Candor

We are thrilled to share Candor has been recognized by PRWeek as one of 'The Best Places to Work 2023.' 🎉

Our team's commitment to a fantastic work culture shines through in every project. Cheers to our Candorites! 🥂

Navigating the media landscape can be tricky, especially when newsrooms are shrinking. In this new blog, learn three ways brands can increase media coverage and tell positive stories.💡📈

3 Ways to Increase Media Coverage - Candor Newsrooms are shrinking. How can organizations secure coverage?

Curious about your customers' buying habits and brand loyalty? Consider sending them a survey! In this case study, learn how Candor helped John's Farm beef up (pun intended) customer insights through an email survey.

John's Farm | Customer Survey Case Study John’s Farm is a family-owned farm in Fairview, Oklahoma, that produces organic beef and wheat. They came to Candor with customer retention concerns. In response, Candor developed a customer survey to assess satisfaction and identify growth opportunities. To maximize participation and learn how cu...

This , let's make a difference together. 🤝

Consider supporting our partners at Boys & Girls Clubs of Oklahoma County and help create a positive impact in our community!

It's and we're on a mission to uplift and empower youth! Join us in making a meaningful impact by supporting our cause. Your generosity fuels dreams, creates opportunities, and transforms lives. Let's spread kindness and change together!

Follow this link to our website donate today!
https://www.bgcokc.org/

Unwrap success this holiday season! 🎁

Explore our recent blog for a closer look at the digital strategies to boost sales during Black Friday and Cyber Monday.

Digital Strategies Can Boost Online Holiday Shopping - Candor Businesses can take steps to elevate sales on Black Friday and Cyber Monday.

Happy Women’s Entrepreneurship Day — please join us in celebrating our incredible female-led leadership team!

Championing women in business is a big priority at Candor — in fact, we were recognized with The Journal Record's Empowering Women award earlier this year.

We're extending a big shoutout to our female leaders for their dedication! 💪🌟

Elon Musk's acquisition of Twitter, now rebranded as "X," has undeniably transformed the social media landscape over the past year.

The company's first-party data suggests positive growth, including an uptick in user numbers and an advertiser-friendly environment. But, the overall health of X appears to be a subject of ongoing scrutiny. Some third-party analyses indicate users and advertisers are spending less time and money on the platform year-over-year.

X has also faced challenges stemming from controversial decisions and missteps, contributing to a sense of unpredictability. The platform feels dramatically different than it did a year ago, but the level of volatility has remained consistent.

X Reports New Usage Insights To Mark the First Year of Musk’s Takeover And a lot of it seems to be inaccurate.

Congrats are in order for Senior Digital Strategist Emma Tucker — she was recently named a 2023 NextGen Under 30 Oklahoma award winner! 🎉 🏆

This well-deserved recognition is a testament to her leadership, passion for digital marketing and commitment to excellence in her role. 💪 We're so proud to have you on the team, Emma!

This , we're highlighting a very special project our team was part of with Devon Energy and Folds of Honor. ⬇️

Thanks to a new partnership between the organizations, 80 scholarships were awarded to spouses and children of America’s fallen or disabled military and first responders. We're proud to be a part of this exciting, meaningful initiative!

We never skip the chance to hit the turnpike for an event in T-town! Candor had a great time catching up with our friends and clients at Tulsa Regional Chamber's recent State of the City address.

What a night at the 2023 Public Relations Society of America (PRSA) Oklahoma City Chapter Upper Case Awards! Candor brought home several awards for outstanding client work and we couldn't be more thrilled. Thank you to our clients who trust us to bring their visions to life. 🎉🌟

Four years with the real MVP, Sarah!

Our Public Relations Specialist is a master at media magic, an expert at event planning and a rock-solid team player. We don't know how she keeps her cool while juggling it all, but we're not complaining – it's like having a real-life superhero on our team.

Here's to four years and many more to come! 🎉🎂

To celebrate, we're making a donation to the cardiology department at Oklahoma Children's Hospital OU Health on her behalf. ❤️

Our team recently attended the Oklahoma City National Memorial & Museum's Day One Luncheon, which begins 168 days of remembrance leading up to the anniversary of the OKC bombing.

We were honored to hear from esteemed journalist Judy Woodruff who spoke on the lessons learned from the bombing and how the story is as relevant as ever today. Kudos on an impactful, inspirational event! 👏

Pop the confetti and cue the applause! 🎉 Candor recently took home Best of Show at AMAOKC's 2023 Marketing Excellence Awards.

Thank you to our amazing clients and staff for helping make this possible! ❤️

Managing stress is vital for employees' mental health. It also leads to higher productivity and team success. Today is Stress Awareness Day — take a step toward a healthier work-life balance with these five tips for avoiding burnout.

How to Manage Stress and Avoid Burnout at Work - Candor Prioritizing mental health allows people to do their best work. Here are five steps to help you manage stress now.

FYI: there's a TON in store for the marketing world in 2024, like:

• Increased NIL accessibility 🏀
• Developments in direct mail ✉️
• More focus on first-party data 🔍

To help prep marketing strategies for the upcoming year, Candor Founder & CEO Karen Wicker and President Ally Glavas recently presented to the Oklahoma Chamber of Commerce Executives. Thanks for having us!

Last year, Candor partnered with Devon Energy to launch the Super Bowl of press events and announce a new program — Devon SportsLab, which teaches children about the science behind their favorite sports. The best part? Student athletes from The University of Oklahoma and Oklahoma State University help run the drills and exercises!

Learn more in this case study: https://candorpr.com/about/case-studies/devon-sportslab-public-relations-case-study/

Candorites recently took the Adobe Creative Type test, which dips into the depths of psychology to unveil how people think, act and perceive the world. The benefit? Maximizing the whole team's creative potential. 🌟🎨 We encourage your team to take the test to better understand each other's creative style!

Creative Types by Adobe Create Everyone has a creative “type”—knowing yours helps you maximize your potential. Take our quiz to discover your type!

At Candor, we champion integrated marketing. 📧💻 Explore our latest blog to uncover why email marketing still leads the way in the digital marketing landscape.⬇️

Is Email Marketing Still Effective? - Candor In a world saturated with ever-evolving digital communication channels and social media platforms, it is easy to think email marketing has lost its power — but actually, it’s more effective than ever. When surveyed, audiences deemed email marketing as the most effective marketing channel (41%), ...

Are things getting too weird with AI? Kylie Jenner, Tom Brady, Charli D'Amelio, Chris Paul and other celebrities are the faces of Meta's new AI-powered social profiles.

When users chat with them, it's not with a celebrity, but with an AI persona represented by their likeness. Right now, users can request early access to chat with them about their shared interests, ask for advice or whatever else they'd like to talk about.

Introducing Social Profiles for Meta’s AIs | Meta To get to know our new AI characters, you can follow each of them on their Facebook and Instagram profiles.

Politics: should employers comment? The answer, of course, is "it depends." Get the inside scoop from our resident public affairs expert Ally Glavas in this new blog. ⬇️

Bracing for the 2024 Election Cycle - Candor Politics: should employers comment? Get the inside scoop from Candor President Ally Glavas.

Today and every day, we're grateful for the many contributions indigenous peoples have made to our state's culture and economy.

We are honored to represent two Native American tribes — the Citizen Potawatomi Nation and the Choctaw Nation of Oklahoma.

It's worth the trip to Shawnee and Calera to explore the tribes' cultural centers. Plus, this Saturday, you can participate in Indigenous Archaeology Day at the Choctaw Cultural Center! Learn more on their page.

43% of communications teams are relying more on influencers as part of their audience engagement strategies. With today's constant stream of sponsored content, however, it can be challenging to earn (and keep) consumers' trust.

Learn how PR pros are tackling influencer fatigue. ⬇️

Navigating Influencer Fatigue Influencer marketing has become a staple of many brands' marketing strategies, as PR and communications teams critically evaluate how to harness the power of influencers. Enter “influencer fatigue,” an all-new challenge for PR professionals.

In their yearly index report, Sprout Social identified what consumers want to see more of from brands they follow on social media.

Overall, they crave value. Consumers want to know more about a brand's products and services — but authenticity is key to connecting with audiences.

Fact: ChatGPT isn't just a novelty. It's a powerful tool that can help brands gain valuable insights for marketing campaigns! 🔥

However, it’s vital to ask ChatGPT the right questions to harness its full potential. Check out this new blog for eight prompts we suggest testing to supercharge your next marketing campaign.

Unleashing the Power of ChatGPT: 8 Prompts to Try - Candor In today’s rapidly evolving digital landscape, the artificial intelligence (AI) bot ChatGPT has emerged as a game-changer for brands. From enhancing customer experiences to optimizing sales campaigns, this tool has the potential to revolutionize how businesses engage with their audiences. However,...

A few things we learned at our 2023 company retreat:

• The Real Colors personality test can help teams work better together. 💪
• Squirrels are nonexistent in Bricktown (not ideal for a scavenger hunt). 🐿️
• Getting to know each other better outside the office is a WHOLE lot of fun! ❤️

Thank you to all who made this special day possible! Check out all of our adventures below. ⬇️

An effective public relations strategy relies on communicators building strong relationships with the media. Cision asked journalists about what they want, need and expect from their partners in communication. Here are some do's and don'ts they reported. ⬇️

🏈 STEM for the win! 🏈

Our team recently headed north on I-44 to the Oklahoma Football vs. Tulsa Football game to help launch Devon Energy's SportsLab! We're proud to be a part of this exciting, innovative program that's instilling a love for STEM in young sports fans. 👏

Shout-out to Engage Learning and The University of Tulsa for partnering with us on this project!

Congratulations to our client, Boys & Girls Clubs of Oklahoma County, on a fantastic Flight for Futures event which raises funds and awareness for BGCOKC's programs! ✈️ It's one of our favorite events to attend — we can't wait to grab our boarding passes for next year.

Special shout-out to our own Micah Moore and Emma Tucker for their efforts hosting the event through the BGCOKC Junior Committee. 🔥

What's better than a CANdor canned food drive? Hint: not much. 😉

In honor of Hunger Action Month, our office collected food items for a donation to Regional Food Bank of Oklahoma. We're proud to support those in need in our community! 🥫 ❤️

Public Relations Society of America (PRSA) Oklahoma City Chapter has an exciting opportunity for PR students and professionals — applications are now open for their 2023 scholarships!

Don't miss this opportunity to get your membership dues covered. The deadline to apply is October 1 — find more details at the link below.

PRSA Oklahoma City - Scholarship The Oklahoma City Chapter of the Public Relations Society of America offers merit-based scholarships to students, need-based scholarships to professionals and event-specific scholarships to PRSSA chapters. Applications for open scholarships are linked below.

Were you born on September 9, 1999?! If you answered "yes," 99Brand wants to give you $9,999 to relive your 21st birthday! 🎉

This campaign (featured in the Newsweek article below) was supported by our sister agency Honeymoon! Love the fun and creative campaigns our teams get to be a part of under the Salient Global umbrella. 👏

You can now get paid $10k if your birthday falls on this particular day One brand is on the hunt for people who want to celebrate their 21st birthday all over again.

Media pitching often relies on strong personal relationships between agencies and reporters. But beyond the human element, a CONCISE pitch is the key to landing a story. In 2023, most PR pros are keeping their pitches brief, casual and under 300 words. 👀

Future of media relations relies on the ‘casual pitch’ Future of media relations relies on the ‘casual pitch’. From PR Week

It's not a trip to Texas without Buc-ee's! 🦫

Director of Video & Production Rich Ross and Assistant Account Executive Haley Towe ventured to Texas to visually capture the benefits of virtual education for K12 students and parents. Check out the behind-the-scene shots below. ⬇️

Haley Towe has been going EXTRA hard at Candor, fearlessly leading accounts and helping our clients manage new projects with confidence! We figured it was time for an upgrade. 💪

Congrats, Haley — your new title is well-deserved! ❤️