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B2B industries and work environments have evolved tremendously in recent years, but webinars remain a crucial element of many companies' marketing and sales strategies. This HubSpot article breaks down the benefits of webinars for boosting brand authority and thought leadership. Reach out to our team to learn how WordWrite develops impactful webinars for our clients – and for our firm. https://blog.hubspot.com/marketing/are-webinars-dead-how-to-make-a-webinar?hubs_content=www.hubspot.com%2F&hubs_content-cta=homepage-blog&_ga=2.172766947.1931472901.1719248555-1460549193.1719248555&_gl=1*1w7huei*_gcl_au*MTA4ODk4MjQ3Ny4xNzE4OTkwNjE1*_ga*MTQ2MDU0OTE5My4xNzE5MjQ4NTU1*_ga_LXTM6CQ0XK*MTcxOTI0ODU1NC4xLjEuMTcxOTI0ODU1NC42MC4wLjA.

Many companies make the mistake of waiting until they are embroiled in a crisis, to plan for one. Sunny day crisis planning is key for remaining proactive in your marketing and crisis communications. Reach out to our team to begin developing your crisis plan! https://hubs.la/Q02D1cpc0

Fellow marketing professional Kayla Starta, co-founder and CMO of Refresh Digital Strategy, came on Storylines Live to discuss the entrepreneurial journey and helping small businesses achieve growth. Listen to episode 22 now! https://marketingpodcasts.net/2024/06/from-startup-to-success-the-making-of-a-marketing-leader-with-kayla-starta/

When it comes to getting your content in front of the right audiences, optimizing your website's SEO value is critical. Paul Gomes's Spin Sucks article explores the AI-SEO connection, and ways to boost your online presence. Reach out to WordWrite to learn how we help clients enhance their SEO!

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Effectively communicating an organization's story is mission critical for moving hearts and minds in times of crisis. Watch Paul Furiga's crisis webinar on our YouTube to learn more. https://www.youtube.com/watch?v=jiWc5jY7pkU

WordWrite president Paul Furiga recently joined Audrey Wiggins on The Business Chop podcast, where they discussed the power of for and business leaders, and how to build and connect with audiences on an emotional level. Listen at this link! https://businesschop.info/episode/from-emotional-impact-to-mastering-storytelling-insights-for-entrepreneurs-with-paul-furiga

In episode 21 of , Steers Consulting Group President Stephen Steers chatted with Paul Furiga about the keys to effective – listening, learning and connecting through . Check out the episode at this link: https://marketingpodcasts.net/2024/06/the-power-of-storytelling-in-sales-with-stephen-steers/

The videos of seven early Storylines Live episodes are now up on WordWrite's YouTube channel! Be sure to give them a watch, and revisit some of our favorite conversations with leaders in industries of law, marketing, sales and more.

Storylines Live The most important story any business can share is its Capital S Story, the authentic narrative that answers these fundamental questions: Why someone should ...

Great leaders come in all shapes and sizes, and WordWrite helps business leaders hone the skill sets that set them apart from the pack. This Sucks blog by Ken Jacobs breaks down qualities shared among great leaders, like building trust, listening and asking rather than telling. https://spinsucks.com/entrepreneur/great-leaders-pr-professionals/

In our latest installment, Ciancio Ciancio Brown, P.C. COO Max Eckstein joined Paul Furiga to discuss his work helping business owners and find and communicate their desired stories. Listen at the link below! https://marketingpodcasts.net/2024/05/a-lawyers-guide-to-success-the-importance-of-storytelling-in-the-legal-industry-with-max-eckstein/

We're excited to share that the audiobook version of Paul Furiga's book, Finding Your Capital S Story: Why Your Story Drives Your Brand, is finally out! You can find the book – narrated by Catherine O'Connor – on Audible. Download it now to listen, and be sure to leave a review! https://www.amazon.com/Finding-Your-Capital-Story-Drives/dp/B0D3M9MQ1L/ref=sr_1_2?crid=3RYJ605OIO5J&dib=eyJ2IjoiMSJ9.Nn2LnmffxezhWjjyfR5Xd2yQ46dN6OZ_WQgIgcSVswg.6zNuFURHKLxjqtpE8xhywSh9HHAZ-1LYNDSqyt3Wz4k&dib_tag=se&keywords=paul+furiga&qid=1715626253&s=audible&sprefix=%2Caudible%2C126&sr=1-2

We're eight days out from Profit with Law's 2024 Law Firm Growth Summit! Paul Furiga is presenting about for on Thursday, May 23 at 4:30 p.m. Visit the Summit's website to learn more about his session and the other speakers sharing expertise from areas of law, , business coaching, and more. We hope to see you there! https://www.lawfirmgrowthsummit.com/

No matter how experienced your company's leaders may seem when it comes to fielding media questions and sharing with audiences, is still a must for all execs. Check out Allison Carter's media training tips in her latest PR Daily article. https://www.prdaily.com/4-media-training-tips-for-working-with-the-c-suite/

Next Wednesday, May 15, from 1-3 p.m. ET, WordWrite President Paul Furiga is presenting for Ragan Communications Writing Certificate Course! Tune in to The Art and Science of Executive Communications and Thought Leadership to enhance your communications and learn how to capture and share a leader's voice and . https://www.ragan.com/store/writing-certificate-course/

Episode 19 of is a bit different than usual, as it features Paul Furiga's interview with WordWrite's very own Partner and Vice President of Operations, Jeremy B Church! Listen now to learn about Jeremy's background in , his love of hockey, and what he thinks of WordWrite's . https://marketingpodcasts.net/2024/05/our-capital-s-story-exploring-wordwrites-journey-and-unique-edge-in-the-market-with-jeremy-church/

For companies to make the most of their platforms on LinkedIn and share their , services and achievements with the right audiences, they must first understand LinkedIn's key demographics. This article breaks down these demographics and how they should guide companies' strategies.

2024 LinkedIn Demographics That Matter to Marketers Here are the LinkedIn demographics that prove the network's power — and should guide your marketing strategy on the platform.

We're 20 days away from Profit with Law's 2024 Law Firm Growth Summit! WordWrite's President Paul Furiga will be presenting at the conference, alongside many other talented keynote speakers. Be sure to reserve your free virtual seat to the 3-day conference at the link below, and get ready to connect with other law firm professionals and learn how to grow your business! https://www.lawfirmgrowthsummit.com/

has been the topic on everyone's minds lately, but many customers and companies have encountered crises resulting from AI misuse, or a lack of education about the risks of these new technologies. Our latest blog shares examples of AI crises and what we can learn from them, as well as relevant insights for marketers and companies.

Blame It On AI: Unpacking AI-Caused Crises and Risks to Keep in Mind There’s a long road ahead for AI advancements and applications, and we still have a lot more to learn about what AI can do, and how it can be used for good, and for bad.

Optitude founder & CEO Brian Kerlin recently joined us on the Storylines Live podcast to dive into stories of entrepreneurial success and sales leadership. Brian chatted with Paul Furiga about his mission of helping company founders build their capacity for growth. Visit this link to give it a listen! https://marketingpodcasts.net/2024/04/grit-and-growth-stories-of-entrepreneurial-success-and-sales-leadership-with-brian-wesely-kerlin/

Distilling complex topics can be a challenging task, especially when it feels like every technical detail is equally important. In a recent Spin Sucks blog, Justin Hall breaks down key considerations for drafting short-form B2B content that's engaging and focuses on the core messaging that will be most compelling and informative for target audiences.

Eight Key Tips for Simplifying Complex B2B Writing Producing great content in the B2B tech space is hard, especially when it needs to be technical. Justin Hall shows how to approach B2B content.

As AI is more widely integrated into business operations and marketing every day, the value of digital thought leadership, public perception management, and strategic communications and crisis planning is even greater. Karla Jo Helms unpacks this evolution in her latest PRNews article.

AI Alchemy: Crafting Brand Legacies in the Digital Era For businesses and their communication teams, there's a need for proactive engagement, utilizing AI's ability to shape public opinion as a catalyst for communication.

📣Reminder that on Wednesday, May 15 from 1-3 p.m. ET, Paul Furiga is hosting an online course, The Art and Science of Executive Communications and Thought Leadership, for Ragan Communications' Writing Certificate Course! Visit Ragan's site to enroll today! https://www.ragan.com/store/writing-certificate-course/

Tune in to episode 17 of , featuring Paul Furiga's interview with Profit with Law founder and CEO Moshe Rosenblum-Amsel! Hear about Moshe's work helping build generational wealth, and how his touching and powerful family history has played a key role in his and philosophy.

And if you're in the field, be sure to check out the upcoming Law Firm Growth Summit here: https://www.lawfirmgrowthsummit.com/waitlist – registration opens April 17!

https://marketingpodcasts.net/2024/04/passing-the-torch-empowering-future-generations-through-storytelling-and-impact-with-moshe-amsel/

Accounting and finance firms must abide by specific industry regulations in their marketing. WordWrite's approach to accounting and financial services marketing is specifically designed to help companies overcome obstacles related to honoring these regulations, while still effectively sharing their story with prospects, differentiating themselves from their competitors and attracting and hiring new talent. Visit our site to learn more!

Accounting and Financial Services Marketing | WordWrite Looking to create the best marketing results for your accounting or financial services firm? Our expertise and story approach will help you drive growth.

Like many companies, WordWrite is often looking for tools to help make our research and writing processes more efficient, and Perplexity AI is quickly becoming a favorite of ours. Read this HubSpot blog on the popular AI-powered search engine, and how professionals are using it to get quick answers to queries, refine research methods and discover new resources.

Everything You Need to Know about AI-Powered Search Engine Perplexity Perplexity is the newest AI search engine in the game. So how does it work and how does it compare to Google? Find out here.

Paul Furiga recently hosted Cambium founder and CEO Ben Christensen on the Storylines Live podcast. The two chatted about value-driven business models and the eco-conscious mission and story that drives Cambium's work. Listen to their conversation at the link here, or wherever you get your podcasts! https://marketingpodcasts.net/2024/03/from-passion-to-purpose-transforming-your-business-model-to-make-an-impact-with-ben-christensen

Companies across all industries could benefit from a comprehensive audit of their paid, earned, shared and owned efforts to determine what more they could be doing to attract business leads, improve sales and , and grow their reputation and credibility. This recent Spin Sucks article provides an updated guide for using Gini Dietrich's PESO Model to aid business and marketing in 2024 and beyond. https://spinsucks.com/communication/peso-model-comprehensive-guide/?utm_source=ActiveCampaign&utm_medium=email&utm_content=Enough+With+the+Double+Standards%21&utm_campaign=Spin+Sucks+Newsletter_2024_030524+%28Copy%29&vgo_ee=sttHl%2FIMOWbmtHdYtLTgymYUTZtaVssBoDDkffPpr72OeN%2FtzVSkPQnl%2F16%2B%3AHe0pVBWOKaXtTGN2Lk%2FEDaHVpTRvVH1f

In episode 10 of , Paul Furiga chatted with Center for Victory founder Eric Guy about personal and and cultivating an empowering environment. Read about their conversation in WordWrite's latest blog!

Storylines Live Episode 10: Exploring the Art of Connection and Workplace Empowerment with Eric Guy In Episode 10 of Storylines Live, host Paul Furiga spoke with Eric Guy, a long-time friend and client of WordWrite, and a trailblazer in fostering employee engagement and retention within organizations.

The social media landscape creates a unique environment for businesses to share their insights and successes with key audiences, and enhance their digital imprint and reputation. Watch our StoryCrafter's Studio video about social media and storytelling stimuli to learn more!

Social Media and Storytelling Stimuli (SS Ep. 13) In WordWrite's video series, "The StoryCrafter's Studio," our Chief Storyteller breaks down the basics of what makes stories so powerful in marketing.

Businesses and B2B marketers are often searching for "evergreen" content topics that will stand the test of time and remain relatable in different circumstances. In a recent Content Marketing Institute article, Robert Rose argues that marketers should instead be striving to create "classic" content that evokes a sense of familiarity and adds new value with each re-read, watch or listen.

Evergreen vs. Classic Content: Why Marketers Should Know the Difference | Content Marketing Institute Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.