Sweetheart Bridal

Sweetheart Bridal opened its doors in 1993. In 2011, we took over and have loved every minute of it Modest Bridal and Prom Gowns. Tuxedo rentals. Shoes.

Mother of the Bride dresses. Bridal accessories.

Photos from Sweetheart Bridal's post 09/14/2024
08/31/2024
Photos from Sweetheart Bridal's post 08/14/2024

More of this stunning bride because we can’t get enough 🤩

Photos from Sweetheart Bridal's post 08/08/2024

Can these summer bridals last forever? 🤩🌷

modestbride

Photos from Sweetheart Bridal's post 08/06/2024

The open back of this dress is gorgeous ✨🤍

Photos from Sweetheart Bridal's post 08/02/2024

Homecoming will be here before we know it, and we can’t wait ✨ Come by our store or shop online to see our dresses!

Photos from Sweetheart Bridal's post 08/02/2024

Homecoming will be here before we know it, and we can’t wait ✨ Come by our store or shop online to see our dresses!

07/25/2024

throwback to this amazing dress 🤩 we are obsessed to say the least

Photos from Sweetheart Bridal's post 07/23/2024

stunning bride in a stunning dress 🌅

07/18/2024

Can we take a moment for the train..?! Stunning 🤍

07/12/2024

Brb we're just going to stare at this pic for hours! 👀🤍

Photos from Sweetheart Bridal's post 07/10/2024

A good twirl to show off the dress on our beautiful bride!! 😍

07/08/2024

Between the dress details and the polka dot veil, we are jumping with excitement! 😱🤩

07/05/2024

We love when we can see personality through a picture! 😇

07/03/2024

I gotta say I'm a sucker for intricate beading on the back of a dress!! 🤤

Want your business to be the top-listed Clothing Store in Provo?
Click here to claim your Sponsored Listing.

Our Story

Sweetheart Bridal opened its doors in 1993. When Shelley Grose found her perfect wedding gown here, she knew this was what she wanted to do. In 2011, she and her husband became the new owners and have been helping brides-to-be ever since. We’re the only shop in the area that provides a one-on-one experience with a bridal consultant, minus the sales pressure. We offer conveniences like online registration, and we’re always ready to do what it takes to make your day everything you want it to be.

Videos (show all)

Make it pink or make it blue? Vote in the comments! 🩷🩵We love these stunning formal dresses! #homecoming #makeitblue #ma...
We are obsessed with these short n sweet dresses.. 💋#homecoming #hoco #homecomingdress #hocodress #formal #formalwear #m...
This stunning dress is our M724! It is a simple ballgown with beautiful pearl accents 🤍🐚#modestbride #utahwedding #modes...
Wedding ring or not we all have a dream dress! Come find yours at Sweetheart Bridal 🩷#modestbride #utahwedding #modestbr...
You’re gonna look so gorgeous in these dresses.. we can’t wait for homecoming 🤩#modest #modestfashion #modestclothing #t...
These dresses are so timeless and dreamy ✨🖤#modestbride #utahwedding #modestbridal  #provobride #utahbridalshop #utahbri...
We can’t wait for our fall brides 🍁#utahbride #bride #trend #trendingreels #modestbride #provo #modest #modestfashion #d...
These dresses are show stoppers ✨ Which is your favorite?#taylorswift #erastour #swiftie #modestfashion #modestdress #tr...
raise your hand if you went over budget.. 🙋🏼‍♀️ thankfully dresses at sweetheart bridal are budget friendly and dreamy! ...
Homecoming is right around the corner.. 👀 stop by to come try on these adorable dresses! #modest #modestdress #modestfas...
Comment which wedding destination you would choose!☁️#destinationwedding #destinationbride #destinationbrides weddingdre...
Here’s a little sneak peak into Pixie Hollow!! 🧚🧚‍♀️ We want to hear your opinions on which dress you would choose to we...

Category

Telephone

Address


1774 N University Pkwy Ste 22
Provo, UT
84604

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 10am - 6pm

Other Bridal Shops in Provo (show all)
Allyse's Bridal and Formal Allyse's Bridal and Formal
4801 N University Avenue #120
Provo, 84604

Modesty is extremely important to us at Allyse's Bridal and Formal. We believe that a woman is beautiful for her character and should be able to express her personality through mo...

A Bridal Center - Wedding and Prom in Provo A Bridal Center - Wedding and Prom in Provo
235 N University Avenue
Provo, 84601

J.P. Bridal J.P. Bridal
Provo

Something Borrowed Bridal Rentals Something Borrowed Bridal Rentals
26 W Center Street
Provo, 84601

At Something Borrowed Bridal we aim to provide brides an affordable way to rent designer dresses, and help past brides make some money on their gowns.

Affordable Bridal Boutique Affordable Bridal Boutique
282 N University Avenue
Provo, 84601

Every bride deserves to have the beautiful wedding dress she has always imagined herself wearing whe