The Great.

Want what they’ve got? See what’s left from our Summer Sale, new styles and deeper markdowns.

The Summer Sale continues... Up to 65% off select styles for a limited time.

Cue the fireworks. The Summer Sale continues with up to 65% off past season treasures.

New to sale favorites. Don’t miss out before these treasures from the past are gone for good.

The Summer Sale starts now. New and further markdowns, now up to 65% off.

Introducing The Arizona Top. This perfect shirt jacket is cut from a cotton twill with a special garment dyed wash process that gives it the vintage look and feel we love.

The forever collectors that we are, we seek out treasured beauties of the past that aren’t done telling their story. We can’t get enough hand-crocheted floral motifs, oversized scallops, and delicate picot edging. These styles are almost sold out online, but stores still have a few left.

Knit from luxurious alpaca yarn in a classic vertical stripe, The Everett Cardigan. is the perfect summer sweater to throw on when the sun starts to set.

Our founders are taking to the road for summer adventures with family and friends. Head to our stories to take a peek at their packing essentials.

Cool off in The Reversible Keyhole One Piece. This adventure ready suit is reversible and thoughtfully made in L.A.

Inspired by the blazing Southwest sun, embracing hand-done embroidery as a tribute to the vibrant landscape. Bold woven prints in rich colors thread through the season, as these seamless silhouettes provoke swoon and sway, for warm to cool.

Our favorite made-in-LA white tees, back in stock. Just in time for your summer BBQs.

These striped cardigans are what we keep reaching for at the first sign of a breeze. With simple proportions and supersoft weaves, these sweaters deliver comfort and ease for when you just need a little special something to cover your shoulders.

Slow mornings in Early Dawn Floral. wears The Pajama Shirt. with The Easy Sleep Pant. for a chic, matching moment.

Journey through our summer catalog that landed in homes this week, showcasing the best of our recent launches and collections.

The Arizona is one of our perennial favorites of BIRKENSTOCK. Customized by us, here in the USA, using a special western-inspired debossing and tooling technique, then hand painted directly onto the shoe by local artisans.

Explore the newest prints and patterns from our newest Pre-Fall arrivals. Designed to be mixed, matched and layered all season long.

The Pre-Fall Collection is a love letter to the Southwest. Designed in a print-heavy palette that seamlessly sways against the backdrop of natural landscapes and easy adventures.

An ode to the Southwest with hand-done keepsakes, print-heavy pops, and desert-inspired textures. Pre-Fall 2024, coming tomorrow.

Seeing how the GREAT women in our world bring our collections to life has us inspired every day, each season. We love watching you interpret each piece with individual details, and style with joyful abandon.

We can’t get enough of this shade for summer. Shop these lightweight breezy silks as separates or a head-to-toe look.

Introducing two new shapes. The Slim U-Neck Tee is the perfect slimmer fit with a sweeping scoop for ultimate ease, while The Lap Sweatpant features a wide and cropped straight leg, to be worn slung high or low for casual comfort. Always made with love in LA, with you in mind, these newcomers are essential to the everyday.

As summer heats up, we asked our founders to share the pieces getting them through the season so far. From easy-to-layer separates to playful patterns properly earning double-takes, take a peek at their current tried and trues.

BEST FRIEND’S DAY GIVEAWAY!
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THE GREAT. is a brand built on friendship, and to celebrate that amazing bond, in light of National Best Friend’s Day, we’re giving away one of our customized washed-and-worn sweatshirts to you and a friend.
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Tag your best friend below and tell us why they’re your ride-or-die. We’ll choose one lucky duo to receive their choice of customized knits!
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To Enter:
1. Like this post
2. Comment and tag your best friend in the comments
3. Both nominees must be following (we’ll be checking!)
4. Must be in the US to enter
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The Giveaway will be open from Saturday, June 8th at 9:00am PST - Tuesday, June 11th at 9:00pm PST. Winners will be chosen at random.

Visit us at THE GREAT. at Sportsmen’s Lodge to shop BIRKENSTOCK by THE GREAT, swim and other vacation ready new arrivals.

Wear to bed… and beyond. Night shades and early dawn florals paired with our bold seaside stripes, this collection is begging for a summer stroll or mid-day siesta.

Revel in the dress code of summer with this season’s lineup. Be barefoot, get grounded, float into warmer days.

Your perfect summer companion, The Sunbird Dress makes a statement in our bold Heritage Leopard print.

Created with the lived-in details that make them unmistakably ours—think signature split-cuff and a mix and match sensibility—our new knit palette evokes a quiet joy in easy everyday colors.

Our co-founder Meritt in eye candy eyelet from our Summer Collection. Helping us dream up ways to style this delicate cotton this summer.