Phreesia Life Sciences

With a new year comes new resolutions—and perhaps a new health plan and the need to find a new doctor. Help patients find the right care—from doctors to prescribing physicians—with Doctor Finder: https://bit.ly/41O48YB

“MediFind’s mission has always been to reduce time in the treatment journey for patients. Now that MediFind is part of Phreesia, patients can look for a doctor, book their appointment and check-in for their visit in a streamlined, user-friendly way,” says Patrick Howie, Founder of MediFind and Vice President, Product Management at Phreesia.

In our recent blog post, hear how MediFind builds on Phreesia’s legacy of engaging with patients while they’re in a healthcare state of mind and activating them at critical moments along the patient journey to improve health outcomes: https://bit.ly/3TzVue7

Navigating the healthcare system is a complex task for any patient. On January 25, join Phreesia and a panel of experts to explore how to support and activate patients at the start of their healthcare journey. During the webinar, you’ll learn:

✔ Insights on what keeps patients from finding care—and how delays can hurt health outcomes
✔ Strategies for reaching and resonating with patients pre- and post-diagnosis
✔ Tools for connecting with patients in the moments that matter as they embark on their care search

Register for the webinar, hosted by The DHC Group, by visiting: https://bit.ly/3NPJlhz

Health literacy is an individual’s ability to find, understand and use information and services to inform health-related decisions and actions for themselves and others, and that ability can impact their health outcomes. It’s imperative to help patients access the proper information that will empower them to participate in their treatment decisions.

In our recent blog, two Phreesia copywriters who completed a Health Literacy Certificate Program outline simple tweaks that will result in content that is digestible, accessible and actionable for all patient audiences: https://bit.ly/488hZv7

Cancer patients face a modern problem. The internet is awash with disease information, yet many oncology patients have critical gaps in their knowledge of their condition. Exposed to a torrent of information of varying quality from pre-diagnosis onward, patients can struggle to identify and retain what they need to know to take an active role in their care and decision-making. So how you meet patients with the right content in the right moment?

☑️ Engage, then act. Engaging with patients is critical to understanding the type of education and support they need to manage their disease.

☑️ Consider where patients are in their journey. As cancer treatments get more precise and personalized, general content that isn’t tailored to patients and where they are on their cancer journey holds less value.

☑️ Partner with the advocate community. Advocacy groups can help move the needle on patient education by reaching patients with information they can understand.

Read more in our latest blog post, featuring insights from experts at Genentech, Bayer, Astellas and Phreesia: https://bit.ly/3ttryWe

Members of our Client Experience team have had a great time celebrating the holidays this month! From gathering at tree lighting ceremonies to making pizza from scratch, we love to see the team getting together to enjoy the spirit of the holiday season!

We're thrilled to announce that PM360 Magazine has named Phreesia’s post-script engagement, our new medication adherence solution, to its list of 2023 Most Innovative Technologies or Services! It’s an honor to be recognized for post-script engagement and the work we do to support patients with the resources they need to get and stay on treatment.

Learn more about this exciting recognition: https://bit.ly/3Rt1Fhr

Hundreds of thousands of letters addressed to Santa arrive at USPS from children and families each year. To give back this holiday season, our Client Experience team participated in the USPS Operation Santa program to fulfill the wishes of kids in need! Each CE team member received a letter from a child on the nice list and was responsible for finding them the perfect gift.

Last week, the team gathered to read the letters and discuss what gifts they purchased for the children. Thank you to our thoughtful CE team for helping spread holiday cheer to those in need.

Education and support are critical to getting and keeping oncology patients on appropriate therapy and, ultimately, improving health outcomes. But many patients have gaps in their knowledge of their condition, treatment and existing support services, research shows, and the first step to closing them is empowering them to take an active role in their care and decision-making.

In a recent webinar with Fierce Pharma, Laurie Meyers, Executive Director of Engagement and Experience Design, Genentech; Nick Lucente, Executive Director of Oncology Patient Marketing, Bayer; Jenny Kite, Director, Patient Partnerships, Astellas; and Alexandra Benneville, VP, Content Strategy, Phreesia discussed how to reach patients with the tools they need to navigate their diagnosis and treatment—no matter where they are on their cancer journey.

Watch the replay: https://bit.ly/3tmuBzG

According to the CDC, most people with lung cancer don’t have symptoms until the cancer is advanced, making it harder to treat. For high-risk patients, screening can find lung cancer early, when it is easier to treat. However, a study conducted by Phreesia found that 54% of current smokers know little or nothing about lung cancer screening. Phreesia is committed to partnering with patient advocacy groups, healthcare providers, government agencies and others to provide patients with the resources they need to get screened.

Read our article with Fierce Pharma to learn how to boost disease awareness and improve lung cancer screening numbers: https://bit.ly/36hP1hu

Many patients are unaware of vital aspects of their condition and treatment options, including screening and testing resources.

The CDC encourages getting screening tests regularly to find breast and colorectal cancers early, when treatment is likely to work best. Phreesia is committed to delivering relevant resources to patients when they need them so they can be empowered to participate in early screening activities and make informed decisions about their condition and treatment options.

Visit our blog to uncover findings from our survey of cancer patients and ways to help improve their understanding of their condition, treatment options and support resources: https://bit.ly/41avEPJ

It’s , and Phreesia has so much to be thankful for. We’re grateful for our amazing team members, partners and clients for all they do to support patients and improve health outcomes.

Wishing everyone a happy and healthy Thanksgiving!

Youth va**ng poses serious health risks, which is why Phreesia and the Ad Council teamed up to deliver prevention messaging at the .

The CDC recommends engaging youth and starting discussions to help them avoid or quit va**ng. Between May 2022 and January 2023, more than 4,900 people who saw the Ad Council’s content on Phreesia’s platform asked for additional resources about how to initiate conversations with their children, and, when compared to a control group, parents who saw the campaign were 5% more likely to talk to their child's doctor about the risks of va**ng.

Learn more: https://bit.ly/3GcIFP2

It’s . Did you know 1 in 5 diabetes patients do not regularly check their blood sugar levels? In a recent report, Phreesia explores patient attitudes toward existing diabetes treatments and identifies tactics that will empower patients on their healthcare journey.

Download the report to learn more: https://bit.ly/47xBmgs

This Veterans Day, we thank and honor all veterans who have courageously served and continue to serve our country.

The digital landscape is rapidly transforming. Tactics and platforms that have long been cornerstones of digital are being shaken by major changes, forcing teams to rethink their strategies monthly. Amid this upheaval, brands that deploy a range of tactics—and can switch quickly between those tactics based on results and the evolution of the digital world—are best-positioned to succeed.

Our latest blog post explores four essential tips for staying nimble amid digital disruption:

📰 Stay up to date
🔎 Monitor what works
🍎 Educate leaders on new tactics
🤝 Build trust with patients

Check out the post to learn more: https://bit.ly/3QRS7NM

Members of our team had a great time at yesterday's , where our VP of Client Experience, Danielle Lynch, joined experts from Health Monitor Network and Haleon for an engaging panel on personalizing content at the . Thanks for a great event, MM+M!

Personal health literacy is the degree to which individuals have the ability to find, understand, and use information and services to inform health-related decisions and actions for themselves and others, according to the CDC—and it’s up to organizations to equitably enable individuals to do so.

Our recent blog post breaks down how to:
✔️Use simple copy to increase understanding
✔️Design content to help patients retain key messages
✔️Tailor content to the intended audience

Check out the post to learn more about how these tweaks can further personal health literacy and improve health outcomes: https://bit.ly/478d0cZ

Don't miss Wednesday's MM+M Media Summit, which will bring together leaders from across the health media spectrum for a day of thoughtful discussions on key industry topics!

Catch Danielle Lynch, our VP of Client Experience, as part of the “Personalizing content at the point of care” panel along with speakers from Health Monitor Network and Haleon. Save your seat: https://bit.ly/3tYmjhi

We’re just one week out from the MM+M Media Summit, which will bring together leaders from across the health media spectrum for a day of thoughtful discussions on key topics.

Don't miss the “Personalizing content at the point of care” panel featuring Danielle Lynch, our VP of Client Experience! Register now: https://bit.ly/3tYmjhi

The pharma industry spends enormous sums each year on television and other mass media with the aim of creating brand awareness. But while those channels reach large numbers of consumers, they don’t always get their message through to their intended patient groups or reach them at the right moments in their healthcare journey.

So how should you rethink spending priorities if mass media isn’t connecting you to high-quality audiences with the right content at the right time? Check out our infographic to learn more about why investing your first dollar in the is a strong place to start: https://bit.ly/40iPk37

Members of our Client Experience team had a great time last night celebrating Kendra Weller, Senior Client Experience Manager! Congratulations again to Kendra and the rest of the Xpectives Health Early Career Achievement Award recipients. Learn more about this recognition: https://bit.ly/497QxhJ

Congratulations to Kendra Weller, Senior Client Experience Manager, and the rest of the Xpectives Health Early Career Achievement Award recipients! We're so proud of Kendra for all her contributions to Phreesia and her clients and are looking forward to seeing her honored at this evening's awards ceremony. Learn more about this recognition: https://bit.ly/497QxhJ

The U.S. Department of Health and Human Services defines health literacy as the degree to which individuals can find, understand and use information and content to inform health-related decisions and actions for themselves and others. That makes health literacy a social determinant of health; the ability or inability to find, understand and use health information can impact patients’ health outcomes.

This , Holly Ricci and Lindsey Lilly, Senior Copywriters at Phreesia who recently completed the Health Literacy Certificate Program at the Institute for Healthcare Advancement (IHA), are sharing tips for creating content that is digestible, accessible and actionable for all patient audiences. Check out our blog post for more: https://bit.ly/478d0cZ

The industry continues to evolve in response to changing consumer expectations and technology innovations, with major implications for media planning—including opportunities to take omnichannel campaigns to the next level.

At CMI Media Group’s 2023 Omnidynamic Agility in Media + Creative event, industry leaders discussed up-and-coming healthcare media innovations and important areas for brands to focus on within an omnidynamic strategy. Check out our blog post for three key takeaways from the event: https://bit.ly/3tFlNV7

A Phreesia survey of 1,994 COPD patients found that fewer than half (44%) of diagnosed COPD patients had had detailed discussions with their doctor about their breathing symptoms. In a potentially related finding, 34% of respondents said they lacked a full understanding of their condition.

Those results suggest that COPD patients may be missing out on treatments and lifestyle changes that could improve their quality of life and health outcomes. Learn how to support better doctor-patient communication in our article with XpectivesHealth, featuring insights from AstraZeneca and the American Lung Association: https://bit.ly/3LX1qJE