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Join my purple friend and I as we discuss Part 3 in our Marketing series... Crafting Your Message - using your Unique Value Proposition.

Marketing Part 3 - Crafting Your Message using UVP // MMC: Make Meaningful Connection We discuss Part 3 in our Marketing series. Crafting your message using your Unique Value Proposition

So today, I decided to dive into how you can identify and understand your ideal customers. This is the crucial first step in creating effective marketing campaigns. You want marketing that resonate, that connects and that convert. You can't have a meaningful connection if you don't really know/understand the people you want to do business with.

Marketing CreateYourIdealCustomerPersona MMC So Today,I decided to dive into how you can identify and understand your ideal customers. This is the crucial first step in creating effective marketing camp...

just a start to me sharing on a very important and core part of your business...Marketing.

Marketing - stop wasting money on ADs and SEO agencies ADs and SEO will not work if you don't have a proper marketing plan and foundation in place.

Panasonic has raised alarms about the escalating threats to Internet-of-Things (IoT) devices. The company has set up honeypots using its IoT products to attract real-world cyberattacks and study and understand current malware strains.

Yuki Osawa, Panasonic's chief engineer, highlighted the evolving complexity of IoT malware and underscored the necessity for continuous device and post-shipment protection.

Through their Astira initiative, Panasonic has successfully detected malware in approximately 86% of cases. Osawa further emphasized that manufacturers must take the lead in IoT security, integrating both firmware updates and inherent defense mechanisms to safeguard devices.

Panasonic Sounds the Alarm on Escalating IoT Security Threats | CyberSecurityNewsNow Panasonic has raised alarms about the escalating threats to Internet-of-Things (IoT) devices. The company has set up honeypots using its IoT products to attr...

https://youtu.be/0GkF7VGNhBY

DoDGE can identify 99% of DDoS attacks - Researchers at PNNL | CyberSecurityNewsNow Researchers from the Pacific Northwest National Laboratory (PNNL) have developed a novel method to detect distributed denial-of-service (DDoS) attacks by ana...

NIST Unveils Cybersecurity Framework 2.0: What You Need to Know

The National Institute of Standards and Technology (NIST) has released a draft of the Cybersecurity Framework 2.0, marking its first major update since 2014. This video breaks down the key changes, the expanded focus of the framework, and what it means for businesses, schools, and other entities.
Learn about the emphasis on corporate governance, third-party risks, and the introduction of "govern" as the sixth tenet. Stay informed about the evolving cybersecurity landscape and the steps NIST is taking to address emerging threats and technological advancements.

https://youtu.be/YipdinHEAps

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NIST Unveils Cybersecurity Framework 2.0: What You Need to Know | CyberSecurityNewsNow Title:NIST Unveils Cybersecurity Framework 2.0: What You Need to KnowDescription:The National Institute of Standards and Technology (NIST) has released a dra...

1. on National Student Clearinghouse impacts Students from Bellingham Technical College personal information exposed.
2. A new Mac named "Realst" is targeting Apple computers
3. VirusTotal, Google's threat analysis service, data exposure incident affecting around 5,600 registered customers.

Aug 4 News Brief | CyberSecurityNewsNow 1. on National Student Clearinghouse impacts Students from Bellingham Technical College personal information expose...

CISA Cross-Sector Cybersecurity Performance Goals (CPGs) | CyberSecurityNewsNow

"Where To Start", a question asked by many when seeking to implement Cybersecurity practices. This has been answered by CISA, the Cybersecurity and Infrastructure Security Agency, among others who have been working diligently to develop a set of voluntary Cross-Sector Cybersecurity Performance Goals or CPGs.

These goals are designed to help organizations of all sizes prioritize their cybersecurity practices without breaking the budget.

The CPGs were first introduced in December 2022 and updated this March. They reflect some of the best thinking from experts across sectors, both public and private. The aim? To reduce the risk of intrusions and the damage they can cause.

CISA Cross-Sector Cybersecurity Performance Goals (CPGs) | CyberSecurityNewsNow CISA Cross-Sector Cybersecurity Performance Goals (CPGs) | CyberSecurityNewsNow"Where To Start", a question asked by many when seeking to implement Cybersec...

Cybersecurity breaches are a growing concern in today's digital world. In just 5 minutes, this video will guide you through the most common and damaging types of cybersecurity breaches that organizations and individuals face.

From phishing attacks to ransomware, we'll break down the key characteristics. Whether you're a business leader, IT professional, or simply interested in staying safe online, this quick overview will arm you with the knowledge you need.

keep looking out for for more insights and tips on cybersecurity.

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Top 6 Most Common Types Of Cyber Breaches | CyberSecurityNewsNow Cybersecurity breaches are a growing concern in today's digital world. In just 5 minutes, this video will guide you through the most common types of cybersec...

JumpCloud Cyber Attack & Data Breach by State-Backed Hacking Group | Cyber Security News Now JumpCloud Cyber Attack & Data Breach by State-Backed Hacking Group | Cyber Security News NowDescription:In a highly targeted attack, a state-backed hacking g...

BackUp vs Business Continuity vs Disaster Recovery: What's The Difference | CyberSecurityNewsNow In this video, cybersecurity reporter Vernon Neil Reid explains the key differences between backup and recovery, business continuity, and disaster recovery. ...

A cyber security risk assessment is a critical step in protecting your organization from cyber attacks.

By identifying and assessing your risks, you can take steps to mitigate them and improve your overall security posture.

Here are the FIVE KEY STEPS involved in conducting a cyber security risk assessment:

1. Identify your assets. What data do you have that is valuable to your business? This could include customer data, financial data, intellectual property, or other sensitive information.

2. Assess the risks to your assets. What are the threats that could impact your assets? This could include natural disasters, human error, or cyber attacks.

3. Prioritize your risks. Not all risks are created equal. Some risks are more likely to occur and have a greater impact on your business than others.

4. Implement controls to mitigate your risks. There are a number of controls that you can implement to mitigate your risks. These could include technical controls, such as encryption and MFA, or administrative controls, such as employee training and security policies.

5. Monitor and update your risk assessment. Your risk assessment should be a living document that you update regularly to reflect changes to your business and the threats that you face.

NEW FedNow Service | AnArticleADay | CyberSecurityNewsNow Anyone heard about this. What are your thoughts?Here is the article link: https://www.federalreserve.gov/newsevents/pressreleases/other20230720a.htm"FedNow® ...

July 25 Cyber Security News Now Norway attack and Lazurus attack

The Rising Cost of Data Breaches: Who's Footing the $4.45 Million Bill? - CyberSecurityNewsNow The Rising Cost of Data Breaches: Who's Footing the $4.45 Million Bill?"Description:Welcome to Cyber Security News Now with Vernon Neile Reid. In this episod...

NewSECRule Disclosure CyberSecurityNewsNow The Securities and Exchange Commission (SEC) has adopted new rules that require public companies to disclose cybersecurity breaches within four days. The new...

The Securities and Exchange Commission (SEC) has adopted new rules that require public companies to disclose cybersecurity breaches within four days. The new rules also require companies to annually disclose information on their cybersecurity risk management and executive expertise in the field.

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NewSECRule Disclosure CyberSecurityNewsNow The Securities and Exchange Commission (SEC) has adopted new rules that require public companies to disclose cybersecurity breaches within four days. The new...

https://youtu.be/tYyYGCF4DtA

The Rising Cost of Data Breaches: Who's Footing the $4.45 Million Bill? - CyberSecurityNewsNow The Rising Cost of Data Breaches: Who's Footing the $4.45 Million Bill?"Description:Welcome to Cyber Security News Now with Vernon Neile Reid. In this episod...

The Norwegian Government Cyber Attack and the Lazurus Hackers

July 25 Cyber Security News Now Norway attack and Lazurus attack

Anyone heard about this. What are your thoughts?

"FedNow® Service, is now live. Banks and credit unions of all sizes can sign up and use this tool to instantly transfer money for their customers, any time of the day, on any day of the year.."Over time, as more banks choose to use this new tool, the benefits to individuals and businesses will include enabling a person to immediately receive a paycheck, or a company to instantly access funds when an invoice is paid."



Here is the link to the article: https://www.federalreserve.gov/newsevents/pressreleases/other20230720a.htm

https://youtu.be/m9GLN4Nq6_M

NEW FedNow Service | AnArticleADay | CyberSecurityNewsNow Anyone heard about this. What are your thoughts?Here is the article link: https://www.federalreserve.gov/newsevents/pressreleases/other20230720a.htm"FedNow® ...

https://youtu.be/rrjSjsLxs64
In this video, I explain the key differences between backup and recovery, business continuity, and disaster recovery.

I also discuss the importance of understanding these differences so that businesses can choose the right approach for their needs.

BackUp vs Business Continuity vs Disaster Recovery: What's The Difference | CyberSecurityNewsNow In this video, cybersecurity reporter Vernon Neil Reid explains the key differences between backup and recovery, business continuity, and disaster recovery. ...