Downtown Petaluma Pilates

Eek!

I’m thrilled to begin offering the work of the Pricing Overhaul by Erin B. Haag in my business coaching with The Embodied Business Institute.

As Chantill and I have grown and evolved in our business, Chantill has gone even deeper into Nervous System work, and I love receiving and teaching about the nervous system and how it impacts my behavior in my work and my life.

But my heart is not entirely into having the nervous system work be THE THING I support entrepreneurs with.

Having this clarity helped me find how I desire to support entrepreneurs.

The insights that I’ve found are:

❤️ I LOVE helping business owners BUILD their businesses (from idea to impact)
🔥 I DESIRE for industry experts to have a bank account that is as big as their brains,
🤪 I GET SUPER EXCITED to see thought leaders get a firm handle on their money and profits in their businesses

As you continue to follow me, you’ll see me begin to speak more about my new offer, Priced for Wellbeing, and work from the Embodied Business Institute.

Clearly, I need more than one focus.

In case you don’t know, I’ve had multiple businesses for many years.

So get ready… I’ll officially launch Priced for Wellbeing on August 9th, and I can’t wait for you to join me.

Click below to get on the waitlist for Founder’s Pricing and Bonuses.

The last time I worked privately with clients was in 2020.

And I’m so excited to help you create the profits of your dreams.

Get on my waitlist here:

https://pricedforwellbeing.com/

I just completed this survey; please do the same!

The PMA Research Committee is thrilled to announce an incredible chance for you to take part in a groundbreaking research study led by the University of Nevada Las Vegas.



This is your chance to be at the forefront of cutting-edge research, contributing to advancements in your field while gaining valuable insights and experiences along the way. Don't miss out on this amazing opportunity to be a part of something truly special!



We are seeking broad and diverse input from Pilates instructors of all backgrounds to contribute this research regarding the scope, principles, and defining features of their practice. This feedback will be used to develop a comprehensive representation of what modern Pilates practice entails.



You qualify for this study if you are at least 18 years old and hold a Pilates certification or are currently enrolled in a teacher training program.



To participate in the study, simply click the button below to open a new web page where you will complete the study survey. You may also copy and paste the following link into your web browser.

Qualtrics Survey | Qualtrics Experience Management The most powerful, simple and trusted way to gather experience data. Start your journey to experience management and try a free account today.

ANNOUNCING: The Embodied Launch Blueprint:

A Comprehensive, Polyvagal-Informed System to Marketing + Selling Your Courses for Maximum Profitability and Time Freedom

If you have already built a kick-ass transformative course or coaching container, but…

You tried to launch, but barely made any money

You got intimidated by all the THINGS you were supposed to do to market your course and never actually did it

You actually did make sales, but the launch process sent your body into a major stress response and you can feel your blood pressure rise just thinking about doing it again

You just KNOW you could make more money and have more fun doing it with the support of a polyvagal-informed marketing and sales mentorship team

…then this program is for you!

In this 8-week group program, Chantill Lopez and I will support you through the ENTIRE marketing and sales process as you bring in clients for YOUR program…and we will offer deep nervous system support all along the way.

You will NOT get that from any other marketing program.

Get all the details right here:
https://www.theembodiedbusinessinstitute.com/embodied-launch-blueprint

Diary of a Co-Founder who Dug into her Operating Expenses Part 4

I know that it takes money to make money and the fear of investment can hugely hold your business back.

And it is also true that you can be bleeding money out of the back end of your business because you are just so forward-looking.

It’s not always interesting to dig in and reevaluate your operating expenses.

So… how do you get excited about digging into these details?

One way is to understand what the heck they are.

So let’s begin with defining terms.

First off fixed operating expenses are expenses that your business pays monthly, quarterly, or annually that your business can not function without.

For our coaching business, The Embodied Business Institute this includes some of the following:

✅ Email Marketing
✅ Signing Software
✅ Video Software
✅ Learning Management System
✅ Marketing Systems

It also includes the amazing team who helps us run our business:

✅ Marketing Director
✅ Operations Assistant

A non-recurring operating expense is an expense that will not happen on an annual basis however, you will likely have non-recurring operating expenses every year so you have to get used to and plan for them.

You might spend $1000 to $10,000 a year in one-time non-recurring investments. And it's important to note that trend within your business. So when the expenses come you don't always have to take out another 0% interest card.

Last year we rebranded our business AND that was a one-time recurring investment, in creating a new website.

This year, we’ll make a one-time investment in hiring someone to help us with our brand images.

So the only way I was able to get excited by this wasn’t actually in the money I saved by cutting down the expenses, because the reality is, Chantill and I run a pretty lean ship.

But what we did uncover is we invested with a coaching firm that didn’t pay off.

From this conversation Chantill and I are more clear about who are business needs, are and who we need to guide on the next path along our personal and professional growth.

And we discovered how we can communicate better.

Now, we’re clear on what support we’re investing in this year and the next.

So, of course, saving money is important. But even if you already don't have that many expenses, it’s the deeper conversations that the operating and fixed expenses reveal that pushed us to grow as communicators and business partners.

Each operating and non-recurring expense has a story behind it that can push you to become an even better business badass.

If you’d like to save MONEY in your business and uncover opportunities, get on my waitlist.

Once I become A Pricing Overhaul (R) Coach (coming summer 2024) I will support you in getting to 30% profit margins within your business.

There’s time to squeeze in!

Sign up NOW for Confidence Catalyst: Empower Your Inner Marketing Queen While Soothing Your Nervous System - it’s open through TONIGHT!

You’ll get access to the replay of yesterday’s master class with me and Chantill Lopez, PLUS you’ll get a one-on-one Confidence Catalyst Strategy Call with one of us…so you’ll have PLENTY of time to ask your questions and get coaching on managing your nervous system while you uplevel your marketing!

Yesterday was EVERYTHING, firstname!

We got into…

Marketing SYSTEMS that improve your strategy WHILE soothing your nerves

Specific nervous system tools you can use IN THE MOMENT when imposter syndrome and fears of being judged get in the way of executing your marketing plan

How to get out of overwhelm and use polyvagal-informed, step-by-step solutions to manage the logistical work of marketing

How to gain AUTONOMY in your marketing and stop feeling like you have to do what everyone else does…and why this will bring in MORE of your soulmate clients!

The doors CLOSE at the end of TODAY!

Sign up right here to get access to the replay:
https://pilatesmastersprogram.lpages.co/confidence-catalyst-master-your-marketing/

Celebrating the entrepreneur who has SO MANY ideas who just signed up for the Confidence Catalyst.

NEW Tomorrow: Marketing and Your Nervous System!

Tomorrow, tune in with me and Chantill Lopez for FREE for a conversation about how and why a healthy nervous system is CRITICAL to marketing your business.

Join us in our Facebook Group, The Embodied Business Institute Growth Community, tomorrow, Thursday 3/7 at 11:30 AM PST.

We cannot WAIT to get into the nitty-gritty of how to use nervous system work to calm imposter syndrome, vanquish marketing overwhelm, and develop ease, confidence, and consistency in your marketing.

This is bound to be a tasty conversation so if you’re not already a member of the FB group, request to join now:
https://www.facebook.com/groups/604464419959708

Last week I asked what your biggest challenge is around pricing your online course or coaching container.

I heard:

-It brings up your imposter syndrome and questions about the value of your work

-You get comparison-itis looking around at what other people charge

-You’re worried that charging too low makes your course look bad, and pricing too high is a turn-off

-You’re not sure if your audience can actually afford your work

Would you be interested in a workshop designed for coaches and course creators that teaches you a drama-free pricing system that will help you fill your courses AND make a profit?

I’m now certified as a pricing strategist and I’ve been playing around with how to make these skills accessible to more embodied entrepreneurs, coaches, and course creators!

Comment below and let me know if you’d be interested!

PSA: Just because you teach adult learners doesn't mean they don't need study skills support.

Whoop we SOLD OUT the WORK WITH US RETREAT in Napa, CA.

Business coach blasphemy: the concept of being able to shut down the stress of your work with a boundary is BS!

There are NO boundaries you can put up that are thick enough or strong enough to SHUT DOWN the noise and demands of everyday work pressure {while you're IN the work} to FINALLY allow yourself the juicy creative work time you NEED...to get your big vision project off the ground!

(And we say this from experience personally and with our 100s of clients.)

Especially if you’re an entrepreneur.

And ESPECIALLY if you’re a caretaker and an entrepreneur!

If you’re feeling pressure to increase your revenue, you’re not going to be able to calm down about it until it’s solved - after all, you have to feed your family.

And if you have a legacy-level project that’s BURSTING to come out of you but you simply CANNOT find the time to do it, pushing down the stress and pressure of this undone project would actually be PAINFUL on a soul-level.

Instead, our answer to reduce your stress levels is to GET. THAT. S**T. DONE.

Because at The Embodied Business Institute, we understand that when your business is doing well, YOU’RE doing well.

Nervous system work isn’t all about bubble baths and spa days.

It’s also about building a resilient nervous system so that you can make an IMPACT in this world - without letting the weight of your workload destroy you.

And that’s exactly what Chantill Lopez and I are going to help you do in The Get It Done Mini-Retreat!

🍷 Picture this: A two-day working retreat in sunny Napa, California designed JUST FOR YOU, fully supported by the two of us.

🧠 We’ll start each day with nervous system work to help create the perfect environment for curiosity and mobilization…in other words, to help you get s**t done in the healthiest way possible

Then we will work right alongside you, helping YOU birth your legacy-level project into reality.

You’re about to blow your own mind with what you can get done in TWO DAMN DAYS with the right kind of support.

We had two spots available this spring but one has already been taken! And a TON of you are fence-sitting :).

If you are ready to FINALLY get that book, that training, that new offer, that course, or that project out of your brain cells and into reality so you can ACTUALLY chill the f**k out, book a complimentary Clarity Call.

https://calendly.com/theembodiedbusinessinstitute/clarity-call-get-it-done

Diary of an Entrepreneur with Caretaking Responsibilities who Embraces Profit Margins AND Time Freedom Part 3

Frequently, in business coaching, you are asked to dream, to dream about your ideal life.

And you’re about how much you want to work and how much money you want to make.

For this to work you have to get specific.

“I want to make X money per quarter with X% in profit working Y hours per week Z week per year.”

This is not my first rodeo reflecting on these questions. When I was younger and pre-marriage and children, I had a good balance of profit and time it worked pretty well.

After having young children close together and my teenager to guide, I came back to these questions with a markedly different perspective. I needed to spend drastically less time on work and make a LOT MORE money.

I applaud all the people in the world who were able to come to this conclusion without deep caretaker needs whether it’s children, the elderly, or friends who need help.

I see caretaking as a hugely underappreciated and completely monetarily unrewarded part of many people's experiences.

Looking out for others literally makes the world go round and reduces loneliness and nervous system dysregulation.

Since I was doing the lion's share of caretaking in my family I needed my business to be created to not only pay me for my business but also my caretaking needs. Because as we know there is no government support for having a family within the US at least.

So if the government is not going to step up YET, I see the solution as being entrepreneurs with caretaking needs to begin to fill the gap.

Because it's not in my nature to sit back and wait for the solution to come to me. I'm going to try and do something about it.

The idea of entrepreneurs who also have caretaking responsibilities on top of their businesses need to develop profits and time so that we can change the narrative.

No, I can’t work 40 hours a week AND run a business AND support others.

Yes, I can choose to hire our all my domestic work, of which I do some, but even when I do that it’s either me or my husband who has to handle ALL THE THINGS when what you hire out falls through, changes or the needs of the people you are caretaking changes.

At the end of the day, we are the leaders of our home and so when the s**t hits the fan we have to handle it. We can’t farm it out to someone else.

It’s just like running my brick-and-mortar Pilates studio for 20 years. Even though I got to the place of no longer teaching at my studio and had 7 employees with teachers, a marketing content expert, an in-house local marketing expert, AND a studio manager, I was still the leader.

So whether it's your home life or your work life YOU NEED a business that gives you healthy profit margins and time freedom FULL STOP.

As I was asked to reflect anew on my time and financial desires my biggest takeaway is my backsliding with time management.

And the connection between declining profit margins and then working longer hours, thinking that as an entrepreneur if I worked harder or more somehow my profit margins would increase.

That works …. sometimes.

But it doesn’t work if you also have caretaking responsibilities –or just other things you want to do in your life because… those activities suffer when you put more time into work.

If this trifecta of concern:

⏰ time,
💆🏼‍♀️caretaking or just supporting others
💰 and profit

resonates with you I invite you to DM me and get on my waitlist so that I can support you in changing the world one business at a time.

While you’re reaching out to me in the DMs I invite you to use this formula and share with me your dreams:

“I want to make X money per quarter with X% in profit working Y hours per week Z week per year.”

And extra credit if you all share your caretaking needs and responsibilities with me because these are important and need to be a part of the conversation.

Picture this:

You’re tucked into an intimate table with the me and Chantill Lopez of us at one of Napa, California’s to-die-for farm-to-table restaurants. We’re joking and laughing together as the evening sun shines through the window.

You’ve just finished the most EPIC day working your soul project…you know, that one thing you’ve wanted to birth into the world FOREVER but haven’t been able to make time for.

I worked right by your side all day long, and you can’t BELIEVE how much you got done. This baby is well on its way into physical reality!

Tomorrow you’ve got another day of legacy-level work scheduled, this time led by Chantill.

And though you’ve just had your most productive day in YEARS, you feel calm and relaxed. You’re having FUN.

You’re looking forward to taking a bath back at your AirBnB, and then getting some rest so you’ll be ready for another incredible day tomorrow!

Plus, since you’re super smart, you’ve booked two EXTRA days at the AirBnB.

Two extra days away from school pick-ups, piles of laundry, and panicked calls from your team members. In our time together, we’ll set you up to fly solo with CONFIDENCE…and by the time you get back on that plane, you’ll have this thing totally wrapped up.

This is the Get It Done Mini-Retreat.

Two days in Napa with us working right alongside you, pouring all of our energy into YOUR project. One day will be led by me, and one by Chantill, so you get to lean into EACH of our strengths.

We’ll support you with pre-work so we’re ALL ready to hit the ground running on our retreat.

You’ll have our support on Voxer for two weeks after, and then we’ll finish things off with a wrap-up call.

You CAN do this.

And it’s going to be epic.

If you have a legacy-level project that’s BURSTING to come out into the world, message me and ask for more details!

Enjoy our last 2 days open!
We’ve got a couple spots with Danielle available.

It’s like saying goodbye to my first creation —20 yrs in the lanmart building Petaluma

After reflecting on over 20 years in business you find a lot of gems. We were located near Grove and Gough in SF from 2005 - 2010.

Did any of you take Pilates in SF in the mid-2000s?

Over the twenty years (yes, TWENTY) we’ve been in business, as we’ve built this thriving business from the ground up, we’ve seen our clients and community members accomplish a LOT.

They have started families and raised kids to adulthood.

They’ve built careers, changed careers, and successfully retired.

Some moved to Petaluma for their dream jobs, others have left Petaluma for their dream jobs. Still others have come home to Petaluma in retirement…or left Petaluma for Portugal for their retirement!

Lots of our current clients were children twenty years ago…and a few weren’t even born yet!

What have YOU accomplished in the last twenty years?

Announcing: The 2002 Pricing Sale!!

For one week only, we’re offering our Intro Special at the ORIGINAL Pilates with Anne pricing:

$159 for 3 private sessions!

Yep, that was our offer twenty years ago.

Join us at our unique, rustic space in the historic Lanmart building one last time…and your teacher will let you know where you can continue your practice with them in January!

https://clients.mindbodyonline.com/classic/ws?studioid=34495&stype=40&prodId=168

20 years of deep work at the Pilates studio

It's Giving Tuesday, what charities, and non-profits do you love to support or ones that have helped you in your life?

Last Chance: get UNLIMITED semi-privates now through December Dec 24th (our last day of in-person services) for just $222!

This offer is for you if you want to…

🎄 💫Commit to your self-care throughout the holiday season, so you have energy and vitality to show up to your relationships and have FUN

💃🏾 Take one more twirl around the studio in our unique, rustic location in the historic Lanmart building, where we’ve been located for the past 20 years

💰 Find out if Pilates is right for you at a VERY affordable rate with literally no commitment

👩🏽‍🏫 Get to know each of our teachers, so that you can follow those you connect with to their next locations in the Petaluma area

Available through the end of the day only!

You can click here: to purchase https://clients.mindbodyonline.com/classic/ws?studioid=34495&stype=43&prodid=13360

The $222 UNLIMTED Semi-Privates till December 24th are selling like hotcakes! Grab yours 👇🏼

Small Business Saturday Close-Out Sale:

This week only, get UNLIMITED semi-private sessions from NOW through December 23rd (our last day of in-person services) for just $222.

Only 6 available - book yours now!