Action Marketing

Building connections and relationships with potential customers on social media takes time. Just like in real life, people need to get to know you before they can trust you with their business. The right, content-focused marketing will help you do just that!

Happy Independence Day!

90% of promotional products and branded apparel buyers are searching on Google. Google Ads offers a competitive advantage with their targeted reach, high visibility, trackable performance, and, most importantly, lead generation capabilities.
Leveraging this advertising channel can help you attract more qualified leads consistently and efficiently grow your client base.
Need help with Google Ads?
We can help!

As previously announced, on July 1, 2024, the new Google Analytics 4 will have fully replaced the old Universal Analytics properties. From then on, Google will begin turning off all Universal Analytics services and APIs, which means Universal Analytics properties will be no longer accessible, and all data will eventually be deleted.

If you haven’t completely migrated to Google Analytics 4, you should do so right away.You can start by exporting your data.

We can help you with this and with the configuration of your GA4 account and integrations.

It's not B2B or B2C, it's People to People, they say.
We disagree. It's not this simple.

It is people doing business with people, no question, and people who are business buyers are also consumer buyers at times. However, the process a business buyer follows is more complicated than when they buy as a consumer.

When making purchases for personal use, "people buy on emotions and justify with logic." When making business purchases, logic drives the decision, as there's a requirement to justify the purchase to others involved in the approval process.

That said, expectations in the buying experience may be similar, with business buyers.
expecting a certain degree of self help in the evaluation process.

When a potential client first hears about you, whether one of your customers referred them, you met at a networking event, or received a cold email or DM from you that piqued their interest; the first thing they'll do is Google your company. We all do the same. I know I do!.

Put out content for them to find that will position your expertise and trustworthiness. If you publish blogs and have descriptive pages about your services on your website, that's what Google will show first.

If they find very little information and your website doesn't say much about the type of clients you serve and your areas of expertise, or doesn't say anything about you; they will be left with more questions than answers, wondering about your capabilities and professionalism besides the ability of sourcing products. Working with you will be perceived as a risk because they know nothing about you.

If you're not a writer, don't have the time, don't know where to start, we are here to help.

We work exclusively with distributors and help them uncover their unique style and create marketing content that will resonate with their ideal buyers.

Our team will create a marketing and content strategy specifically for you and your business, featuring your uniqueness and expertise.

Schedule an introduction call at your convenience.
Let's have a talk and see if it makes sense for you to hire us as your marketing team.

https://zurl.co/pKvq

May we never forget those who made the ultimate sacrifice for our freedom. As we enjoy the day with your friends and family, lets honor and remember the brave men and women who fought for us. We don't know them all, but we owe the all.

To all the mothers, grandmothers, stepmothers, foster mothers...
Happy Mother's Day!

Do you show client's reviews on your profile?

95% of new customers will check your reviews and testimonials before contacting you.

Some find asking for reviews somewhat awkward, but your customers will not give you one unless you ask.

Include it in your order processing workflow, something as simple as an email asking, "how did we do?"

Wishing our friends who celebrate a blessed holiday!

FREE WEBINAR
Getting Inbound Leads: How to Get Found by Your Ideal Clients When They're Ready to Buy

90% of your market is searching on Google when they're ready to buy. Are they finding you?
Learn the dynamics of the Google ecosystem and how you can benefit from SEO, PPC and Social Ads to generate ongoing inbound leads.

Learning Objectives
• Importance of SEO, PPC and Social Ads in B2B Distributor Marketing
• Understanding how search engines work
• Google Ads, Facebook Ads, LinkedIn ads, Which One is Best?
• Structuring a Simple Action Plan for Lead Generation Success, On a Budget



Register here > https://zurl.co/7Kuv

Today we reviewed our Q1 results here at Action. We look at metrics like new leads, closed clients, completed and slacking projects.
This helps us stay on top of our goals and make corrections to stay on course.

Do you do an end of quarter review?
What metrics do you look at?

Most distributors only look at total sales, which is important. But it's also good to look at the number of new prospects, new clients acquired, and sales from repeat clients vs new clients. This provides a more granular view of your overall sales efforts.

So, how was Q1 for you?

Today we celebrate women achievements and the many challenges we've overcome throughout history as far as education opportunities, business, and in the workplace. Today, there are so many successful career women and entrepreneurs, that we tend to forget that it wasn't always that way. Let's celebrate!
Happy International Women's Day!

You might have heard about the new anti spam email rules that Google and Yahoo put into effect. In this post, we give you the key points that you need to consider and actions you might have to take to ensure deliverability of your emails.

https://zurl.co/QoHG

The New Google and Yahoo's Anti Spam Rules: What Distributors Need To Know - Digital Marketing For Promotional Products Distributors Google and Yahoo have partnered in an effort to combat spam, scamming and and phishing attacks, creating a new set of guidelines to be followed to ensure emails to be delivered to email inboxes.  While these best practices have been around for years, they are now mandatory as of February 1, 2024. N...

Today, we honor Dr. Martin Luther King, Jr., a visionary leader and advocate for equality who spearheaded the civil rights movement in America through nonviolent protests. He is an icon who stood for the value of the individual and equal rights, and his leadership was fundamental to ending the legal segregation of African Americans in the United States.

You set your goals for 2024, you have a plan, now it's time to take action.
Start today. One day at a time.
Go for it!

May 2024 bring you love, good health, prosperity, and plenty of opprotuinies for growth.
Happy New Year!

Wishing you a joyful day!

If you missed the live webinar, you're in time for the replay!

Set yourself up for success in the new year with a solid, doable plan that produces results.
In this webinar, we’ll cover how to develop a solid marketing plan that covers all your bases:

✅ Keeping pace with the marketplace
✅ Generating leads
✅ Maximizing your current clients

You’ll get clarity on the marketing activities and tools you must focus on, that will have the most impact in producing results, and avoiding shiny object distractions.

Includes workbook and marketing calendar



https://zurl.co/pqeJ

Pantone has announced the Color Of The Year 2024:
Peach Fuzz
Not feeling it...
You?

Wishing our friends who celebrate a wonderful and joyful holiday!

SEO is a powerful strategy for distributors. It helps you generate leads, ready to buy, on an ongoing basis. Yet few distributors take advantage of it.

SEO Helps You Get Found. Is It Included In Your 2024 Marketing Plan? In this short video I explain what are the most important ranking factors for Google.

We have so much to be grateful for!
Wishing you a blessed, plentiful and happy Thanksgiving!

Buyers of promotional products who don't have a go-to distributor go online to find one. Here is a clip from our recent webinar, where I go over the ranking factors that will help your site show up at the top when they search for your products.

https://zurl.co/8pJk

www.linkedin.com

Happy Monday!
What are you spending time on today that you shouldn't be doing at all?
Checking TikTok?
YouTube?
Instagram?
Something else?

The world can use a lot more kindness.
Let's make kindness a standard procedure.

Today we salute and honor our veterans!
Thank you for your service, courage, and commitment!
Happy Veterans Day 🇺🇸

⏰ TOMORROW ⏰
Set yourself up for success in the new year with a solid, doable plan that produces results.

In this webinar, we’ll cover how to develop a solid marketing plan that covers all your bases: keeping pace with the marketplace, generating leads, and maximizing your current clients.

You will get clarity on the marketing activities and tools you need to focus on that will have the most impact in driving more quality leads and increasing sales. No more hit-and-miss.

We will cover:
• Set clear, realistic sales goals for 2024 and how to align them to your marketing
• Overview of the marketing channels you can tap into to MAXIMIZE your leads and sales
• How to create your marketing plan, step by step.
• How to map out your action plan for success: Determining the top activities and best channels, setting your budget, and creating a marketing calendar.
• Q&A

* Includes workbook and content calendar template downloads that will be sent to you prior to the webinar.

REGISTER NOW>> https://zurl.co/Byvu

Set yourself up for success in the new year with a solid, doable plan that produces results.

In this webinar, we’ll cover how to develop a solid marketing plan that covers all your bases: keeping pace with the marketplace, generating leads, and maximizing your current clients.

You will get clarity on the marketing activities and tools you need to focus on that will have the most impact in driving more quality leads and increasing sales. No more hit-and-miss.

We will cover:
• Set clear, realistic sales goals for 2024 and how to align them to your marketing
• Overview of the marketing channels you can tap into to MAXIMIZE your leads and sales
• How to create your marketing plan, step by step.
• How to map out your action plan for success: Determining the top activities and best channels, setting your budget, and creating a marketing calendar.
• Q&A

* Includes workbook and content calendar template downloads that will be sent to you prior to the webinar.

REGISTER NOW>> https://zurl.co/Byvu

Marketing Plan - SignUp page Webinar Register to attend this webinar and learn to create your digital marketing plan for 2022

Strategy is the plan based on your business's overarching goals and objectives as well as the direction you want to take your business in.

It requires an understanding of trends in your industry, your competitive position in the marketplace, and your ideal client and their buying cycles. When you hire ACTION, we start with your marketing strategy—that way, we know where to focus on for the fastest results.

That's our approach. Read more about it

https://zurl.co/IIDj