Conexbee

Help your business get noticed and attract ideal clients. Contact us to learn about our branding bundles.

Whether you’re a new business owner trying to design your own logo or researching how to express your ideas to a designer, knowing what to avoid is key to developing an effective logo for your new business. Below is a list of the 5 main things to avoid:

1. Using free logo generators:
While saving money using a free logo generator may be tempting, these tools often have severe drawbacks. Many of them use stock icons or templates that can be used by multiple businesses, meaning your logo won’t be unique. There’s a real risk that a competitor could end up with the same or similar logo, which could hurt your brand’s credibility.

2. Overcomplicating the design:
Simplicity is vital in logo design. A logo should be easy to recognize and remember, so avoid cluttering it with too many elements or intricate details. Some of the most iconic logos—think Nike or McDonald’s—are simple.

3. Following trends too closely:
While being aware of design trends is important, building your logo around a fad could make it feel dated in just a few years. Aim for timelessness so your logo stays relevant as your business grows.

4. Using colors and fonts that don’t fit your brand:
Your logo should match your brand’s voice and tone. For example, if you run a law firm, bright neon colors and whimsical fonts probably aren’t a good fit. Be deliberate about the color and typography choices to ensure they align with the message you want to convey.

5. Being too specific to your current service or product:
If your logo is too focused on a particular service or product, it may no longer be relevant if you expand or pivot your business. Instead, aim for a universal representation of your brand’s essence or the main benefit your services provide.

Conexbee’s latest article gives you a comprehensive guide on how to design a business logo. Check it out!

🌸 Sometimes a simple refresh can make all the difference. 🌸 That’s exactly what we delivered for our client, Surprises in Jax, a Jacksonville-based business specializing in unique, modern flower arrangements for any occasion.

Our goal was to redesign their logo and update key design elements, creating a sophisticated and contemporary look that truly represents their brand essence.

Swipe to see the transformation—before and after—in the final image!

Do you know our services? This is an overview of what we can do to help your business flourish:

1. Brand Development & Identity Design to ensure your materials look professional and your brand story captivates and converts.

2. Marketing Design & Strategy to confidently reach your target audience and meet them where they are. Where, when, and how are you showing up?

3. Online presence development, because not having a website and a social media presence translates to a significant loss of potential customers and revenue due to declining customer trust.

Contact us to schedule a virtual call to see our portfolio.

If your brand feels outdated, or maybe you feel like something is not quite right but you can't pinpoint what it is, or your business offerings are not represented anymore in your marketing materials, all these are sign that you may need a rebrand. Read our latest article for an overview of when and how to rebrand and the benefits it can bring to your business.

When and How to Rebrand Your Business - Conexbee A lot can change in the first few years of a business. In fact, the only constant in the business world is change. As your business evolves, so should your brand. Whether you're facing increased competition, shifting market trends, or simply outgrowing your current image, rebranding can be a powerfu...

Traditional business cards are still relevant today. Here are five reasons every business person should have a set.

1. There’s a unique personal touch in physically handing over a business card during a meeting. This act fosters a stronger connection and leaves a lasting impression that a digital exchange may struggle to match.

2. Business cards are a blank canvas for expressing your brand’s personality through design, texture, and quality, helping create a lasting impression on your prospects.

3. Business cards are not just for meetings. They can be easily handed out, left at strategic locations, or included in mailings. This versatility in distribution empowers you to ensure that your contact information is always within reach of potential clients or partners.

4. Business cards are more than just a piece of paper. They are a symbol of formality and professionalism. Their presence can significantly enhance your credibility and leave a positive, reassuring impression.

5. Traditional business cards don’t rely on technology. This makes them accessible in any situation.

For the digital component, you can add a QR code linking to your website, you social profile, or to help prospects save your contact information easily.

The example shown here is a design we worked on for one of our clients. Shout out to .illustrates for the design work!

We recently helped our client Jackson Apure create a brand new logo and visual identity for his business. Jackson offers quality, creative, and artistic photography for weddings, engagements, and family events. He captures love’s important moments through photography. He wanted a new brand identity to reflect that, to show his specialization in wedding photography, and to appeal to a broader audience. We helped him with the name, logo, tagline, and collateral design. Thank you, Imer Pacheco .illustrates for all your hard work with this project and for coming up with such a great name, L’Amour en Focus! If that doesn’t say love, I don’t know what does.

When do you know it’s time to rebrand your business? A good rule of thumb is when the name and logo no longer support your goals.

We recently helped our client ADF Resurface & More create a new brand identity. Their original logo and specific business name no longer represented their vast array of high-quality renovation services. It also didn’t support their goal of attracting established General Contractors.

With our guidance and their inspiration, a new name was born: Renofer (from renovations + Fernando, the owner’s name). We designed a new logo that represents strength, structure, and quality. Additionally, we developed a new color palette, tagline, slogan, and positioning statement, giving the company a more established feel. The new visuals emphasize the company’s attention to detail.

Do you want to see the original logo? Check the last image!

From the book The Brand Gap by Marty Neumeier, here are seven criteria for a good business name. We hope this helps if you are in the beginning stage of forming a business and building a brand. This book is a great business tool! It shares disciplines to help companies bridge the gap between brand strategy and brand ex*****on. Highly recommended!

Are you facing these challenges?

Inconsistent Branding:
Struggling to maintain a cohesive brand image across different platforms?

Outdated Website:
Is your website outdated or unresponsive, failing to reflect your brand’s current offerings?

Low Engagement:
Difficulty engaging your target audience and converting visitors into customers?

Brand Visibility:
Finding it hard to stand out in a crowded market?

Professional Appearance
Need a professional look to build trust and credibility?

If so, you need to check our complete branding package. From logo design to branded Canva templates, it has all you need to overcome these obstacles!

Branding and Website Package - Conexbee Put your best foot forward with a complete branding service Do any of these sound familiar? Struggling to maintain a cohesive brand image across different platforms? Is your website outdated or unresponsive, failing to reflect your brand’s current offerings? Difficulty engaging your target audienc...

Stunning graphics, websites, and creative solutions to elevate your business.

https://conexbee.com

Are you struggling to keep your creative projects on track? Whether you're working on a major advertising campaign, designing a new website, or creating social media graphics, having a streamlined process is key to success. Our latest blog post shares essential strategies to help marketing managers and creative directors manage projects smoothly from start to finish.

In this article, you'll discover how to:

Define clear objectives 🎯
Conduct effective brainstorming sessions 💡
Assemble the perfect team 👥
Develop a detailed project plan 📅
Craft a comprehensive creative brief 📑
Use project management tools 🛠️
Foster effective communication 🗣️
Encourage flexibility and adaptability 🌟
Implement feedback management 🔄
Review and refine your process 🔍
Celebrate success 🎉

Don't miss out on these valuable insights! Click the link below to read the full article and take your project management skills to the next level.

From Concept to Creation: Managing Creative Projects with Ease - Conexbee Managing creative projects efficiently is crucial for success in the fast-paced marketing world. Whether you're working on a major advertising campaign, a new website design, or a series of social media graphics, having a streamlined process can make the difference between a project completed on tim...

https://conexbee.com/tips-for-naming-your-business/

Tips for naming your business - Conexbee Embarking on the journey of naming your new business can be both thrilling and daunting. We've been there, wrestling

We recently had the honor of working with a fantastic woman whose mission is to amplify Indigenous voices by providing authentic support, advocacy, and education about Indigenous peoples. Marisa Page, a Native American descendant (Pawnee/Ponca/Comanche), came to us looking for help bringing her vision to life. We created a brand identity for her new business, Skidi Parí LLC, and a website to help her have a hub or a go-to place for everything related to Native American knowledge.

The Wolf and the Four-point Star represent the Pawnee Nation, where she is an enrolled citizen. The color palette included Marisa's favorite choices: Turquoise, Hot Pink, Black, and Purple, and they fit perfectly to create a modern, bold, indigenous fusion style, symbolizing inclusivity and celebration. The design elements represent indigenous art and stories, and we included symbols that are meaningful to Marisa.

Check out these mockups and visit her website to learn more about her mission: https://skidipari.com/

This week is all about recognizing the incredible impact of small businesses in our communities. We are celebrating not only your favorite brick-and-mortar shops but all consultants, freelancers, virtual assistants who bring their expertise and passion to the table.

Let’s raise a glass (or coffee mug!) to all the small businesses out there, near and far.

Don’t forget to show some love to your favorite small business this week!

If you have a new business or feel your established company is outdated or no longer aligns with your goals, a Brand Strategy will help you find a direction. So, what exactly is a Brand Strategy? Check our latest blog to learn the what, the why, and how to develop one.

What is Brand Strategy? The what, why, and how. This article defines what Brand Strategy is and its components. It provides definitions and guidance on how to craft an effective brand strategy.

Brand Personality is the unique set of human traits and characteristics that a brand adopts to connect with its audience on a personal level. Like people, brands can be friendly, adventurous, sophisticated, or witty. Visually, you can communicate your brand's personality through colors, design elements, and typography. Check this carousel to see the five brand personality dimensions and how we applied them to a flyer. Notice that we have the same flyer template; each still reflects a different personality. What personality traits resonate with your brand? How are you communicating them visually?

When it comes to colors in marketing, it is no secret that they influence perceptions and affect how messages are communicated. This is why Color Psychology is widely used and talked about, especially in the creative industry. This post quickly explains the most popular colors and their meaning. Check out the carousel and share your thoughts! What do you think about each color? Does any brand come to mind?