Ziba

Hello from Tokyo!

Shout out to Ziba Japan and the launch of our new site. We miss seeing our friends and hope to see you all in person soon. Visit jp.ziba.com

Innovation is about possibilities and risk taking. To manage that risk is to make sure your innovation is relevant to your target user.

Let Ziba help you envision a future that’s shaped by your customers’ evolving needs and behaviors and use this vision to identify new products and services to drive growth for your business. 

Making everyday experiences more beautiful is what drives us, it builds business value for the companies we work with.

Everyone at Ziba shares a passion for delivering and delighting, it’s pushed us through some challenging times.

Looking back: An impossible deadline hung over the project: to design, engineer and deliver a full-sized foam prototype of a revolutionary kidney dialysis system. After four all-nighters, with minutes to spare, an exhausted, exhilarated team of Zibites piled into a VW bus to deliver a full-sized foam prototype. We won the contract and the resulting product set the standard for kidney dialysis for years to come.

How do you persuade people to adopt new behaviors? 

We recently worked with World Wildlife Fund to develop a strategy to persuade people to adopt behaviors that reduce food waste in resorts, hotels and cruise ships. 

Learn more about our collaboration with and how you can use a behavior change campaign and an audience-centered approach to deliver something unusually accessible, customizable and highly effective. Link in bio.

We are thrilled to announce the promotion of Erin Mitchell to Ziba’s Director of Finance & Operations! Erin has been an incredible Senior Project Accountant for the past three years. Over those years, Erin has taken on numerous new challenges and its time that her title reflects all of her hard work and impact on Ziba. Please join us in congratulating Erin!

Happy St. Patrick’s Day from our Zibites! Especially to everyone brave enough to drink the green beer.🍀

We’re looking for a motivated and eager-to-contribute multi-talented professional to join our Operations team. Ziba is full of dynamic, intense, passionate, and committed team members – it requires an up-for-the-challenge energy. In our accounting corner, we don’t have a lot of volume (not many AP invoices), but we have a lot of complexity (multiple related party entities).

Does this sound like you or someone you know? For more information, check out our Accounting & HR Administrator job listing at ziba.com/careers/accounting-and-hr-admin or through the link in our bio.

Interested in working at Ziba, but have different skills? We’re looking to fill a range of positions. Explore more at ziba.com/careers or through the link in our bio.

What kind of in-store experience does it take to fight online upstarts? The line between eyecare and eyewear was getting in the way of a great customer experience for Luxottica. So we decided to get rid of it.


Luxottica is one of the world’s leading eyewear brands, but that didn’t make it immune to competition from cheap online alternatives. Faced with declining market share, they needed to grow foot traffic, sales, and brand loyalty. But first they needed to understand what a “uniquely Luxottica retail experience” was…and what it could be.



Ziba worked with Luxottica’s brand team to clarify their unique brand promise, which informed a complete new retail experience strategy. Physical stores became ‘service centers’, and a dizzying 18-stage customer journey was simplified to just three service touchpoints. We took cues from theater and educational theory, to guide customers through the streamlined experience. Then we prototyped and refined it at full scale, until it was intuitive and satisfying in a way no online retailer could match. Environmental and communication design—from story and imagery to digital touchpoints—reinforced the brand’s superior quality, value, and fashion.


The pilot OPSM ‘service center’ launched in central Sydney, and within a year had shown sales growth of 6.8%—despite growing competition from online upstarts. The concept has gone on to inform redesigns in nearly 80 stores throughout Australia.

Read more on our website: https://www.ziba.com/work/opsm-luxottica-retail-experience

Ziba Design - OPSM Luxottica Ziba designed a new in-store experience for OPSM, Australia's largest eyewear retailer.

Please join us in welcoming our new Studio Director, a leader in Sustainable Design and boomerang Zibite, Wanda Weller!

With over 30 years of professional design experience in the fashion and product design industry, Wanda is a leader in Sustainable Design through education, design and commerce. Wanda was our Group Director for Environmental and Communications Design back in 2000. She went on to head the product design, textile, and graphic design teams at for almost 10 years. Wanda also created a successful, sustainable, lifestyle boutique in Ojai, California, and founded an Organic Home Textile Company with the mission of “Radical Transparency”, delivering certified and verified products that are both environmentally and socially sustainable.

In her off-hours, you can usually find Wanda somewhere with friends out in nature, attending a cultural event, signed up for a workshop or planning her next great escape. Her motto, “Stay Curious.”

Welcome, Wanda!

We are looking for a Junior Graphic Designer with a passion for multidisciplinary collaboration and visual storytelling to join the Ziba team. Projects will range from corporate identity systems, print collateral, environmental graphics, interactive media, packaging, innovation ideation, and presentation/workshop materials.

Does this sound like you or someone you know? For more information, check out our Junior Graphic Designer job listing at https://www.ziba.com/careers/junior-graphic-designer

Interested in working at Ziba, but have different skills? We're looking to fill a range of positions. Explore more at https://lnkd.in/dUM7rSi

In this past week’s Ziba Fuel, April Rinne, author of Flux: 8 Superpowers for Thriving in Constant Change, joined us to discuss eight powerful mindset shifts that enable leaders and seekers of all ages to thrive in a time of unprecedented change and uncertainty. Thank you, April!

Learn more about how to thrive in a world in flux with April’s new book at https://www.fluxmindset.com

“A world in flux calls for a new mindset, one that treats constant change and uncertainty as a feature, not a bug. Flux helps you open this mindset—a flux mindset—and develop eight “Flux Superpowers” that flip conventional ideas about leadership, success, and well-being on their heads. They empower you to see change in new ways, craft new responses, and ultimately reshape your relationship to change from the inside out.”

We're looking for an Account / Business Development Director with a passion for design and helping clients achieve their goals. This role is responsible for providing both strategic and tactical leadership across client engagements. The account / business development director is able to identify a client’s business needs and work with both the client and Ziba cross-disciplinary teams to understand, define, and build effective and innovative solutions that generate measurable results. This role is for someone who is as much a leader as they are a communicator and mentor: https://www.ziba.com/careers/account-business-development-director

Sound like someone you know? Tag them below.

Interested in working at Ziba, but have different skills? We're looking to fill a range of positions. Explore more at https://www.ziba.com/careers

As the year kicks off, many of us hope to create new habits for a happier, healthier self. But, we’re all creatures of habit, and as anyone who’s tried to start a new exercise routine or stop doomscrolling social media before bed can attest, habits are hard to change. Up to 74% of US adults set New Year’s resolutions, for example, yet studies typically find that around 80% of them are abandoned by the end of February.

Changing human behavior is one of the great design challenges of the modern era, pitting generations of ingrained human nature against an endless variety of incentives, nudges, and rewards. At Ziba, we’ve found a few approaches that can reliably make these kinds of shifts a reality. Some come straight from academia, others from trial-and-error, but none of them works for every audience and every situation. So as you start your new year, we’re sharing five techniques that are consistently useful and broadly relevant.

Learn more on our blog: https://www.ziba.com/ideas/five-ways-to-design-for-successful-behavior-change

It’s the most wonderful time of the year, Elf Carts! Elyssa & Holly spread holiday cheer around the office by delivering gifts, drinks and snacks to our local Zibites. It’s the perfect start to the holiday season.

Last Friday, our very own Henry Chin led the studio through a tour of Ziba history with lots of fascinating anecdotes and factoids along the way.

Did you know we commissioned Michael Salter to create George the Robot for the Industrial Designers Society of America - IDSA Conference in 2010? George ended up fitting in here at our Portland HQ, so we had to keep him.

Other medical device companies think about bending sheet metal; Modo thinks about saving lives. The right digital approach makes that difference clear.

Medical carts are a niche category, and for years it depended on personal connections at conferences and trade fairs. After a pandemic put all that on hold, Modo Carts saw an opportunity to redesign their website to bring that kind of personal connection online, and came to Ziba to help. But there’s a big underlying challenge: how do you get customers excited and engaged about a product they’d rather ignore?

The project hinged on tight collaborations, between Ziba and Moda’s internal team, and between copy, image, and user experience design. Together, the teams realized that Modo had an opportunity to transform how they engaged digitally with current and potential customers—not just through the website, but through video, social media, and email. This drove the creation of a richer but more streamlined site, where customers investigate Modo’s approach and design process on their terms, instead of just seeing a portfolio of past work.

The new modocarts.com is unlike anything else in the medical cart category. It leads with purpose—to support medical professionals and improve healthcare—then invites visitors to learn about Modo’s unique research, design, and build capabilities. By putting control in customers’ hands, the site supports repeated visits and random exploration, which research showed was the most common kind of engagement. The result is a shift from digital storefront to digital ecosystem, and the ability for customers to analyze Modo before they initiate contact, building trust and driving new business.

Read about the project at: https://www.ziba.com/work/modo-carts-website-redesign-and-digital-strategy

Ziba Design - Modo Carts Ziba worked with Modo Carts to redesign their website and digital strategy, differentiating the brand and creating deeper customer connection

When it comes to innovation, you can’t beat in-person collaboration.

We're looking for a mid-level Project Manager to join the Client Relations team. This role is responsible for facilitating the ex*****on of our complex programs by managing the day-to-day tactical operations of assigned projects, working to ensure they’re delivered on time and on budget, while providing both clients and internal teams with a smooth process.

Does this sound like you or someone you know? For more information, check out our Project Manager job listing at https://lnkd.in/gYkCeaqB

Interested in working at Ziba, but have different skills? We're looking to fill a range of positions. Explore more at https://lnkd.in/dUM7rSi

If it looks like a brainstorm and sounds like a brainstorm...

Quantum Clarity: Future of Community
Opportunity #3: Open To All

Though the world out there may not feel as safe as it once did, consumers still long for the less expected and serendipitous encounters. Today’s self-serving algorithms strangle serendipity by exposing consumers only to things they already know or care about, but also by robbing them of a life of chance and surprise. Consumers are eager to engage with brands that foster the kind of human surprises that resonate and make us feel alive and connected.

Learn how your brand can engage through new roles in community in the full report available now:https://quantumclarity.ziba.com/files/Ziba_Future_of_Community.pdf

Quantum Clarity: Future of Community
Opportunity #2: Rooted Love

Consumers who could search anything, now search local, as searches for ‘available near me’ grew more than 100% globally in the last year. A new era of consumers with shifting attitudes about how and where they live, work, and play are eager to support brands that think and act locally. Brands who ‘revillage’ with them, support the things that matter most to them and their communities.

Learn how your brand can engage through new roles in community in the full report available now:https://quantumclarity.ziba.com/files/Ziba_Future_of_Community.pdf

Quantum Clarity: Future of Community
Opportunity #1: Small But Mighty, Embracing the Nano-Influencer

Consumers with thousands of ‘likes’ are longing for just a few real soulmates to trust. Eager to engage in new, affirming and even vulnerable ways, consumers are searching for conversation and confirmation. Authentic, open, and honest brands are welcomed into these dialogues and become adored by influencers that curate nano-groups of connected followers.

Learn how your brand can engage through new roles in community in the full report available now at quantumclarity.ziba.com or through the link in our bio.

We developed and tested over a dozen messaging campaigns for World Wildlife Fund that expressed a wide range of emotion – from playful, to serious, to sophisticated. Based on the interview findings with guests, hospitality managers and communication directors, we identified two lead campaign directions, including the pictured, Planet Plenty. They target guests’ beliefs about food waste, and present messages in a way that’s engaging and easy to understand.

Planet Plenty is a positive message about the world we share and the food that gets wasted. With our happy planet as the star, this friendly campaign reminds us that we all share this home together, and we can make positive change through simple actions of care.

Read more about the project at: https://www.ziba.com/ideas/wwf

We started our work with WWF the same way we do in most of our design projects: with research. For food waste, this meant meeting diners and guests where they were—at the hotel breakfast buffet, for instance— observing and interviewing them on how they responded to different messaging approaches. It also meant talking with guest services managers and waitstaff about their experiences, as well as running surveys and focus groups.

Read more about the project at: https://www.ziba.com/ideas/wwf

When the WWF came to Ziba in 2020 to develop a campaign about reducing food waste in resorts, hotels, and cruise ships, they knew that public awareness campaigns have a mixed track record in terms of effectiveness. So they came to us looking for a new approach and together we created a toolkit any hotel or cruise line can use.

Read more about the project at: https://www.ziba.com/ideas/ziba-x-wwf

Ziba Design - Ziba x WWF: Creating Better Messaging Campaigns Through Behavioral Design When the World Wildlife Fund (WWF) came to Ziba in 2020 to develop a campaign about reducing food waste in resorts, hotels, and cruise ships, they knew that public awareness campaigns have a mixed track record in terms of effectiveness. So they came to us looking for a new approach.