SEPHORA inside JCPenney

Louder for the guests in the back!

Drink up.

Tatcha all day, every day.

Don’t lie, you’re excited to see the gunk.

Calling all baddie moms 🗣️ This is your sign to book a Hydrafacial Perk Face treatment this Mother’s Day like Katie 💆🏽‍♀️

The Fenty Beauty Soft Lit Naturally Luminous Foundation is ~the moment~

​All the tea on the *NEW* foundation ⤵️​

✔️ Medium, buildable coverage ​
✨ Luminosity for all skin types, from dry to oily​
💦 Hydrates, brightens + evens skin tone​
⏰ Longwear, waterproof + transfer-resistant​
5️⃣0️⃣ inclusive shades ​
🌿 Packed with skin-loving ingredients

Shop now at Sephora.

Heard layering Rare Beauty blushes is all the rage this spring.

You are now watching the Great Sephora Baking Show, starring Aysha Harun and this pink Pat McGrath Labs setting powder.

Skincare that skips straight to the good part.

Dewy on the double! GXVE BEAUTY by Gwen Stefani is bouncing into stores with NEW Dewyplump Collagen Lip Gels and matching Cheek Tints in 6 juicy, hydrating shades! 💦

Artist Nasiha (she/her) captured all the Eid al-Fitr vibes in this beautiful piece.

“My work encapsulates the festive unity, celebratory attire, and the enchanting scents that elevate the joyous occasion of Eid al-Fitr.” —

Sometimes Lindsey inspires us with her makeup looks, other times her hauls.

Rouge can shop starting 4/5. VIB and Insiders can start shopping 4/9 with code YAYSAVE.

LOL to thinking your lip collection was complete—the NEW YSL Loveshine Lip Oil Stick is here.

SPF is not a game, but Supergoop! makes it fun—especially with 14 new Protec(tint) shades.

Celebrating the Persian New Year and all that it brings with an illustration from Roshi Rouzbehani (she/her).

“My artwork embraces the essence of Nowruz, celebrating renewal, unity, and timeless traditions that bind generations together.” —Roshi Rouzbehani

Glow your own way with Glow Recipe Watermelon Glow Niacinamide Hue Drops 🍉🔥

We asked artist Petra Braun (she/her) to create artwork that celebrates International Women’s
Day.
“Through collaboration and connection, we can create a space where difference is valued and
celebrated. Women in power can empower a collective rise.” —