Prizum Creative

Search Engine Optimization (SEO) is the online marketing strategy by which businesses are able to boost their website traffic. Through various SEO techniques, a company is able to steer more visitors to their website.

Perhaps the biggest advantage of online marketing is long-term exposure. Once your website or online campaign’s visibility is well-established with search engines, it’s easy to do regular maintenance of your strategy. However, with traditional media, you may have to reestablish your message all over again.

Perhaps the true beauty of online marketing campaigns is the ability to perform split testing. This allows you to send and deliver your message in two different ways online to find out which is the most effective moving forward.

The first online business promotion dates all the way back to May 3, 1978. Marketer Gary Thuerk sent out an e-mail to West Coast users of ARPANET, a predecessor of today's Internet, to advertise an open house for the Digital Equipment Corporation.

Businesses need more today than just the old fashioned advertising schemes. Today’s consumer is more savvy than at any time in history, and that means you need a marketing plan that is as multi-faceted and savvy as they are. A great online marketing company can help you build that plan.

The Internet is now used more than any other tool to find information about businesses and services. A recent survey has found that more than 65 percent of adults use the Internet primary for these uses, a percentage that is expected to continue to climb dramatically.

Pay-per-click or PPC ad practices are a common way of publishers of a website to generate revenue for themselves on behalf of the advertising company.

What is geo-targeting? This is an option that most search engines offer for online marketing campaigns that allow businesses to focus marketing strategies on potential clients online who are located in specific geographical locations.

Successful online marketing strategies include calls to action that hold potential customer’s attention and encourages actions, like clicking through on coupon or info links, which will lead customers directly to your website, services, and products.

While the leaders of your company may have no interest in using social media, it’s highly likely that your customer base is. Let’s talk about how we can help you ensure that your marketing message is unified, regardless of website.

Do you know how online marketing helps you save money? You don’t have the recurring costs of property rental and maintenance if you market online rather than opening a second or third storefront. You also don’t have to purchase stock for display in a store, keeping your inventory costs low.

When it comes to building your online customer base, it’s all about making sure they can find you and that you have the right information available once they get there. Whether you need help getting traffic to your site or converting it into new business, we’re always ready to help.

A few tactical tips to take advantage of in your online marketing efforts include; identifying the types of content that would be most useful for your consumers, developing a search keyword glossary, and mapping keywords to existing content.

An impression refers to whenever an online advertisement is fetched from its source and counted. Presumably, this should happen every time a user has the oppurtunity to see the ad. Most programs that tabulate impressions try to filter for robotic activity.

Did you know that online marketing strategies can be used to facilitate and build strong relationships with clients? A few of these strategies include follow-up emails, personal email invitations to product reviews, or special promotions and thank-you emails.

Online marketing is a great way to establish relationships with your customers, as it allows you to increase customer retention. For example, when a customers purchases a product from your online store, you can begin the relationship by sending a follow-up email to confirm the sale and thank the customer.

The first banner ads arose in the early 1990s. The practice became mainstream in 1994 when the online version of Wired Magazine began selling ad space to AT&T. Oddly enough, customers that clicked on the ad were redirected to online tours of famous art museums.

British computer scientist Tim Berners-Lee invented the World Wide Web while working for CERN in 1989. He later founded the World Wide Web Consortium at MIT in 1993, and was knighted by Queen Elizabeth II in 2004.

Make sure your website is giving your customers what they want. Too much side advertising, mixed messages and messy layouts can lead to a decrease in visitors. Consumers have a choice and are a powerful force for spreading your message.

Mark Aldrich developed the first online shopping system in 1979. He also made an invention called the Teleputer, a cross between a PC and a home entertainment device. Aldrich served as the IT adviser to British Prime Minister Margaret Thatcher.

Do you have a specific target market you are trying to reach? Let’s say you want to target young people between the ages of 16-30 years. The best way to do this is with an online marketing strategy, so that you reach them where they spend the bulk of their time, on the Internet and on social media sites.

Are you concerned that you may not be doing all that’s necessary to build your online presence? Since so many potential customers rely on the Internet to help them fill their product and service needs, it’s critical that your business has an online marketing plan to help reach them.

Do you have an updated “About Us” page on your website? If not, you should. Though many consumers may just ignore this page, there are others who what to know who they are dealing with. Updated information will speak well of your company’s reputation.

If you are a business that sells products or even services, you may notice that one of your highest costs is maintaining a physical retail location. With online marketing, you can eliminate this factor if you want to, meaning that marketing online will cost you significantly less.

We recognize that many businesses like to keep all their marketing activities in-house to save money. Remember, if your online ads aren’t generating the revenue you need, you aren’t really saving money.

Your online messages, posts, pictures and news is the first step in reaching a wider audience. Optimizing your content so that it viewable on the array of devices is a key point that should not be ignored.

Do you have time to focus on marketing? Few people can do that and make their business run on a day to day basis. That’s why you need to consider having someone else to help you with the urgent business of marketing the business you are building.