LIFT Healthcare

June is Alzheimer's and Brain Awareness Month. Worldwide, over 55 million individuals are living with Alzheimer's or another form of dementia. We recognize the incredible work being done and support the cause to

When it comes to chronic illness, no two stories are the same. To better understand the burden of disease, we conducted an insights with adults with . Studies like these allow for providers to develop a stronger understanding of patient's experiences outside of the doctor's office and provide better support throughout the healthcare journey.

Illuminating The Burden Of Chronic Disease For Rheumatoid Arthritis Patients | LIFT Healthcare When you can help people live their best lives despite suffering from a chronic disease like rheumatoid arthritis, you can change the their lives for the better. And all you have to do is listen to their story, and healthcare ethnography allows for this kind of dialog.

It's time for some LIFT Q+A.

Q: What is LIFTOLOGY?

A: LIFTOLOGY is our approach to healthcare marketing that first and foremost seeks to understand the unique experiences and needs of stakeholders. This results in a blend of insights, strategy, marketing, and measurement practices that are grounded in human understanding and high-value marketing data.

In healthcare, we often act first and listen second. We ask patients for feedback only after their appointment, focusing on metrics important to us, not necessarily to them. This traditional approach misses the mark on understanding what truly matters to our patients and stakeholders.

Imagine a shift where our strategies are driven by deep, empathetic insights into patient needs and experiences. This is the essence of an insights-first approach to healthcare marketing.

📌 Why is this crucial?

- It aligns our actions with the real needs and expectations of patients, caregivers, and healthcare professionals.

- It fosters trust and builds stronger connections with our audience.

Discover how an insights-first strategy can lead to more informed decisions, more effective marketing tactics, and, ultimately, a better healthcare experience for all.

Why Insights-First Research Matters In Healthcare Marketing | LIFT Healthcare Adopting an insights-first research strategy in healthcare marketing emphasizes understanding patient needs through ethnography and empathy, driving better results. This approach prioritizes listening and understanding patients' experiences and emotional truths to inform strategy and tactics, leadin...

Happy ! We’re proud to celebrate our hospital partners and their commitment to providing excellent care to the communities they serve.

Here at LIFT, we’re inspired by the hardworking nurses who make a difference in their communities every day. Happy National Nurses Week to all the nurses out there, and thank you for all that you do!

🎉 We are pleased to be a sponsor of the 2024 eHealthCare Leadership Awards! 🎉

Thank you, LIFT Healthcare, for being a Platinum Sponsor of the 2024 eHealthcare Leadership Awards and for sponsoring the Best Digital Marketing ROI and Outcomes category! Your support makes this program, recognizing the best & initiatives, possible. https://ow.ly/m69E50RsWoE

One of our favorite moments in 2023 was being recognized by Ad Age and Modern Healthcare for the 🏆 Creative Data Campaign of the Year 🏆 for our work with Ballad Health.

Fast forward to this week at , where LIFT's Chief Strategy Officer, Sam Scott, will be presenting alongside Ballad Health's Chief Marketing and Communications Officer, Molly Luton, as they share the incredible insights and strategic outcomes from this campaign effort for Ballad Health's local community.

If you're attending the Healthcare Marketing & Physician Strategies Summit this week, stop by booth 21. We cannot wait to meet you.👋

How Ballad Health connected rural Tennessee residents with its primary care services The hospital's omnichannel campaign emphasized the short wait times available for virtual visits.

Are you leveraging the power of ethnography and mixed-methods research in your organizations insights strategy?

https://hubs.ly/Q01mWgkg0

Does your hospital marketing strategy include mixed-methods research?

If Yes - Congratulations, you are a contemporary healthcare marketing professional!

If No - Why? You are missing tremendous opportunity to make better use of valuable resources!

Let LIFT help your organization combine qualitative and quantitative research for deeper and more meaningful stakeholder understanding. Learn more about how we can help at https://hubs.ly/Q01mhlC30.

We believe that the voice of a healthcare brand is inextricably linked to the experiences the brand creates directly. But it also needs to be cognizant of and relevant to your patients' and stakeholders' personal experience(s) outside the four walls of the hospital or care site.

Relying on mostly quantitative research data to inform content and marketing strategy? At best, your approach may be short-sighted.

At worst, you may be missing out on valuable context that only human-centered insights and stories can illuminate.

A mixed-methods or otherwise qualitative-rich approach to market research and insights is better tailored to the needs of contemporary healthcare marketers and strategists.

The good news? We have a solution for that.

Learn more at https://hubs.ly/Q01mWfks0

LIFT leads with human understanding and empathy.

Leveraging the tools and protocols of ethnography, our interconnected process provides you with an invaluable framework that helps understand your stakeholders through the lenses of the Empathy Triad.

Understanding your community through these distinct and interconnected lenses is guaranteed to help you make strategic decisions that deliver successful business, clinical, and financial outcomes for your healthcare organization.

is underway! Stop by booth #620 to say hello to the LIFT team and learn how mission-driven healthcare research, content, and marketing can create strategic and creative velocity for your hospital or health system.

is just a few short days away. LIFT will be attending and is looking forward to sharing and learning with our fellow hospital marketers and strategists.

In preparation for the conference, LIFT is offering healthcare marketing and strategy professionals a complimentary copy of "What's Their Story—Anthropology, Design Thinking and The Rebirth of Healthcare Marketing." A book that explores some of the foundational elements of contemporary healthcare marketing and strategic thinking.

Click the link to access your copy today, and come and see us next week at at Booth 620!

Free Healthcare Marketing Anthropology & Design Thinking eBook A special offer for contemporary healthcare marketers seeking to better understand and engage their communities to maximize financial & clinical outcomes.

LIFT Healthcare is a marketing agency devoted to healthcare and the human condition.

We specialize in research, insights, strategy, content and marketing services to healthcare organizations. Our work fuels revenue growth, patient loyalty, consumer competency, and better outcomes for healthcare brands.

Our mission is to help you achieve your business, clinical, and financial goals through the lens of diversity, inclusion, and consumer understanding.

We Are LIFT Healthcare LIFT Healthcare leverages ethnography and design thinking to generate actionable insights to drive strategy in healthcare marketing. With deep human understa...