Rugged

Healthy skin is no accident. Check out the Brand Identity & Packaging for Flook.

After an intensive naming exercise, we brought their brand identity to life with intentional design choices reinforcing their ingredients and playful copy to build a tone of voice that speaks to an upcoming generation.

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Snow days in Maine have us daydreaming about this summer shoot in the PNW for .market.

But we’ll see you tomorrow, March!

2011 Casey Neistat called… electric longboards are BACK! just launched their new boards for pre-order and they are epic- trust us. We tried them out and everything with basically zero injuries (except for all the whiplash people on the streets got from watching us whip around, cruise style).

We were lucky enough to work on the branding for their awesome company and even awesomer board.

Thanks for looking and if you’re in the market, make sure to check out Defiant Board Society’s boards for preorder.

It's a lot of work making things look effortless, especially for anyone who hunkers down pushing nodes on a custom logotype.

The final wordmark for our custom brand identity for .market (last slide) is one of our favorite projects to come out of 2022. Stay tuned for more new work for them coming soon 🍃

We’re going rogue on a Friday and sharing a taste of our new brand identity for none other than…ourselves!

As we have evolved as a studio, so has our values and culture. It’s finally time for our identity to catch up with us.

Stay tuned for some punchy stuff headed this way soon. ✌️

When creating a brand identity for the urban planning firm, Desire Path, we made sure our creative was rooted in the idea of pathways, overlapping communities, and engagement. The concept of a desire path is a route, often by people and communities, more desirable than paved pathways.

The custom wordmark (as well as the logomark and other graphic elements), not only gives subtle cues to the work they do, but also their name. Much like a desire path found in urban landscapes, their team is guided by their community and neighborhoods they engage with.

A brand that needed to feel tailor made, irreverent, and high-end with a bit of nostalgic grunge.

Defiant Board Society is a modern tribute to the unpolished counterculture era they originated from. Get out there and preserve your youth. 🤘🏼

Annnnd that’s a wrap for us over here at Rugged! Rounded out 2022 with a killer crew yesterday and got to break in our new(ish) studio a little more. Despite having no warning, all talent involved got a significant workout modeling for one of our healthcare clients. Including who will do anything for the shot.

We’ll be closed through the new year to give our squad a much deserved break so we can kick off 2023 with more creative juice!

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Styling & Direction: Rugged

We’re considering starting a series called “Hayley’s hat game,” because it’s impeccable.

Hot off the press! 's new campus calls for some fresh interior graphics.

Unity provides flexible and accessible environmental education to students across the globe, so their classrooms and hallways should be a place for students from all walks of life to come together, collaborate, and learn about one thing we all have in common — our planet. We created a system of art direction that brings a sense of energy and passion to the halls, inspired by the college’s curriculum that unifies science and social responsibility.

It’s me, Matt Damon. This is our first annual post to let everyone know we’re closed until Monday so we can enter a Turkey Trance. This is where we get our ideas.

Our patio plants may be dying, but the vibe is alive.

Sam & Evan unintentionally wore the same outfit so we had to do a 3 hour photoshoot. These are our selects. Not taking votes on who wore it better because they both wore it equally well just in different ways.

Enjoy the festivities if you partake! Again, this is Matt Damon signing off.

We love some clean, crisp type on a Monday.

This logotype was designed to represent the connectivity between Crews & Co and the attention they give to their clients. A timeless, sophisticated identity that can standalone beautifully.

For advertising creatives - holiday planning started a long time ago. A throwback to our holiday themed campaign shoot with Almond Cow showcasing the diversity of uses for their plant based milk machine. Our model was a good sport rocking a turtleneck in the thick of August 🥵

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Innovation starts in the places that inspire it.

Another moment for our brand identity for . Our process as a studio is always to explore brand systems through multiple touch points. A successful identity needs to flex between different applications in a compelling way, even ones on the move.

Unrо̄о̄ly skin is a cry for kelp.

Meet Flо̄о̄k Skincare. Designed for the active spirit - formulated for dо̄о̄ds. Made with sea kelp, we pulled inspiration from the movement of ingredients to inform the fluidity of the type.

Case Study at the link in bio!

Get intentional with your skincare.

Meet Flо̄о̄k Skincare. Designed for the active spirit - formulated for dо̄о̄ds. Made with sea kelp, we pulled inspiration from the movement of ingredients to inform the fluidity of the type.

Case Study at the link in bio!

Super excited that we’re able to finally break in the ol’ new studio space with our first photo shoot. Thank you to .dionne for coming out and helping us shoot for ! Check out slide 3 for a sneak preview of what we’re working on….

S**E!! This is a top secret, high-clearance situation. We can’t be going around showing products W***y Nilly.

Photoshoot with is wrapped. Our hearts are as full as the 15 jugs of nut milk we made over the past two days ❤️🥛🥜

Waking up this morning with some 🌿🥛.

While we were redesigning their e-commerce site, we knew we needed new imagery to align with the elevated look.

For us, site design is a holistic process - and we always love having the opportunity to build imagery cohesive with the site’s overall feel.

A fun shoot with a great group of people who love plant milk! Check out their new website to see the design and photos live in action ⚡️

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*Paul Simon voice* 50 ways to pour a Geary’s.

Shout out to our client, , for being featured in in their “23 Products Made of Recycled and Upcycled Materials”! More exciting things to come ⚡️

Cured meats with a sense of terroir, and a new look. Exciting to see the updated brand in the wild, thanks for sharing !

Our latest hire is already slacking off on the job.

What started with a naming exercise evolved into a branding project that elevated this women-owned investment firm. The final product was a clean, message-driven identity with a custom mark to match.