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Happy new year! To kick off 2023, we've delved into several marketing reports to spot common trends and challenges for this year. Here's what we found:

🎨 Marketers intend to be more creative in 2023
📽 Video will be top of mind for budget spend
🤳 TikTok will continue to thrive
📈 Marketers will need to get serious about data-driven decisions.Marketers to be more creative in 2023 (and other trends for the new year) https://hubs.ly/Q01x3DFY0

Marketers to be more creative in 2023 (and other trends for the new year) With 2023 right around the corner, it's a good time to see what we've learnt this year and what to expect in the new year.

Find out what matters most to those making a SaaS purchase right now and what to look out for in the new year.

https://hubs.ly/Q01t1g_c0

How has B2B SaaS buyer behaviour changed in 2022? We read several recent reports on B2B buyer behaviour, so you don't have to. Find out what matters most to those making a SaaS purchase right now and what to look out for in the new year.

A Zombie CEO, a murderous Martha Stewart, and a vegetarian vampire have arrived just in time for the spookiest holiday 🎃


https://hubs.ly/Q01qz-WD0

4 spooky video ads to celebrate Halloween 2022 In honour of spooky season being upon us, here are some of 2022's most ghoulish video ads. 

Finding the right way to communicate your message isn't easy, but the more you know about what makes your audience tick, but easier it is to move them to take action.

After all, the best way to communicate is to reach deep into our souls and not only get us thinking about what you're saying, but also how it makes us feel.

Think Feel Do is an outcome-based engagement framework focused on the three outcomes of effective communication:

💡 What we want the audience to think
💗 What we want them to feel
✔️And what we want them to do.

https://hubs.ly/Q01qfmKd0

3 essential components of an awesome campaign plan Start thinking about how you want your audiences to respond to your campaigns with the 'Think Feel Do' framework.

Skeleton is on the lookout for a passionate Video Producer to join our award-winning team! If that's you, head to our latest post to learn more about this exciting role.

https://hubs.ly/Q01lm5ZP0

We're hiring! Senior Video Producer wanted Based in Nottingham, UK, Skeleton is on the lookout for a passionate Video Producer to join our award-winning team. Hybrid working, £40-£42k salary.

Here's yet another ad we've seen recently that gives us some serious inspiration!

First shown during Friday night's Love Island, Netwest's latest ad is a 'Carpe Diem'-style feast for the eyes that looks to encourage consumers to gain financial confidence, presenting Natwest as a helping hand that will guide them to reaching their goals.

https://hubs.ly/Q01k8MKY0

Video inspo: NatWest's 'Tomorrow Begins Today' Here's yet another ad we've seen recently that gives us some serious inspiration! 

Suzuki could have created another car ad featuring a cityscape or a winding mountain road, but this latest quirky ad positions them as 'good different'. Check it out!

https://hubs.ly/Q01k8Js90

Video inspo: Suzuki embraces being 'good different' For this week's video inspo, we watched Suzuki's 'Good Different' campaign. Suzuki could have created another car ad featuring a cityscape or a winding mountain road, but this latest quirky ad positions them as a fun outlier.

Amazon Books' latest global campaign is designed to inspire us to read and feel the rewards of getting lost in a good book.

It's brilliantly crafted, celebrates the power of our imaginations, and definitely inspires me to pick up a book. Give it a watch!

https://hubs.ly/Q01k8M2c0

Video Inspo: Amazon Books' 'That Reading Feeling' This week's video inspo comes from Amazon Books' latest global campaign celebrating the joys of reading.

8 awesome explainer videos and why they work https://hubs.ly/Q01k8GrD0 to effectively explain something faster than you can say "we need to prove more ROI"?

Here are some great examples of explainer videos from the internet that make learning more about brands and their products engaging, fast, and fun.

Page Not Found | Skeleton Skeleton Productions Ltd is registered in England and Wales. Dryden Enterprise Centre NTU, Dryden Street, Nottingham, NG1 4FG. Company number 05345335.

Want to win a 2-week PAID internship with our award-winning video production team in Spring 2023?

Skeleton is on the lookout for UK Motion Design and Animation heroes of the future. So if you're looking to jump-start your creative career and get your foot firmly placed in the door of this incredible industry, check out this UK competition!

https://hubs.ly/Q01h1ZJ50

Enter Skeleton's 'Junior Animator of the Year' competition Win a 2-week paid Motion Design internship with an award-winning video production team in Spring 2023.

Yorkshire Tea has recruited a host of famous faces to star in its latest TV adverts. This is part of a new £7m campaign that daftly demonstrates Yorkshire Tea’s unwavering passion and uncompromising dedication to 'doing things properly'.

In this latest ad, 'Patrick' (Sir Patrick Stewart, of course) brings a tear to the eyes of his Yorkshire Tea colleagues as he delivers an intense farewell speech to their beloved Tina — with a mug of the 'proper' stuff in hand.

Give it a watch and try not to smile.

https://hubs.ly/Q01gS_jH0

Video Inspo: Having a proper cuppa with Sir Patrick Stewart In this latest ad, 'Patrick' (Sir Patrick Stewart, of course) brings a tear to the eyes of his Yorkshire Tea colleagues as he delivers an intense farewell speech to their beloved Tina, mug of the 'proper' stuff in hand. 

Looking to start posting ads on the world's fastest-growing social platform right now? Smart choice. Here are some examples of TikTok ads to give you some creative inspiration.

https://hubs.ly/Q01gT2gh0

4 TikTok ad examples and why they work Looking to start posting ads on the world's fastest-growing social platform right now? Smart choice. Here are some examples of TikTok ads to give you some creative inspiration.

What a fantastic collection of work from this year’s young creatives. Congratulations to the winners!

From zombies to crocodiles, dreams to nightmares, comedy to horror, documentaries to music videos...this year's Young Creative Awards Film category - sponsored by Skeleton Productions and Broadway Cinema - had it all.

We've put together a YouTube playlist of winning and highly commended entries for you to enjoy:

https://www.youtube.com/playlist?list=PLNJUjNCRalb1Rdkv1QZZRTV6fbDVirS9f

When it comes to explaining complex ideas while making a splash, animated explainer videos are a SaaS brand's key to capturing attentions (and keeping them).

https://hubs.ly/Q01dyqDS0

How Saas brands are using animated videos (with examples!) When it comes to explaining complex ideas while making a splash, animated explainer videos are a SaaS brand's key to capturing attentions (and keeping them).

With so much choice out there, it can be hard to know which video agency will be the right fit to partner up with.

Here are some essential questions to ask to help narrow down the search and find a video agency that's right for your business and its needs.

https://hubs.ly/Q01c_8Z80

What to ask when choosing a video agency Need to choose video production agency to work with for your next video project? Narrow down the search with these essential questions.  

Are your videos attracting lots of attention but not many conversions? Here are some video CRO tips, ideas, and free resources to help you turn more of those eyeballs into leads and customers.

https://hubs.ly/Q01b-SmT0

Video CRO: How to get more leads from your videos Are your videos attracting attention but not many conversions? Here are some video CRO tips and ideas to help you turn more of those eyeballs into leads.

🏆 We've won a Gold Hermes Award for BDO's 'Pull Up a Chair: Let's Talk About Race' video and a Platinum Hermes Award for Ateme's animated explainer video!

But wait, there's more! 'Pull Up a Chair: Let's Talk About Race' has also been shortlisted for the EVCOM Diversity & Inclusion award!

This is such a fantastic achievement and a real testament to all the remarkable people involved in these award-winning videos.

Watch the videos and learn more about these projects here:

https://hubs.ly/Q01bB2m20

Watch the latest award-winning work from Skeleton More award winning work for corporate video and animation from the Skeleton team. Plus, we're shortlisted for EVCOM's Diversity & Inclusion award!

Live, Stories, Reels...

With so many ways to tell stories on Instagram, it can feel a little overwhelming trying to juggle all the varying formats while keeping up with their ever-evolving features.

Discover all the features available to users in 2022, some smart hacks, and how to make the most of each of them for your brand with our latest blog post.

https://hubs.ly/Q01byZSJ0

What's new for Instagram Video in 2022? An updated guide to all the video features available on Instagram in 2022, complete with tips and aspect ratios of Reels, Stories, Live, and Feed Videos.

Live, Stories, Reels...

With so many ways to tell stories on Instagram, it can feel a little overwhelming trying to juggle all the varying formats while keeping up with their ever-evolving features.

Discover all the features available to users in 2022, some smart hacks, and how to make the most of each of them for your brand with our latest blog post.

https://hubs.ly/Q01bssQt0

What's new for Instagram Video in 2022? An updated guide to all the video features available on Instagram in 2022, complete with tips and aspect ratios of Reels, Stories, Live, and Feed Videos.

Our Merrin has been judging entries for the Young Creative Awards this week! She'll be looking at filmmakers in three age categories: 11-15, 16-18, 19-24.

We always love getting involved with the YCA, it's so exciting to see all the incredible talent emerging from young creatives.

Can't wait to see who's shortlisted!

The best recruitment videos are really culture films — they allow people a window into life at your business. Here are some great examples of recruitment videos and why they work.

https://hubs.ly/Q019v5zn0

10 of the best recruitment videos and why they work The best recruitment videos are really culture films — they allow people a window into life at your business. Here are some great examples of recruitment campaigns and why they work.

Spilling the secrets here!

Head to our latest blog post to learn:

💡 What makes promo videos so effective in video marketing
💡 Things to consider when making your video
💡 How to begin the process of creating a successful one.

https://hubs.ly/Q018SKYS0

How to create a successful promotional video for your marketing This article covers what makes promo videos so effective in video marketing, things to consider when making your video, and how to begin the process of creating a successful one. 

Every marketer understands the importance of having brand guidelines for your communications, but what about for video?

https://hubs.ly/Q018FJl00

Why Do You Need Video Brand Guidelines? Without video brand guidelines, chances are your videos will not represent your brand in a way that is consistent or seamless with your other content. This can impact brand recognition, weaken brand identity, and pollute brand experience for your audience.

A lot of brands and marketing teams look at TikTok, see the type of content on there, and can’t see themselves being able to do anything with it. That, my friend, is all about to change.

Check out our latest post detailing some compelling stats for marketing on TikTok.

https://hubs.ly/Q017PKZd0

TikTok stats that every marketer should know This article is about marketing on TikTok. Specifically, how brands could be using TikTok to maximise their marketing — all backed by data.

🎬 Who likes behind the scenes shots, then?

Here's some of our team on set for an incredibly exciting project today!

📸 Picture 1: The Director in the background discusses the shot set up with the Director of Photography, while the Producer in the foreground discusses the set with the 1st Assistant Director.
📸Picture 2: The Director of Photography and Director plan the shot setup
📸 Pictures 3 & 4: The Producer sits in to assist with camera set-up as the Director looks on over the Director of Photography's shoulder.