Joya Dass

3 reasons to invest in professional photos of a retreat or your next business event

📸 They help promote and advertise who was there and can create future opportunity. I’ve been hiring pro photographers since the first event July 2012 and always remembering to tag attendees. Henri Bendel, a luxury department store in New York, saw the photos on social media and partnered with me to host and sponsor my next 3 events. Attendance swelled to 300 per event after that and was instrumental in building the initial community for my women’s leadership platform.

📸 High-quality photos capture the surroundings and unique features of the retreat, which can set you apart from the competition. I hired a drone for this weeks retreat for the Samita Lab Mastermind to capture how deep in the Tuscan hills our villa retreat is. I’ve also taken time daily to write a story to bring my audience along on the journey. A person in my network I’ve been wanting to meaningfully connect with saw my photos, reached out and asked to set up a call with me upon my return.

📸 Pro photos are an investment in marketing
If you have gone to the trouble of setting up the event why not have a high quality capture of it for future marketing materials?

I’ve hired photographers inexpensively off Craigs list in different cities around the world.

Remember to ask for and review their website. In this case, I saw that Fabio was an accomplished photographer but I didnt see his drone footage. I asked for it and he sent files. How the photographer communicates on the front end, also indicates how they will communicate on the back end.

November 3rd, we covered how to set weekly and daily goals. Recording here: https://bit.ly/3TahlVq

November 10th at 1pm EDT, we host how to set Monthly Goals as we ready for 2023.

In this discussion, let's talk about why women lack confidence in leadership roles and how to change the narrative.

Carol will discuss:
- Why confidence continues to hinder women leaders
- How to remove the "We" and believe in "You"
- The importance of advocacy and support
- Why "Bragging" matters to your success
- How to start your own rumors @ work and in business
- The impact of verbal cues
- Becoming the leader you are meant to be

Carol Sankar is an international R&D advisor, investor & founder of the Confidence Factor for Women. Her research has been featured at The University of Miami, Harvard University, Columbia Business School, Facebook, and more.

In addition, Carol has been featured in numerous publications, media outlets, and conferences; including recent features in Forbes, SXSW, Essence, Entrepreneur, TEDx, The Steve Harvey Show, The TODAY Show, and Inc. Magazine.

Carol holds a Political Science & International History degree from Hofstra University in New York. Sankar also has earned several professional certifications; including but not limited to, NYS Notary Public, The American Bar Association Intellectual Property Executive certification from Long Island University, and an American Political Science Fellow.

Today, Carol is an active real estate investor, bestselling author & writer, advisor, and the founder of The Confidence Factor for Women in Leadership, which is an executive firm for women leaders and one of the leading global negotiation training platforms for women entitled Increase Your Ask. In addition, she is a leadership contributor for Inc., and Entrepreneur.

Join Joya in discussion with Ruth Bernstein of YARD to find out how you can build your brand in a manner that will result in engaged clients. They will discuss 6 key points to consider:
*Go to the heart of your brand and identify its purpose and core values
*Determine your brand’s aspirations and potential challenges
*Understand the difference between target audience and brand muse
*Focus on how your audience is feeling in this moment, and how they will be feeling when they will be purchasing your product or service
*Meet your audience where they are
*Utilize your real life experiences for inspiration

Ruth Bernstein is the Co-founder and Chief Executive Officer at YARD NYC. As CEO, Ruth leads the strategy team and blends insight, intuition and intellect into an uncanny ability to see straight to the heart of each and every brand. Whether it’s problem-solving, uncovering brand equity and purpose, or foreseeing untapped potential, she is constantly connecting the dots, and using her keen awareness of the landscape to carve out the right road for every client. Prior to co-founding Yard NYC in 2002, Ruth worked with Robert Redford as his brand guardian for the Sundance brand (including the channel, film festival, catalog and resort & spa), and was a Senior Strategist at Tattoo in San Francisco. She has worked with such brands as Gillette, Borgata Hotel Casino & Spa, Colgate, Discovery Channel and Cirque du Soleil.

In times of volatile change, resilient leaders will be able to plan, adapt, and thrive. Resilience is a key factor to the success of individuals and teams and helps to maintain a sense of mental well-being even in the midst of chaos.

Join us as we discuss the 5 Practices of Highly Resilient People. Find out which ones you may possess and which ones you and your team may need to cultivate:
1. Vulnerability
2. Productive Perseverance
3. Connection
4. Grati-osity (don't worry--join us and learn the meaning)
5. Possibility

Dr. Taryn Marie Stejskal (pronounced Stay-skull) is the Founder and Chief Resilience Officer (CRO) of Resilience Leadership Institute (RLI), she is recognized #1 international expert on resilience, mental health, and wellbeing in both leadership and life, whose mission is to positively impact the lives of 1 billion people, by enhancing hope, healing, and health as well as enhanced consciousness through the practices of resilience. Her work has been featured by Fox and NBC News, Bloomberg Business, Thrive Global, and Forbes. LA Progressive magazine calls her “the go-to person” and “a secret weapon” for people who want to find and maintain their edge as well as rise above the competition.

Her book entitled The Five Practices of Highly Resilient People: Why some flourish when others fold is set to release in March of 2023, and her online course, Flourish is available now!