Her Social Brand - Social Media Manager Raleigh

SAVE THIS POST 🔢 Here's what your insights are really telling you about your content!

If you want to see how your posts are performing on Instagram, here's a breakdown of what these numbers actually mean and how to use them to improve your content.
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(NOTE: You'll need a business or creator account to see these insights.)⁠

Struggling to make sense of your analytics? I’d love to help!

Comment “NUMBERS” below or DM me to get started on turning your insights into an action plan.

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“Easy” is the last word I would’ve used to describe planning my content UNTIL I started using a content calendar! 🗓️

A content calendar is a visual tool for planning posts across different platforms and a must-have for maintaining your brand’s social media presence.

Not only do they keep you organized, but they also ensure that you never run out of content ideas and help you stay consistent, which is key to building engagement and trust with your audience.

Use these 5 steps to create a content calendar to help you plan your content for the month and finally stop worrying about what to post.

What’s your biggest challenge when it comes to planning content? ⤵️

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My go-to places for content ideas 💻 Hit SAVE now to revisit these later!

🗣 AnswerThePublic is a goldmine for customer insights, revealing the most frequently asked questions people have about keywords related to your niche.

🔍 Google's "People Also Ask" section is sooo underrated! It generates related questions people are asking about a topic, perfect for creating content that builds authority.

❓ Quora has thousands of feeds full of conversations about your industry or niche – a treasure trove for market research and finding trending questions.

🎵 TikTok is one of my go-to places for finding content ideas and seeing what's trending in video – plus, the "Others searched for" section offers additional FAQs.

💬 Your comments (and your competitors' comments) should not be overlooked – it's one of the easiest ways to hear directly from your audience what they need.

Where do you find your content ideas? Share your favorites below!
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Here's what your metrics are telling you about your content 👆🏾⁠
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If you're wondering why your engagement is so low, here's a breakdown of what your metrics might be telling you and how to improve your content in the future.⁠
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(NOTE: You'll need a business or creator account to see your insights.)⁠

💾 Hit SAVE now to keep this info handy while reviewing your analytics!⁠
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If You Have: Low Views 👀⁠
Reason Why: Your content isn't grabbing attention⁠
How to Fix It: Always include a strong hook in captions and video titles to pique your audience's interest and stop the scroll.⁠
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If You Have: Low Likes ❤️⁠
Reason Why: Your content isn't resonating⁠
How to Fix It: Understand your audience's pain points and find ways to relate to them with relevant content that addresses these challenges.⁠
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If You Have: Low Comments 💬⁠
Reason Why: You're not encouraging interaction⁠
How to Fix It: Include a call-to-action at the end of your captions and videos to encourage conversation. (I find asking questions works best!)⁠
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If You Have: Low Shares ✉️⁠
Reason Why: Your audience doesn't relate to your content⁠
How to Fix It: Tell a story through your content and include a "wow" factor that makes people want to comment, repost, and share it with friends.⁠
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If You Have: Low Saves 📌⁠
Reason Why: You're not providing enough value⁠
How to Fix It: Offer a solution, not just a reiteration of information, and create content your audience finds useful and worth saving.⁠

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My favorite tools as a social media manager and strategist 📲

What tool or website do you rely on most in your business? Let me know!

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FREE must-have tools for creating and editing Instagram Reels ⤵️

📱 CAPCUT
This is my favorite app for editing short-form videos! It also includes ready-made templates, and AI features that allow you to create stunning videos instantly.

📱 INSHOT
Like CapCut, I love that you can seamlessly edit clips, apply effects and transitions, add your own music, and even record voiceovers within the app.

📱 CANVA
Canva is one of the best all-in-one design platforms - outside of using it to create graphics, I also use their video templates and branded Reel covers.

📱 PEXELS
If you don’t have any video footage, this app gives you unlimited access to a library of diverse, high-quality stock photos and videos you can use.

📱 VSCO
I’m an aesthetic girlie, and this app helps give your videos a more polished, professional look with preset filters, effects, and advanced editing tools.

📱 TELEPROMPTER
This is my go-to app for talking-style Reels or longer videos. It allows you to write scripts and record videos without remembering all the lines.

Which app will you try first? Let me know in the comments!

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🚨 I NEED YOUR HELP!

I'm building out a new content creation service, and to provide the best service possible, I'd love to get your thoughts and feedback.

Whether you're a woman entrepreneur hustling to make your mark, a small business owner looking to amplify your voice, or someone passionate about impactful and authentic social media content, I want to hear from you!

👉🏾 Survey Link: https://forms.gle/DakfgEmzssADLQY48

Your feedback is invaluable, and together, we can build something that truly resonates with your needs and helps share your brand's story.

Thank you so much for your support and participation!

Here’s how we can work together in 2024! 📱
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From social media management to 1:1 consulting, my goal is to provide you with the services you need to stand out more confidently and consistently online.
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✨ Ready to get started? Visit www.hersocialbrand.com/contact-hsb/ to fill out my inquiry form!⁠

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These are my social media management must-haves! 📱

Whether you’re a service-based or product-based business, these five tools are my secret weapons for creating stunning content without breaking the bank.

What tools did I miss? Let me know in the comments 👇🏾

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Your content creation process just got easier! 💁🏾‍♀️

If you struggle to post content consistently on social media, a content calendar can help you map out your posts, increase productivity, and ultimately, drive more results.

🗓️ Have you used a content calendar before?

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These lies are holding your business back 👀

Let's face it, ladies, the online world can be a jungle of misinformation.

Especially when it comes to growing your business on social media!

So, I'm busting 3 of the biggest myths that hold women entrepreneurs back so you can unlearn them and focus on what truly matters:

✔️ Building a strong brand identity that attracts your ideal audience
✔️ Creating valuable content that solves their problems and inspires them
✔️ Engaging authentically and building genuine connections

Which one of these social media myths have you heard the most?

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Start your week with one of these affirmations ✨⁠ which one speaks to you the most?⁠

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A new year means a reintroduction! 👋🏾

Let's be real, running a business is a wild ride, and juggling that with content creation, engagement, and algorithms can feel like a second full-time job.

But that's where I come in!

My name is Candice, and as a Social Media Manager and Strategist, I help women business owners show up consistently and authentically online without losing their sanity (or their precious time).

Here's what I do:

✨ Social Media Management: Take that content calendar off your to-do list and let me handle the posting, scheduling, engagement, and more.

✨ Social Media Strategy: Let’s work together to craft a plan that makes your brand shine online and attracts your ideal clients like bees to honey.

✨ Social Media Consulting: Need a sounding board for your ideas? Stuck in a creative rut? I'm your girl! Let's brainstorm and talk through your content.

Ready to get started? Drop a comment below or send me a message so we can chat!

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This is the energy I’m bringing into 2024 - who’s with me? 🙋🏾‍♀️

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Are you making these social media mistakes? 🫣⁠

Don’t worry, I have too! But it's never too late to make changes to get the most out of your platforms.

Which one did you resonate with the most? 👇🏾

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I’ve got your content covered! ✍🏾

If you don’t know what to post this week, here are 5 easy ideas you can try:

1️⃣ MONDAY: Inspire your audience with a positive message to start the week

2️⃣ TUESDAY: Start a mini-series on a common pain point related to your niche

3️⃣ WEDNESDAY: Share your perspective on a controversial topic in your niche

4️⃣ THURSDAY: Share a case study, testimonial, or client success story to show what it’s like working with you

5️⃣ FRIDAY: Give an inside look into your day or a project you’re working on

Which one of these content ideas will you be trying this week?

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What’s on the horizon for social media in 2024?

Check out this blog from Hootsuite to see the top 16 trends to look out for next year! https://blog.hootsuite.com/social-media-trends/

Which trend surprised you the most? Share your thoughts below.

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The 16 Most Important Social Media Trends for 2024 With social media trend cycles moving faster than ever, we’re asking ourselves: what’s worth paying attention to in 2024?

Does your social media strategy need an update? 🔄

Whether you already have a strategy or winging it as you go, if you don’t have the right plan, you could miss out on getting the results you deserve!

Here are 5 clear signs it might be time to update your current strategy so you can ultimately reach your social media goals.

Need help with your social media strategy?

👩🏾‍💻 Apply to work with me at www.hersocialbrand.com!

Have you been showing any of these signs lately?

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Are you getting all that social media has to offer? 🤷🏾‍♀️

Most business owners understand that social media is essential to growing their business, but many don't know how to use it to its full potential.

(🚨 And newsflash: having a social media page alone is not enough!)

This is why you need a tailored strategy to help outline your social media efforts.

Here are a few reasons why a social media strategy can help you achieve success:

✔️ Increase brand awareness
✔️ Boost engagement organically
✔️ Build relationships with your audience
✔️ Attract new customers
✔️ Gain a competitive edge
✔️ Drive traffic to your website

Are you ready to take your business to the next level?

👉🏾 Comment "STRATEGY" to be the first to know about my Black Friday offer!

With my help, you can finally achieve the growth you've been dreaming of.

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Tired of showing up on social media but not seeing results? 😣

In today's digital age, social media has become essential for businesses to connect with their audience and establish their brand online.

☝🏾 But simply having a social media presence is NOT enough!

Here are 5 reasons why having a social media strategy is essential for your business and how it can help you be more consistent and organized online.

Does your business currently have a social media strategy in place?

If not, I have something special coming for you on Black Friday! 👀

DM me to be the first to know when the news drops.

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What’s the biggest mistake people make with social media?

❌ Not having a plan in the first place!

The reason you’re not seeing success on social media isn’t because you’re not trying - it’s because you don’t have a strategy that will actually get you results.

But that changes today! Here’s what you can do to start thinking more strategically about your content and build better connections with your audience.

Have more questions about social media strategy? 💬 Let me know below!

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Make 2024 your most successful year yet on social media! 💁🏾‍♀️
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If you’re a woman-owned business looking to show up more consistently and authentically online, I’d love to help you achieve your social media goals.
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Here are three ways we can work together to share your story:

✨ SOCIAL MEDIA MANAGEMENT

My most popular service! Take social media off your plate, and let me work my magic to help build brand awareness, increase engagement, and grow your online community. I cover everything from strategy to monthly planning, content creation, and community management.
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✨ SOCIAL MEDIA STRATEGY

Get more organized and consistent with your content with a plan that’s customized to your goals. I’ll get to know your target audience and competitors and show you how to stand out with a visually engaging brand.
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✨ SOCIAL MEDIA CONSULTING

Not ready to invest in done-for-you social media management? No problem! Pick my brain for an hour and get your most burning questions answered to create an action plan and build more brand consistency.
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Have questions about my services? Send me a DM or fill out the inquiry form on my website at www.hersocialbrand.com!
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Struggling with writer’s block on Facebook? 🤦🏾‍♀️

Then you need to check out these caption starters!

Just save this post, fill in the blanks, and have new captions ready in minutes.

Leave a 🙌🏾 in the comments if this template was a timesaver!

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Accepting new clients for Q4 2023 👩🏾‍💻

From content creation to social media consulting, my goal is to offer services that help you stand out on social media and confidently tell your authentic story!

👉🏾 Interested in working together? Visit www.hersocialbrand.com/contact-hsb to fill out my inquiry form!

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There’s power in sharing YOUR story! 🧡

Your journey, your triumphs, your struggles - they're all part of what makes you unique.

And when you share that authenticity on social media, amazing things happen:

✨ You connect on a deeper level with your audience with bonds built on trust and relatability.

✨ You inspire others on similar paths, showing them they're not alone and that success is possible.

✨ You stand out and shine bright in the digital crowd, making a lasting and memorable impression.

So don't hold back! Whether you're running a side hustle, managing a business, or dreaming of your next move, remember that your story is your superpower.

Drop a 👏🏾 in the comments if you’re ready to own your story!

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Is your social media strategy effective? 👀

In the world of social media, strategy is queen, so take this quiz to find out if you’re on the right track or see if there’s room for improvement moving forward.

Tally up your answers and share your results in the comments! 👇🏾

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Ever thought about linking up with me? 🤝🏾

With the holidays right around the corner, now is the time to start planning so you can end the year more confidently and consistently than ever before.

📱 If you’re ready to finally take social media off your plate, send me a DM or visit my website to fill out an inquiry form!

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Are you ready to create content that connects with your dream clients? ✍🏾

Swipe and learn ➡️ the five questions you should ask yourself to craft more intentional and impactful content for your woman-owned business!
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On a scale from 1-10, how well do you know your target audience?

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Hey squirrelfriends 👋🏾⁠⁠ welcome to my little corner of Instagram!
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My name is Candice, and I’m a former corporate hottie turned full-time social media manager living my best life in Raleigh, NC.

As a social media manager and Certified Master Strategist, I help women business owners like you show up more consistently and authentically online so you can get social media off your plate and get back to running your business!⁠
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If you’re looking for a social media manager and strategist to help grow your business, visit www.hersocialbrand.com to learn more about my social media services.⁠
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And if you’re new here, introduce yourself and share a fun fact about you!⁠ 👇🏾

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