Coleman Insights

Attention CHR, Hot AC, Country, and Alternative programmers!

Coleman Insights Revamps Integr8 USA Callout Music Testing Service Coleman Insights has announced it is expanding its Integr8 USA callout music testing service. Integr8 USA is splitting its combined

Coleman Insights is proud to be the presenting sponsor of the Radio + Podcast Interactive Forum at this year's NAB Show New York on October 9th! Meet the team, see Sam Milkman on a panel about leveraging data to improve programming and promotions, and use the code NY4524 to grab a free exhibits pass.

Radio + Podcast Interactive Forum - 2024 NAB Show New York Program Sponsors

Coleman Insights is pleased to announce our new partnership with RAMP. The top three songs of the week and a "1 to Watch" from our Integr8 USA national callout service will be featured in their newsletter on Wednesdays. Integr8 USA is now available for CHR, Hot AC, Country, and Alternative.

Fresh national music tests for the seven formats listed below are now available.

We are thrilled to announce that Quest Global Research Group has acquired Coleman Insights. The synergy between our firms will allow us to deliver more services and greater client resources. Many exciting things are on the way!

Quest Global Acquires Coleman Insights • Quest Global Research Group Inc., a leader in the market research industry, is pleased to announce its acquisition of Raleigh, NC-based Coleman Insights. This partnership will enable both companies to broaden their offerings and deliver enhanced services to clients across the market research com...

In this week's Tuesdays With Coleman blog, SVP/Research Operations David Baird reflects on his experience as a PD in Missoula, MT, and how recent music research options have changed the game.

Your Radio Station No Longer Needs To Follow The Herd For Music Decisions | Coleman Insights Up until now, there were limited options for music research for radio stations with limited resources. That has recently changed.

The late 90s and early 00s is 🔥 for the R&B format.

She's shining bright like a diamond.

The podcast consumer has spoken. Will you meet them where they are?

Why Podcasters Must Urgently Adopt A Video Strategy | Coleman Insights Podcast consumers are increasingly using video to get their podcasts. Here's why podcasters must urgently adopt a video strategy.

80% of the Country FACT USA Top 10 is occupied by two artists.

Ain't Talkin' 'Bout Love for Van Halen. FACT USA info: https://go.colemaninsights.com/l/74582/2024-07-18/2c7l9dn

Country radio is having a moment, with multiple superstars crossing formats and attracting new audiences. Can the format welcome new listeners without alienating the core?

How Should Country Radio Meet This Crossover Moment? | Coleman Insights The blurred lines between Country & Pop have broadened the format and we see changes in our research. How will Country radio meet the moment?

The latest FACT USA Fact Of The Week! More info at https://colemaninsights.com/services/fact-usa-national-music-test

Are you attending Podcast Movement? See our Jay Nachlis on the panel "Stop Leaving Impressions On The Table - Vodcasting Is Podcasting" on Tuesday, 8/20 at 10:15 AM.

Get the brand new FACT USA National Music Test for your format in time for the Fall ratings book. https://bit.ly/FACTUSA

Mainstream AC! The first FACT USA National Music Test for your format is available TODAY. Six more formats coming in the next few weeks, all in time for the Fall book. Subscriptions are available now.

FACT USA National Music Test | Coleman Insights Outstanding library music testing that doesn’t break the bank. In the past, you had two options for utilizing research for your music decisions. You could conduct a local test with listeners—the ideal method for staying on top of your own audience’s tastes. Or you could use national charts, bu...

Sometimes points of differentiation can be pretty simple...like a pink box.

All Hail This Branding Lesson From The Donut King | Coleman Insights There are many lessons from The Donut King documentary. One branding lesson in particular is applicable to all brands.

The youngest members of Gen Z are about to become teenagers, and the oldest are starting their careers. Will they respond to the same efforts your brand may have used to reach younger consumers in the past?

Generation Z Is Really Different: Your Approach To Reaching Them Should Be, Too | Coleman Insights Generation Z has a significantly different profile than previous generations. Thus, your approach to reaching them must also be different.

When Netflix pivoted from DVDs to streaming, it required a massive philosophical and cultural change. One decision they made was a bit...unorthodox.

Netflix's Streaming Pivot Included a Surprisingly Harsh Decision | Coleman Insights Netflix CEO Ted Sarandos explains how the company's pivot from DVDs by mail to streaming included a surprisingly harsh decision.

“Everyone who programs music should have access to high-quality research, regardless of budget." FACT USA is here. https://bit.ly/3KM5paX

Why does your radio station need callout research when so much streaming data is available?

Why Does My Radio Station Need Callout Research? | Coleman Insights Callout research can be a valuable, complementary tool to streaming consumption data. Here's why many radio stations consider it essential.

Why did Red Lobster file bankruptcy? "The endless shrimp". Right? Of course, it's not that simple.

The Real Reason Behind Red Lobster's Bankruptcy Filing | Coleman Insights While Red Lobster claims the company is in Chapter 11 bankruptcy due to an endless shrimp promotion, there are likely deeper challenges.

"I know we all spend a good part of our day trying to make our stations sound better—and I think that’s important—but it may not save the day anymore." - Sam Milkman

What Is the Purpose of Your Radio Station? | Coleman Insights The radio industry is faced with many challenges, including a difficult competitive landscape. But did radio stations forget their purpose?

How can callout research help your radio station? John Boyne shares his thoughts with Richard Sands in this week's The Sands Report.

You don't have to be a soccer fan to love Welcome to Wrexham, and there's an important lesson for content creators in that statement.

What Content Creators Can Learn from Welcome to Wrexham | Coleman Insights Welcome to Wrexham documents the incredible story of an English soccer club. These are lessons content creators can learn from the show.