OpenX

Yesterday our team took Omnicom Media Group ANZ partners on a sustainability kayaking tour and cleanup on the Sydney Harbour. Every little bit counts! Our teams holding up the rubbish they collected.

The OpenX team collaborating at CES with Nimbus Ads! If you're there look out for Brian Chisholm, Callie Askenas, Mike Chowla, and others!

Thank you for recognizing our efforts and honoring us with the award for Sustainability Best Practice - Adtech Services based on our ambitious strategy for a path to Net Zero. We’re thrilled to be recognized as the first advertising exchange to be carbon neutral certified and proud to have reduced our carbon emissions by over 90%.

Brands, publishers and partners become more sustainable by working with OpenX. Join us as we forge a path to a more sustainable future. We’ve set our sights on even higher goals — and will continue to set the highest standards in the ad industry and demonstrate that substantial, positive climate impacts are achievable. http://bit.ly/3V2r2at

Bespoke solutions speak directly to your goals and requirements — and OpenX is building them for clients of all sizes every day. Our expert team understands the needs of buyers and builds successful approaches after close consultations. Find a better partnership: https://lnkd.in/gAJCyyEq

Exciting news: OpenX is a proud winner of the Best Application of ESG category in The Wires 2022 Global Awards! Congrats to all our fellow winners and nominees.

This brand-new category recognizes the best campaigns and case studies illustrating the principles of environmental, social and corporate governance (ESG).

OpenX is committed to reducing our carbon footprint, improving diversity and inclusion, and everything in between that ESG stands for. Read more: https://www.exchangewire.com/blog/2022/11/11/quantcast-leads-the-wires-awards-2022/

The typical online campaign is estimated to emit 5.4 tonnes of carbon dioxide. Brands are working to improve this output, but are the efforts enough

Read the new report from ExchangeWire and OpenX, which uncovers what brands, agencies and publishers need to become : https://www.exchangewire.com/ewr-reports/advancing-advertising-sustainability-in-europe/

Want your video ads to stand out? Stream high-quality video, and target your audiences across premium content partners. You won’t regret it, and your audience won’t forget it. Learn how: https://lnkd.in/gqhQsR2E

The impact of on and the environment is significant, but there is a way forward. We’re tackling this global problem with a real and actionable path — and our new eBook on sustainability has everything you need to join us.

Learn more about our journey and offerings:
https://blog.openx.com/sustainability-ebook/

First-party media buying at a global scale. We’re excited to share that OpenX and Permutive have partnered to enable marketers to target global audiences accurately and at scale without third-party cookies.

“Across the expanse of the open web, where media is highly fragmented, finding and engaging audiences in a privacy-friendly manner is both the challenge and imperative of digital marketing,” said John Gentry, chief executive officer of OpenX. “Joining forces with Permutive allows us to unlock unique value for buyers and publishers through precision targeting that is safe and secure.”

Read the full story: https://blog.openx.com/permutive-first-party-data-media-buying/

We've heard buyers loud and clear. Our innovative technology provides differentiated value, control over programmatic spend, and quality placements to focused audiences. OpenX's Matt Sattel shares the ways we're listening to buyers, capitalizing on , and building bespoke solutions. Read more: https://blog.openx.com/delivering-data-and-deals/

"OpenX is honored to be named a finalist in this year's Shorty Impact Awards from the Shorty Awards. We've worked hard to instill sustainable practices into our work, and we're proud to have them recognized. Find out more about our Path to Net-Zero, and vote for this important effort to earn the Audience Honor award: https://shortyawards.com/7th-impact/openx-path-to-net-zero

Video streaming is everywhere, but your ads can stand out in this now-crowded space. With Video by OpenX, you can stream high-quality video and target your audiences across premium partners. You won't regret the switch, and your audience won't forget your content. Get the full story here: https://blog.openx.com/video-by-openx/

We’re delighted to announce we’ve been nominated for The Wires 2022 Global Awards by ExchangeWire for Best Application of ESG!

This brand-new category recognizes the best campaigns and case studies illustrating the principles of environmental, social & corporate governance (ESG).

It’s about appreciating steps like reducing your carbon footprint, improving diversity and inclusion, and everything in between that ESG stands for.

We’re so proud to have OpenX’s commitment to our core values like sustainability and DEI recognized.

The winners will be announced at the award ceremony in London on November 10 — we’re looking forward to it!

Sustainability in is imperative and attainable. We’re at this week to share how we’re using careful planning and strategic business changes to get there — and how industry leaders can join us. Read more about our impactful talks at this powerful conference: https://blog.openx.com/talking-sustainability-in-adtech/

Carbon emissions come from every step in the digital supply chain, and adtech is a major contributor. If we want to make a real change, we need to be on the same page — prioritizing business best practices, the right measurements, globally recognized standards and transparency.

Read the OpenX eBook on sustainability for more: https://www.openx.com/thought-leadership/sustainability-in-adtech/

The future of on is ad-supported and — and both bring major boosts to targeting and measurement. This year’s has finally begun, and our leader, Andy Hammond, is talking with Mike Fisher at Essence on 10/19 about the future of reaching audiences on television. Put it on your schedule now:

Viewers love streaming, but lots of relies on slower tech. There's a better way — and Video by OpenX can get you there. Reach your audiences through this superior approach: https://blog.openx.com/video-by-openx/

supply chains won’t become more sustainable without an actionable plan. At this year’s , Bill Wescott of Brain Oxygen is talking with Krystal Olivieri of GroupM and Stephen Woodford of Advertising Association and Ad Net Zero about the need for a transparent and industry-wide standard for emissions measurement and real-world examples of reducing emissions. Book your time for this 10/19 session now:

You can gain better reach, precision and transparency through supply-side targeting. OpenX’s Matt Sattel is sitting down with OMD’s Luke Lambert at to talk all things supply-side, from curated inventory packages to moving beyond inventory creation. Set aside time for this valuable conversation on 10/18 at 11:30 am:

Environmental matters and OpenX has taken serious steps to reduce emissions, push the industry forward and prioritize the planet. During the kickoff of this year’s , our CEO John Gentry will join Matt Scheckner, Advertising Week Chairman & CEO, for a conversation on transformational sustainability. Mark your calendars now for this talk on 10/17 at 11:30 am:

Customer expectations for brands and digital experiences have never been higher. Privacy requirements and restrictions on customer data use have never been tighter.

And in the midst of all this uncertainty, 88% of advertisers have budgets for experimenting with new advertising techniques and technologies.

It’s a constantly changing world out there for marketers, and they’re adapting by experimenting. So what are they prioritizing right now?

We’ve got the data-backed answers right here, plus what it means for the remainder of your 2022 media goals. Download a deep dive into the strategies you need to know now: https://www.openx.com/thought-leadership/marketers-spending-more-on-experimentation/

In the continued evolution of retail data applications, OpenX will be partnering with Kroger as a premium inventory supplier enabling advertisers with self-service access to first party data from the nation's largest grocery retailer. Read the full announcement:

https://www.8451.com/press-releases/kroger-precision-marketing-expands-private-marketplace-to-include-video-and

Exciting announcement alert: OpenX is a 2022 Sustainability Leadership Award winner!

The Sustainability Awards recognize organizations that have made sustainability an integral part of their business practice or overall mission. We’re delighted to be chosen for our success in building a strong business while shrinking our carbon footprint.

In 2018, we kicked off a long-term strategic initiative to become more efficient, reduce our carbon emissions and make digital advertising more environmentally friendly. We’ve since become the first and only ad exchange to achieve CarbonNeutral® certification, we’ve signed the Science Based Targets initiative (SBTi) net-zero pledge, and we’re on the way to becoming net-zero carbon certified, too.

Our commitment to sustainability has been a transformational experience. This award is an exciting recognition of how we’re doing our part to protect our planet! Read more:https://www.openx.com/press-releases/openx-awarded-for-global-sustainability-by-business-intelligence-group/

Tomorrow! Clear your calendars on Friday, August 26 at 12:45 pm PST. Director of Client Partnerships Sandra Fawaz will talk about supply-side targeting and how to leverage it to create efficiencies and improve programmatic performance.

“That cumulative impact is so incredibly valuable that making fast, small changes today may be more important than a bigger change that takes a decade,” said Brian O'Kelley, Co-Founder and CEO at Scope3. "I think that by the end of the year, we could actually adopt these [sustainability] standards. We can build it into the core of advertising, and we can see real change.”

O'Kelley joined the OpenX panels on sustainability at Cannes Lions, where experts came together to talk about real-world business solutions to the growing climate crisis. Read more insights from the panels: blog.openx.com/sustainability-in-advertising/

We're thrilled to share that Havas Media Group has picked OpenX as their preferred SSP. We'll be working together to create unique and innovative media buying opportunities on leading publisher sites — through a combination of open auctions, private marketplaces (PMPs) and programmatic direct buys. Catch up on the full details: https://www.openx.com/press-releases/havas-media-group-north-america-names-ad-exchange-openx-a-preferred-supply-side-platform-for-programmatic-ads/