Johnson Outdoors

We inspire people to get out there to experience and value the awe of the great outdoors.

Trusted For Adventure since 1970, we at Johnson Outdoors believe in going beyond creating great products to creating ultimate experiences for all outdoorspeople. Our fishing, diving, camping, and watercraft brands inspire and empower adventurers to enjoy the get out there lifestyle, every day. Committed to keeping the wild spaces we love wild for generations to come.​

Meet the Johnson Outdoors fa

12/04/2023

Got any hot tips for winter camping or hiking? Share them below!

Photos from Johnson Outdoors's post 11/30/2023

Pause with us for just a moment with a .

11/24/2023

Got something on your list from Eureka!, Jetboil, Humminbird or Old Town Watercraft? Take advantage of our Black Friday and Cyber Monday deals now: https://www.johnsonoutdoors.com/us

11/21/2023

The experts at Scubapro put together a list of things you can do now to keep your dive gear in tip-top shape. Click the link!

https://bit.ly/SP-gear-maintenance

11/17/2023

Psst! Tag a gift giver in the comments so we can give them a hint about what’s on your holiday gear wish list. Special deals on our favorite outdoor brands are coming up soon!

Photos from Johnson Outdoors's post 11/14/2023

Bring your sense of adventure to your holiday meals — add simple ingredients like marshmallows, cinnamon, or peppermint to this 30-second hot chocolate and share the warmth with your family and friends!

https://bit.ly/jetboil-hot-chocolate

11/12/2023

Thank you to all who have served ❤️🤍💙

Photos from Johnson Outdoors's post 11/09/2023

Help us out with a new game? Name that fish!

Photos from Johnson Outdoors's post 11/07/2023

Take a breath and focus on this or reflect on one of your own outdoor experiences from this year.

11/02/2023

Follow us for fin-tastic fall diving content. You’ll feel the difference and get maximum power in any diving conditions with the award-winning Scubapro Seawing Supernova fins on your feet.

10/31/2023

At SCUBAPRO, Innovation isn’t just our passion – it’s in our DNA. Every year, we invite divers and SCUBAPRO Dealers to the SCUBAPRO Germany HQ to experience our newest products firsthand during our Innovation Days events. And every year, it just seems to get better.

We are so grateful to have such an incredible community of divers for your continued support, and for trusting SCUBAPRO with your dives. And a HUGE thanks to our SCUBAPRO Germany Team, whose hard work and passion bring this event to life!

Photos from Johnson Outdoors's post 10/26/2023

Today we celebrate our annual "JO Day" where our employees worldwide come together to celebrate our collective purpose. Leaving the world a better place is at the core of who we are. Since our founding, we've placed an importance in preserving the environment around us and we're proud that our employees share that same value. We love the great outdoors and are committed to protecting it for generations to come.

10/24/2023

If there’s anything better than the first cup of coffee on a cool morning, we don’t know what it is.

Photos from Johnson Outdoors's post 10/20/2023

We’re gearing up for fall fishing tournaments. Tell us some of your faves near you!

10/16/2023

Chase fall colors — even if it takes you below the surface.

Photos from Johnson Outdoors's post 10/13/2023

Who’s got their bass in gear for some fall fishing fun?

10/11/2023

Cooler mornings + Warm breakfast = Perfect for fall.

10/09/2023

Today we can announce that the Clean Earth Challenge is ON THE ROAD TO 5 MILLION! That’s right, in just a year and a half, we’ve already PASSED the 3 Million pieces of trash collected goal. It’s such a humbling and wonderful achievement for the Johnson Outdoors family and our partners at the National Wildlife Federation.

Want to help us reach our 5 Million goal? Just click here!
https://bit.ly/cleanearthchallenge

10/04/2023

We’re so proud of our employee volunteer Tracy Doheny!

Tracy took First Place in our individual employee and made Mankato, MN a much more beautiful place — reeling in 14,952 pieces of litter from the community!

Join us in preserving the places we love — https://bit.ly/CleanEarthChallenge

National Wildlife Federation

Photos from Scubapro's post 10/03/2023

Check out this beaut 😍 Congrats, Scubapro, on 60 years of excellence and innovation!

09/28/2023

The raking can wait 🍂 Get out on the water. The fish don’t care what season it is!

09/26/2023

Congratulations to our winners of the 2023 Spaces We Love Cleanup Challenge hosted by Fishing Chaos:

1st: Eddie R.
2nd: Rotha N.
3rd: David S.
4th: Marcy M.

Per the rules, participants were entered into a random drawing to determine winners of great prizes from Humminbird, Jetboil, Old Town Watercraft and Minn Kota!

On behalf of the Johnson Outdoors family and our partner, the National Wildlife Federation, we can’t thank all of you enough who participated—and for the over 8,000 pieces of trash collected! To learn more about the Clean Earth Challenge, click the link below.

https://bit.ly/458jE1a

Photos from Lake Lanier Association's post 09/26/2023

Thank you Lake Lanier Association for being such wonderful hosts for our Humminbird last week. By taking action together, we can improve the health of our planet and keep nature wild for generations to come.

09/21/2023

Fall has always meant back to school season—but even if you’re not in school, it’s a great time to learn something new!

09/12/2023

What was your best catch this summer? And where are you looking forward to going this fall?

09/08/2023

Last chance to get in on The Spaces We Love cleanup tournament! This event presented by Johnson Outdoors and our partner, the National Wildlife Federation runs through Sunday, September 10th. Simply sign up and pick up litter every time you’re out there. You could win great prizes from Humminbird, Jetboil, Old Town Fishing and Minn Kota! Winners will be selected from a random drawing of participants and announced the following week! Follow the link to join us: https://bit.ly/SpacesWeLoveCleanup

Cannon Eureka!

Photos from Johnson Outdoors's post 09/06/2023

One of our latest is from the Scubapro technical diving line—the S-Tek Fin. Durable and streamlined, S-Tek can help reduce leg cramps and ankle strain while delivering unbeatable maneuverability and alternate kick performance. It’s ready for what’s next. Check it out: https://bit.ly/s-tekfin

09/04/2023

Bye-bye summer. Hello fall. Happy Labor Day, y’all!

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Videos (show all)

The time has finally come for our latest #JOInnovationUpdate! Our ALL-NEW Old Town Watercraft Sportsman BigWater ePDL+ 1...
A big thank you to everyone who took part in the recent cleanup event during the Johnson Outdoors–sponsored Salt Life Vi...
Meet the people who make the kayaks you love and see the artistry that goes into every watercraft. Johnson Outdoors’ Old...
SCUBAPRO - Hydros X BCD 2021 Tester's Choice Award

Address

555 Main Street
Racine, WI
53403

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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