La Visual

Partnering with Hy Cite Enterprises offered us an incredible opportunity to delve into their rich history and bring forward elements that would highlight their leadership and vision for the future. It was an exciting blend of discovery and innovation.

We struck a unique balance in our design approach, merging the elegance of Hy Cite's historical motifs with contemporary design elements. This mix not only honors their legacy but also paves the way for their ambitious future goals.

This project is a prime example of how thoughtful design can significantly evolve a brand's identity. We managed to blend respect for Hy Cite's past with a zest for innovation, particularly in the digital space. The result? A refreshed brand and website that are perfect representations of our commitment to blending tradition with cutting-edge design and storytelling. It's a testament to the synergy between honoring history and embracing the future.

Unveiling the Secrets of Crafting Legendary Brands

Embark on a journey with us in our latest La Visual series! Dive into the meticulous art of brand crafting, where strategy meets storytelling.

Every legendary brand begins with a story that resonates. It's not just about a logo or colors; it's about creating an emotional connection that turns customers into brand advocates.

Discover how a powerful Visual Identity and Unique Value Proposition (UVP) are more than just marketing tools - they are the soul of your brand.

Emotional bonds and community cultivation are the keystones. They transform customers into loyal fans and evangelists, spreading the word far and wide.

Join us in uncovering the essence of brands that don't just exist but live in the hearts and minds of people.

[Click the link in bio to explore the full story!]
https://hubs.la/Q02jBnhD0

How Do Brands Win Hearts? The Psychology Behind Real Loyalty!

🚀 Ever wondered what makes customers stick to a brand like glue? Visit our website and see the latest article by Gary M. Smith () for the secret! From the need for belonging to building a community - it's all about the emotional connection. Find out how to create a brand that resonates deeply with your audience. 🌐
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🌟 La Visual Triumphs at 2023 Clutch and Davey Awards! 🌟

Exciting news from La Visual! We're honored to be named both a Clutch Champion and Global Leader for 2023. Our innovative approach in digital brand and product design has also led us to multiple wins at the Davey Awards, including a Gold for the NFL+ Brand Identity.

Thank you to our incredible team and clients for making this possible. Here’s to more innovative and award-winning work!

Ever wondered what the music industry can teach us about authentic branding? Look no further than Ms. Lauryn Hill. From winning five Grammys in one night to prioritizing integrity over fame, her journey is a masterclass in creating a lasting brand. Read our latest article to find out how Ms. Hill's career is a blueprint for success in any field.

🍂🙏 A Season of Thanks with La Visual 🙏🍂
Happy Thanksgiving to our amazing Facebook community! Today, we're reflecting on the countless blessings this year has brought us at La Visual. Our journey is fueled by the incredible relationships we've forged with each of you – our clients, our team and our partners.

🌟 Unveiling the Secrets of Legendary Brands: The Power of Storytelling 🌟

In the fiercely competitive world of branding, what sets the legendary names apart? It's not just about the products – it's about the stories they tell. 📖✨

Join us as we dive into the art of narrative in branding with our latest article, "The Art of Engagement: How Legendary Brands Craft Their Stories." We explore how brands like Nike, Apple, and Coca-Cola have mastered the art of storytelling, transforming their products into symbols of aspiration, innovation, and community. 🚀💬

🔍 Discover the key takeaways for CEOs and business leaders on how authentic storytelling can create a lasting emotional bond with consumers, turning customers into loyal advocates.

👉 Read the full story here: https://hubs.la/Q029v7840

The Art of Engagement: How Legendary Brands Craft Their Stories
By Gary M. Smith ()

In today's fiercely competitive market, the narrative is what sets legendary brands apart. These brands transcend the transactional nature of buying and selling, transforming their message into evocative stories that resonate with the consumer's innermost desires and experiences.

Consider the storytelling mastery of a brand like Nike. Their messaging does not merely sell athletic wear; it sells the story of perseverance and triumph. "Just Do It" has become a mantra for personal bests and overcoming adversity, making the brand synonymous with the emotional journey of athletes around the world.

Another exemplar is Apple, which doesn't just market technology—they market a lifestyle of innovation and simplicity. Their sleek designs and intuitive interfaces tell a story of a world where technology enhances life without complicating it, appealing to our deepest wishes for harmony in a fast-paced world.

Similarly, Coca-Cola's narrative is less about the beverage and more about the experience of sharing, happiness, and togetherness. Their campaigns often depict moments of unity and joy, tapping into the universal desire for connection, making their product a symbol of these emotionally charged experiences.

These brands teach us that the art of emotional engagement is about crafting stories that reflect the values and aspirations of their audience. They don't just communicate; they connect, they enthrall, and they understand that their consumers are looking for more than just features—they are looking for affirmation, for identity, and for emotional resonance.

By studying these iconic brands, it becomes clear that the stories they tell are their most powerful tool. These narratives are built on a foundation of authenticity and are interwoven with the brand's core values, creating a bond with the consumer that is as emotional as it is durable.

Embracing the narrative approach, any brand can achieve a similar stature. It’s about finding the unique voice, the shared values, and the universal emotions that can turn a brand story into a consumer's personal epic, one where every product, every service, becomes an indispensable chapter in their life story.

We are thrilled to announce the acquisition of At Play Creative and the addition of the visionary Gary Smith to our senior leadership team as Executive Creative Director. This collaboration marks a significant milestone for La Visual, blending our commitment to innovative design with Gary's exceptional expertise in emotional branding. Together, we're strengthening our offerings, enhancing our human-centered approach, and providing versatile solutions for startups and large enterprises in a hyper-connected era. Join us in welcoming Gary and embracing a future where creativity meets technology and branding resonates on a deeper level. Read more here: https://ow.ly/zsO850Pq2fF

For those of you who might not know, Juneteenth is a federal holiday in the United States commemorating the emancipation of enslaved African Americans. The name is derived by combining June and nineteenth (1865) which is the date when the order was issued. We believe it's important to honor this day as it’s a major milestone in our country’s history.

Brand Strategy is the basis for Naming and before you get to product branding you have to ensure your name is on point. Our team of naming experts utilize global best practices in naming, which includes a very large white board and hundreds of options across seven naming categories. Learn more about our process here https://lavisual.com/contact.html .

“I’ve always tried to create a culture that was supportive and safe for people to be creative. La Visual has that culture."

Meet the newest edition to our Senior Leadership Team and our new Executive Creative Director, Gary Smith! With 30+ years of industry experience, we're delighted to have him join our team. Gary founded his own agency, At Play Creative. During that time, he worked with Fortune 500 clients such as Disney, DC Entertainment, Hasbro, OWN, and Microsoft. His focus is creative excellence and innovation. We’re honored to have him on our illustrious creative team.

We are committed to creating brand identities that are aesthetically appealing but also tell a story and evoke emotion. In our collaboration with Loadsmith, we meticulously crafted a modern, distinguished brand that positions them as a frontrunner in the transportation and logistics industry. Through strategic utilization of color, typography, and imagery, we developed a visual identity that embodies Loadsmith's dynamism, dependability, and dedication to service.
Their logo, featuring a white stag, draws upon the symbolism of a mythical creature believed to guide people towards abundant lands and treasures. This concept has its origins in Hungarian legend, where a great Mesopotamian ruler's two sons were led by a white stag to establish a new land, eventually becoming the formidable Huns. The stag is also linked to hunting, outdoorsmanship, and North America, conjuring a sense of traditional values and self-reliant livelihood. The brand patterns employed throughout the identity system highlight Loadsmith's expertise in addressing complex problems and devising streamlined, simplified solutions.

We are pleased to welcome Scott Fowles to the La Visual family. Scott joins our agency as a Senior Product Designer, bringing with him over a decade of experience in marketing, design, and engineering. His areas of expertise include inclusive and accessible design practices, front-end development, and design systems. Outside of work, Scott enjoys creating music, engaging in home improvement projects, and embarking on culinary adventures.

At La Visual, we believe that a strong brand strategy and an iconic identity are the foundation for creating lasting relationships between the target audience and the brand. We worked with Avante, a leader in the audio equipment industry, to develop a brand strategy that captures their unique persona and value proposition. Our team worked closely with the company to define its brand positioning, messaging, and target audience, which we then used to guide the development of its visual identity. From the sleek logo to the glossy black finish on their speakers, every element was designed with purpose and precision to communicate the essence of the Avante brand.

La Visual is excited to announce the opening of our office in Brooklyn!

Special shout out to Cindy, Matt, & Jamie for being absolute rockstars and exemplifying our high level of quality! These three took home the hardware at last months holiday party, we are very fortunate to have them in the family!

Introducing Jason Chang, the newest proud member of La familia. Jason is a driven Product Designer, who is deeply invested when it comes to creating design experiences that evoke emotion and catalyze change!
We are proud to display the faces behind the agency and introduce our growing team. Welcome Jason, we’re stoked you’re on board!

A little logo we did for an NGO as a reminder to go out and rock the vote today
No matter what color you bleed!

¡Feliz día de los mu***os! Acompañe a La Familia para celebrar y conmemorar los recuerdos de nuestros seres queridos que se han ido. ¡Hoy no es un día para estar de luto sino para celebrar y disfrutar de los bellos momentos compartidos!

Happy Day of the Dead! Join La Familia in both celebrating and remembering the memories of our lost ones. Today is a day not of mourning but of celebration and enjoying the great moments shared!
***os

Today we celebrate one of our long-time Content Producers
Brandon has been part of the La Visual family for over 3 years, his ability to create moments to convey our work has been like no one else on our team.
His expertise has helped launch his own business , "A Fiercely independent concert booker & promoter."
We are so proud of what you have built for La Visual as well as Sid the Cat!

One of our absolute favorites from our La Visual Family of designers

This concept is based on the tree of life, which is a fundamental archetype used in many of the world’s mythologies, religious, and philosophical traditions.

The Tree of Life symbol represents our personal development, uniqueness and individual beauty. Just as the branches of a tree strengthen and grow upwards to the sky, we too grow stronger, striving for greater knowledge, wisdom and new experiences as we move through life. All trees begin life in the same way, yet as they grow older, they weather nature’s forces and develop in their own unique and beautiful ways.

The icon for this concept focuses on the oneness and unity of all things. It shows that everything is connected with each other.

More sprinkles of our Logo Book! Check out our Chief Creative Officer Dain showing us one of his favorite brand identities, Obsidian Control Systems a sub-brand of .

We created a custom typeface for the brand wordmark. Leaning on the sci-fi genre for the overall style we developed a circular grid to craft each letter-form.

It’s time to celebrate! Please help us welcome the newest member of the La Visual Family! Our new Senior Client Services Director, Tom Pellegrino. Tom is not only a veteran to the agency world, he’s also an entrepreneur who loves selling vintage sunglasses and clothes. Our newest member of the family is from Jersey, but spends lots of time here in LA with us because he has a soft spot for Santa Monica. When he’s not dazzling our clients with his Marketing and Advertising wisdom you can catch him dining on delicious food as well as enjoying long walks with his dog, Vito. Welcome Tom, we are so lucky to have you as part of the La Visual Fam!

These social posts are part of an identity concept that we designed for a local ghost kitchen. The contemporary brutalist style, with cosmic gradients and playful typography added for some massive market disruption potential.

More sprinkles of our new Logo Book for your Wednesday morning! This week we celebrate one of our favorite clients .
Loadsmith is a third party logistics company - with over 70 years of combined experience in the industry you can trust they know transportation and shipping. Thank you Brett and the whole Loadsmith team for trusting us with your brand identity!

📸 .la

It's all in the details. Thinking about our time working with our friends - our go to for all things audio excellence! Avante has been dedicated to quality and innovation on all their audio products, we are so grateful to have worked with them.

We are jumping right into Monday! Let's go!

Super excited to share the release of our Logo Book. This book is a proud representation of La Visual’s work over the past fifteen years and we dedicate this book to our amazing clients!

Aww... the infamous client-agency relationship.
We’ve all read the articles and memes ranting about designer’s complaints about a client’s lack of trust and unrealistic expectations. From the client’s perspective, they usually jest about agency over billing and prima donna designers that don’t live up to the huge reputation they tout proudly on their agency website. Luckily for us, we have been blessed to work with some truly special people throughout the last decade and a half. Yes, there were times we wanted to flip out and inform the client that
they needed to take a hike. But we relish the challenge
to prove that our passion always pays off for our clients businesses. We are so grateful for all of you!