ViX Paula Hermanny
ViX Swimwear is a global lifestyle brand of artisan- crafted Brazilian swim and resort wear.
Pour la vie | As seen on , Paris
ViX + Anavilhanas | A collaboration inspired by the Amazon and all the vibrant life that thrives in this tropical rainforest—ours, yet also belonging to the world, but first and foremost to itself. Discover the collection, with 100% of profits donated to the Anavilhanas Institute, dedicated to education, sustainable development, and the preservation of the riverside communities in Novo Airão, on the Rio Negro
All about Layla, a waxed cord and thread detail in neutral tones, enhanced with handmade accessories.
Forever and always
Friday favorite | Firenze Emily Gabi One Piece
Texture attracted | Swimwear gets a refresh with our new quilted bikinis
Riviera reveries | As seen on , St Tropez
A detail affair
Romantic essential | Inspired by corsets, the Blair detail features crisscross lacing, creating a striking, structured look. As seen on
As cool as it gets
Find your cozy: light knitwear for after the sun
Paris, mon amour | dazzles in the Rubia Midi Dress in the City of Love
No shortage of details
Noir state of mind | The sexy-chic black linen Adalia Jumpsuit
Alweays ready in ViX
Fierce fashion
Bikini state of mind | As seen on , Lençóis Maranhenses, Brazil
The wild card | Camu, our newest animal print that is a fusion of timeless elegance and daring sophistication,
A cool take on classic | Knit Peggy Short Dress, as seen on
Twice as nice | A one piece that adapts to your rhythm and reinvents itself from day to night
Beach is calling | Rio summer days with
Zoom in | Matelassé detailing in a little black bikini
When in Spain... | A trip to Marbella with
Timeless appeal | The Layla detail features waxed cord and thread accents, enhanced with metal accessories crafted in the ViX atelier.
Made to match | and wearing Bianca’s exclusive collab with ViX
Soirée energy | The Martina Short Dress features a colorful detail of hand-embroidered threads and metal accents.
Fresh retreat | As seen on , Ibiza
Final touches | Discover the silver accessories from High Summer '24, a novelty for ViX
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The ViX Story
It’s fitting that ViX is named for the stunning beach city of Vitoria in Brazil, where founder Paula Hermanny was brought up and dreamed her first dreams of thestyle she wanted to bring to women’s swimwear. As a little girl, Paula would gaze up at the jets flying through the clear blue Brazilian sky and imagine a woman with classic, yet modern tastes - a woman who traveled around the world from Vitoria’s small, exotic, airport and turned heads wherever she went, from Monte Carlo to Bali. That woman grew up as the inspiration for ViX swimwear and Paula’s revolutionary and stunning designs.
Even today, as she crafts her latest collections, Paula still pictures her imaginary world traveler and, in her mind’s eye, dresses her with visions of elegance and beauty. “When I’m designing, I picture that woman, who represents everything there is about style,” Hermanny said. “One year, I might see her in St. Barts and I can picture what she’s going to be wearing and that image becomes the basis for my collection.”
Each year, Paula designs collections that honor the ViX woman. While that vision evolves, year by year, soaking in the hottest new innovations in swimwear, the ViX style remains true to its roots of timeless elegance. ViX’s trademark gold and leather accessories complement Paula’s fashion-forward interpretation of the season’s latest trends, which she studies on trips to Europe, Brazil, and the world’s most sophisticated beach resorts.
For each collection, Paula melds simple, stylish lines with the latest materials and prints to create a selection unlike any other in the world of swimwear. She complements her unique swimwear with a variety of delightful dresses, accessories and intricately textured wraps. And, each year, Paula designs the ViX collection with mixing-and-matching in mind, so that each customer can collect a treasure chest of the year’s most celebrated designs that will remain jewels long into the future. The ViX woman can rest assured that she will never grow old in the eyes of fashion, as her style rides the waves of Paula Hermanny’s imagination and creativity.
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Website
Address
401 Newport Center Drive Suite 1003
Newport Beach, CA
92660
Opening Hours
Monday | 10am - 9pm |
Tuesday | 10am - 9pm |
Wednesday | 10am - 9pm |
Thursday | 10am - 9pm |
Friday | 10am - 9pm |
Saturday | 10am - 7pm |
Sunday | 11am - 6pm |
2116 Newport Boulevard
Newport Beach, 92651
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