Influx Marketing

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we’re taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery careeer.

From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.

In this episode, we welcome Dr. Brent Robinson of Salt Lake City, who has been in practice for one year. Stay tuned for the next episodes, all of which will be rolling out in rapid succession. Link in bio.

It’s hard to believe, but Influx is on the cusp of turning 10! 🙀

To commemorate this milestone, we’ll be bringing the whole company together in just two weeks for our most epic team offsite yet!

Stay tuned because we’ve got a whole bunch of fun stuff in store for y’all, including some limited-edition merch and gifts for our clients and industry partners!

Pictured above is the invitation that was sent to our team members for the offsite.

The collage was inspired by key themes, trends, and events that have shaped the world of digital marketing over the last 10 years.

The artwork is intended to be a reflection on all that has come and gone during our time as a company, but also a commentary on the rising power of the interwebs and the influence of technology in our daily lives. Of course, we also peppered in a few long-running Influx inside jokes!

Can you spot any of the references? Call them out in the comments below!

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Creative direction:
Art direction, illustration & lettering:

We’re speaking at ABAM! Register here: https://www.americanbrazilianaestheticmeeting.com/

Friday, Feb 9th, join us at the Grand Summit Hotel in Park City, Utah for our 2024 State of Aesthetic Patient Acquisition workshop.

Each year, the team at Influx compiles insights gained from its work with hundreds of medspas and plastic surgery practices around the country to bring you a snapshot of the current state of patient acquisition. In this summary, you’ll hear about key trends in aesthetic consumer behavior, current benchmarks to evaluate your practice against, and the emerging marketing technologies you need to be watching.

Featuring Influx President Erica Crawford, Influx CSO Max Baybak, and Influx CEO Adam Daniells

ᴘʀᴏᴅᴜᴄᴇᴅ ʙʏ ɪɴꜰʟᴜx

📢 Episode 61 is Live! 📢

Link in bio.

Developing a Novel Therapy for Excessive Sweating

“One day, this Technology of Beauty may end up being called The Technology of Confidence,” said Dr. Grant Stevens in response to insights from Niquette Hunt, CEO of Candesant Biomedical. Because as she notes in this interview, the field of aesthetics is often so much more — self-care, wellness, confidence, feeling comfortable in your own skin, the list goes on and on.
Drawing on her experience at Proctor & Gamble, Revance, and other notable enterprises, Niquette is hyper-focused on hyperhidrosis as Candesant’s chief executive, with the goal of developing a treatment for the 84 million Americans who suffer from excessive sweating.
And the news she brings us is nothing short of astounding: a patch so powerful it’s categorized as a Class 2 medical device. By leveraging “targeted alkali thermolysis” to deliver a micro-thermal injury directly to the sweat duct, a 3-minute procedure can effect up to 2-3 months of sweat-free results.
Join us for a fully transparent look at a clinical-stage product in pursuit of FDA approval on the latest episode of The Technology of Beauty.

New site launch 🚀 for

“Great plastic surgery enhances the patient's natural beauty.” We aimed to emulate the words of Dr. Jeremy White in showcasing his practice's emphasis on individualized patient-centered care in a stunning new website design for arcplasticsurgeons.com — link in bio.

Let us know what you think in the caption below 👇

This team 🔥
This team 🥊
This team 🙏




behind the 📸

After more than two years of being a remote company, we brought our team together for an incredible three days of in-person interaction and collaboration in beautiful Park City 🌄

Our primary take away? This team is pure magic ✨

The vibes were unmatched, the fun was non stop, and we all went home proud to be a part of 💪🏼

It would be impossible to show you all our amazing team members or everything we got up to but here are a few outtakes to give you the flavor.

In this podcast with Dr. Grant Stevens, produced by Influx marketing, Dr. Greg Mueller reveals how and why he invented the MyEllevate procedure. And for a special treat for surgical viewers and listeners, the two doctors proceed to dive into a spontaneous symposium on the procedure itself in the kind of exceptional technical detail that can only be found on The Technology of Beauty.

After more than two years of being a remote company, we brought our team together for an incredible three days of in-person interaction and collaboration in beautiful Park City 🌄

Our primary take away? This team is pure magic ✨

The vibes were unmatched, the fun was non stop, and we all went home proud to be a part of 💪🏼

It would be impossible to show you all our amazing team members or everything we got up to but here’s a few photos to give you the flavor.

A few weeks back, our incredible president not only delivered her own talk at the Certified Aesthetic Practice Program (CAPP) — she ended up moderating the entire day on a moment's notice! Thank you for doing such an amazing job, and of course a big thank you to and for putting on such a fantastic event!

On this week's episode of The Technology of Beauty, produced by Influx, it seems as though the hottest topic in aesthetics right now is exosomes. And if the research we're seeing tells us anything, herein lies the potential to remake the entire subject of healing, let alone revolutionizing aesthetics as we know it.

Yes, it sounds almost exaggerated or absurd — but the science shows that the more we understand about exosomes, the more likely it is that we can leverage the body's own regenerative potential to encourage targeted healing.

Rion's Commercial Lead Jodi Brichan joins Dr. Grant Stevens for a fascinating interview, wherein she does a far better job than we can of exploring a technology that seeks to restore beauty by healing what needs to be healed on an individualized basis.

The future is approaching at breakneck speed, so tune in for the latest episode of to find out how these abstract theories about exosomes are about to hit the market in the form of versatile new aesthetic products with a variety of innovative applications.

On this week's episode of The Technology of Beauty, produced by Influx, we hear from a man with an innovative vision for the future of aesthetics real estate — Cloud Medspas. Vansanity Founder Ignacio Fanlo sits down in the studio to discuss how the startup's Silicon-Valley-inspired business model is empowering independent providers through on-demand access to treatment space, capital equipment, and product, as well a host of ongoing business support services.

While some aesthetic professionals may not find the cutting edge of business innovation as compelling as the cutting edge of aesthetics techniques, this episode may surprise you. After all, this is The Technology of Beauty, where we cover all facets of aesthetic innovation, including developments in aesthetic practice management.

Tune in to find out how Vansanity is working to create new opportunities for aesthetic entrepreneurs on the latest episode of

New site launch 🎉 for

Just like the headline says, we believe this new website for Skin Canvas is… 𝗔 𝗪𝗢𝗥𝗞 𝗢𝗙 𝗔𝗥𝗧

We could not be more thrilled to share a masterpiece worthy of Nurse Devina’s unique approach to aesthetic care. For if the skin is a canvas, let this website be the showcase.

Let us know what you think in the captions below 👇

We are honored to announce that one of our designs won the 2022 Internet Advertising Competition Award for Best Healthcare Provider Website!

Shoutout to our first-rate design and development team for all their work to craft custom-coded websites and a big thank you to the entire Influx team for everything you do to produce industry-leading work for our clients.

New site launch 🎉 for

ᴛʀᴜꜱᴛ. ᴇxᴘᴇʀɪᴇɴᴄᴇ. ʀᴇꜱᴜʟᴛꜱ.

We are happy to help Davis Facial Plastics showcase their board-certified plastic surgeons with an exquisite and accessible new design.

As Dr. Davis himself says, “Good plastic surgery does not make the news – and usually is never spoken of. At its best, good plastic surgery softly accentuates the beauty we already have.” And we are proud to present a website that softly accentuates the exceptional beauty of his work.

Today we celebrate equality, decency, and enlightenment. May we only see more of such things in the world.

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Pictured above is Ashton Villa in Galveston Texas. 155 years ago, General Order No. 3 was read aloud from the balcony of this building.

The Dads of Influx 👨‍👧‍👦

Comment below if you’d like to see a 2023 calendar in the above theme…

Galderma recently announced at the Vegas Cosmetic Surgery & Aesthetic Dermatology meeting that RelabotulinumtoxinA was successful in treating glabellar lines and crow’s feet according to topline results from two phase III clinical studies.

The trials revealed that this new toxin can produce results in as little as two days that last for up to six months.

Unlike powdered botulinum toxins that require mixing, RelabotulinumtoxinA comes in a ready-to-use liquid that Galderma claims will eliminate “variability, errors and risks associated with reconstitution.”

Our amazing and inspirational President was recently featured with a profile in the May/June issue of The Aesthetic Guide that highlighted her exceptional leadership abilities - link in bio.

Article excerpt:

The fact that she works at the intersection of largely male-dominated fields such as marketing, aesthetics and tech is all the more impressive considering that, Erica is the first female President at any of the roughly 30 medical marketing agencies in the U.S.

"I was excited to step into this new role and help guide Influx in its ongoing mission to elevate the standard of digital marketing services for private aesthetic practices," Erica expressed, "because I love to see people become more confident in their own skin, and the aesthetic medical technologies and treatments of today are making this truly possible. This also gives me the opportunity to positively impact and inspire other women leaders throughout the industry."

Well we had an absolute blast this past weekend.

Thanks to everyone who sat in on our presentations or dropped by the booth. It was so wonderful to connect with clients and colleagues once again.

If you missed it, we’ll be releasing video of both our one-hour workshops and a podcast we taped live on the ground, so stay tuned!

We can never repay, but we will ever respect, those who gave their lives for our freedom.

Happy Mother’s Day to all the moms out there and a very special shout out to our amazing mothers of Influx! 💐

Influx co-founder and Chief Strategy Officer Max Baybak was recently featured in an article on inc.com, titled "10 Essential Things to Do When Starting Your First Business." Here are some of Max's thoughts on the subject.

Inc: What's the best way to track your financials when you're first starting out? What are the metrics you should be most concerned with?

Max: Knowing what metrics to pay attention to in the beginning has a lot to do with your business model, but I will say that many companies spend too much time obsessing over profitability early on when they need to focus instead on tracking the volume of jobs completed or products moved and pushing that up and to the right. If you have a recurring revenue business, focus on MRR and retention.

Of course, profitability matters greatly, and some companies swing too far the other way, ignoring it entirely. The point is that it can be counterproductive to get overly focused on profitability early on. Assuming you have solid unit economics and a clear path mapped to profitability, you're better off trusting the process, keeping your head down, and focusing on pushing product out the door in increasing volume.

Recent work 🖥️

New site launched for .gouldplasticsurgery

We recently partnered with Dr. Daniel Gould to help him realize his vision of a website that would not only be a proper reflection of his practice but also act as the nexus for all of his content creation and patient acquisition channels. We’re thrilled with the end result. Let us know what you think.

Hit the link in our bio to visit drgouldplasticsurgery.com and see the site for yourself.