Reliable Jewelry
Since 1949, Reliable Jewelry Company has been the most trusted name in luxury in the Triangle area.
Mesmerized by this one 💎
We will be closed May 25-27th!! Enjoy your holiday weekend!
✨️ - Weekly Roundup of Our Current Favorite Pieces - ✨️
Elevate your style and make a lasting statement with this captivating emerald & diamond ring that echoes nothing but sheer opulence 💚💎
Gather flowers and diamonds, and make every moment shine ✨💎🌺
Jet setting with a touch of sparkle 💎✈️
Indulge in the opulence of luxury jewelry, because you deserve the best 💍💫
A touch of blue, a dash of sparkle - the perfect combination 💙✨
Kind words go a long way in this business. We appreciate you more than you'll ever know! - Reliable Jewelry Team
A true Peridot gem! August will be here before you know it, don't wait to find the perfect gemstone for your special person 💚
An epic sunset for a romantic proposal! We wish you two the absolute best in this next chapter of your lives. Thank you for choosing Reliable Jewelry 💛
A symphony of sapphires and diamonds, just for you 💎💙
For moments that need a little extra sparkle, there's this necklace 💫✨
Make that diamond sparkle & shine like it just left our showroom! 💎💫
What's better than one stunning diamond? Of course its TWO stunning diamonds 💎💍
Saturday Stacks ✨️💎
It's Friday, I'm in Love 💙
Dazzle from ear to ear with the perfect blend of sapphire and diamonds 💎✨
Sharing your birthday month with Mothers Day!? Look no further for the perfect gift 💎 Handcrafted with meticulous care and featuring a mesmerizing emerald centerpiece, this ring is the epitome of timeless beauty.
The May birthstone is perfectly suited to the celebration of life blooming everywhere. Comment below if you have a birthday in May!
May is right around the corner which means lots of Emerald content headed your way! Experience the allure of genuine luxury and let our emerald rings be the crowning glory to your jewelry collection. ✨💍
This diamond speaks volumes without saying a word 💍✨
Necklace goals: simple yet stunning 💖✨
Throwback Thursday to this special storefront! Who remembers walking in to this gem!?
Luxury is in the details. Experience it with every gleaming gem 💎✨
💚 Dripping in elegance and radiating with sophistication, this emerald ring is here to steal the limelight! ✨ Elevate your style and make a lasting statement with this captivating emerald ring that echoes nothing but sheer opulence. 💍✨
Let our dazzling engagement rings speak the language of love, and make your special moment absolutely unforgettable. ✨ Discover the perfect symbol of your forever after at Reliable Jewelry.
More sunshine & more sparkling jewelry on this Monday👌🏼
Elaborate outfits are a must when sporting this gorgeous diamond 💎 💍
Starting off 2024 with these bold & bright pieces!
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Humble Beginnings
With humble beginnings as the Dixie Loan Company at 209 S. Wilmington Street, Abe Horwitz created a business that has flourished for three generations. With son, Phillip, Abe began serving the downtown Raleigh community with quality merchandise at the most reasonable prices.
In 1976, the opportunity presented itself to purchase the Reliable Loan & Jewelry store at 307 S. Wilmington Street. Both businesses were consolidated, the selection of merchandise expanded, and soon Reliable Loan & Jewelry was the place to go in the Triangle for diamonds, estate jewelry, and all sorts of other items.
In 1999, Phillip’s son Alan, a GIA Graduate Gemologist, joined his father in growing their business. Together, they have made Reliable the place to go for quality, value and the kind of customer service that makes you want to tell your friends. Whether you want something new, or something “previously enjoyed”, you can always count on the fact that we have been Trusted, Affordable and Reliable, since 1948.
Today we operate on simple philosophies. We strongly believe that it’s not about the box, but what’s inside. We want to provide the kind of service that turns first time customers into lifelong clients. Word of mouth is our best advertisement, and we aim to make each and every person that comes through our doors our greatest advocate.
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Address
345 S Wilmington Street
Raleigh, NC
27601
Opening Hours
Monday | 9:30am - 5:30pm |
Tuesday | 9:30am - 5:30pm |
Wednesday | 9:30am - 5:30pm |
Thursday | 9:30am - 5:30pm |
Friday | 9:30am - 5:30pm |
Saturday | 9:30am - 5:30pm |
Raleigh, 27603
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