What are the opening hours?

Monday 12pm - 10pm Tuesday 12pm - 10pm Wednesday 12pm - 10pm Thursday 12pm - 10pm Friday 12pm - 11pm Saturday 12pm - 11pm Sunday 12pm - 11pm

Rita's Italian Ice & Frozen Custard

Nearby shops

Shrivers Salt Water Taffy & Fudge
E 9th Street At Boardwalk

Ocean City Boardwalk
St James Place To 23rd Street

The Islander
Boardwalk

Rita’s Italian Ice & Frozen Custard stands tall as the largest Italian Ice concept across the nation. With over 600 shops operating in 31 states, our popular chain offers a variety of frozen treats that will leave your taste buds wanting more! Italian Ice: Our famous Italian Ice is made fresh daily, featuring real fruit flavors that burst with refreshing goodness. Layered Gelati: A perfect blend o

09/15/2024

No pressure, but there is only one right answer…

09/14/2024

Guess who was on drive-through duty! 👀🏈 Lane Johnson is gearing up for the Eagles first home game this Monday. Go Birds!

09/13/2024

Am I right or am I right though..

09/12/2024

Pumpkin Szn 🤝 Rita's Szn

📸: alexaust_

Photos from Rita's Italian Ice & Frozen Custard's post

09/10/2024

Fresh flavors each day. Here’s how we work our magic

09/09/2024

Celebrating a perfect match the best way!

📸: hopetaylorphotography

09/08/2024

WARNING! DELICIOUS CONTENT.

09/06/2024

You know what you have to do…

09/03/2024

Future you says thanks.

09/02/2024

Celebrate Labor Day with a refreshing sweet treat! Relax and enjoy the FRUITS of your hard work.

09/01/2024

I KNEW IT!

08/31/2024

You know you do!

08/30/2024

5 star Rita’s summer 🍒

📸:

08/25/2024

In case you missed it, we have the product of the season out now🤭

08/24/2024

Get a Mango Ice blender 🍓🥤

08/23/2024

Frozen coffee and pumpkin creme, a perfect combo! App loyalty members receive a $3 Small Frozen Coffee reward through 8/30 – redeem yours today!

08/22/2024

Which one you choosing?

08/21/2024

Can we get a GO BIRDS?!

Join us at this Sunday, 8/25, at 1:30 PM to meet the one and only ! Don’t miss your chance to snag an autograph and hang with the Eagles' powerhouse right tackle. Drop a 💚 if we’ll see you there!

08/20/2024

The vibes in this pic?! 11/10😁

📸:

08/19/2024

Calling all pumpkin lovers, meet the perfect fall duo! 🤭🎃

Got the Rita’s app? All app loyalty members receive a $3 Small Frozen Coffee reward through 8/30! Be sure to redeem your reward within two weeks to receive your delicious treat.

08/18/2024

Earn your way to Delicious 😊 Download the Rita’s App for an easier way to earn and keep track of your rewards. Get free treats, birthday rewards and more.

08/17/2024

And let them know it’s not too late to enjoy a NERDS® Grape Ice!

08/16/2024

Guess who's back?

08/15/2024

Say less

08/14/2024

Just me??

08/13/2024

Which NERDS® Grape Ice treat is your favorite?

08/08/2024

It's always Frozen Custard day at Rita’s! Come celebrate with us today! 😋🍦

08/08/2024

Who else LOVES Rita’s Milkshakes? Come get yours at your favorite sweet treat destination in Ocean City! 😋✋

*The flavor availability varies daily by shop

08/06/2024

Just a little something to celebrate National Root Beer Float Day

08/05/2024

Living in Ocean City is even better with a NERDS® Grape Gelati Blender!

08/04/2024

You’ve been caught

07/31/2024

Cool down with the best treat in Ocean City! Place an order and scan your app to claim your complimentary treat on your 8th visit!

07/28/2024

With sprinkles please!

📸:

07/26/2024

I’m a better person after I’ve had my NERDS Grape Gelati Blender

07/21/2024

Treat the whole fam to Rita’s 🐶

📸: .the.chiweenie

07/19/2024

Not your average Italian Ice…

07/16/2024

Are YOU thinking what we’re thinking? Stop by your favorite Rita's in Ocean City today and beat the heat with your fave sweet treat

06/03/2024

Oh YEAHHHHH! Drop a ❤️ if you’re stopping by your local Rita’s to try our new Kool-Aid Tropical Punch Ice today!

05/31/2024

When you buy a Frozen Lemonade, you’re donating $1 (up to $10,000) to Alex's Lemonade Stand Foundation! And you can donate with any treat you purchase! Join the fight against childhood cancer and grab your treat today! 🍋

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Our Story

We can’t imagine a more appropriate setting for the Rita’s story to begin than the sweltering hot summer of 1984. It was then that Bob Tumolo, a former Philadelphia firefighter, started selling Italian Ice from a small porch window in Bensalem, PA. Bob and his mother, Elizabeth, created their own Italian Ice recipe, which they made fresh each day and quickly perfected the flavors and consistency of the frozen treat, adding chunks of fresh fruit to some of the flavors. With the modest goal of earning a little extra income, he named the business after his wife, RITA!

Today, Rita’s continues to grow, expand, and spread happiness everywhere it goes. Still made fresh every day with real fruit. Still refreshing. Still fun. Still delicious. Just like it was in the early days when Bob Tumolo and his mother opened the very first Rita’s in 1984.

Rita’s is proud to be a locally owned small business, and an ultimate treat destination for families. Whether you enjoy Rita’s famous Italian Ice, award-winning Frozen Custard, our #1 treat Gelati, or another signature treat, we’re committed to providing a dose of happiness with every visit.