Reckon Branding

Did you know that Heather and National Ferret Day were both born on April 2nd? This is 100% appropriate for our resident designer and animal lover. Heather truly loves animals of all kinds; dogs, cats, goats, llamas, possums, raccoons, you name it. Happy Birthday Heather!

AI-powered tools such as Hootsuite Insights, Cortex, and Socialbakers can help brands create personalized and engaging social media posts that resonate with their target audience. By using these tools, brands can save time and resources while still producing high-quality content that drives engagement and ultimately boosts their bottom line. . (Spoiler alert, this post was created entirely by ChatGPT)

Are you a "challenger brand?" It's not at all a bad thing, it just means you have to shout louder than you can spend. And THAT is an assignment we embrace as we help brands find success. We've shared some thoughts on challenger brands and if this article hits a chord with you then maybe we should talk!
https://reckonbranding.com/are-you-a-challenger-brand/

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Reckon Branding, but make it spring. 🌸

It may still be cold outside, but we've got spring in our sights. We're celebrating the first day of spring with a fresh, flowery take on our brand!

While we're proud of every opportunity we get to help a brand grow, being able to use our skills to make our society a happier and healthier place occupies a special place in our hearts. And Georgia Memory Net is just that.

Partnering with Emory University, we helped launch Georgia Memory Net six years ago to help those suffering with dementia or Alzheimer's get the proper diagnosis and care plans they need to live their best life.

Over those years we have produced some amazing work and have helped the program expand into new areas of Georgia.

To learn more, please visit https://gamemorynet.org/.

Introducing Navy Norton! Joe Norton of Helium Sites (one of our dev partners), and his wife Holly, welcomed this bundle of joy into the world just a few weeks ago. Rumor has it Joe already has her working on her coding skills and learning current-day UX best practices.

A huge shoutout to our original OG, our first client ever - CI Technologies.

CI Technologies is the leading provider of Professional Standards software. With clients all over the world, we have been working with Michael Blumberg and Tim Conner since 2000. For over 23 years we have supported their products (IAPro, BlueTeam, CrimeNtel, EIPro, and MakeNote) helping with their print, identity, and digital design needs.

To celebrate Heather's 4 year , we asked her to share some words to work by.

"Don't be afraid to be caught trying."

Heather is always ready to chip in on a variety of projects, and part of her success as a designer is not being afraid to try. 🎉 Cheers and Happy Workiversary, Heather!

At Reckon, our mission is "To provide happiness for passionate people." While we take great pride in creating moments of happiness for our clients, it's equally important that we create the space for our employees to invest in their passions outside of the office. We believe creatively fulfilled individuals usually do better work and are more enjoyable to work with!

To support this mindset, we created "Personal Passion Days" (PPDs), which are paid days off from the office for our team members to pursue their creative passions outside of their regular PTO.

Keep an eye out on our social feeds as you may see our team members sharing some photography, hand-lettering, painting, or volunteer efforts they take part in, thanks to their PPDs!

For over 20 years we have been able to support TurningPoint Breast Cancer Rehabilitation, an amazing organization here in Atlanta, by designing invitations for their annual fundraiser — The Pink Affair. This silent auction helps provide funding to offset costs to provide care for those on their breast cancer rehabilitation journey.

To learn more about this wonderful organization, visit https://myturningpoint.org

If you'd like to enjoy a fun and fulfilling evening for an amazing cause, you can purchase tickets at https://myturningpoint.org/the-pink-affair

To celebrate Dawn's 4 year , we asked her to share some words to work by.

"Developing a good work ethic is a key to success. Apply yourself at whatever you do, whether you’re a janitor or taking your first summer job, because that work ethic will be reflected in everything you do in life."

We're not surprised that our dedicated and hard-working traffic manager has chosen a quote that not only focuses on a good work ethic but is just as verbose as she is 😊 Cheers and Happy Workiversary Dawn!

Put a smile on someone's face tomorrow for Random Acts of Kindness Day.

In honor of this day, we will donate $5 to any cause that you want to support. For the first 50 people who tag an organization (who accepts online donations) in the comments of this post, we will make a donation in your name. Please, one comment per person.

It's time we took a moment to spread joy and brighten the days of others!

Is it important that your logo identifies your product or service?

Developing a logo is a critically important step in visualizing your brand. A common mistake many make during the design process is thinking the logo needs to depict or identify what they do. This approach can inhibit a company's growth as new services may organically develop or technologies may change, making today's visual solution obsolete.

Read our blog for more tips on properly evaluating logo concepts as you build your brand! https://bit.ly/3Mcji16

Join us in welcoming Kara, Reckon's newest team member.

Kara joins us as an art director with several years of branding and design experience. Her love of travel and connecting with people and their cultures inspire her thoughtful designs. We're excited to have her creativity and positive energy on our team!

https://reckonbranding.com/team-member/kara-pelley/

What role do your employees play within your brand? If you have not thought about this, your team could unknowingly destroy your branding efforts.

Building brand consistency isn't solely for your customers; it can also create alignment with your team in how your brand is activated and maintained.

Our latest article poses some questions to consider to see if your employees are harming your brand consistency.

Are Your Employees Unintentionally Destroying Your Brand Consistency? | Reckon Branding Your team may be unknowingly killing your branding efforts (and ROI) if they are not educated on how to consistently activate and maintain your brand.

It's time you treat yourself! We're excited to share that Bask Steakhouse, the brand new steakhouse we recently branded, is opening its doors to the public on February 2nd! The Roswell/John's Creek area has never seen a steakhouse like this before. Featuring a menu that is seasonal, locally sourced, and decidedly Southern, owner Tim Stevens offers you unexpected takes on familiar dishes keep foodies exploring our menu visit after visit. Enjoy their highly selective incredible prime meats, with both dry- and wet-aged options. Bask in the spirit of our one-of-a-kind wine list, barrel-aged beers, and prohibition-style cocktails. It will truly be an experience like no other! You can view their menu and make reservations here - https://lnkd.in/gfD3gd7H

✨We're celebrating the little things in 2023! ✨
Reminding ourselves to slow down when we get too caught up with the busyness of life. To snuggle with your pet. To feel the sun on your face. To dance by yourself in the living room. To laugh 'til you wet your pants. To take backroads to your destination. To roast marshmallows over an open fire.

This year's holiday gift to clients, partners, and friends served as a little reminder to enjoy the little things. Cheers to 2023!

Whether counting dogs or dollars, our controller Kelly contributes to the business side of the creative work. How appropriate that our numbers person was born the same day 101 Dalmatians was released; Happy Birthday Kelly!

It's a common mistake many companies make; spending money and time promoting their services rather than focusing on why they are the better solution than their competition. Remember, your prospects are checking you out because they already know they need what you do. Instead, they want to find out what you offer that others don't.

Interested in learning more tips on ensuring you're crafting a unique brand? Check out this video: https://youtu.be/8pi7fvWIr1E

What do our client services extraordinaire, Jennifer, and a frisbee have in common? They were both born today, Jan 13th. Join us in wishing Jennifer a happy birthday!

We've been feverishly working behind the scenes on a new brand for BrandsMart. Stay tuned as we'll be sharing our progress bringing a new look and feel to this amazing company.

SHOWAbility creates opportunities that empower performing artists across the disability spectrum to share their talents within the disability community and the wider world. To help this fantastic cause, we created a brochure to communicate their goals and the opportunities individuals have to help make the dreams of those with disabilities come true through financial donations. You can learn more at showability.org!

If it wasn't on your calendar this year, be sure to add "Invasion Christmas Carol" at Dad's Garage to your must-do's for the 2023 holiday season. In this show, the cast performs a (relatively) faithful version of Charles Dickens's A Christmas Carol. However, every night, the show is "invaded" by a character, a surprise to the cast and audience alike. The cast must do their best to continue telling the classic story, all while incorporating a chaotic guest. Our own Travis Sharp invaded on 3 different occasions as Smokey (of Smokey and the Bandit), an Italian mobster named "Tony" and Marvel's Thanos.

We are thrilled to share that one of our team members was featured recently in the Atlanta-Journal Constitution's article on "Everyday Heroes". Our senior designer Heather Malone's passion program, The Compassion Projects, has garnered the much deserved recognition as she delivers backpacks to homeless school children filled with socks, underwear, toiletries, school supplies and much more. This year they delivered well over 200 backpacks as their momentum continues to build! High-five to our traffic manager, Dawn Gahan, who has also joined the effort offering much needed support with this endeavor. You can read the article here - https://bit.ly/HMalone

Your website is often the front door to your brand. This first impression is critical and a challenge we readily embrace. We were excited to partner with Walaris to help create their new online presence as they plant their flag in the rapidly growing space of drone defense. Special thanks to DevSavvy for the development support and a virtual fist-bump to Daniel Weiner of Youshouldtalkto for the introduction to this opportunity. You can view the completed project here - https://walaris.com/

In the weeks before Christmas
As we've all been quite busy
Our office has been graced
By the presence of our own pixie

An elf named Shakes VonButterfinger
Who hides amongst our abode
Leaving small gifts for the team
Even once behind the commode

Spreading smiles and holiday cheer
Is the name of his game
And for this season of festivities
We hope you experience the same!

We are thrilled to present our newest Aaron’s holiday spot! While we were updating the script from the previous year, we took the opportunity to also revisit the illustrations to better embrace the vintage Rankin/Bass production style.

Kudos to Harriss Callahan and Jay Wynne of Project Irwin who helped bring this animation to life.

Special props to our own Travis Sharp who was the voice for 3 of the characters. Can you pick which ones?

https://www.youtube.com/watch?v=uU6pSW55eSM

2022 Holidays at Aaron's We had some minor updates to this holiday spot we created for Aaron's a couple of years ago, so we took advantage of this opportunity to revisit the finish o...

We are proud to share the new identity we created for Brookwood Associates, an investment bank located here in Atlanta. The firm seeked a brand that was more reflective of their team's passion for their clients and to better connect with the quality of partnership and high communication they provided.

Hidden Elves, Old Fashioneds, Hot Potato Bar, Hipster Christmas Playlist and Fire Pits. Thanks to our master party thrower, Dawn, for putting together our best Christmas party yet!