Reliable Jewelry

Since 1949, Reliable Jewelry Company has been the most trusted name in luxury in the Triangle area.

05/29/2024

Mesmerized by this one 💎

05/24/2024

We will be closed May 25-27th!! Enjoy your holiday weekend!

Photos from Reliable Jewelry's post 05/18/2024

✨️ - Weekly Roundup of Our Current Favorite Pieces - ✨️

05/17/2024

Elevate your style and make a lasting statement with this captivating emerald & diamond ring that echoes nothing but sheer opulence 💚💎

05/16/2024

Gather flowers and diamonds, and make every moment shine ✨💎🌺

Photos from Reliable Jewelry's post 05/15/2024

Jet setting with a touch of sparkle 💎✈️

Photos from Reliable Jewelry's post 05/14/2024

Indulge in the opulence of luxury jewelry, because you deserve the best 💍💫

05/13/2024

A touch of blue, a dash of sparkle - the perfect combination 💙✨

05/11/2024

Kind words go a long way in this business. We appreciate you more than you'll ever know! - Reliable Jewelry Team

05/10/2024

A true Peridot gem! August will be here before you know it, don't wait to find the perfect gemstone for your special person 💚

Photos from Reliable Jewelry's post 05/09/2024

An epic sunset for a romantic proposal! We wish you two the absolute best in this next chapter of your lives. Thank you for choosing Reliable Jewelry 💛

Photos from Reliable Jewelry's post 05/09/2024

A symphony of sapphires and diamonds, just for you 💎💙

05/08/2024

For moments that need a little extra sparkle, there's this necklace 💫✨

05/07/2024

Make that diamond sparkle & shine like it just left our showroom! 💎💫

Photos from Reliable Jewelry's post 05/06/2024

What's better than one stunning diamond? Of course its TWO stunning diamonds 💎💍

Photos from Reliable Jewelry's post 05/04/2024

Saturday Stacks ✨️💎

05/03/2024

It's Friday, I'm in Love 💙

05/02/2024

Dazzle from ear to ear with the perfect blend of sapphire and diamonds 💎✨

Photos from Reliable Jewelry's post 05/01/2024

Sharing your birthday month with Mothers Day!? Look no further for the perfect gift 💎 Handcrafted with meticulous care and featuring a mesmerizing emerald centerpiece, this ring is the epitome of timeless beauty.

04/30/2024

The May birthstone is perfectly suited to the celebration of life blooming everywhere. Comment below if you have a birthday in May!

Photos from Reliable Jewelry's post 04/29/2024

May is right around the corner which means lots of Emerald content headed your way! Experience the allure of genuine luxury and let our emerald rings be the crowning glory to your jewelry collection. ✨💍

04/27/2024

This diamond speaks volumes without saying a word 💍✨

04/26/2024

Necklace goals: simple yet stunning 💖✨

04/25/2024

Throwback Thursday to this special storefront! Who remembers walking in to this gem!?

Photos from Reliable Jewelry's post 04/25/2024

Luxury is in the details. Experience it with every gleaming gem 💎✨

04/24/2024

💚 Dripping in elegance and radiating with sophistication, this emerald ring is here to steal the limelight! ✨ Elevate your style and make a lasting statement with this captivating emerald ring that echoes nothing but sheer opulence. 💍✨

Photos from Reliable Jewelry's post 04/23/2024

Let our dazzling engagement rings speak the language of love, and make your special moment absolutely unforgettable. ✨ Discover the perfect symbol of your forever after at Reliable Jewelry.

03/11/2024

More sunshine & more sparkling jewelry on this Monday👌🏼

02/20/2024

Elaborate outfits are a must when sporting this gorgeous diamond 💎 💍

Photos from Reliable Jewelry's post 01/03/2024

Starting off 2024 with these bold & bright pieces!

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Humble Beginnings

With humble beginnings as the Dixie Loan Company at 209 S. Wilmington Street, Abe Horwitz created a business that has flourished for three generations. With son, Phillip, Abe began serving the downtown Raleigh community with quality merchandise at the most reasonable prices.

In 1976, the opportunity presented itself to purchase the Reliable Loan & Jewelry store at 307 S. Wilmington Street. Both businesses were consolidated, the selection of merchandise expanded, and soon Reliable Loan & Jewelry was the place to go in the Triangle for diamonds, estate jewelry, and all sorts of other items.

In 1999, Phillip’s son Alan, a GIA Graduate Gemologist, joined his father in growing their business. Together, they have made Reliable the place to go for quality, value and the kind of customer service that makes you want to tell your friends. Whether you want something new, or something “previously enjoyed”, you can always count on the fact that we have been Trusted, Affordable and Reliable, since 1948.

Today we operate on simple philosophies. We strongly believe that it’s not about the box, but what’s inside. We want to provide the kind of service that turns first time customers into lifelong clients. Word of mouth is our best advertisement, and we aim to make each and every person that comes through our doors our greatest advocate.

Videos (show all)

Thoughtful gifts she will love this holiday season 🎁 Our beautifully crafted diamonds are wonderfully designed and super...
Classy and timeless
And it was all yellow 💛
⌚️
✨✨✨
Brighter is always better ✨
A love that will last a lifetime 💙
Kicking the week off with this gorgeous engagement ring! 💍
Have you started your Christmas shopping yet?! Stop in Reliable Jewelry for the ultimate selection of gifts for the holi...
The countdown is on! Happy December folks 🎁 let the holiday shopping begin!
Ladies don’t you want this 36 Millimeter Rolex steel and rose gold Turnograph for the holidays??
So many new pieces for you to try 💙

Category

Telephone

Address


345 S Wilmington Street
Raleigh, NC
27601

Opening Hours

Monday 9:30am - 5:30pm
Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm
Saturday 9:30am - 5:30pm

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