Fit + Fresh

By Women For Women (and their families). Fit+Fresh is a leader in the fashion lunch category

We create insulated lunch bags and accessories that make it easier to make healthy choices when it comes to what we eat at the office, at school, or on the go. We talk to thousands of families each year to understand their everyday lives, their needs, and their relationships with food. These insights inspire exclusive Fit + Fresh patterns and products that help turn lunch into something to look forward to!

09/20/2024

Did you know our Copley is the #1 lunch bag at all major retailers?! 😍

Just another reason to make it yours today! Shop the bag and

09/19/2024

Elevate your work fits this Fall with the Copley bag 🍂

Featured print available now on and coming soon to a near you!

09/18/2024

The Copley’s classic design is easy to love!

Fresh new prints with the same loved features coming soon…🫢

What’s your favorite feature?
A. Long Shoulder Straps
B. Double Bottle Pockets

09/17/2024

Unfortunately this is very real 🫢

Carry all your snacks in one of our fashionable lunch bags available at and on

09/12/2024

The Remi Lunch Bag just keeps getting better! Thoughtfully designed with a large interior that gets even larger with snaps on the side to expand the bag. Fits all your lunch must-haves!

Shop on today🛍️

09/10/2024

It’s a 10 from us! The versatile design of the Remi Lunch Bag makes it the perfect partner for any activity this season🤩

Shop this new design in 2 trendy colors on today. Black coming soon!

09/09/2024

What’s not to love about the new Remi Bag?!

Browse this featured lunch bag in 2 cute colors on now💓 More colors available soon!

09/06/2024

A lunch bag has never been cuter🤩 Bring the new Remi Bag anywhere on-the-go and keep your drinks and snacks cool for hours.

Shop the Remi today on

Photos from Fit + Fresh's post 09/04/2024

Meet the Remi!✨ Designed with unique neoprene fabric, it’s self insulating, lightweight, flexible, AND machine washable. A great bag for work, traveling, or the gym. It even includes a complete lunch kit for the ultimate convenience. This brand-new lunch bag is too cute to pass up.

Now available on in taupe and cotton candy pink! Black available soon👀

09/03/2024

Hello September! We can’t wait for you all to see what we have coming up🫢

Turn on our notifications to never miss a post!

08/26/2024

Soccer season is just around the corner and our All The Things bag makes a great teammate! Tote around any extra equipment or accessories with ease.

Available in 7 must-have prints! Grab yours today on 😉

08/23/2024

We couldn’t agree more💓

This featured Charm Bag is available exclusively at for a limited time in 3 must-have colors.

08/21/2024

Literally! The never ending chore🙃

Good thing our lunch bags available are easy to clean! All interior liners are designed to wipe clean with a damp cloth for no worry messes.

08/21/2024

Get ready for back-to-school with our mom-approved Charm Lunch Bag! Let your little ones express their style & customize with the included trendy charms.

Shop the Cole Charm Bag in 3 colors at today✨

08/12/2024

Delicious and nutritious! These bars make a perfect grab and go breakfast that’s packed with the fuel you need for the day.

You can grab all these ingredients from and pick up a cute new lunch bag while you’re there😋

08/08/2024

This is your sign to start that thing you’ve been putting off!

Also your sign to check out our stylish lunch bags at and on 😉

07/30/2024

The number of beach days left this year might be dwindling, but your love the Izzy cooler doesn’t have to! This convenient backpack cooler is a great companion for any adventure☀️

It’s not too late to get your own! Shop now on

07/29/2024

We really do have good intentions🫣

Help yourself stay on track with your healthy eating goals with our stylish lunch bags! Available at and on

07/29/2024

These protein packed wraps make the perfect weekday lunch! Chickpea salad stays fresh in the fridge 5-7 days, great for meal prepping😋

Bring this tasty dish with you anywhere in our cute lunch bags on

07/18/2024

Follow for more dinner inspo!🤪

Conveniently pack any leftovers in our storage containers available on

07/11/2024

The Montauk has all the features you’re looking for! Easily pack all the essentials for the day in the large interior and 3 outside pockets 🤩

Shop this design exclusively today!

07/10/2024

A tasty treat you’ll be craving all summer long ☀️🍑

Keep cold on-the-go with our large variety of ice packs on

07/09/2024

Family picnics just got a whole lot cuter with our dual compartment cooler!

Available in an assortment of prints on 💓

06/18/2024

The Copley lunch bag has all you could need😍

Check out this bag in multiple colors and prints on today!

06/17/2024

Needing some inspo! Let us know your go-to items👇

Don’t forget to shop our variety of lunch bags at and on !

06/12/2024

The perfect pairing! The Izzy Backpack Cooler and our new XL Soft Ice will keep your items cool all day long🥶🧊

Shop both these summer must-haves on today!

06/06/2024

Sadly true🫣

Don’t forget one of our insulated Rachael Ray grocery totes from for your next shopping trip!

06/04/2024

Yes please! Adding these ingredients to my shopping list as we speak 📋🛒

Pack in any of our cute lunch bags available at and

05/28/2024

The Wine Cooler Tote is a summer essential you won’t want to miss out on!

Shop the 6 fashionable prints on today✨

05/28/2024

Upgrade your beach days with the stylish Mari Cooler Bag ✨🐚🌊

Shop the two must-have colors on today!

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Our Story

We are Fit + Fresh. We are for every woman who seeks more balance in her life. We get it. Some days you eat leafy greens and rock it at the gym. Other days you can’t resist a decadent donut and live in yoga pants. We know because we design all of our products by women, for women. We know firsthand that the key to living your best life is creating a colorful balance and we’re here with a line of accessories to help you do just that.

Videos (show all)

Packing is a breeze with the Copley Lunch Bag! The full top zipper opening and the large capacity interior allow for all...
LOVE LOVE LOVE! This Mapleton print is the perfect combination of sassy and sweet✨Shop this featured bag @target before ...
This new Mapleton print has our hearts😍Shop this featured bag and more today at @target#bywomenforwomen #fitandfresh #ta...
Stylish new prints have just hit the shelves! These featured bags are available for a limited time at any @target near y...
There’s a Laketown for everyone💓Shop all these featured prints on @amazon today! #bywomenforwomen #fitandfresh #amazonmu...
There’s one for every style!Browse our newly updated Bloomington collection on @amazon today💓#bywomenforwomen #fitandfre...
A lunch bag makes the perfect gift, if we say so ourselves!Shop these featured bags (and more)  on @amazon today🛍️#bywom...
The difference is in the details! We know what you’re looking for 😉👛Shop our variety of lunch bags at @walmart @target a...
Pack lunch with @thatteachergal💓 The cinch top opening and included containers of the Cromwell lunch kit make for easy p...
The Cromwell is a teacher go-to!📝🍎Check out this cinch lunch bag today @target!#bywomenforwomen #fitandfresh #target #ta...
The perfect picnic accessory🧺👛The Cromwell Cinch Tote available @Target today! #bywomenforwomen #fitandfresh #target #ta...
Mother’s Day is this weekend! It’s not too late for the perfect gift - The Copley Lunch Bag✨💓Available exclusively @walm...

Address


295 Promenade Street
Providence, RI
02908

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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