Farm Design

At Treehouse Point, if you’re lost you’re on the right track. But, first, let’s show you to your treehouse. A fun map project we did for our friends up in the Pacific Northwest.



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Collaboration is at the heart of everything we do. It’s not just about internal teamwork, but also how we partner with our clients.

Diverse perspectives and experiences drive our creative process, leading to innovative and impactful results. Together, we create exceptional work.

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We are currently hiring in-house and remote creatives for full-time and part-time roles:

• Graphic Designer (multi-disciplinary)

To apply, please email [email protected] with your portfolio and a CV. Include if you are applying for in-house or remote, full or part-time. Write “Graphic Designer” in the subject line of your email.

Today, we’re often glued to screens, scrolling (and scrolling…) for inspiration. Here at Farm, we try our best to stay tapped into the physical world, finding inspiration in print media. We find a lot of value in looking through books, magazine, or even in the quirky sites that we stubble upon during our daily grind. Because, let’s face it, some of the coolest ideas don’t come from pixels.

Keep your eyes peeled. Inspiration is hiding in plain sight, just waiting for us to notice. The most profound ideas sprout from the simplest moments.

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Let’s create amazing together. If you’re into creative challenges, collaboration, strategic thinking, building brand systems for both startups and global brands, then we should chat. Email us at [email protected]

Food & Beverage logos 2/4.
Now who doesn’t like a good logo inspired by shapes or animals? Better yet… both!

More logos! This time we are shifting to some CPG (aka: Consumer Packaged Goods) logos we’ve done for various Food and Beverage and Lifestyle clients.

RESTAURANT logos 4/4.

“There is no place to hide”. A logo is typically front and center. On full display. Left to be vulnerable and scrutinized. That can be scary, but those are the very things that give a logo the ability to have the most impact for a brand to stand out. So, be intentional and consider ALL the details. They will not go unnoticed.

RESTAURANT logos 3/3.

There are many schools of thought on what makes a good logo. Over the years we have found ourselves being consistent with these design tenets

SIMPLE: A logo should be created with simplicity in mind. Avoid unnecessary elements if they don’t contribute in a meaningful way.
DISTINCTIVE: The function of a logo is about being unique and memorable so that it’s easy to recall in the consumer's mind. Be bold and provocative but practice restraint when necessary.
FAMILIAR: Stay topical with your logo style to hint at what a consumer can expect. As an example, a fine dining experience might feel more elevated with classic elements, whereas a fast-casual may be more playful and disruptive.
FLAVOR: Balance is important with a logo composition. Not only its visual weight, but ‘flavoring’ the style between the logomark and logotype is just as key. All elements should borrow or complement each other in some manner.

RESTAURANT logos 2/3. We like to think we don’t have a specific style or even a rigid process when we approach our logo designs. Rather, we let the insight gathering we have with our clients to provide informed steps to guide our actions. Simply, no two clients are the same as they all have different beliefs and desire to attract consumers that are right for them.

Fun fact: Designing logos was what kick-started Farm Design as a legitimate business over 20 years ago. Really?! People will pay us to do what we love? Count us in! Almost all our initial projects were simply a logo request because that was how we saw brands back then. We think very differently today, though logos are key to any brand, they are NOT the brand. We wanted to take a step back from sharing our larger brand systems to just celebrate the wonder of a strong logo. Let’s start with a series of RESTAURANT logos we’ve completed recently. Enjoy!

Inspired by Dieter Rams’ quote, here at Farm, we believe in calibrating our brand thinking to be consumer-centric. Giving brands human-like qualities provides guidance on how we start to shape a brand and make them more relatable to its consumers.

Practicing empathy allows us to keep people at the center of our work. We listen, ask questions, and challenge to best shepherd the creative process with our clients. We think of these moments kind of like good therapy.⚡ We call it Brand Therapy. ⚡This gives brands the opportunity to look inside themselves and truly understand why someone should care, making creative decisions less prescriptive and more human.

                       

“Arriving at a name is really just the beginning. Names are living vessels that collect all of the interactions, experience, and news for your brand.” – Eli Altman

Quotes like this bring great insight to how much power naming can have! Our team always sets out to approach each project to land on names that bring about this kind of depth, and Café Lido was definitely no different 🎉

After strategy and research, we landed on Café Lido, which is Italian for “shore”. The name became the perfect representation of the cross between Mediterranean style and the relaxing poolside distinction of the brand.

With all the colder weather, we’ve been wishing we could take a summer escape to Café Lido 🌴 

When we first began thinking about the brand experience at this café, we took note of wanting it to have a playful, vibrant, and relaxed atmosphere!

Adjectives like this became key to carry throughout the process so we were sure to stay grounded and deliver the same experience across the café and on a variety of touch points!

Our latest Do Good Work video breaks down a spectrum of three different types of packaging architecture by sharing case studies of recent projects, like Califia Farms. Be ready for a pop quiz in our story... we might ask what is the current packaging system for Califia 🤔

We hope you’ve already had a chance to watch this video once, twice, or maybe even three times! But if you haven’t yet, click the link in our bio to join our tribe of grow-getters ⚡

We are thrilled to share that our package design for Soylent recently got posted on Dieline! At Farm, creating meaningful work is always our end goal, but it just so happens that a perk of this strategy is getting opportunities for our work to be featured.

Head to the link in our bio or go to https://thedieline.com/blog/2022/11/8/soylent? to read more about our design for Soylent on Dieline!

When’s the last time you hugged a tree? 🌲

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Autumn adventures 🍂

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Tools of the trade 🔨

Check out the series of merch we recently designed for Nelson Treehouse. Still hot off the press. Get yours now at store.beinatree.com

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"Feed the Soil, Not the Plant" has been our mantra since the beginning. Why? In case you didn't know, our founder/creative director grew up on a small rural farm in Montana (population of 300), growing crops with his family. This constant nurturing of the foundation to produce the best product has also guided Farm Design and our company culture. This mindset encourages us to focus on the little things, the celebrations, the challenges, and the collaborative spirit to create things larger than ourselves. If you, too, want to be a grow-getter, we strongly suggest building it from the ground up.

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We love spooky season 🎃

Farm Design is 👀 looking for grow-getters to join our creative team in Pasadena!

We're looking for full-time positions only.

SENIOR GRAPHIC DESIGNER —
Seeking for overall support to execute strategy, branding, ID collateral and packaging. Opportunity to work on client facing and branding projects lead by Creative Directors. Ideal candidate to have 5+ years experience.

PRODUCTION ARTIST —
Exceptionally methodical in taking design concepts to production-ready mechanical stage with ninja precision. Ideal candidate to have 2+ years experience in both print and digital mediums.

Email your work/resume/cover letter to [email protected]

Please put either “GRAPHIC DESIGNER” or "PRODUCTION ARTIST" in the email subject line.

Know someone who may be interested? Tag them in the comments below!

With an opportunity like Terra d’Oro’s, we knew we wanted to capture the depth of their Gold Rush history and their premium quality throughout the entire brand narrative. To do this, we used photography as one of the many tools within our process to communicate the story and emotion behind the brand!

We grabbed our camera and had fun capturing the personality of the brand by playing with light, shadows, and the gold pan✨ We really wanted to show off the label’s unique tactile details that can be discovered in the type, the gold foil and the impression of the vines.

For more than 150 years, fortune seekers have been lured to California’s rugged Sierra Foothills. Though they once came for the gold, these days they come for the wine. Today, Terra d’Oro is acclaimed for their elegant red wines and aromatic white wines, all crafted from their 800+ acres of sustainably farmed vineyards!

By tapping into this rich history of Terra d’Oro, we were able to enrich the brand by elevating this captivating story. Who wants to take a trip to these vineyards with us? 🥂

Here at Farm, our team loves being grow-getters, but it’s even more exciting when our clients get to grow with us. In 2018, Terra d’Oro partnered with Farm Design to reimagine their brand by elevating their origin story that took place during California’s Gold Rush. So, we made sure to take the pieces of gold (😉) from our research and strategy to dig up new opportunities within their brand.

From the start, we knew the front label was crucial to get right. Reaching back into Terra d’Oro’s brand history, we used a gold foil-stamped T in the shape of a pickaxe as a bullseye for the consumer. Then, we allowed the elegant illustration of lush grape vines to intertwine and take over from the gold miners, creating a tactile secondary impression.

Swipe to see Terra d’Oro’s new brand and how much they have grown 👉