Phoenix East

When Hurricane Sally struck our coast, we saw firsthand how a community can come together in times of need. Comeback Coolers was there for us, delivering hope and supplies to those affected. Now, as Hurricane Helene makes its impact, it’s our turn to lend a hand. We encourage our incredible community to join us in donating items to Comeback Coolers in Orange Beach. Your generosity will bring relief, comfort, and strength to those who need it most—just like it did for us. Every little bit helps.

Donations will be accepted Friday, September 27th! OB Sportsplex Pavillion 6-7! 💙

Attention guests and owners!

Please note that beach services will be pulling all beach chairs tomorrow. They'll be back and ready for use on Friday.

Thank you for your understanding, and we can't wait to see you back on the sand soon!

Before you dive into the waves at Gulf Shores/Orange Beach, take a moment to check the beach flags! 🚩

The flags are crucial for your safety, indicating current water conditions and helping you make informed decisions. From sea-life to strong currents, beach flags guide you to ensure a fun and safe beach day.

Ever wonder what mermaids use for currency? 🧜‍♀️

Sand dollars, of course! Next time you find one, just remember you might be holding a mermaid’s paycheck!

Whether it's sunrise strolls on the beach, indulging in fresh seafood, or exploring local shops, we want to hear from YOU! Drop your go-to Gulf Coast activity in the comments below. Not only will you inspire fellow beach lovers, but you’ll also be entered for a chance to get featured on our page! 📸

Let’s keep the vacation vibes going—share your best tips, favorite spots, or dream activities at our Brett/Robinson properties. Your perfect beach day could be the inspiration someone else needs to book their next getaway!

👉 Comment, share, and tag your beach buddies!

Fall into fun before the leaves (and temps) drop! Book your fall getaway now and trade pumpkin spice for a little beach paradise.

Click here to check out our current promotions > https://bit.ly/3KsPOfO

Thank you to everyone who helped make this event a success! We are thrilled to be a part of a community that works together to help bring events like this to our shores. We cannot wait to see everyone again next year! Safe travels home.

For 2023, Phoenix West in Orange Beach, Ala., received first-place honors for the commercial roofs category. ATAS’ Techo Tile in Mission Red was used to retrofit the existing storm damaged roof. The architect was... read the full article here >

Coastal condo building metal roof shines in ATAS’ competition - Metal Architecture ATAS International Inc. awarded Phoenix West condominium building in its Project of the Year awards competition.

Make your beach getaway unforgettable with a visit to Pier House Orange Beach! From fresh coastal flavors to stunning waterfront views, it's the perfect spot to relax, indulge, and soak up the vibes.

Don't miss out—make Pier House a must-stop on your next trip!

This Labor Day, we honor the hard work and dedication that make every getaway possible. Whether you’re enjoying the beach, exploring our beautiful coast, or simply taking a well-deserved break, we hope you make memories that last a lifetime.

Happy Labor Day!

🏃‍♂️🚴‍♀️🏊‍♂️ Ready, set, go... to the 2024 Brett Robinson Alabama Coastal Triathlon next weekend! Whether you’re cheering from the sidelines or competing, make the most of this adrenaline-filled weekend with a beachfront stay with us.

Book your stay now and recharge by the waves after all the action! Hurry—rooms are filling up fast > https://bit.ly/3w0zSy9

Ready to savor the freshest seafood with a side of stunning views? 🍤

Head over to Cobalt the Restaurant for an unforgettable dining experience, and don’t forget to snag those Alabama Beach Deals to make your stay even sweeter! Why settle for just dinner when you can feast on savings too? ✨

Planning your beach getaway? Don’t miss out on a delicious meal at GTs on the Bay! 🍤 Sign up with Alabama Beach Deals before your trip and enjoy a FREE appetizer on us. Your taste buds (and your wallet) will thank you!

Sign up here > https://alabamabeachdeals.com/

🎣 The clock is ticking! Only a few days left of Red Snapper season—don't miss your chance to reel in the catch of a lifetime!

Book your charter with Off The Hook Charters now before time runs out. Let’s make the most of these last days in the season!

Protecting our stunning shorelines is easy when we all pitch in! Here are some simple ways to keep our beaches clean and safe for everyone:

1️⃣ Pack It In, Pack It Out: Bring a reusable bag to collect all your trash and take it with you when you leave.
2️⃣ Skip the Plastic: Opt for reusable water bottles, utensils, and containers to reduce plastic waste.
3️⃣ Respect Wildlife: Admire from a distance, and never feed or disturb them.
4️⃣ Join a Cleanup: Participate in local beach cleanups or take a few minutes to pick up litter during your visit.
5️⃣ Spread the Word: Encourage friends and family to follow these tips for a cleaner, safer beach experience.

Together, we can keep our beaches beautiful for generations to come!

Who says back-to-school means the end of beach days? ✏️

Just because the school year is here doesn't mean you can't sneak in a little sunshine! Plan your weekend escape and keep those beach vibes alive.

Ready to book your next coastal getaway? Click here and let the countdown to your next beach day begin > https://bit.ly/3yCfKDG

This morning was a whirlwind in our house, but we finally made it—back to school, here we come! How did your family do? Did everyone get out the door with all their things in tow, shoes on the right feet, and a smile (or at least not tears)? Or was it pure chaos like ours? 😅

Either way, you deserve a break! After all the hustle and bustle, it’s time to treat yourself to a weekend beach escape. You’ve got this parenting thing down, now book a family getaway before you dive headfirst into the craziness of the school year—sports, trips, and all the school everything! 🏖️✨

Let’s talk Jelly Fish! We hear it every year, what do we do when that purple flag is flying? I can tell you as a mom, we always have a bottle of -Smack in our beach bag! Don’t get caught without yours this season!