hstlfactory

hstlfactory

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from hstlfactory, Sports & Fitness Instruction, Petoskey, MI.

Move with purpose, train for life

Founded on the values of Heart, Soul, Trust & Love, HSTL Performance Factory is here to support your journey to better health and living through fitness.

Photos from hstlfactory's post 06/12/2024

Three years ago today, The HSTL FACTORY started grinding

I’m humbled and grateful to those that have put in the work and sweat since day one and all those who have join the team since then.

A special thank you to my wife and business partner for believing in the dream, holding the vision and giving up her easy Saturday morning to load the car with weights (while pregnant) and convincing everyone they’re having fun.

We are excited for the future.

Be Good,
BUILD BETTER
⚒️

Photos from hstlfactory's post 05/29/2024

Finally made it back for another night of grab-ass. Thanks for kicking my ass

All jokes aside, these grappling sessions are some of the best physical and mental challenges I’ve had in a long time. There’s a competitive atmosphere, but everyone is quick to offer help in the process.

This is our attempt at a cool photo.

Photos from hstlfactory's post 05/29/2023

We gave it our best today in an effort to honor our fallen heroes with with sweat and grit. Proud to have such a badass family helping push each other the entire way.

On June 28, 2005, U.S. Navy Lt. Michael Murphy was the officer-in-charge of a four-man SEAL element in support of Operation Red Wing in the mountains near Asadabad, Afghanistan. During a fierce gun battle with Taliban fighters, an already-wounded Lt. Murphy risked his own life to save the lives of his teammates, exposing himself in order to transmit a rescue call.

In his honor “Murph” was born.
1 mile run
100 pull ups
200 push ups
300 squats
1 mile run

Today only, round up any Ten Thousand purchase to benefit the SEAL Future Foundation and we'll match it. SFF provides Navy SEALs with services that support their well-being, education, and careers. Only applicable to orders placed on tenthousand.cc.

Use my code EBRUMBACK15 to gear up and support.

Photos from hstlfactory's post 04/25/2023

2012 (25yo)➡️ 2023 (36yo)

After college I stopped working out almost completely. It took me 4 years to admit to myself how terribly I was treating my body.

The first picture is the day I learned just how bad things were. It was supposed to be a fun run 5k. I remember thinking this would be no sweat, plus free beer and cake afterwards! No training, no prep at all, how hard could it be?

I was in trouble before I even toed the line. May face says it all here. Muscles cramping, feet barely leaving the ground, I was done.

Days later after the soreness was finally tapering off, I felt low and lost - my identity had always been that of an athlete, now I could barely run 3 miles without walking. What now?

The next day, I put those ridiculous blue Nikes back on and went out and got really sore again, … and again, and again, and again …

11 years later, I’m in the best shape of my life and I’m not done.

Keep Going.

Photos from hstlfactory's post 04/10/2023

SWIPE for that “transformation” photo - A little back story: There is exactly 2 years and 5 days between the first and second photo. In both photos I’m weighing in around 160lbs, which seems crazy to me now.

I’ve had lots ups and downs in my own fitness journey and I’m posting this as reminder that health and wellness is marathon, not a sprint. Progress for me has been a back and forth effort, struggling with diet, programming and life changes.

It seems simplistic, but as I look at the same challenges today, my goal is vastly different from what I thought I thought needed my attention. Now, my guiding principle is to just do what I can to stack more good days together than “bad” days. Some days the choices are easy and some days they’re brutal and I’ve accepted that probably won’t change. Everything is a work in progress.

So, I hope those of you who cared to read all this can take a step back and let the pressure and judgement on yourselves to look a certain way or achieve certain thing fall away in time - and hopefully just start stacking those good days together.

I’m proud of what I’ve accomplished in this body and wherever you are today in your own journey - you should be too.

In gratitude to many, especially my wife for her unwavering support 🙏 - E

11/16/2022

NEWSFLASH:
The HSTL FACTORY is here. Over the last couple months myself and a handful of family and friends have been cranking wrenches and slapping up paint to bring this vision to life.

To my incredible wife thank you for helping me create this space and supporting me every step of the way.

A massive amount of gratitude for my family, the encouragement and free labor. I love you. Very literally could not have done this without all of you.

To the clients that have trusted me and grown with me, I’m so proud to share this you and deliver the experience your effort deserves.

Training, and more specifically training others, has been a gift and I’m grateful to have this opportunity.

More to come 🤘🏼

103 East Sheridan St.
Door 20

Let’s get it.

04/26/2022

5 Reasons to take better care of yourself:

1. Family
2. Family
3. Family
4. Family
5. PRs

Photos from hstlfactory's post 04/15/2022

If you have to wear a shirt. Why not a HSTL Factory shirt?

Link in bio! ✌🏼

HSTL FACTORY DROP 001 | Bonfire 04/15/2022

Do you lack sufficiently badass shirting? Well then look no further. Be ready to receive furtive stares and gasps of disbelief. Grannies may even clutch their pearls as you walk by.

Support The Factory, and get them while you can. ✌🏼

https://www.bonfire.com/hstl-factory-drop-001/

HSTL FACTORY DROP 001 | Bonfire Represent The Factory and wear with pride. . If you know, you know.

04/09/2022

☠️ SELFIE! ☠️

I really really used to loathe squats or any “leg day” for that matter. The hard truth is compound lifts are the backbone of building true strength and durability.

I’m closing in on my ideal weight/strength ratio and it’s thanks to squats that I’m getting there. Bonus - if you squat fast enough (with good fundamentals of course), you can call it cardio … adios treadmill. Also it’s great for dat 🍑

Strong, fast, functional, longevity - these are my goals. This is why I train.

Will you squat with me? Promise is won’t be weird. ✌🏼

03/25/2022

TWO THINGS:

1. I love in-person training and wish I had more hours at the right times (mornings) for everyone who has made the tough decision to ask for help reaching their goals. I want to be there for you. Here’s the thing…

2. I still can! I’ve been searching for the right tool for awhile and I’m stoked to finally be working with to offer custom programming for those looking to get accountability, results and the freedom to get after it on your own schedule.

Want to know more? DM me, let’s see what can do when you have the right plan.

- EB

Photos from hstlfactory's post 03/12/2022

It’s amazing to be able to share these incredible milestones. It’s been an absolute pleasure to walk with the individuals who have earned each of these major accomplishments.

I love these people and they deserve every ounce of joy and satisfaction for the hard work and dedication they’ve put in so far.

They are humble, patient and motivated. The best part is, it’s only just the beginning for them.

Grateful for their trust and commitment. Let’s keep grinding together.

HSTL Harder
- Elijah

11/30/2021

New tools, time to go to work.

11/15/2021

Why film your big lifts?

FORM … it’s not just for the gram ya’ll.

Here’s a quick example of some extra sloppy technical points while working up to a 1 rep max on deadlift. Hips were high, shoulders could be locked better, feet should be planted through the heels, more lat engagement etc. - overall pretty raw. However, now I know what adjustments need to be made before adding anymore weight. It may not look super technical, but deadlifts can be extremely compromising if you’re not careful.

Be safe. Lift smart.

11/02/2021

TRANSITION: Hello my old friend …

is coming. Days are getting shorter. Wake up in darkness, go home in darkness. How do you deal?

Definitely spending more time debating hitting that button these days ⏰, so gotta find something to get excited about.

Looking toward the coming season as a whole new arena for , breaking the pattern, testing against the elements and building the mental game.

10/07/2021

Coaching is a privilege. This is a shout out to all the athletes who choose to show up and put in the work day in day out. 🔨 🔨 🔨

Grateful to share knowledge, guide and support.

08/31/2021

Sessions - When you go to hit the gas ⛽️ but you’re runnin on fumes 💨.

Happens to the best of us and when it does, cuz it will - listen to your body and plan your recovery like you plan your best .

Stay , keep progressing.

08/23/2021

I’m on a new level.

08/12/2021

SIX MONTHS:
Since starting this journey in March, time has gone absolutely warp speed. There have been so many reasons to celebrate both with clients and personally as one goal is met and another is set. Helping individuals and groups push their boundaries physically and mentally has been a dream come true. I’ve met so many new amazing people and the support of this community has been incredible. My world has gotten bigger and more beautiful because of all of you.

As my wife and I get ready to welcome our first child, the future just seems so wide open and I can’t wait for this next chapter.

Thank you for being here.

With Heart, Soul, Trust & Love
- Coach Elijah

08/05/2021

“How long are you going to wait before you demand the best for yourself.” - Epictetus

Basically the ancient version of - “treat yo self” but instead of fine leather goods make it , , .

07/25/2021

Mother Nature brought the rain, so we brought the

Fun alternate venue for today’s

07/06/2021

Playing under the lights at Curtis Field with and I still get to spend time with will always be some of my favorite . Will be sad to see it go, but looking forward it’s next life in the . I’d love to be a part of building what’s to come.

07/03/2021

These people right here! showed true grit today. We celebrated our nation with HSTL’s first #1776 Team Challenge - a total of 1776 reps of burpees, squats, push ups, sit ups, jumping Jacks, 1/2 mile runs and stair climbs! Awesome crew and I couldn’t be more grateful for their support! HSTL Hard!

06/19/2021

My wife and soon to be baby girl coming in strong with the of the Day.

“I release all fear, guilt and anger. I am safe and I am at peace with the process of life.”

Love you. Thank you for your support today and always. And .streiff for medal at the finish line.

Timeline photos 06/12/2021

It’s a wrap for HSTL On The Bay Round #2!

Thank you to the weather gods for holding out! Either way, this crew would have been down rain or shine!

Great work ya’ll!

Timeline photos 06/10/2021

Hi, come workout with me - a very serious fitness person 🤪

Space is limited for Saturday’s class, 3 more spots left!

Message me if you’re down to sweat!

Thanks,
Totally normal guy

Timeline photos 06/09/2021

Who’s ready for Saturday? HSTL On The Bay Round 2 sign up opens tomorrow. If you’re not on the email list hit the link in bio! 🤘🏼🧨🛠

Timeline photos 06/05/2021

First HSTL On The Bay in the books! Thank you everyone who came to sweat and support! Can’t wait to do it again.

hstlfactory 06/04/2021

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hstlfactory From beginners to seasoned athletes, ACE certified personal trainer and owner of HSTL, Elijah Brumback, is your expert guide to unlocking your body’s potential.

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Videos (show all)

TWO THINGS: 1. I love in-person training and wish I had more hours at the right times (mornings) for everyone who has ma...
Why film your big lifts? FORM … it’s not just for the gram ya’ll. Here’s a quick example of some extra sloppy technical ...
#StruggleBus Sessions - When you go to hit the gas ⛽️ but you’re runnin on fumes 💨. Happens to the best of us and when i...
Getting anxious about the @charlevoixmarathon (half this year). I have big #expectations and #training has been going we...
Standard push-ups getting a little stale? Slap on your slipperiest socks and add these knee tucks. You can vary it up wi...

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