The Bryan Coward Team at Keller Williams Realty

🌟 We're incredibly grateful to Erika for her kind words and trust in our services! 🏠 Your satisfaction drives us to exceed expectations every time. Here's to more successful journeys ahead!

I will not lie

Seeing your home get views, saves, and favorites on Zillow is an amazing feeling.

But there's so much more to getting your home marketed, spiffed up, and in front of the right people.

These are the things that top my list:

✅ Make the exterior count
Sellers with the most success are okay with getting their hands dirty weeding, mulching, and pruning plants. Bonus points? Cleaning the front entrance - a quick sweep, a new wreath and some fresh flowers go a long way in making a great first meeting.

✅ Who you know matters
When listing, my team AND my clients share the listing with our networks... who share with their networks. We host an open house for potential buyers AND for other brokers for a compounding effect.

✅ Heartstrings sell homes.
It's important to remember a home is full of memories. I always ask the owners to share some of their fondest ones that I can pass along to potential buyers. It's always moving to hear how the home was previously loved.

✅ Feedback is our friend.
We always take note of the comments shared during private showings and make adjustments. Did guests feel cozy in the living room? Could they see their kids playing in the yard? It all helps fine-tune how we present the home.

The takeaway? Your Zillow listing is just the tip of the iceberg. It's part of a larger marketing strategy to get your home in the hands of the best buyers.
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Anyone else slow blinking in disbelief at their homeowner's insurance rate?

Here's something you can do to knock it down:

👉 Installing a security system.

You read that right - Most insurance companies offer a discount of 2% to 5% on your premiums if you install a home security system, a few even offer up to 15%.

Share this with a friend who need to see it.
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📉🏠 Price Improvement on this prime listing in the vibrant Asturia. This stunning end-unit townhome was formerly the model home community, and it shows! Don’t miss out on this beautiful home – it’s waiting for you!
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Banana: a commodity Your house: anything but

Selling isn't one-size-fits-all.

Sure, every transaction follows certain steps, but when I work with clients, the experience is anything but cookie-cutter. Every seller gets:

• A recent comparative market analysis • Personalized home preparation and staging recommendations • Tailored advice on pricing based on recent sales and market trends • Professional listing photos & videos that highlight the unique features of their home • A listing description that captures their home's story

If you want a little more context on the sales process, send me a DM! I'd love to help.
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We're thrilled for our wonderful client, Mary! We crafted a standout marketing plan to make her home shine, even with two similar models in her neighborhood sitting on the market for over 26 days. By leveraging our bold marketing strategy, we secured a fantastic offer and got her under contract in just 6 days. Now she's on her way to New Mexico!

🎉🏠 Another one Under Contract! Congratulations to our amazing clients on their journey to homeownership!

Your home looks great in photos, but.... does it smell great too?

Scents are a very powerful trigger and could make or break your first impression with a potential buyer.

Here's what I share with my sellers:

✅ Deep clean or replace carpets– Ever lost something in a carpet and thought, well - that's gone forever. Compound the crumbs, dirt, pet hair, sweat and skin cells over years of use and... you start to smell things. Investing in a deep clean or exploring replacement options is something I typically recommend.

✅ Scrub the kitchen– Grease builds up in places you wouldn't think –on top of the fridge, cabinets, microwave– and next thing you know, that quaint kitchen starts to smell like an industrial grease trap. Wipe down all surfaces with hot soapy water a time or two.

(And, it goes without saying - avoid cooking fish or foods that give off strong odors ahead of showings (unless it's banana bread).

✅ Open doors and windows– This one's obvious but works great for bringing some fresh air into the mix. Make sure to open multiple windows or doors on opposite sides of the house to create a cross-breeze.

✅ Add scents *sparingly*– There's nothing worse than an overly perfumed room. It could signal to buyers you're trying to mask a bigger problem. Scents that are getting lots of attention these days - Santal, bergamot, vetiver, black rose.

Pura is a smart fragrance diffuser company I recommend to clients - they offer sample scent bundles so you can pick and choose which scents you're drawn to.
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📣JUST LISTED📣
💰$638,000 💰
🛏 3 bedrooms w/ Office 🛏
🛁 2.5 bathrooms 🛁
🌴Allora🌴
Welcome to your dream home in the prestigious Allora community, nestled in the desirable Westchase area. This exquisite Lantana model offers 2,045 sq ft of luxurious living space, featuring 4 bedrooms, 2.5 bathrooms, and a tranquil landscaped backyard with artificial turf. Highlights include a Whole Home Generac Generator, top-of-the-line stainless steel kitchen appliances, Silestone countertops, and hurricane-reinforced shutters. Allora is an exclusive, gated community of just 149 homes, conveniently located near Westchase, Veteran’s Expressway, Citrus Park, and Oldsmar, with direct access to Tampa's scenic Upper Tampa Bay Trail. Schedule your tour today and fall in love with your new home.
📍take a peek https://www.bryancoward.com/.../10907.../bid-30-U8252801

🌟 What an amazing July! 🌟

We're thrilled to share that The Bryan Coward Team had an incredible month with 8 closings and 4 homes under contract! 🏡✨

Thank you to our amazing clients for trusting us with your real estate needs. We're dedicated to helping you find your dream homes and making the process as smooth as possible.

Here's to more success and happy homeowners! 🥂

From all of us here, a big thank you for your wonderful reviews! We're dedicated to continuously raising the bar in real estate services. 🌟

As the back-to-school buzz is upon us, I want to share a lesson I've learned from my investor clients over the years, specifically where they choose to invest.

👉 It's here: near colleges and universities. Here's why–

High demand: School and college enrollment rates remain high which is a great sign for landlords nearby.

Premium rates: The demand doesn't just fill bedrooms; it gives you higher rental rates.

Economic stability: Even when the market attempts to erode value, college town properties remain resilient.

Mom and dad: Oftentimes, the parents of students are co-signing on the lease, typically ensuring prompt and full payment.

If you explore this avenue, remember what's appealing to the college crowd. It doesn’t require luxury. Focus instead on proximity to campus, public transit, fast casual eateries & grocery stores.

If you'd like to discuss investing in a property near a school, I'd love to connect. Send me a message!
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"What makes a winning real estate offer these days?"

This is what I've been seeing lately:

The earnest money deposit is at least 2% of the purchase price. This signals to the seller the buyer is serious and committed.

The inspection contingency is waived - instead of including it in their offer, buyers conduct a pre-inspection before submitting.

The buyer has a fully underwritten pre-approval — a "conditional mortgage approval" is considered the most comprehensive pre-approval a buyer can receive.

If you have questions about buying in today's market, send me a message, I'm here to be a resource!
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🎉🏡 Big congrats to my amazing seller Jon Turner!!!🏡🎉
We knocked it out of the park with multiple offers and got over asking price! It's been such a joy helping you move on to your next adventure. Thank you for trusting me with your home sale.

Thinking about your next move? Let's chat and make it happen together!

🎉🏡 Big congrats to my amazing seller Jon Turner!!!🏡🎉

We knocked it out of the park with multiple offers and got over asking price! It's been such a joy helping you move on to your next adventure. Thank you for trusting me with your home sale.

Thinking about your next move? Let's chat and make it happen together!

We are humbled by your glowing review! 🌟💬 Thank you for trusting us with your real estate needs. We're committed to continuing our top-tier service for you! 🏡💖

🌟 Congratulations to Our Back to School $50 Gift Card Giveaway Winners! 🌟
We're excited to announce the five lucky winners of our Back to School $50 Gift Card Giveaway:
1. Joan McAulay Browne
2. Holly Andre
3. Jesse Kline
4. Frederica Walker
5. John Gregg
Thank you to everyone who participated! Stay tuned for more exciting giveaways and opportunities. Wishing all students a fantastic school year ahead! 🎒📚

🌟 Congratulations to Our Back to School $50 Gift Card Giveaway Winners! 🌟
We're excited to announce the five lucky winners of our Back to School $50 Gift Card Giveaway:
1. Joan McAulay Browne
2. Holly Andre
3. Jesse Kline
4. Frederica Walker
5. John Gregg
Thank you to everyone who participated! Stay tuned for more exciting giveaways and opportunities. Wishing all students a fantastic school year ahead! 🎒📚

Ever wondered how some people seem to scoop up their dream homes without drowning in hefty mortgage payments?

Their secret might just be less conventional than you think. Here are a few creative financing tips that smart buyers are using to lower their monthly payments.

Remember, every situation is unique, and what works best for you may not work for others. It's always advisable to speak with a financial advisor or real estate professional before making significant changes to your mortgage strategy.

Ready to talk about your mortgage and real estate needs? I'm here to help. Reach out and let's chat about your options.
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Investors: Instead of buying an Airbnb, consider an alternative that brings greater stability and less wear & tear.

2023 saw a 94% rise in mid-term rental (MTRs) bookings of 30 days or more. Plus, they maintained a solid occupancy rate of 51%.

Unlike the unpredictable rates of short-term and traditional rentals, MTRs are booming, offering investors a more stable option with less hassle in 2024.

They’re even more lucrative for folks with homes near colleges, military bases, hospitals, and big corporations, where mid-term housing is in high demand.

Why mid-term rentals are dominating:

📌 Consistent Revenue: MTRs consistently eclipse traditional long-term leases in earnings.

📌 High Demand: There’s an urgent need for flexible housing options amidst low inventory.

📌 Lower Maintenance: With fewer turnovers than Airbnb and less wear than long-term stays, MTRs manage a higher ROI with fewer headaches.

Want to talk more about leveraging this investment strategy? Send me a message!
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🏠 Fresh on the Market! 🏠 Don't miss out on this beautiful home! Schedule your tour today! 📅🏡

📈🏠 From policy changes to buyer sentiment, elections can significantly shape the housing landscape. Find out more!
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🏖️ Thinking about a change? Tampa Bay might be calling your name! 🌞 Dive into our guide for everything you need to know!

Read it here👇

5 Key Things to Know When Moving to Tampa Bay Welcome to Tampa Bay! As a vibrant and diverse region, Tampa Bay offers an exceptional quality of life with its sunny weather, rich culture, and thriving community. Here at The Bryan Coward Team, we’re excited to help you make a smooth transition to your new home. Here are the five key things you ...

What really impacts your home's value?

The buyer's ability to move in and start living from day one.

Knowing that, this is the advice I give my sellers that usually comes as a relief.

No need to do any time-consuming updates... instead focus on these quick fixes.

1. Add a fresh coat of neutral paint.
2. Spruce curb appeal by weeding, adding fresh mulch trimming bushes and cleaning the entry.
3. Professional carpet cleaning to remove odors. Replace if needed.

Work with your agent to decipher what will bring the buyers ease, comfort and convenience. In most cases, that’s the key to a quick sale.
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Hot Take: Home upgrades before selling can be completely unnecessary.

Here's why: Not all upgrades are created equal.

For example: Sellers refacing their cabinets. While this update will look great, the expense of the project is likely not necessary for the sale.

The truth is some changes won't significantly alter buyer interest or selling price, especially if they don't align with a buyer’s taste or preferences.

So, before you rent the sander or swing the hammer, work with your agent to strategize on the best investments to maximize your home's value.

Do you agree or disagree? Share your perspective below.
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🏡💼 Another successful closing in the books! Thank you to everyone who made this possible!

I'm a believer in being upfront — even when the conversation is tough.

So, here's the candid truth: For many, this might not be the ideal time to buy a home.

We're facing a market where prices are high, interest rates are holding higher than they've been, and housing inventory, while increasing, is playing catch up.

If this message resonates with you, please read on...

You might be feeling the pressure to dive into homeownership, but maybe you can consider a pause.

I'm here to say it's okay to stay put a little longer, to embrace the quirks of your current space and focus on this instead...

Create a thoughtful plan (with the help of a professional)

If you're curious about where you stand financially or what your options might look like, I collaborate with a network of understanding, pressure-free lenders. They're here to help you explore your possibilities and make a plan.

What questions can I answer? Send me a message.
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🎉📖 Ready for Back to School? We're here to help! 🎁 5 winners will each win a $50 Target gift card! 🛍️💰

Please fill out ALL the information below to be entered. The drawing will be on July 22nd. (You must live locally to participate in this giveaway)

Enter now through the link below! 📲👇
https://docs.google.com/forms/d/1w6jIdibLmB_9mi3peMTFNPcC0wD3qHDioNF6OmCv9r4/edit?ts=66670fca

😊 We're overjoyed to receive your fantastic review! Your support means the world to us. 🌟 Count on us for the best real estate services! 🏘️❤️

This one's for you IF your summer plans include a "For Sale" sign in your front yard.

The summer brings buyers to the market which means homes sell QUICKLY this time of year. This is why:

• School-year countdown: As the countdown to the new school year begins, parents are on a mission to get settled in their new place. This urgency means your pool, backyard, or quiet study space could be exactly what tips the scales in your favor.

• Cool amenities: Homes with amenities made for cooling down are in high demand. A pool, a shady patio, or a new AC unit? Now’s the time to show them off. Plus, we’ll let buyers know how close you are to [Name of local water parks, beaches, or rivers/lakes].

• Hassle-free showings: We'll do our best to align your summer travel plans with buyer showings. Just let me know the dates you’re out of town, and I’ll handle the rest.

Ready to make moves this summer? DM me, I'd love to help.
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