Launchmetrics

What does 2024 hold for brand performance on Instagram? We’re speaking with the experts who hold the answers... 🎤🌟

Enter social media expert, consultant and author Franklin Boateng, aka King Of Trainers! Franklin shared his thoughts on the evolution of Instagram for business and advice for online performance this year. In his eyes, Fashion, Luxury and Beauty brands should concentrate on going beyond likes to garner attention and form connected and tapped in consumer communities. 👟📱

Franklin’s expert take is one of a select few predictions and reviews pulled from our comprehensive report, ‘Beyond Followers: Exploring Instagram’s Influence on Brand Performance’.

This extensive content examines the performance of over 3,500 top FLB brands in 2023, revealing how to drive meaningful business growth strategically to ensure and sustain success.

You can download the report free now and read contributions from Eva Chen, Vice President of Fashion Partnerships at Meta, Aditi Banga, Head of Fashion and Innovation at Meta, Tom Garland, Co-Founder of Edition and many more. 🌟🗣️

Find out more! 🔗 https://bit.ly/46NDwZ9

In 2024 one thing is certain: new products and potential disruptors will continue to burst onto the beauty scene. However, despite competitor products seamlessly trying to 'blend in' to the beauty landscape, how are brands with established 'Hero' products retaining their spot on the map? 🏆

In this week's edition of LM in the News, our data fuels a powerful guide from The Business of Fashion's Priya Rao. The subject? How to Launch and Grow a Hero Product. 📈

In the article, Priya examines successful beauty products that have stood the test of time, detailing how to develop your product into a top-selling hero. 🌟💄

You'll find analytics and tactics from brands such as tarte cosmetics, Too Faced Cosmetics, and NARS Cosmetics.

Discover the data behind the success of top brand hero products to fuel your own initiatives today 🔗 https://bit.ly/3H5TeDW

Goodbye 2023, hello 2024! 🎉🎆

It's a new year, and we all have big plans to make 2024 a success. But is your marketing strategy ready? If not, don't worry. We're here to help you. 🌟

Our on-demand webinar will guide you through the best way to plan a strategic approach using key data insights and best practice templates. It will help you discover actionable steps for success and avoid common pitfalls when analysing last year's data. The best part is - all you need is an hour! ⏱️📈

Watch our webinar and have your marketing strategy approved and ready to roll by Friday. Catch up for free by accessing the video 🔗 https://bit.ly/3SCmMA0

Let's take a trip down memory lane and at monumental Media Impact Value™ (MIV®) moments from 2023. 📸

From Taylor Swift's Era's Tour taking the internet by storm, garnering $6.3M MIV® for Versace, $4.9M MIV® for Roberto Cavalli and $2.3M MIV® for ZUHAIR MURAD.

Chanel introduced some new ambassadors, including Jennie Kim, for their Coco Crush campaign, generating $1.7M in MIV® and Timothee chalamet being named the new face of Bleu de Chanel, with $3.1 MIV® across 3 placements. But Chanel didn't stop there. They also dressed Dua Lipa for the 2023 Meta Gala, making $1.4M in MIV®.

Of course, we can't forget some of the most famous faces in entertainment with Rihanna's halftime Super Bowl show generating $11.3M in MIV® for fentybeauty. Margot Robbie in SCHIAPARELLI is just one example of the Barbie-Brand-mania that took over the media, with collaborations from all segments coming to fruition including ALDO Shoes, NYX Professional Makeup and Ruggable.

As we close 2023 and look ahead to 2024, we're excited to keep celebrating these incredible intersections of fashion, celebrity, and events. Stay tuned for what's next! ✨

It's incredible to see all of our excellent teams celebrating the festive season together across the globe! 🎄🎉

It is important to take some time and celebrate your hard work this year. Our teams have found ample opportunities to relax and recuperate with each other. What a great way to celebrate a year of dedication and exciting growth!

Want to work with our amazing team? Check out our careers page and browse our openings to find your perfect role 🔗 bit.ly/3qSnwFN

Two things are certain in December: Family festivities and, for marketers, end-of-year analysis. While both can be equally as stressful (😉), there's an easier way to utilize data and make sense of your professional year...

Our new blog offers invaluable tips for brands on how to leverage their end-of-year data into a strategic roadmap for next year's strategy. 📈

Learn how:

📱A data-driven approach allows you to measure ROI across platforms accurately

🌍 To tailor your marketing efforts to connect better with diverse global audiences

🤝 To determine which brand partnerships and ambassadors drove the most value.

📈 Having the right metrics is crucial for benchmarking performance

💰 To Unlock cross-channel insights, helping you allocate budgets wisely to maximize returns.

Take your marketing strategy to the next level by making data your ally this December, and set your brand up for success in 2024 by checking out this blog! 🔗 https://bit.ly/4anEU72

Tracking samples was a notorious task, and sample management missed its well-deserved upgrade in the post-Covid digital transformation.

Until Now! 👏

Our first-of-its-kind integration fuses our sample and media monitoring platforms, transforming how brands manage samples. 🤝

We understand the importance of strategic sample tracking. After all, brands like Paul Smith successfully dispatched 600+ samples during PFW SS23 with our tools!

We're explaining how to leverage sample activations and quantify results. Learn about the benefits of automated sample and press software to:

🛍️ Discover ROI on sample send-outs through press mentions
📝 Instantly review your top-performing ambassadors through samples to see who's driving brand impact
🖥️ See how samples can seamlessly and directly inform smarter collection creation, future budgeting, and marketing campaigns

Ready to overcome sample nightmares? Let's unite tracking and media mentions to drive success! Check out this blog now 🔗 https://bit.ly/41onNy6

Congratulations to the top three Beauty Industry Voices of Instagram*! 🎉

🏆 The winners are:

🥇 1st - Mario Dedivanovic, renowned makeup artist and founder of MAKEUP BY MARIO, garnered $19.2M in Media Impact Value™ (MIV®)

🥈 2nd - Elnaz Golrokh Influencer and Model, who earned 17.5M in MIV®

🥉 3rd - Kylie Jenner, Founder of Kylie Cosmetics & Kylie Skin who earned $14.6M in MIV®

Did you know Influencers play a significant role in driving beauty Brand Performance on Instagram?

Of the $3.8B MIV® garnered for beauty brands across the app, the Influencer Voice contributed 41% of this total - the highest share compared to all other Voices. 📱

And competition is growing tighter, as Beauty recorded the second-highest placement count on Instagram with over 715K placements (that's a lot of content to contend with!). Still, Mario, Kylie and Elnaz broke through beauty noise to rank top.

But we're just scratching the surface of beauty insights. Our report, 'Beyond Followers: Exploring Instagram's Influence on Brand Performance,' dissects real campaigns to understand the key to superior performance across Fashion, Luxury, and Beauty on the world's biggest social platform, Instagram. Download your copy free today. 🔗 https://bit.ly/46NDwZ9

*Performance data reviewed from January - June, 2023

Did you know 71% of consumers expect companies to provide personalized interaction? 🤝

Well, with the power of AI, fashion brands can offer hyper-personalized product recommendations exactly when consumers want them.

Our CMO Alison Bringé, offered her expert take on how AI is a driving force behind fashion and lifestyle marketing in this exclusive article for Forbes. The article covers critical ways brands can leverage AI for content creation and personalization to captivate the modern consumer and build more meaningful connections. 📈🌟

Alison comments: "AI collaborates with human creativity to fuel brand storytelling. It's a fusion of art and science that resonates with aesthetically driven audiences."

Gain a greater understanding of how AI is empowering FLB processes and the consumer journey. Access the article. 🔗 https://bit.ly/3GCyxPG

The results are in! 🎉

Last week, we asked LinkedIn users to tell us their most challenging aspect of end-of-year reporting.

The top response was: 'Identifying my brand's top ambassador.' 🌟

A strategic ambassador is one that can appropriately fit and convey your brand's story while being able to connect with your target audience directly.

So, let's mitigate that top challenge with some actionable tips that'll help you identify the right ambassador and strengthen those all-important relationships. Swipe for our advice ⬇️

No matter your channel, a strong Voice marketing strategy can only be determined with the correct plan (and the right data). Need help pulling your 2024 strategy together? On December 13th, we'll be hosting our free webinar, 'A Data-driven New Year: How to Plan Your Marketing Brand Strategy with Cross-Channel Insights.'

Join us, and alongside the Founder of Pai Skincare, Sarah Brown, we'll share expert advice on how to connect insights between platforms and avoid common end-of-year review pitfalls. Secure your spot! 🔗 https://bit.ly/3SCmMA0

Get runway-ready with our ultimate Fashion Week PR checklist! ✨

Today, we are sharing some fast fixes to help you identify strategic Use Cases of Collection Content. From nailing those backstage exclusives to street-style shots. We're breaking down the key uses for your content to improve brand amplification and increase press coverage throughout and beyond fashion's biggest event.

With thousands of clients and multiple Fashion Weeks under our belts, we're serving insider tips on show production, sample distribution, image assets, and beyond in our PR Checklist - no detail is too small when it comes to leveraging this pivotal PR moment! 📈

Whether you're prepping for your first or 15th season, consider this your backstage pass to a strategic, impactful campaign. The countdown to amplify your event begins now! 📸

Download the report now! 🔗 https://bit.ly/3tPKpKR

We are thrilled to announce that G2 has named Launchmetrics as a Leader in PR Analytics in its Fall 2023 report. 🏆

We have received several accolades from G2, including recognition as the leader in 'Inventory Control Software,' and 'Barcode Software.' Additionally, we have been recognized as Small Business Leaders in 'Media Monitoring.' These badges are based on factors such as social, web, employee, and review data that G2 has deemed influential.🌟

We also received a 'User Love Us' badge, which would not have been possible without our users' fantastic support and feedback. We want to thank our users for their valuable feedback and our dedicated team for their tireless efforts. 🎉

Check out our reviews, or leave one for yourself! 🔗 https://lnkd.in/dQiKG6_d

What a privilege to have Eva Chen, Meta's Vice President of Fashion Partnerships, contribute her expertise to our recent comprehensive report on Instagram and FLB brand strategy. It's fascinating to hear Eva's take on the evolution of this monumental platform - which continues to drive business growth - and the app's embedded importance in brand strategy today. 📱

Our report 'Beyond Followers: Exploring Instagram's Influence on Brand Performance' measures the performance of 3,500 Fashion, Lifestyle, and Beauty brands across social media channels in the first half of this year.

Not only do we have one-of-a-kind insights on actual brand campaigns, but we also have additional contributions and advice from expert industry leaders such as King of Trainers, Aditi Banga, Head of Fashion x Innovation at Meta, and Tom Garland, Co-Founder of Edition and many more. 🌟🗣️

Download your free copy of the report now 🔗 https://bit.ly/46NDwZ9

Unlock the keys to marketing success in 2024 🗝️

Join our upcoming webinar ‘A Data-driven New Year: How to Plan Your Marketing Brand Strategy with Cross-Channel Insights’ on December 13th to learn how to leverage cross-channel data and insights to boost your marketing strategy next year! 📈

Get tips from our experts on:

📱 Tracking the right metrics across owned, paid, and earned media

🚀 Connecting insights between platforms to optimize your approach

🌟 Compiling data into visually compelling reports

🏆 Turning insights into strategic advantage

🖥️ Securing budget approval with quantitative data

Our speakers include industry experts such as Amara Zammit, Business Marketing Executive at Launchmetrics, Sarah Brown, Founder of Pai Skincare, Tatiana Ferreira, CCO at Launchmetrics, and Trent Cummins, Strategic Account Director at Launchmetrics. 🎤

Reserve your spot now and walk away with the framework and knowledge needed to set your brand up for an epic 2024 🔗 https://bit.ly/3SCmMA0

It was fantastic to have our AVP, Brand and Communications Katherine Knight present at Fashion Talks Antwerp on our newly released report 'Beyond Followers; Exploring Instagram's Influence on Brand Performance'.

Taking place in Handelsbeurs in Antwerp, the avant-garde capital of fashion, amidst a fantastic lineup featuring designer Sinéad O'Dwyer, freelance fashion journalist Aya Noël, designer MERYLL ROGGE, designer D'heygere, co-founder of MASJIEN Ann Claes and many more.

We touched on the importance of Instagram as a tool for brand amplification and its importance to supporting the Belgian Fashion eco-system. Thank you so much to the Fashion Talks Antwerp for having us, and here's to continuing to propel brand performance globally 💪

Mimicking the iconic Spotify Wrapped trend, we've summed up the challenges of most marketing professionals this time of year. Don't worry, we've neglected to include the total number of tabs you've opened. 🖥️

December is upon us. It's time to reflect on brand performance - but as you review campaign results and KPI achievements, how will you predict the best approach for 2024 to ensure success?

We've got you covered. On December 13th, our one-off webinar will focus on everything you need to know to create a 2024 plan that will make a brand impact across all marketing channels.

🚀 Overcome the common pitfalls of annual analysis
🗣️ Adopt a fresh and competitive perspective in 2024
🏆 Form your winning strategy NOW (not in January)

📆 December 13th
⏰ 10Am ET | 3pm GMT | 4pm CET

Join us virtually to kickstart your year, backed by your most strategic plan yet. Register now and we'll see you there! 🔗 https://bit.ly/3SCmMA0

Did you know Instagram achieved $16.9B Media Impact Value™ (MIV®) in the first half of 2023, with an estimated 3.5M contributed by Instagram users in China?📱

In this week’s LM in the News, we feature in Vogue Business article ‘Despite ban, Instagram wields big influence in China’. Written by Gemma Williams, the article looks at how the platform shapes trends and drives consumer interest across the region.

One of the huge draws for Instagram is fans seeking out what their favorite influencers are posting. Our data revealed that Instagram's top three Chinese influencers in the first half of 2023 were Liu Wen with 6.1M followers, Jessica Wang with 1.8M, and Yaqian Lan with 361K.

Chinese celebrities were also a draw for their huge fan bases. Take musician Lay Zhang, a partner of global brands such as SAINT LAURENT, Calvin Klein, and Pepsi. The star has over 14.3M followers. As well as Cai XuKun who has 2.5M followers and Yu Shuxin (Esther yu) with 2.3M followers.

Check out the full article to find out more about Instagram's impact on China and the power of leading Voices on the platform 🔗 https://bit.ly/3QPtJeB