UXReactor

Over the past seven years, we have used our proprietary playbook to help organizations achieve amazing results, such as achieving 15x efficiency for 32M Nokia subscribers and propelling Tekion Corp to be valued at $3.5B in five short years.

Soon enough, companies have started asking us to train their team using our playbook of industry-tested techniques, in addition to inquiring about our consulting services.

We realized it was time to publish our playbook to the wider world so more organizations can use these plays to fuel their own business growth.

This playbook is the most accessible way to profit from our founders’ (Satyam Kantamneni and Prasad Kantamneni) decades of experiences and UXReactor’s years of success.

👉🏻 Get your copy now. Learn more at uxdplaybook.com

The absence of negative isn’t always a sign of satisfaction.

In fact, only 1 out of 26 unhappy would say anything.

The rest? They’d simply leave.

An abundance of can be instructive, and so may the reverse.

Be mindful of the conclusion you draw in the absence of feedback.

What you need to do to keep your doesn’t have to be fancy or complicated.

It’s actually quite simple.

Simply reduce their effort to get their problem solved. Make it effortless. That’s how you earn .

How frictionless is your user’s ?

1000 times more.

For better or worse, the is both a megaphone 📣 and a magnifying glass 🔍.

That's why it's even more critical to deliver a in today's world.

Otherwise, as Jeff Bezos pointed out, your unhappy customer will tell not just 6 but 6000 of their friends.

Simon Sinek first tweeted this post in 2009. It’s just as relevant today.

It’s all about 🧑🏽‍🤝‍🧑🏽👩🏽🧔🏻‍♂️. If you don’t understand people, you don’t understand business.

Sinek advises to make it about THEM. Not about you.

Putting your out there is not important. 🤝 is. If people trust you, they will buy your product.

This is especially important for those of us whose is around .

are the heart of your business. Build trust, and the rest will follow 📈.

Did you know Walt Disney is often heralded as one of the world’s first designers?

There’s a reason for it.

He coined the term “plussing” to make an 💡 idea even better.

He made contractors 🛠️ replace plastic with wrought iron for realism in his theme parks.

He wanted the 🐦 Tiki Birds on your ride to have DOZENS of different gestures, not just 10;

… and the list goes on.

Technology, he believed, is meant to (vs. replace) the ways could experience a story.

And a good can always be made even better.

That’s why Disney is magical. Great experiences don’t just happen, they are deliberately .

📝 Read more about how Disney pioneered the modern practice of experience design by Satyam Kantamneni here https://uxreactor.com/disney/

How Disney Pioneered the Practice of Modern Experience Design - UXReactor Note: This is an excerpt from the new book User Experience Design: A Practical Playbook to Fuel Business Growth, now available for pre-order through Amazon.

“ is a multidisciplinary space that attracts people from different walks of life,” says Kathy Wang.

🤔 Have you ever considered making a career change into UX?

🤔 Wonder what it’s like?

🤔 Scared about starting from scratch again?

A R&D credit who took the leap to pursue a career in , Kathy shares her “ ” journey in her article.

To those who are unsure about , Kathy’s “only advice is to start now ⏳ and seek peers. It’s never too late to start anew, career or otherwise”.

👉🏼 https://lnkd.in/gf4HU929

LinkedIn has recently listed design as one of the top five in-demand skills.

👏 That's awesome news for the profession!

Whether you are a or a prospective professional, we are curious…

💭 What are your big this year to take part in this shift?

Click the link 👇 or hit reply and share.
https://form.typeform.com/to/SCwtp9ml = # # &email= # #

Social - What's your goal (copy) Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.

Here's an EASY training day for an athlete.

8 am. Run 🏃 - 6-mile run (45 minutes) straight
10 am. Swim 🏊🏻‍♀️ - 4,200m (1 hour).
3 pm. Bike 🚴- 2-hour intervals

One thing we can learn from athletes is you can't just wish for a gold medal. You have to be willing to put in the hard work.

At UXReactor, we put in the hard work for our clients-partners to help them achieve tremendous results. We do whatever it takes.

As a Design firm, we hear this a lot from our prospective clients. “Our major competitor, [insert competitor name], just launched this product with these three features. We need to build one too”.

Often, we are caught up in what our competition is doing. It’s an organization’s version of . Before you go down that rabbit hole next time, ask yourself…

🔎"What does the need?"
🔎"What does the think?"
🔎"What does the feel?"
🔎"What does the want?"

Because your product, your experience, your brand exist always and only for those users.

📌 Remember: First . Then experience. Then Design. Always.

👨‍💻 An aesthetically beautiful dashboard sits in front of you. You are Jackson, the Customer Support leader whose job is on the line if the total number of customer complaints 📊 exceeds 50.

You want to be proactive in keeping the count low.

Unfortunately, if you want to drill down on charts to identify trends, the navigation is clunky, and filters are hard to find. And, the dashboard only consolidates 5 out of 10 disjointed systems.

😮‍💨 How frustrating and unhelpful must that be?!

User Interface (UI), or how well the product appears aesthetically and interacts, is only as important as the 👍 product’s ability to solve a user need. In this case, Crystal’s ability to troubleshoot and proactively keep the complaints low.

💡 It’s not the UI but rather knowing and solving the user need that helps you leapfrog your competition.

Read more https://lnkd.in/gaW5tKRG

We’ve all been there. You, the , have a simple question, whether that is ☎️“where is my order” or “what’s this charge …”.

Yet there you are, answering the same questions for the 😵‍💫😵‍3rd time in a row, ping-ponging from department to department 💣.

It’s not the Customer Service Agent’s fault.

The root of the issue lies in a ⛓️disjointed set of systems (e.g., the sales system is not talking to the customer support platform).
And, the user’s end-to-end (aka you calling in and asking those questions) has never been thought through nor designed from a 🧑‍🦰user-first perspective.

In fact, this scenario plays out all the time, not just over the phone 🖥️📱.

If you see your company or product in this example, that’s okay. You are not alone.

Want to do something about it? Pre-order our upcoming book, User Experience Design: A Practical Playbook to Fuel Business Growth, and be one step closer to creating top-tier experiences for your users. https://amzn.to/2WukKqr

Imagine you’re at Levi’s Stadium, San Francisco, watching a game with a client. You are waiting for a time-sensitive message.

🔉Ping. The message notification comes through. But, your network fails when you click to download.

You call your carrier and reach the service operator, named Sophie.

Sophie really would love to help you, but:
🖥️The software she’s using takes her too long to navigate across modules
🧶She can’t find a single source of truth on the reason for the service interruption
…

😵‍💫It takes her 10 minutes to gather data from about five different tools…

At the root of the issue is a (UX) problem that’s impacting the of 32 million UK phone service subscribers.

Thankfully, it’s a problem that no longer exists because helped solve this hairy problem by making users 15x more efficient.

Curious to learn how? Check out this case study: https://uxreactor.com/case-studies/nokia/

Nokia - UXReactor In late 2019, Nokia engaged UXReactor to design a highly innovative system for one of the UK’s largest phone service providers.

You look at companies like Apple Tesla Disney and Airbnb

There’s something special going on, you know… but you just can't quite put your finger on it.

They seem to have the “ ” where they capture and convert trial users with more ease. Their products are 🧲stickier and customers just can’t be lured away… no matter how sweet the offer is from their competitors.

They are leading in the 🤺“competitive battleground”.

The real secret? These organizations are first and foremost user-centered and their entire ecosystems are finely tuned to meet higher end-to-end experience expectations. On repeat.

Your company can have the XFactor, too.

But, have the will but totally clueless on where to start? Let us be your guide. https://uxreactor.com/

Do you want the 🎢 market to dictate your price or ... decide your own fate 🚀 and charge more because customers are happy to pay a ?

Chances are, you will opt for the latter.

is the key for businesses worldwide to excel in the new 🤺 “competitive battleground,” described in-depth in Joseph Pine and James Gilmore’s Experience Economy.

We couldn’t agree more. At UXReactor, we believe 🌟“To win and keep market share, we need to differentiate on .”

👉🏻 Explore our to learn how you can thrive in today’s 🎢 🤺 “competitive battleground” https://lnkd.in/gaW5tKRG

The pandemic accelerated the digitization of ... everything.

We look at our consumer apps like 🚘Uber and 😮‍💨sigh, "Why can't my work applications be just as easy/seamless/convenient/intuitive to use?"

The truth is we, the customer, expect a ✨seamless user experience (UX) punctuated by moments of ✨delight. And, we judge companies based on the experiences they offer across the board – consumer apps or not.

This is the world we live in.

The reality is that 75% of companies are 😨not prepared to win this fight. This rebrand indicates our renewed focus to help B2B organizations bulletproof themselves for the next decade 💪 by transforming their users' experiences.

👉Curious to learn more? Explore our Manifesto and new branding @ https://uxreactor.com/manifesto/

When Sami Alur decided she wanted to pivot from industrial design into user experience, she quickly realized that there isn’t exactly a “how-to” manual on how to transition into the career path.

Now that she’s a full-time UX Consultant, she takes a moment to reflect on her experience as an Apprentice—she calls it “transformative”—while aiming to answer questions that other young aspiring UX designers might have about the program.

Click below to read her piece and learn everything from her daily responsibilities as a UX Apprentice to some of the most important skills she's learned.



http://ow.ly/14M150G2tSf

What I get asked most about my UX Apprenticeship experience People are often intrigued by the Apprenticeship that started off my UX Design career and what my experience was like…

It's not surprising that buyers value a great customer experience, but just how many of them are willing to pay extra for it❓

Think you know? Drop your guess in the comments below 👇

For inspiration this week, we turn to Harvard Business School Professor Michael Porter, who reminds us that your next move is often determined by all the moves you shouldn't make. ♟️

The deadline to file your income taxes is around the corner. However, these days, you don't even need to turn on the printer.

Intuit's TurboTax tax preparation software has revolutionized the filing eXperience. Its desktop and mobile apps provide its users with step-by-step instructions to help them file their taxes faster, easier, and more securely than the days of pen and paper.

For more insights sent straight to you: 👉 http://ow.ly/WLwR50E1iSW 👈

A business doesn't need to be in a galaxy far, far away to utilize the power of eXperience design.

Congratulations 👏 to Lewis Black and our partner, Actian, for being selected as one of the 100 Coolest Data Management and Integration Software Companies by CRN.

Actian is a leader in hybrid cloud data analytics. Its Avalanche cloud data warehouse service allows organizations to process complex analytics use cases 8x faster, 12x better, and at a fraction of the cost than alternatives on the market.

What’s better? Avalanche is now available on Google Cloud Marketplace. Check it out today!

http://ow.ly/KF9B50EDM22

The Coolest Data Management And Integration Software Companies Of The 2021 Big Data 100 As part of the 2021 Big Data 100, CRN has compiled a list of data management and data integration software companies that solution providers should be aware of, including Informatica, Confluent, Sumo Logic, Aparavi and Okera.

The buyers have spoken: good eXperience is good business. Now it's your turn, tag a company with an experience you'd pay more for...or even gladly overpay! 👀

For years, Academic Richard Buchanan has been making the case that interaction design goes beyond the computer screen. At UXReactor, we share his belief that design extends into everyday life, as well as organizational and management design.

Looking for more inspiration? Stay in touch with us and join our community of leaders, disruptors, and futurists. 👉 https://bit.ly/3r86WfH 👈

As UXReactor’s VP of Creative eXperiences, Tom Walter leads visual design and creative eXcellence. Fun fact: Tom was the first Creative Director at eBay and PayPal and tripled the size of both teams. We are so glad to have him on our team!