Foundry Zero

NEW WEBSITE ALERT! After years of band aids, fixes and add-ons we've finally rebuilt the website from the ground up. We think it is simpler while going into greater depth describing exactly just what we do best. WELCOME.

https://www.foundryzero.com/

Infographics are a great way to simplify and explain a complex concept or process. And quite fun to create!

http://foundryzero.com/foundryzeroblog/2020/12/9/the-process-of-branding-infographic

The Process of Branding Infographic — Foundry Zero IT’S ABOUT KEEPING IT SIMPLE FOR OUR CLIENTS. (1) We use a combination of intelligence, experience and research as a backbone for our Brand strategy recommendations. Then integrate our best fit resources into the process.  (2) Developing Brand is a many layered system that make simp

Who could forget THE RALEIGH HATCHET! Found these fun illustrations Dani Nation asked me to do for her back in the day.

I'm proud of the great work we have done with Honeywell these last few years. Read about our experience and process in our latest case study:

http://foundryzero.com/foundryzeroblog/2019/2/11/honeywell-a-case-study

Honeywell: A Case Study When Honeywell acquired Elster there was a period where every vendor’s performance came under review. Having successfully Branded Elster’s Smart Energy user conference (Elster Connect) for three consecutive years, Foundry Zero was an easy fit for the Honeywell rebrand of the same event.

With the release of the new Foundry Zero website there are clients we are pretty excited to talk about. First up is the Cary Theater. A beautiful venue for Arthouse films and live performance. Read the case study and go see a movie! http://foundryzero.com/foundryzeroblog/2019/1/28/the-cary-theater-a-case-study

The Cary Theater: A Case Study This study explores being highly creative and expressive on a small Arthouse theater budget while promoting films and live performances of very different styles and content

Fresh and redone. Please visit, comment, and contact me for a consult.

Forging Ahead with Our New Foundry Zero Website Looking in the rear view mirror of our 25th Anniversary, we’ve celebrated a wide breadth of clients. Now we’ve simplified things a bit to help you find some featuresclients like Honeywell , The Cary Theater , Capital City Bikefest , while pressing other favorites into portfolio categories. We’...

Foundry Zero celebrates a quarter century of branding services.

A lot happens in 25 years. Running a business that long sometimes makes you feel like you’re counted in dog years. Undoubtedly that cuts from both directions, but the secret to

Some of the latest features in Foundry Zero's client galleries

How do you use the brand to keep the event, and its goals, in the minds of the attendees after they’ve left the event?

Counting Down to 0 Day: The Cycle of Event Branding: Memory vs. Memorabilia