Maven Communications

Last week, Rebuild Philadelphia's Workforce Development Program held its inaugural Ironworkers Academy Graduation to celebrate the incredible achievements of its nine participants. It was great to have Mayor Cherelle L. Parker kick off the ceremony, which was held at the Ironworkers' Local Union No. 401 in Northeast Philly.

Maven team members Abby Stryker and Emily Farrell attended the event to provide on-site support to Rebuild team members and coordinate conversations with local media.

Strategic can enhance a client's visibility and credibility, successfully securing their industry influence. Senior Account Executive Carly Bianco outlines tactics and provides pro tips for positioning subject matter experts effectively in her latest .

Dig into the details here: https://bit.ly/3ALSkMS

Earlier this month, Maven Senior Account Executive Carly Bianco and Account Executive Abigail Stryker attended Philadelphia Business Journal's second annual State of the Economy event with the Center City Business Association and Philadelphia Public Relations Association at City Winery.

It was a great opportunity to hear from financial services industry leaders about the current issues facing the local and broader economy.

Monitoring for Maven-earned coverage is the best part of our morning routine. ☕📰

Philadelphia Inquirer recently highlighted the groundbreaking of Pennrose Companies's Good Shepherd, an affordable senior housing community in Overbrook. The project revitalizes the former block of Good Shepherd Presbyterian Church and will help address the city's pressing need for affordable housing.

Read the full article here: https://bit.ly/4g0zba8

Happy Women's Equality Day!

Today commemorates the adoption of the 19th Amendment and marks a significant first step in achieving ballot access for women.

As a business, we're especially proud to celebrate the legacy of the women leaders who came before us. Today is a reminder that while progress has been made, there is still much work to do to achieve an inclusive and equitable world, in PR and beyond.

From benefits and message control to increased visibility, press release distribution services can be an impactful tool in your media relations toolbox - depending on your goals.

In her latest , Account Director Emily White explains the pros and cons of using wire distribution services: https://bit.ly/47a7VSN

While an "I'm sorry" alone won't turn around a crisis, an apology is an essential first step in the right direction. It opens up the opportunity for companies to build trust and demonstrate leadership. Co-Founder and Principal Jessica Sharp's new provides tips on issuing an impactful public apology, analyzing examples that hit the mark and others... that certainly did not.

Read more about how to write a genuine apology: https://bit.ly/3yMAfO8

Checking in, circling back, revisiting. We're all-too-familiar with the verbiage of the follow-up email, but do we know why they're worth hitting send?

For PR pros, a follow-up email is a strategic step in securing meaningful media coverage for clients. In her latest , Senior Account Executive Carly Bianco explains the importance of re-reaching out and how to do it effectively.

Read more on the art of following up: https://bit.ly/4cjbdDT

To Send the Follow-up Email or Not? We’ve all been there. You send a pitch to a reporter and nothing. No acknowledgement of receipt. No “thanks, but no thanks.” Silence. Should you follow

The 2024 Summer Olympic Games mark a four-year buildup to seeing the best of the best compete. However, alongside the excitement of athletic excellence and the spirit of competition, unforeseen challenges can arise.

Check out Vice President Veronica Mikitka Reed’s new about what PR lessons we can learn from how France and the Olympic Committee has responded to this year's various controversies: https://bit.ly/4chOacN

Join us in wishing a very happy birthday to Director of Operations Amy Stasen. We hope you have a wonderful day!

As Intern Jonah Proepper's time with Maven this summer comes to an end, he offers a few reflections in a recent for other interns to consider: https://bit.ly/4dtPdXU

Join us in welcoming Director of Operations Amy Stasen to Maven.

Amy joins the team with over 25 years of experience in project, program, sales, and operations management. In her role, she'll oversee the internal operations to ensure Maven's efficiency, productivity, and alignment with strategic goals. We're so happy you're a Maven!

We can't help but enjoy the dog days of summer (especially with these paws-itively adorable companions).🐾

Happy August from the Mavens and our four-legged friends!

If you’re a PR practitioner who works with real estate clients, you know that many local publications will run new real estate listings. You may also know that it’s gotten harder to get listings featured. There are several reason for this, including shrinking newsrooms and higher demand for unique listing content. This means that while a multimillion-dollar luxury home is fun to look at, it might not be interesting enough to receive media coverage.

In her new , Account Executive Abby Stryker outlines elements to consider when conducting media outreach for high-end real estate listings. Read it here: https://bit.ly/3Yq2n3S

Join us in welcoming (back) Assistant Account Executive, Creative Services Coordinator Emily Farrell. Emily was previously a Maven Intern and we are thrilled to have her creative eye back in the office.

On this , we celebrate Maven interns Anne Joseph and Jonah Proepper. Both Anne and Jonah have assisted the Maven team with media relations, copywriting, special projects, and more. We're so thankful for all that you do!

In recent weeks, several local organizations have faced public relations crises. While unfortunate, these situations serve as stark reminders for the importance of crisis protocols.

Check out Vice President Veronica Mikitka Reed's recent for communication tips and tricks to prepare for and navigate a PR crisis: https://bit.ly/4cEUuvO.

Join us in wishing a happy birthday to Co-Founder and Principal Jessica Sharp. We hope you have a wonderful day!

Join us in wishing a very happy birthday to Co-Founder and Principal Rebecca Devine. We hope your day is filled with sunshine, family, and relaxation!

Has your social media feed been flooded with content about "brat summer?" Check out Intern Anne Joseph's new explaining musical artist Charli XCX's massive success in marketing her newest album through a simple social media campaign: https://bit.ly/3zD44AV.

: Over the long weekend, Mavens enjoyed the sunny weather, traveled with loved ones, and watched some fireworks!

Public relations crises are often unavoidable. However, there are proactive strategies to prevent an issue from developing into a full-blown PR nightmare.

Check out Account Director Emily Charles White's new on how to tame a PR crisis -- and a successful case study demonstrating the strategy: https://bit.ly/3W8SYfH.

Join us in wishing a happy birthday to Maven's wonderful Account Director, Emily Charles White. We hope your day is filled with lots of joy, fireworks, and of course, Taylor Swift.

: Happy two year Mavenversary to Senior Account Executive Tom McParland. We're so happy you're a Maven!

Jason Kelce's retirement speech from the Philadelphia Eagles certainly struck the city with great emotion. While intended for an audience of sports fans, the speech exemplifies many public relations principles in action.

Check out Philly sports addict and Senior Account Executive Tom McParland's recent for his key takeaways on how Kelce's retirement speech can be used as a stellar example across public relations specialties: https://bit.ly/3xuSc39

Today we honor , a day of profound significance in American history. Let us continue to strive for equality, justice, and unity in our personal and professional communities.

To thoughtfully celebrate Juneteenth, learn more about the significance of the day by visiting The Smithsonian’s National Museum of African American History and Culture website: https://s.si.edu/4c5uSbk.

In Philadelphia, you can also find a Black-owned restaurant to support using Visit Philadelphia's guide: https://bit.ly/3kMTNKW.

Last week, Maven Co-Principals Jessica Sharp and Rebecca Devine and Account Executive Abby Stryker attended The Forum of Executive Women's 2024 Annual Meeting. It was a great evening filled with networking, learning about The Forum's three-year strategic plan, and welcoming the new Forum Ally, Why Not Prosper!

To learn more about The Forum, visit: https://foew.com/default.aspx

For this year’s Pride Month, we asked each Maven to share their own unique thoughts and perspectives on the topic to generate discussion and reflect on how we support and champion the LGBTQ+ community year-round.

Check out the recent : https://bit.ly/4eqieoQ

Join us in wishing a very happy birthday to Maven Account Executive Abby Stryker. We're so grateful that you're a Maven.

: Rebuild recently unveiled the newly renovated Pelbano Recreation Center after receiving a $1.3 million upgrade. The project features a multi-generational playground and multi-sport court for the community to enjoy.

To learn more about Pelbano, visit the Northeast Times: https://bit.ly/3Re414d