s sports and how you can be part of this exciting journey. Explore insights: http://nlsn.co/6187iu3hU

What’s next for women’s sports: Fueling growth by proving value | Nielsen To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders should prioritize.

Advertisers, stay connected to the fans during the 2024 Olympics 🥇. Our data hub is your centralized place for fan engagement, influential athletes and sponsorship trends. Dive into the games now

Paris 2024 Olympic Games Insights Hub Fan insights See how Olympics fandom shifts across the globe With Nielsen Fan Insights data, learn how the popularity of...

Reaching audiences is only half the equation—your ads and content have to resonate, too. 💡 Check out our Authentic Affinity webinar and learn how to build brand loyalty with LGBTQ+ audiences.

Building brand loyalty with LGBTQ+ audiences through inclusive advertising and content | Nielsen LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way.

Women’s sports are gaining serious traction with diverse and engaged audiences. 👥 For agencies, this means a growing, enthusiastic fanbase eager for content and engagement. Discover how Nielsen’s insights on women’s sports can help you build better campaigns for your clients and keep the excitement alive. Check out the detailed insights:

What’s next for women’s sports: Fueling growth by proving value | Nielsen To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders should prioritize.

Advertisers ✨, catch up on what’s reshaping the industry with Nielsen’s Conversations from Cannes 🎙️. We sat down with leaders across the sports world, media industry and advertising community, to bring you the key themes that emerged from Cannes Lions 2024. Watch now

Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape | Nielsen Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders are adapting.

We’re thrilled to welcome Akhil Parekh as Nielsen’s new Chief Solutions Officer of Digital Product! 🎉 Akhil will drive the expansion of our digital products and enhance our value to the advertising ecosystem with his innovative vision. 🌐 Exciting advancements ahead! Read more about this announcement:

Nielsen Names Akhil Parekh Chief Solutions Officer of Digital Product | Nielsen Nielsen announces Akhil Parekh will join Nielsen as its Chief Solutions Officer of Digital Product.

Women’s sports are not just a moment—they’re a movement. 🌟 Discover how to maintain and grow this momentum with ’s insights on the future of women’s sports. Read more here:

What’s next for women’s sports: Fueling growth by proving value | Nielsen To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders should prioritize.

Our Top Ten Streaming List is live 🎬! Your Honor topped the charts this week with over 1.5 billion minutes viewed across Netflix and Paramount+, while Disney + introduced its latest Star Wars installment with The Acolyte. View the full list ➡️

TOP 10 Discover what Americans are watching and playing.

🎯 Hit your sponsorship targets with precision using Nielsen Sports' Sponsorship Targeting solutions. Our custom research identifies and showcases competitive advantages to the most viable brand partners. Learn more! http://nlsn.co/6187jplcL

Advertisers, are you looking for fan insights leading up to the 2024 Paris Olympics? 🥇 Explore Nielsen’s insights hub now http://nlsn.co/61809UtQq