Echo Factory

Did you know that over half of our full time staff are women and span every level of the company. At EF we pride ourselves on making space for everyone's voice and creating an inclusive and diverse community. So today we celebrate the women of Echo-Factory and all women this International Women's Day!

What a nice surprise to be recognized as a key partner by our friends at Headington Institute in their Annual Report! Located out of Pasadena, Headington Institute is an amazing organization that provides care to caregivers around the World. https://bit.ly/3EZqUkZ

Echo-Factory was proud to help Resilience, our cyber resilience client, launch their new brand last month at the Net Diligence conference, starting with a branded taco truck and culminating with a beautiful cocktail party for their guests on the terrace at Shutters On The Beach.

Take a look at our link in bio to learn more about our work with this innovative client!

At Echo-Factory, we do Halloween a little differently. Enjoy some of the entries from our inaugural Pet Halloween Costume Contest!

Thanks to the team for always having fun while doing serious work! And congrats to our winners:

1st Place - Montag & Admiral as Beetlejuice & Lydia
2nd Place - Drax as a Ghost & Kissing Booth
3rd Place - Bunny as a Mummy & Tourist
Honorable Mention - Bentley as a Bumblebee

Learn more about Echo-Factory and our Team (link in bio)

What's better than seeing your co-workers in person? Seeing your co-workers with tacos and cocktails, of course! Last week (most) of the gang got together for our Annual End of Summer Social. A great time was had by all! Learn more about our amazing agency and team https://bit.ly/3U0feEB

The average client-agency partnership (statistically) only lasts 3 years, which makes our 15-year partnership with Proponent all the more exciting and impressive!

Read more about our long-standing partnership and how it continues to evolve. (link in bio)

Echo-Factory had the privilege to partner with Friends In Deed to donate food items to its Food Pantry, which provides food assistance to low-income and no-income families in the greater Pasadena and Altadena areas.

Thanks to our team for the donations and making this partnership a huge success! https://bit.ly/3SdtBES

At Echo-Factory, nothing is more satisfying than sharing in our clients' successes.

Congratulations to the Motiv team for their inclusion in the Tech Briefs' August cover story AND for their BBC interview around their involvement in the NASA Artemis launch! It's awesome to see this amazing company being recognized for their work and expertise.

Read more about our relationship with this long-time client at the link in bio.

Cheers to our client partner Alkegen. It's remarkable how far we've come in creating, developing and establishing a new brand identity in just one year--from a new name and initial announcement to brand guidelines, website and more.

Read all about our first year together and our approach to M&A and rebrand projects https://bit.ly/3eNDdrm

Happy Labor Day from the team at Echo-Factory! We are big believers in getting away from your desk and exercising your creativity with friends and family.

Big thanks to Color Me Mine - Old Town Pasadena for letting our team practice their painting skills!

This summer, we partnered with The Q***r26 for a copywriting internship! We were so thrilled to have Julia Kang join our team over the last few months and look forward to our continued partnership with The Q***r26. When asked about her experience, Julia shared- “I’m grateful for my experience at Echo-Factory. I learned so much and everyone was incredibly welcoming and helpful. Thank you to everyone at E-F!”

The Q***r 26 is a media arts non-profit supporting QTBIPOC creatives. Through workshops, events, and media projects, they help communities thrive while pursuing their dreams.

From rock photographer to agency owner. Click link in bio to read
about EF head Mike Schaffer’s past, present and future in a recent interview with the Chief Marketing Officer Council website.

From Rock Photographer To Agency Owner Echo-Factory CEO Mike Schaffer recently had a chance to speak with the Chief Marketing Officer Council website (cmocouncil.org) on how he got his start in advertising and marketing, and what led him to start his own agency. Mike then shares his philosophy on the business and thoughts for a “cookie...

Sometimes you come across an ad that just gets you. But it’s not your phone listening to your convos (although maybe…🤔) — it’s audience targeting. EF’s strategy master, John, shared some insider tips on how to do it. Click the link to read more!

How to Become Expert-ish at Audience Targeting If you’ve ever come across an ad that felt like it just got you (like that time yours truly here got hit with an ad for a vegan and cat-friendly hotel), it wasn’t a coincidence — it was because of audience targeting. As marketers, it’s our job to get a specific product or service in…

It’s not news that COVID changed everything (we see you, new bakers, roller skaters, and remote workers).
But it might be surprising to learn that COVID also changed consumer behaviors, leaving lasting marks on brand interaction and creating the push for dynamic agency relationships.
Learn more about how Echo-Factory helped a brand pivot to meet their new COVID consumer needs.

Flex Your Company's Advertising During the Pandemic As the world evolves through the COVID-19 pandemic, the ad industry is seeing major shifts in how people interact with brands. Here are some key takeaways of how to make your company's marketing more flexible to adapt to these constant changes.

Sam isn’t like a regular project manager … she’s a cool project manager! Read more about how she came to be a part of the Echo-Factory team and what she loves best about project management.

Echo-Factory Spotlight: Sam Sullivan, Project Manager - Echo-Factory What started as an internship became a career for Sam Sullivan, one of our project managers. After finishing school, where she had worked as a work-study

Can you tell a story with no words? And in 30 seconds? It’s harder than it sounds.
So, to make a 30-second, non-verbal commercial for CSUN, we put on our best (and creative) agency hats. Read more about how we pulled it off.

Creating 30-Second Non-Verbal Life Stories - Echo-Factory Most stories require words to be told. But when words are taken out of the equation, you have to get creative to get your point across. While a non-verbal

While QR codes were the height of advertising tech about a decade ago, they slowly lost their shine over the years. But thanks to the pandemic, they’re getting a second chance. Click to read more about how COVID-19 brought back the QR code.

How the Pandemic Brought Back the QR Code - Echo-Factory QR codes are nothing new. In fact, they’re quite old. And for those of us in advertising, they come with a healthy dose of skepticism. There was a

When it's your work's first social gathering in like 18 months, and only the coolest people got the memo about costumes. 😎👻

Say, “Hey!” to Marcela, our project manager. This native Angeleno is already right at home with our EF team.

Echo-Factory Spotlight: Marcela Holguin, Project Manager - Echo-Factory With 15 years of project management experience, Marcela has project managed in just about every field you can think of: real estate, education, utilities,

The sandwich artists 🥪 launched a new campaign and brand refresh (hey, new bread and star athlete spokespeople!) in July. We’ve rounded up the top three takeaways from Subway so your own marketing can stay fresh.

3 Takeaways From Subway’s Branding Refresh - Echo-Factory Subway has had an extensive brand history since its 1965 conception. We bet you still think of “Subway - Eat Fresh!” from its iconic commercials and ads.

We’re delighted to welcome Leone Ermer to the Echo-Factory team! As our new Art Director, Leone is bringing innovative and strategic design solutions (along with a love for garlic on pizza 🍕).

Echo-Factory Spotlight: Leone Ermer, Our Newest Art Director - Echo-Factory Welcome our new art director, Leone Ermer, to the Echo-Factory team! This Art Director and New Media designer comes to Echo-Factory having worked with

You may not have heard of Dr. Joseph Mercola, but you’ve probably seen (and read about) his influence. As the “Most Influential Spreader of Coronavirus Misinformation Online,” Dr. Mercola’s tactics are terrible. They’re also terribly effective. So of course, we made a list of the 5 things we can learn from them.
Click the link below to read more on what makes this misinformation empire so killer (pun intended).

What We Can All Learn From the King of COVID Misinformation - Echo-Factory Joseph Mercola is, to put it mildly, not a good person. The 67-year-old osteopathic physician from Florida was recently dubbed the “Most Influential

We’re so excited to welcome our new Account Director, Lorenzo Martone! He’s bringing experience, style, and creativity (plus his two dogs, Frodo and Mia).

Welcome Lorenzo, Our New Account Director - Echo-Factory What do you get when you take a multilingual marketing professional with 15 years of ad agency experience and strong strategic and creative drive? Meet

Do you opt-out? If you do, you’re not alone - more than 94% of iOS users in the US have chosen to opt-out of tracking. But those in the advertising field are concerned about what that might mean when it comes to targeted ads.

What Apple’s “War on Tracking” Means for Advertisers - Echo-Factory The apocalypse, according to some advertisers and platforms, is nigh. This particular end-of-the-world-as-we-know-it rode in on two horses. First, in

What do you get when you take a full-service agency, specialist agencies, and a single-source agency? A Goldilocks situation 🐻 🐻 🐻 But our new blog will help you sort through the “too big” and “too small” to find the “just right” agency for you. Head over to our site to check it out now!

Global Ad Agency Network, Multiple Specialist Agencies or a Marketing Team Extension? How To Find Your ‘Goldilocks’ Model of Agency Relationships. - Echo-Factory Today, there are more ways to meet your marketing needs than ever before. Should you outsource your entire marketing operation to an agency group? Or

We're always happy to help get our clients wherever they're headed. But Mars? That's a new one even for us.

Clients in Space - Echo-Factory It’s surprising how quickly the fantastic can become mundane. I expect that every once in a while, the Sultan of Brunei is like, “Oh yeah, I do have quite

We’re extremely excited to announce that our several-year-long experiment in running an agency without a creative director has come to an end. Welcome Jessae Brown!

We’re Thrilled to Introduce Jessae - Our Creative Director - Echo-Factory We’re extremely excited to announce that our several-year-long experiment in running an agency without a creative director has come to an end. Jessae

Gender bias and inequality are all-too-real in the world of advertising. As we celebrate , we . To stand up against bias. To strive for equality, and to celebrate the achievements of women.
Celebrate with us at: https://www.internationalwomensday.com/Fundraising

Just one week to . Join us, and thousands more, as we gender bias and inequality in every aspect of our lives.