Heart Creative

Tune in today as our managing director Rebekah Hubbard lays out the framework for refining your brand in 3 simple steps.
https://open.spotify.com/episode/4qytNjZO68miQ8uRVVuGfV?si=AuBNl7cNR06lRUk-OEXjNw&nd=1

3 Steps to Refining Your Brand Through Testing Listen to this episode from The Startup CPG Podcast on Spotify. If your brand is feeling a bit stuck in a rut, not quite connecting with consumers, or if you're struggling to set yourself a part from competitors, it might be time to refresh your Brand Strategy. In this episode we'll hear from Rebeka...

We design original recipes like it's our job. Oh wait, it is and we're now sharing them with you on our new content hub: Radical Goodness. Whether you're looking for mouth-watering pancakes or a fancy entrée, there's bound to be dishes you've never seen anywhere else. Try out this cheesecake and rate your favorites ♥ Link in bio ♥

Wellness Week is a time to recognize our employees and their significant contributions during an unprecedented year of challenges. We are acknowledging the significant amount of mental and physical energy that has been required of each of them in 2020 by caring for them with paid time off and other wellness goodies throughout the week. Check out this link to learn more: https://bit.ly/34uw4Ez

O hai, 👋 just wishing you a safe and spooky Halloween weekend!⁣
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2020 has been a difficult year. For everyone. In response to the challenges this year has presented we want to reclaim and reframe election week into Wellness Week 2020.
What Does Wellness Week 2020 Involve?
✅ Early Release Election Day (to ensure everyone has time to vote)
✅ Paid Day Off on Nov 4th
✅ Virtual Yoga Class for Employees
✅ Company-sponsored volunteer opportunity
✅ Self-Care & Wellness Goodies for Employees (many from local vendors!)
✅ Daily Mental Health Tips shared on our IG Stories
✅ Collaborative Employee Spotify Playlist
We at Heart Creative want to intentionally pause and take the time to acknowledge how difficult this year has been and hold space for all of the emotions that we’ve had to collectively experience and process this year.
We will use the week of Nov 1-7 as an opportunity to give back to our employees by providing a little relief and extra support during these stressful times. Read our blog for more details on Wellness Week 2020 and for a curated list of wellness and mental health resources.

Wellness Week 2020 — Heart Creative Giving back to our employees during election week and taking the time to acknowledge the challenges of 2020 and how grateful we are for the hard work of our employees.

Co-Founder and President Jennifer Bryman is here to talk to you about keeping your supply chain in order, why it matters, and the lessons to be gleaned from that weird viral Tik Tok jelly candy:⁣ https://www.heartcreative.co/blog/what-you-need-to-know-about-the-dark-grey-market

What You Need to Know About the Dark (Grey) Market — Heart Creative We’ve all heard of the black market––that secretive, shadowy underworld of unregulated trading where, legend has it, a savvy buyer can procure anything from an unreleased Nintendo gaming console to a human kidney. But what is the “Grey Market”? The grey market is all around us. It is the s...

At Heart Creative, we’ve built our business by taking care of your business. We are currently working on strategic support packages to optimize your plan of action during this delicate, heavy time. More thoughts from our fearless leader Mollie Harris here: https://www.heartcreative.co/blog/marketing-during-covid-19

Food and Beverage Marketing During Covid-19 — Heart Creative We’ve all seen post-apocalyptic, empty supermarket shelves. While restaurants, heartbreakingly, are closing left and right in the face of the Coronavirus outbreak, CPG products are gaining—and fast. People have to eat, and they are overwhelmingly choosing to eat at home.

Fads are for Instagram. Trends are a sea change toward the future of food, and this one's the most important of our time. Insights from our Culinary Director Megan Scott await—check it out, pass it on, bookmark for later! (glam shot for our oldest client and—dare we say?—sexiest plant based brand, Tofurky) https://www.heartcreative.co/blog/plant-based-foods-are-here-to-stay

Plant Based Foods are Here to Stay — Heart Creative There’s a lot of evidence showing that plant based foods and vegan or flexitarian diets aren’t just a fad but rather a trend that is making huge waves in the way consumers cook, eat, and shop. Consumer demand for plant based options is only going to increase over time, driven by climate change a...

We're going nationwide for this one: Remote work from any major metro area is a-okay! Looking for an enthusiastic, detail-oriented, self-motivated Business Development Manager to join the team. Check it out, tag a friend, pass on the word!⁣ https://www.indeedjobs.com/heart-creative-culinary-agency/jobs/19c5d287ffb951ba1126

New team member highlight: Videographer + Photographer L. Hawthorne!⁣
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Creativity. Uniqueness. Awesome-sauce. What do those things have in common? We don't know - we’re not scientists. But, what we do know is it’s all the best qualities of our new creative: L.! They’re one cool cat (lover!) 😺 who doesn’t sweat the small stuff…unless it’s their lunch. That’s because they have a passion for tiny foods. Tea sandwiches 🥪, mini tacos 🌮, and silver dollar pancakes 🥞…OH MY! If there’s one thing L. wants you to take away it’s this: in a world full of trends, dare to be different.⁣
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contentmarketing @ Portland, Oregon

New team member highlight: Account Manager Julie Campbell! Beach, please: Meet our resident beach bum. That’s right, she’s got more love for rays of light than Madonna 🌞When she isn’t day dreaming of her paradise escape, she’s groovin’ at her favorite dance spots or finding secret swimming holes near PDX. But, catch her while you can! One day she plans to own a Caribbean BnB with PLENTY of mezcal. Guess you could say her future is so bright she’s gotta wear shades 😎⁣
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contentmarketing @ Portland, Oregon

New team member highlight: Pharoah Bolding! It’s a bird. It’s a plane. No…it’s an HR Manager! 🦸‍♂️He’s a pro wrestling loving, comic book creating, equality warrior that channels his fight for inclusion by making workspaces more equitable. When he’s not fighting for good, you can find this unmasked hero browsing local comic shops or front row at a jazz performance. *ding ding ding* Making his way to the ring: Pharoah! 💪⁣
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contentmarketing @ Portland, Oregon

New team member highlight: Sr. Account Manager Rebecca Gibson!⁣
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🚨REMINDER: Don’t underestimate a person with a yoga mat. And, Becks is double the chill because she’s just a few short weeks from being a certified yoga instructor! Would you also believe if we told you that she’s perfecting her handstand to the menthol cool stylings of…? (But, who isn’t tbh) 👀Becks - we’re namas(cray) about you 🧘‍♀️⁣
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@ Portland, Oregon

New team member highlight: Look what you made us do! 🐍 Introducing our in-house Bachelor, Grey’s Anatomy, *T Swift obsessed* expert and talented Marketing Specialist: Desiree Lopez! When it's time to cuddle up and catch up on her shows she knows just what the doctor ordered: take out from her favorite Vietnamese spot (sup ?). Oh, just one more thing. Desiree…will you accept this rose?🌹⁣
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@ Portland, Oregon

New team member highlight: Marketing Specialist Marisa May! When it comes to puppy love, we *shih tzu* not, she is the expert. Self-proclaimed “crazy dog lady” and mother to four fur babies, she joins the team fresh from Arizona and is ready to trade the flip flops for hiking boots! 🥾🥾If she’s not hiking a new trail then she’s exploring (and eating!) her way through the city to find her favorite pup-friendly spots. After all, love is a four-(legged) word. 🐶⁣
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contentmarketing @ Portland, Oregon

Nothing but respect for OUR president, .⁣⁣
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New team member highlight! Estamos orgullosos de presentar: Jake Báez, Project Manager! 🇲🇽 There isn’t much this PDX native hasn’t explored in the PNW, but that doesn’t stop him from searching for the hidden gems in small bodega neighborhoods. Through his DEEP family roots (oldest of 21 grandkids?!), and his love for Kendrick Lamar, he knows the cardinal rule: BE HUMBLE. His message to you? Make positive change. ✊🏽

New team member intro: Meet our Marketing Coordinator Hannah Steinhilber! Bring your appetites (for chicken and Lizzo!) because Hannah is whippin’ up something scrumptious. Her passion for dinner parties and dance breaks 💃🏻 makes this PDX newbie just the kinda gal we’re looking for! When she not being a total marketing wiz, she’s probably checking out the best brunch spots around Portland. Where should she try next?!

contentmarketing

We geek out on *a lot* of stuff, and today we wanna talk your ear off about ✨ lighting. ✨ Manipulating and shaping light—natural and artificial—is a skill far more indispensable than knowing what the thingamajig on the latest Canon model does. It creates an instant sense of time and place; is this a moody PNW morning, or a September 5pm in Arizona? We'll never tell.⁣ 🤫
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Swipe on through to see a delicious cookie working overtime. Which of these is your favorite?⁣
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➡️Indirect, diffused⁣
➡️Indirect, undiffused⁣
➡️Direct, overhead, undiffused⁣
➡️Direct, overhead, diffused⁣
➡️Direct, side, diffused⁣
➡️Direct, side, undiffused⁣

thank u, next.

5 Food Trends We Wish Would've Died Yesterday — Heart Creative There are Instagram food trends… and then there are the trends we actually can’t stand for reasons more important than oversaturating our Instagram feed. Here are the 2019 food trends that we wish would die, immediately. Please and thank you.

Recipe development, picture-worthy plating, and the data to back it up. Yeah, we got this.

3 Reasons You Should be Developing Original Recipes for Your Brand — Heart Creative Brand cohesiveness and consistency are intuitive best practices for any company. When it comes to food brands, this philosophy translates into recipes. Original recipes posted and shared online can drive sales, brand awareness, and website traffic.

It’s really too bad we hate fun, and Halloween 😏
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We don't make the rules - Pumpkin pie season starts TODAY. 🥧📆

Fondu? 🧀 On a vegan burger? 🍔 Somebody stop us 😎

It was Miss Scarlet in the kitchen with the Tofurky Halloween Cheesecakes! 😱🔪

Is it just us or is this dark chocolate Spiderweb Cake strangely mesmerizing 🕸🕷

Hungry? Don't worry - we've got somethin' in our back pocket. 👀

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